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building communities, enhancing collaboration:<br />harnessing the power of social media for cancer prevention and control...
1972<br />
Where we get our news<br />How we start and do business<br />How we meet and stay in touch with people<br />What we reveal...
Where we get our news<br />How we start and do business<br />How we meet and stay in touch with people<br />What we reveal...
Where we get our news<br />How we start and do business<br />How we meet and stay in touch with people<br />What we reveal...
Where we get our news<br />How we start and do business<br />How we meet and stay in touch with people<br />What we reveal...
Where we get our news<br />How we start and do business<br />How we meet and stay in touch with people<br />What we reveal...
conversation<br />
today…<br />web 2.0 primer<br />top 4 technologies<br />Harnessing the power<br />Challenges and next steps<br />
web 2.0social media new media<br />
then<br />Author-generated<br />Static<br />Organization Driven<br />Retrieval<br />
now<br />then<br />User-generated<br />Participatory<br />Community Driven<br />Creation<br />Author-generated<br />Static...
“all the websites (and web technologies) out there that get their value from the actions of users”<br />--Information Week...
79%of all American adults use the internet<br />Pew Internet and American Life Project<br />
93%18-29 year olds<br />Pew Internet and American Life Project<br />
43%<br />over 65 <br />Pew Internet and American Life Project<br />
77%	read blogs<br />Pew Internet and American Life Project<br />
62%  	watch a video on a video-sharing site<br />Pew Internet and American Life Project<br />
47%  	use an online social networking site<br />Pew Internet and American Life Project<br />
37%  	upload photos to a website so they can share them<br />Pew Internet and American Life Project<br />
19%  	use Twitter or update their status online <br />Pew Internet and American Life Project<br />
age 34<br />median age of social media users<br />Pew Internet and American Life Project<br />
61%<br />used the internet to look for health information<br />25%<br />Pew Internet and American Life Project<br />
technologies<br />blogs<br />RSS<br />wikis  <br />social network sites  <br />media sharing <br />podcasting  <br />video...
Top 4 Technologies<br />Blogs <br />Wikis <br />Media sharing sites<br />Social networking sites<br />
blogs<br />a personal or organizational website in the form of an online journal, with new entries appearing in sequence a...
MY BLOG<br />Post #3<br />And more interesting info I want to share<br />Post #2<br />more information I want to share<br ...
Benefits<br /><ul><li>Free, easy to use, and easier to write a couple paragraphs than an entire document
Allows readers to talk back to you (and each other)
RSS allows readers to subscribe to the blog and receive posts in their email, feed reader, or iGoogle page
RSS also allows you to feed the blog posts to your web site, another organization’s web site, a Twitter account, or other ...
Maintaining the blog consistently is critical yet difficult to sustain
Keeping the comments open leads to a freer exchange of ideas but moderation of comments is generally necessary to prevent ...
Benefits<br /><ul><li>An easy way to create an editable website without extensive programming knowledge
Can be made as "editable" or locked down as needed
Much more flexible than a blog</li></ul>Disadvantages<br /><ul><li>Need some skills and functionality in web-based platforms
May need to download software
More complex to build and maintain</li></li></ul><li>media sharing<br />websites that allow people upload videos, photos, ...
Benefits<br /><ul><li>Easy to upload and share pictures, videos, and slides over the web
Can control who has access to your media files
Most sites make it easy to embed your media in any website, social networking profile, or blog</li></ul>Disadvantages<br /...
Users may need to create an account to view media if it isn't public
Most sites allow only minimal editing (may need to purchase extra software for sophisticated editing)</li></li></ul><li>so...
