Better Working Through Social Media

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Presentation given to academic/medical researchers on behalf of the Hartford Foundation to illustrate how social media can assist in their professional development.

Nedra Weinreich
Weinreich Communications
http://www.social-marketing.com
weinreich@social-marketing.com
Twitter @Nedra

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  • • Intro Nedra - who she is, why she’s speaking on this topic • Will talk about how you can use social media to be more effective in your job • Not something that’s just for teenagers or people with too much time on their hands • Can be a powerful adjunct to many aspects of your job, as well as helping to move your career forward Photo: http://www.flickr.com/photos/sea-turtle/4059152004/
  • This is what many people think social media is all about.
  • • But it can also be about this. @krash63 works for the American Heart Association and uses Twitter Search to scan for people using the word “stroke” in their tweets. When it’s appropriate she responds quickly with useful information -- which in this case could save a life. • Twitter can be a great way to find and connect with people who are interested in a particular topic, and to have conversations with them.
  • • Web 2.0 model of social media sites, contrasted with typical sites: • Content is created by the users and is dynamic, continually changing based on their input. • Content is interactive, with the tools allowing people to comment and converse around the information. • Requires little to no technical skills to use these tools. • Allows people to easily connect with others who have similar interests and reach thousands of people with one click. • Can take something someone else created and turn it into something even better, or collaborate around the world.
  • • What has happened with the emergence of these social media tools is that people are no longer content to simply receive information as a passive audience. • They want - and expect - to be able to interact with the information, talk back to the person or organization that created it, adapt it and share it with their friends.
  • • The technology is giving people the power to be able to do all these things -- they can be a pundit, a publisher, a videographer, a DJ, or a reporter. You no longer need a middleman like a news editor or publishing house that serves as a gateway for letting information flow to the masses. • But remember that social media is not about the technology -- it’s about people. People spreading ideas and messages to each other, just as they have always done. Social media just makes it easier for people to talk to each other in large numbers. it’s word of mouth on steroids. • And because it’s about people talking to people, social media is based on relationships. Those relationships you form with others are what make social media so effective in getting your objectives met. People naturally want to help people they “know.” They want to share ideas and opinions. And they want to know who knows what.
  • • Why should we be paying attention to social media? Because more and more people -- our colleagues, industry leaders and funders — are paying attention.
  • Brief introduction to each tool - what it is, what you would use it for Examples of how each can be used in following slides
  • • Social media monitoring is a way to listen to what people are saying online about the topics you’re interested in. This information may be found in blog posts, social networks, Twitter, and other Web sites. Many free tools are available online to help you monitor for the keywords of your choice. You can set up a simple system that you just need to check periodically as part of your regular routine. An RSS Feed Reader puts everything in one place and brings everything that’s new right to you.
  • So where do you start?
  • First, use social media monitoring to get a lay of the land and see where the conversations are happening about your topics of interest.
  • Set up your accounts on sites like Twitter or Facebook, or create a blog. Get them to a point where they are ready to be seen publicly and will reflect well on you.
  • Jump in! Respond to existing conversations by commenting on blogs, replying to people on Twitter, or answering questions on LinkedIn. Create new conversations with blog posts, a Facebook fan page for your organization or project, posting on Twitter, adding content to a wiki, creating a Ning site, etc.
  • Something to remember about social media… In social media, the currency is not money, but influence. You can’t buy influence, but you can increase the chances that people will start seeing you as the go-to person in your field…
  • - You build your social currency by sharing - share information, share your wisdom. The people who share the most useful information are the ones who build the most influence. Be generous and helpful. Always give attribution and links to those you get your information from. The more you share what you know, the more people will know to come to you for assistance on that topic. This is how you become known as a thought leader.
  • Better Working Through Social Media

