This presentation was a guest seminar at the North Carolina State University College of Textiles on April 11th 2018 and covers "Profile building, research sharing and data proliferation using social media tools for scientists"

1. North Carolina State University
College of Textiles Guest Seminar
Profile Building, Research Sharing and Data
Proliferation using Social Media Tools
for Scientists
Antony Williams
National Center for Computational Toxicology
Disclaimer: The views expressed in this presentation are those of the author(s) and do not necessarily represent the views or policies of the U.S.
Environmental Protection Agency, nor does mention of trade names or products represent endorsement for use.

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Various Versions of This Talk
www.slideshare.net/AntonyWilliams

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You Will Choose…
Self-marketing vs. Narcissism
http://research-acumen.eu/wp-content/uploads/Users-narcissism-and-control.pdf

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Who markets your work???
If not you, then who?
•“It's not the job of researchers to become
experts in public relations — that's why
universities have press offices, says Matt
Shipman, research communications lead at
North Carolina State University in Raleigh.
But he recommends scientists toot their
own horns as well. ”
• http://www.nature.com/news/kudos-promises-to-help-scientists-promote-their-papers-to-new-audiences-1.20346

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My Hopes for Today
• Encourage you in the “era of participation”
• Provide an overview of some tools available
• Share some stories, statistics and strategies
• Encourage you to “share for the sake of
community/science as well as for yourself”
• OUTCOMES
• You will claim an ORCiD
• You will invest ~2 hours per month on your profile
• You have a bigger “Impact” online….

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Think now of something
to share!
A Paper
A Report
Some Data
A Presentation
It MUST already be Public!

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Scientists measured by Impact
Can you use tools to show impact???

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How to Measure Impact

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Scientists are Constantly
Evaluated Based on “Statistics”
•Research datasets
•Scientific software
•Publications – peer-reviewed and many others
•Posters and presentations at conferences
•Electronic theses and dissertations
•Performances in film and audio
•Other forms of research

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Think about it…
• 100s if not 1000s of hours of research behind a paper.
How much work is the PUBLISHER going to do to make
sure people find out about your article?? How do you
find out about an article???
• Shouldn’t YOU and your CO-AUTHORS invest some
time in getting it out to the network???
• A presentation given to a small room of people has a
lifetime of “20-30 mins”. A presentation shared online
for all to see lives a lot longer. An article shared in the
network has a much wider audience.

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The MOST BASIC Career
Networking Tool
http://www.linkedin.com/in/AntonyWilliams

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Can Also Function as an
Electronic CV

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Ability to Highlight Projects

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Manage Articles Here Too…

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Your Postings Get Networked
It’s All Networking,
Networking……..

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Ask for Recommendations

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Ask for “Endorsements”,
or get them…

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Instant Summary as a PDF

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Presentations

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Sharing your works online

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Slideshare – Highly Accessed

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Slideshare – NOT Just Slides

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ResearchGate is Another Tool for
Networking and Citation Tracking

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ResearchGate

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Prompts you to Improve Your Profile

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“I won’t use it I get too many emails”
https://www.researchgate.net/account.AccountNotificationSettings.html

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ResearchGate for Sharing a PROJECT

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Add MANY Flavors of Your Research

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Academia.edu
https://rsc.academia.edu/AntonyWilliams

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What about “Data Sharing”?

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Supplementary Data Access

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Book Chapters on Amazon

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Credit for Reviewing Papers?

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Research Paper Amplification
• Kudos connects papers to social media platforms such as
Twitter for amplification

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Explain

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Within Two Weeks
http://www.chemconnector.com/2014/06/20/give-me-kudos-for-my-articles/
12 shares
45 share
referrals
1240 Kudos views 431 downloads

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A publication as a point-in-time
• From a publication how do you cite forward?
• to errata?
• to your later publications?
• to electronic notebook pages?
• to blog posts about your work?
• to other peoples related publications?
• to reinterpreted data you don’t publish?

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A crazy idea to celebrate
sports: Olympicene

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The Article…

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Claimed…

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Enriched…

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Alt-Metrics Manifesto
http://altmetrics.org/manifesto/

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National Information Standards
Organization and “Altmetrics”
• http://www.niso.org/apps/group_public/download.php/13809/Altmetrics_project_phase1_white_paper.pdf

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https://impactstory.org/u/0000-0002-2668-4821

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AltMetric Scores and “Donuts”

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Does Social Media Work?
774 Downloads since Dec 16

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AltMetricIt Bookmarklet
https://www.altmetric.com/products/free-tools/bookmarklet/

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Google Scholar Tracks
Publications and Citations
http://scholar.google.com/citations?user=O2L8nh4AAAAJ

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NOISE in Your Google
Citations Profile
http://tinyurl.com/hyz4aba

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Check your profile data

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Add Articles that Are Missed

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Try Twitter
• 140 characters to connect and communicate
• Use a “brand name” on Twitter
• Greatest value for me – leading people into information I
wish to share including my presentations and publications
• Think amplification of your work….

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Use Twitter to Awaken Old Articles

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Facebook
• I personally use Facebook for “friends and family”
– but since many of my friends are scientists…
• I share my blog posts
• I share links to my papers
• I share my presentations directly from
SlideShare

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Facebook

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ORCID – The Scientists SSN

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Open Researcher &
Contributor ID
http://orcid.org

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How many have ORCiDs?

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Publishers Requiring
ORCIDs…
https://orcid.org/content/mandating-orcid-publication-
workflows-open-letter

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ORCID as a Rich Resume…
(and the value of a brand)
http://orcid.org/0000-0002-2668-4821

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Use ORCID as an aggregator
https://www.google.com/#q=0000-0002-2668-4821

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What Next?
My Recommendations
• Register for an ORCID ID
• Enhance your LinkedIn profile
• Use Google Scholar Citations and curate
• Choose: ResearchGate or Academia.edu
• Use: Kudos and Publons
• Participate building your profile – share data,
papers, presentations, etc..

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Probably Worth Reading

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New Systems All The Time

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What I said…
http://www.nature.com/news/kudos-promises-to-help-scientists-promote-their-papers-to-new-audiences-1.20346
…choose two or three social-media platforms, invest the
time to get them set up, and then spend perhaps two hours a
month keeping them current. If nothing else, he says, build a
LinkedIn profile as an online CV, claim and update an ORCID
ID, and log peer-review activities on Publons.com.
…a research paper is itself the end product of an
extraordinary investment of time and energy. It takes
thousands of hours of research, data analysis, writing and
peer review, he says. “Shouldn't you put at least 10 to 20
hours of work into making sure that you can get the message
out to relevant people?”

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Branding: I am ChemConnector

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My Primary CV is my Blog