Pew Internet and American Life, August 2009<br />
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Building communities, enhancing collaboration: Harnessing the Power of Social media for cancer prevention and control

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Closing Keynote presented at the Annual Michigan Cancer Consortium meeting, November 2009

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Building communities, enhancing collaboration: Harnessing the Power of Social media for cancer prevention and control

  1. 1. building communities, enhancing collaboration:<br />harnessing the power of social media for cancer prevention and control<br />Alison Grodzinski, MLIS, Prevention Research Center of Michigan<br />Michigan Cancer Consortium Annual Conference,<br />November 12, 2009<br />
  2. 2. 1972<br />
  3. 3.
  4. 4. Where we get our news<br />How we start and do business<br />How we meet and stay in touch with people<br />What we reveal<br />What we can influence <br />S. Gordhammer. 5 ways social media is changing our daily lives, Mashable.org October16, 2009<br />
  5. 5. Where we get our news<br />How we start and do business<br />How we meet and stay in touch with people<br />What we reveal<br />What we can influence <br />S. Gordhammer. 5 ways social media is changing our daily lives, Mashable.org October16, 2009<br />
  6. 6. Where we get our news<br />How we start and do business<br />How we meet and stay in touch with people<br />What we reveal<br />What we can influence <br />S. Gordhammer. 5 ways social media is changing our daily lives, Mashable.org October16, 2009<br />
  7. 7. Where we get our news<br />How we start and do business<br />How we meet and stay in touch with people<br />What we reveal<br />What we can influence<br />S. Gordhammer. 5 ways social media is changing our daily lives, Mashable.org October16, 2009<br />
  8. 8. Where we get our news<br />How we start and do business<br />How we meet and stay in touch with people<br />What we reveal<br />What we can influence<br />S. Gordhammer. 5 ways social media is changing our daily lives, Mashable.org October16, 2009<br />
  9. 9. conversation<br />
  10. 10. today…<br />web 2.0 primer<br />top 4 technologies<br />Harnessing the power<br />Challenges and next steps<br />
  11. 11. web 2.0social media new media<br />
  12. 12.
  13. 13.
  14. 14.
  15. 15. then<br />Author-generated<br />Static<br />Organization Driven<br />Retrieval<br />
  16. 16. now<br />then<br />User-generated<br />Participatory<br />Community Driven<br />Creation<br />Author-generated<br />Static<br />Organization Driven<br />Retrieval<br />
  17. 17. “all the websites (and web technologies) out there that get their value from the actions of users”<br />--Information Week <br />
  18. 18. 79%of all American adults use the internet<br />Pew Internet and American Life Project<br />
  19. 19. 93%18-29 year olds<br />Pew Internet and American Life Project<br />
  20. 20. 43%<br />over 65 <br />Pew Internet and American Life Project<br />
  21. 21. 77% read blogs<br />Pew Internet and American Life Project<br />
  22. 22. 62% watch a video on a video-sharing site<br />Pew Internet and American Life Project<br />
  23. 23. 47% use an online social networking site<br />Pew Internet and American Life Project<br />
  24. 24. 37% upload photos to a website so they can share them<br />Pew Internet and American Life Project<br />
  25. 25. 19% use Twitter or update their status online <br />Pew Internet and American Life Project<br />
  26. 26. age 34<br />median age of social media users<br />Pew Internet and American Life Project<br />
  27. 27. 61%<br />used the internet to look for health information<br />25%<br />Pew Internet and American Life Project<br />
  28. 28. technologies<br />blogs<br />RSS<br />wikis <br />social network sites <br />media sharing <br />podcasting <br />videocasting<br />screencasting<br />social bookmarking <br />virtual worlds <br />gaming <br />mash-ups <br />mapping <br />collaborative editing tools<br />
  29. 29.
  30. 30. Top 4 Technologies<br />Blogs <br />Wikis <br />Media sharing sites<br />Social networking sites<br />
  31. 31. blogs<br />a personal or organizational website in the form of an online journal, with new entries appearing in sequence as they are written, especially as dealing with reflections or opinion, and typically incorporating links to other articles.<br />http://en.wiktionary.org/<br />
  32. 32.
  33. 33.
  34. 34.
  35. 35.
