Market Research plays a vital role for organizations that are looking to move confidently in a new direction. This presentation gives an overview of our unique approach towards delivering unparralled results. Chris Scafario

1. Presented By: Chris Scafario
Technology Intelligence Services

2.  Clients with a Partnership between the best and the brightest….
 A Noninvasive process where our team works independently,
requiring only a minimal investment of time from our clients.
 Proven research methodology that produces results in 12 weeks .
DVIRC Technology Intelligence Services Provide:

3. Our Resources = Your Competitive Advantage
The official mission of the National Institute of Standards and Technology is to:
promote U.S. innovation and industrial competitiveness by advancing
measurement science, standards, and technology in ways that enhance
economic security and improve quality of life.
MEP- Manufacturing Extension Partnership
MEP’s mission is to support, strengthen, and grow U.S. manufacturing. MEP
provides customized and direct assistance to manufacturers through its
nationwide network of MEP centers, with nearly 392 locations across the
country, and more than 1600 field staff working every day with companies in
their plants and offices.
RTI has over 2,600 employees engaged in many distinct research areas. It was
created to serve as the technology commercialization arm of NASA. Its offerings
are described as innovative research, development and ... services in health and
pharmaceuticals, advanced technology, survey and statistics, education and
training, economic and social development, and the environment.

4. Market Segmentation That
Demands Thought Leadership

5. RTI Supports DVIRC Business Growth Services :
RTI has earned national and international recognition with
breakthrough achievements in
– Health and drug discovery
– Education and training
– Social and economic development
– Environmental research and standards development
– Advanced technology in science and engineering

6. TDMI – Technology Driven Market Intelligence
 Research to identify market opportunities to leverage unique
differentiators.
 Could be for a Product, Process, or Patent
TECH SCOUTING - Research aimed at solving unmet
technology needs.
 Private Sector, University, Federal Lab
 Man/Machine/Material/Method
 Partners/Acquisitions/OEMs
RTI Solutions- Right Sized For your Business

7. We Define….TDMI as:
 A Service not a product.
A Comprehensive research process that identifies
and qualifies markets/partners/acquisition
candidates/OEM’s for new or existing technologies.

8. TDMI is the right solution if…
 You have developed a new product with unique
characteristics and need/want to know which markets
give you the best opportunity to succeed.
You are currently selling into declining and mature markets.
You want to know what your competitors are doing.
You want to find a partner/acquisition/OEM to utilize
your technology to bring a new product to market.

9. TDMI is the right solution if…
You have a patent and would like to understand market
opportunities and/or potential for growth.
You would like to re-evaluate your current markets to
understand which ones are growing or declining so you can
make strategic decisions.
You would like to “swim upstream”.

10.  You would like to know what emerging markets might exist where
your technology could be beneficial.
 You are currently involved with or would like to pursue SBIR related
grants, project work or research support.
You have a desire to pursue high-potential markets.
 You seek to define market or technology readiness levels
You would like to know what is needed from your product to
succeed in a competitive environment.
TDMI is Strategic Asset if…

11. The TDMI Sequence …
Secondary Research Primary Research
Understand capabilities
performance characteristics
Key differentiators
Overt benefits
Current Markets
Desired Markets
Markets that use a similar type of
technology.
Client Capabilities
Assessment
Develop Solution Space maps
Identify potential solutions within
those spaces
Key players/technologies
Competitors/Competitive
technologies
Barriers to Entry/ Market Intensity
Etc…
Structured Interviews with
Industry Experts
Potential Customers
Federal / University Labs
Supply Chain Partners
Etc…

12. The TDMI Deliverables …
Competitive Analysis & Projected Market Potential.
Opportunity Validation Backed by a World-class
Research Enterprise, known the world over.
 A Comprehensive Intelligence Report highlighting every vital
aspect of 8 weeks worth of primary and secondary research.
 An Actionable set of well defined opportunities delivered
in a hierarchical format designed to address near and long
term growth objectives.

13. A Service not a product.
Comprehensive research process
that identifies and qualifies solutions
to unmet technology needs.
We Define Technology Scouting As..

14. Tech Scouting … IS
An approach by companies whereby they assign
part of their staff or employ external consultants to
gather information in the field of science and
technology and through which they facilitate or
execute technology sourcing.
 Technology scouting is either directed at a specific
technological area or undirected, identifying relevant
developments in technological white spaces.
Technology scouting relies on formal and informal
information sources, including the personal networks
of the scouts.

15. Tech Scouting is For You if…
 You have been working on a project for a long time and
just can’t quite get it right.
 You are missing revenue opportunities because your
current products are missing an important performance
characteristic, feature, or capability that the market is
requiring.
 You have an identified unmet technology need that you
have tried to solve but have been unable to find an
adequate solution.

16. You are being pressured or have a desire to develop
“green” or sustainable products.
You can’t find a partner (OEM or integrator) that is
necessary to deliver a new invention, product, or
improvement to market.
You are under pressure to innovate but don’t have
the bandwidth or the resources to commit to it.
Tech Scouting is For You if…

17. The Technology Scouting Sequence …
Secondary Research Primary Research
Understand capabilities
performance characteristics
Key differentiators
Overt benefits
Current Markets
Desired Markets
Markets that use a similar type of
technology.
Client Capabilities
Assessment
Develop Solution Space maps
Identify potential solutions within
those spaces
Key players/technologies
Competitors/Competitive
technologies
Barriers to Entry/ Market Intensity
Etc…
Structured Interviews with
Industry Experts
Potential Customers
Federal / University Labs
Supply Chain Partners
Etc…

18. The Technology Scouting Deliverables …
 A series of Technology Driven Solutions that have been
screened by industry thought leaders against client specific
parameters.
Solution Validation Backed by a structured Interview Process
 A Comprehensive Summary Report highlighting every
potential opportunity and its associated point of contact.
 An Actionable set of well defined recommendations delivered
in a hierarchical format designed to address near and long
term growth objectives.

19. Technology Intelligence Connects Tomorrow’s
Technology With Today’s Problems.

20. Questions???