Social networking

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Developing a strategy for social networking

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Social networking

  1. 1. Social networking ROGER WATSON Professor of Nursing The University of Hull, UK
  2. 2. 21/09/2015 How many of you have… • …written a letter? • …made a phone call? • …sent an email? • …sent a text (SMS/WhatsApp/WeChat/Messenger etc)? • …posted on Facebook? • …sent a tweet? • …written a blog? • …posted on YouTube?
  3. 3. 21/09/2015 How many of you have… • …have a website? • …have a Twitter site? • …have a Facebook site? • …have a LinkedIn profile? • …have a Google Scholar site? • …have an OrcID number? • …have ResearchGate site? • …etc?
  4. 4. http://www.youtube.com/watch?v=TXD-Uqx6_Wk
  5. 5. 21/09/2015 What is social networking? DEFINITION OF 'SOCIAL NETWORKING' The use of internet-based social media programs to make connections with friends, family, classmates, customers and clients. Social networking can be done for social purposes, business purposes or both. The programs show the associations between individuals and facilitate the acquisition of new contacts. Examples of social networking have included Facebook, LinkedIn… (Investopedia)
  6. 6. WEB2.0 social media (courtesy of Caleb Ferguson) • Describes a change in the way people interact with information online, moving from passive consumption to active creation of content. • Some examples: • Blog – Wordpress - http://www.calebferguson.me • Microblog – Twitter – http://www.twitter.com/calebferg • Social Network – Facebook, LinkedIn, Academia.edu, • Path, Pinterest • Wiki – Wikipedia • Social News & Bookmarking – Digg & Del.icio.us • User Reviews – Yelp • Video/ photo sharing – YouTube/ Flickr, Tumblr
  7. 7. INFODEMIOLOGY (courtesy of Caleb Ferguson) • Tweets predict citations • Search engine queries predict influenza • Tweets during the H1N1 pandemic correlated with incidence rates • Tweets about a movie accurately predict its success at the box office prior to initial screening.
  8. 8. 21/09/2015 Social networking and scholarship Knight SR (2014) Social media and online attention as an early measure of the impact of research in solid organ transplantation Transplantation 98, 490-496 “Social media and online attention act as early predictors of the impact of transplant research as measured by later citation rate. Blogging and expert recommendation, in particular, are associated with higher citation rate.”
  9. 9. But do you feel like this? I just don’t get Twitter
  10. 10. 21/09/2015 Increasing your online profile
  11. 11. Useful social networking sites for clinicians and academics
  12. 12. 21/09/2015 A word about…
  13. 13. 21/09/2015 Twitter is an online social networking service that enables users to send and read short 140-character messages called "tweets". Registered users can read and post tweets, but unregistered users can only read them. (Wikipedia)
  14. 14. The power of
  15. 15. 21/09/2015 …what the #### are hashtags?
  16. 16. 21/09/2015
  17. 17. 21/09/2015 People use the hashtag symbol # before a relevant keyword or phrase (no spaces) in their Tweet to categorize those Tweets and help them show more easily in Twitter Search. Clicking on a hashtagged word in any message shows you all other Tweets marked with that keyword. (Twitter support)
  18. 18. 21/09/2015
  19. 19. How to be useful on twitter • Tweets should contain links
  20. 20. 21/09/2015
  21. 21. How to be useful on twitter • Tweets should contain links • Tweets can be linked to pictures
  22. 22. 21/09/2015
  23. 23. How to be useful on twitter • Tweets should contain links • Tweets can be linked to pictures • Tweets should use hashtags
  24. 24. 21/09/2015
  25. 25. How to be useful on twitter • Tweets should contain links • Tweets can be linked to pictures • Tweets should use hashtags • Minimise trivia
  26. 26. 21/09/2015
  27. 27. How to be useful on twitter • Tweets should contain links • Tweets can be linked to pictures • Tweets should use hashtags • Minimise trivia • Retweet interesting material
  28. 28. How to be useful on twitter • Tweets should contain links • Tweets can be linked to pictures • Tweets should use hashtags • Minimise trivia • Retweet interesting material • Don’t be offensive…beware of the ‘career-ending’ tweet!
  29. 29. Good people to follow on twitter
  30. 30. Good people to follow on twitter • @pdarbyshire
  31. 31. • @pdarbyshire • @debraejackson
  32. 32. • @pdarbyshire • @debraejackson • @calebferg
  33. 33. 21/09/2015 Altmetrics In scholarly and scientific publishing, Altmetrics are new metrics proposed as an alternative to the widely used journal impact factor and personal citation indices like the h-index. (Wikipedia)
  34. 34. 21/09/2015
  35. 35. 21/09/2015 LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally. (Whatis.com)
  36. 36. 21/09/2015 A blog (short for ‘weblog) is a website containing a writer’s or a group of writers’ own experiences, observations, opinions, etc. and often having images and links to other websites. (adapted from Dictionary.com)
  37. 37.
  38. 38. 21/09/2015 The largest video sharing site on the Web. YouTube lets anyone upload short videos for private or public viewing. (PC News) • 20 hours of video uploaded every minute • 100 years of video uploaded every day
  39. 39. 21/09/2015
  40. 40. Introduction to Nursing Open https://www.youtube.com/watch?v=pOPWeKnZlY8
  41. 41. 21/09/2015 Google Scholar is a freely accessible web search engine that indexes the full text of scholarly literature across an array of publishing formats and disciplines. (Wikipedia) But there’s more…. profiles
  42. 42. • ResearcherID is your place to manage and share your professional information. Solve author identity issues while simultaneously adding dynamic citation metrics and collaboration networks to your personal profile. • Create a profile • Associate your • Build your publication list • Generate citation metrics from Web of Science
  43. 43. • ORCID is an open, non-profit, community-driven effort to create and maintain a registry of unique researcher identifiers and a transparent method of linking research activities and outputs to these identifiers.
  44. 44. Making it work • Don’t run your social networking sites in isolation • Develop a strategy for promoting your work and profile • Decide what your essential content is • Decide how you are going to get it ‘out there’
  45. 45. Link your social networking sites - TRANSMIT Website YouTube Twitter LinkedIn Blog Publications & Metrics email Send to Public Selected
  46. 46. Link your social networking sites - EMBED Website YouTube Twitter LinkedIn Blog Publications & Metrics email Embed in Selected
  47. 47. Link your social networking sites - NETWORK Website YouTube Twitter LinkedIn Blog Publications & Metrics email Send to Embed in Public Selected
  48. 48. Link your social networking sites - COLLATERAL Website YouTube Twitter LinkedIn Blog Publications & Metrics email Send to Embed in Public SelectedPublic Public Public
  49. 49. 21/09/2015 Remember • be responsible • be professional
  50. 50.
  51. 51. Challenges to you • Set up a Twitter account • Describe yourself in your profile • Send out a tweet • Tweet one interesting link • See how much information you can get into 140 characters
  52. 52. What about…
  53. 53. If it all gets too much
  54. 54. 21/09/2015
  55. 55. r.watson@hull.ac.uk @rwatson1955

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