  36. 36. MY BLOG<br />Post #3<br />And more interesting info I want to share<br />Post #2<br />more information I want to share<br />Post #1<br />Information I want to share<br />MY WEB SITE<br />Standard welcome paragraph with useless information that no one reads.<br />LINKS<br />Hours<br />Directions<br />Staff Directory<br />Departments<br />MY BLOG<br />Post #1<br />Post #2<br />
  37. 37. Benefits<br /><ul><li>Free, easy to use, and easier to write a couple paragraphs than an entire document
  38. 38. Allows readers to talk back to you (and each other)
  39. 39. RSS allows readers to subscribe to the blog and receive posts in their email, feed reader, or iGoogle page
  40. 40. RSS also allows you to feed the blog posts to your web site, another organization’s web site, a Twitter account, or other online presence</li></ul>Disadvantages<br /><ul><li>There is a cost if you do not want your blog branded by the provider
  41. 41. Maintaining the blog consistently is critical yet difficult to sustain
  42. 42. Keeping the comments open leads to a freer exchange of ideas but moderation of comments is generally necessary to prevent spam and unpleasantries</li></li></ul><li>wikis and collaborative editing<br />a collaborative website which can be directly edited by <br />anyone with access to it.<br />http://en.wiktionary.org/<br />
  43. 43.
  44. 44.
  45. 45.
  46. 46.
  47. 47. Benefits<br /><ul><li>An easy way to create an editable website without extensive programming knowledge
  48. 48. Can be made as "editable" or locked down as needed
  49. 49. Much more flexible than a blog</li></ul>Disadvantages<br /><ul><li>Need some skills and functionality in web-based platforms
  50. 50. May need to download software
  51. 51. More complex to build and maintain</li></li></ul><li>media sharing<br />websites that allow people upload videos, photos, slides, and other content, as well as comment and share with others<br />http://wikipedia.com/<br />
  52. 52.
  53. 53.
  54. 54.
  55. 55.
  56. 56. Benefits<br /><ul><li>Easy to upload and share pictures, videos, and slides over the web
  57. 57. Can control who has access to your media files
  58. 58. Most sites make it easy to embed your media in any website, social networking profile, or blog</li></ul>Disadvantages<br /><ul><li>Privacy concerns if your media is completely public
  59. 59. Users may need to create an account to view media if it isn't public
  60. 60. Most sites allow only minimal editing (may need to purchase extra software for sophisticated editing)</li></li></ul><li>social networking<br />websites that provide a virtual community in which people with a shared interest may communicate.<br />http://en.wiktionary.org/<br />
  61. 61. Pew Internet and American Life, August 2009<br />
  62. 62.
  63. 63.
  64. 64.
  65. 65.
  66. 66.
  67. 67.
  68. 68.
  69. 69.
  70. 70.
  71. 71.
  72. 72.
  73. 73.
  74. 74.
  75. 75.
  76. 76. online presence<br />
  77. 77.
  78. 78.
  79. 79. the power of social media<br />
  80. 80. building communities <br /><ul><li>Extending reach through peer networks
  81. 81. Improving relevance through consumer generated content
  82. 82. Engaging consumers using interactive content</li></li></ul><li>
  83. 83. enhancing collaboration<br />
  84. 84. Create a living document using a wiki or a blog <br />Share and approve documents using Google Docs or Zoho<br />Share calendars using Google calendar <br />Use Doodle for meeting scheduling<br />Sharing and store your organizations photos on Flickr<br />Share conference presentations on Slideshare<br />Create your own social network in Ning<br />
  85. 85. Challenges<br />Technology<br />Privacy and security<br />Resources<br />Evaluation<br />
  86. 86. evaluation<br />
  87. 87. Next steps<br /><ul><li>Start small
  88. 88. Match goals and technology
  89. 89. Fail and try again</li></li></ul><li>join the conversation<br />
  90. 90. Questions?<br />

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