Social Media: What's the point of 2.0?


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Social Media: What's the point of 2.0?

  1. 1. Social Media: What’s thePoint of 2.0?ORS Brown Bag Session gSeptember 22, 2011Krista JensenKnowledge Mobilization Officer
  2. 2. Social Media Social Media is defined as "a group of Internet abased applications that build on the ideological and technological foundations of Web 2.0, andthat llth t allow th creation and exchange of user- the ti d h f generated content content”Kaplan, A. M., & Haenlein, M. (2010).Users of the world, unite! The challenges andopportunities of social media. Business Horizons,53(1), 59-68 2
  3. 3. Social Media: Web 1.0 vs. Web 2.0 10 vs web 20 the visual difference/ 3
  4. 4. Social Media: 4 Cs of Social Media 4
  5. 5. Social Media Landscape 5
  6. 6. Social Media Tools for Collaboration 6
  7. 7. Blogging with Wordpress 7
  8. 8. Blogging with WordpressHighlights• Allows you to share stories and information with wider audience• Way to promote your services, events and activites• is free, web accessible and easy to useTips:• I f Information you would put into a newsletter can go ti ld t i t l tt into a blog• Ai f at least one post a week Aim for t l t t k 8
  9. 9. Microblogging with twitter 9
  10. 10. Microblogging with twitterHighlights• Send out short (140 character) messages called tweets• Allows you to share updates, opinions, resources and information with followers• Good way to connect with other people with shared interests and build communities of practiceTips:• Use a URL shorten like to save on characters in your ttweets and track who clicks on your li k t d t k h li k links• Back up your tweets regularly with TweetBackup http://tweetbackup com• Aim for at least one tweet a day 10
  11. 11. Collaborative Online Platform 11
  12. 12. Collaborative Online Platform othree.caHighlights• Suite of social media tools including: g •Document sharing •Member profiles •Wikis Wikis •Forums Forums •Blogs •Events Calendar• Free for researchers and their partners• Software developed by Canadian company (IGLOO), so data is stored in CanadaTip:• A collaborative platform like this great for collaborative research projects 12
  13. 13. Social Bookmarking with delicious 13
  14. 14. Social Bookmarking with deliciousHighlights• Allows you to save and tag your favourite websites• Makes your ffavourites accessible on any computer• Uses tagging to categorize and organize• Share your favourites with others on your website or blog others, through RSS or by embedding• Can be used to create a library of online resources yTip:• Other similar sites are ; ; 14
  15. 15. Tips for Using Social Media• Develop a social media strategy to help guide you and avoid “shiny object” syndrome• Think about which tools you will use for various purposes, eg. Wordpress for blogging, delicious for sharing resources blogging resources, eventbrite to manage events, linkedin to connect with professionals• Don’t feel that you have to use every tool, especially at the beginning. beginning Start by picking a few tools that suit your goals and use them well 15
  16. 16. Tips for Using Social Media• Try to use the same username across various tools and sites and develop a common look and feel• Think about how you are going to measure and evaluate success before you start• Remember that this does take time and resources• Have fun with it! 16
  17. 17. Additional • URL shortener that lets you track who clicked on your links and creates a QR code for your shortened link that you can add to print materialsCambridge Community Television • Good presentations on how to develop a social media strategyThe Conversation Prism • Visual of many social media tools for various purposesNameChk • Let’s you see if your username is available on social networking sitesOnline Database of Social Media Policies • Links to over 175 social media policies and guidelines in use by various organizations, including many universities 17
  18. 18. Additional ResourcesSlideShare • Post your presentations online and allows you to embed them on your websiteTweetBackup • Twitter doesn’t archive tweets but you can backup your tweets and export them to Excel with this toolTweetChat • Allows you to have a tweetup a kind of twitter “conference call” using tweetup, call”, hashtags. This tool with show only conversations with your chosen hashtagTweetStats • Show some statistics and analytics on your tweets. Also can create a word cloud of all the words you tweet y 18
  19. 19. Additional ResourcesTwuffer • Allows to you schedule in tweets for a later time. Good to use if you are going to be away or plan to tweet daily about a resource eg resource, eg. ResearchSnapshotsVanderbilt University Social Media Handbook htt // b d bilt d / / i l di h db k/ • Very good resources on how to create a social media strategy and how to start using various toolsYorkU’s Social Media Guidelines pdf • Guidelines for setting up YorkU affiliated social media sites such as facebook and twitter 19
  20. 20. Krista Jensenkejensen@yorku.cakejensen@yorku caWebsitehttp://www.researchimpact.caO3 Spacehttp://researchimpact.othree.caMobilize This! Bloghttp://researchimpact.wordpress.comtwittert itt