    1. 1. Better Working Through Social Media Nedra Weinreich
    2. 4. Welcome to the Social World Slide Credit: wearemedia.org
    3. 5. The People Formerly Known as the Audience Photo: http://www.flickr.com/photos/arendpictures/1165255854
    4. 6. Photo: http://www.flickr.com/photos/waxypoetic/274724321/
    5. 7. 184 million bloggers 73% of active online users have read a blog 45% have started their own blog 57% have joined a social network 55% have uploaded photos 83% have watched video clips 39% subscribe to an RSS feed Source : Universal McCann Comparative Study on Social Media Trends April 2008 Slide Credit: wearemedia.org http://www.flickr.com/photos/dotpolka/34311984/ SOCIAL MEDIA USE IS GROWING
    6. 8. How Can Social Media Help You Do Your Job Better? <ul><li>Stay on top of breaking news and events in your field </li></ul><ul><li>Network with your academic/research community </li></ul><ul><li>Work collaboratively with your team </li></ul><ul><li>Mine your network for information </li></ul><ul><li>Establish yourself as a thought leader </li></ul><ul><li>Spread the word about your research </li></ul>
    7. 9. Social Media Tools <ul><li>Blogs </li></ul><ul><li>Twitter </li></ul><ul><li>Social Networks (Facebook, LinkedIn, Ning, etc.) </li></ul><ul><li>Wikis </li></ul><ul><li>Photo/Video Sharing Sites (YouTube, Flickr, etc.) </li></ul><ul><li>Social Media Monitoring Tools </li></ul>
    8. 10. Stay on top of what’s happening in your field <ul><li>Examples: </li></ul><ul><ul><li>Academic and policy news relevant to your research </li></ul></ul><ul><ul><li>Reports from academic conferences and other events </li></ul></ul><ul><ul><li>New practice resources </li></ul></ul><ul><ul><li>Important conversations/controversies </li></ul></ul><ul><ul><li>Insights into successful research projects </li></ul></ul><ul><li>Tools: </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Social Media Monitoring </li></ul></ul>
    9. 11. News/Resources
    10. 12. Conference Tweets
    11. 13. Learn About Grant Opportunities
    12. 14. Upcoming Events
    13. 15. Network with Colleagues <ul><li>Examples: </li></ul><ul><ul><li>Conversations - professional and personal </li></ul></ul><ul><ul><li>Find new partners </li></ul></ul><ul><ul><li>Share insights </li></ul></ul><ul><ul><li>Build professional community </li></ul></ul><ul><li>Tools: </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Facebook </li></ul></ul>
    14. 16. Conversation
    15. 17. Networking
    16. 18. Mine Your Network for Information <ul><li>Examples: </li></ul><ul><ul><li>Crowdsourced answers </li></ul></ul><ul><ul><li>Useful resources </li></ul></ul><ul><li>Tools: </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Delicious </li></ul></ul><ul><ul><li>Hashtags </li></ul></ul><ul><ul><li>Social Media Monitoring </li></ul></ul>
    17. 19. Information Mining
    18. 20. Crowdsourcing
    19. 21. Establish Yourself as a Thought Leader <ul><li>Examples: </li></ul><ul><ul><li>Commentary/punditry on news </li></ul></ul><ul><ul><li>Report on your research/projects </li></ul></ul><ul><ul><li>Create and share useful resources </li></ul></ul><ul><ul><li>Answer questions </li></ul></ul><ul><li>Tools: </li></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Online video </li></ul></ul>
    20. 22. Commentary
    21. 23. Expert Insight
    22. 24. Work Collaboratively <ul><li>Examples: </li></ul><ul><ul><li>Pool collective wisdom </li></ul></ul><ul><ul><li>Collaborate on research, articles, presentations </li></ul></ul><ul><ul><li>Share information </li></ul></ul><ul><li>Tools: </li></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Ning </li></ul></ul><ul><ul><li>Google Wave </li></ul></ul>
    23. 25. Pool Collective Wisdom
    24. 26. Spread the Word About Your Research/Institution <ul><li>Examples: </li></ul><ul><ul><li>Announce news/events </li></ul></ul><ul><ul><li>Share research results </li></ul></ul><ul><ul><li>Discuss lessons learned </li></ul></ul><ul><ul><li>Influence grantmakers and policymakers </li></ul></ul><ul><li>Tools: </li></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Video/photo sharing </li></ul></ul>
    25. 27. Institutional Outreach
    26. 28. Share Techniques
    27. 29. Information Gathering via Social Media Monitoring http://www.flickr.com/photos/bionicteaching/3629084631/ <ul><li>RSS Feed Reader </li></ul><ul><li>Google Alerts </li></ul><ul><li>Blog monitoring </li></ul><ul><li>Twitter Search </li></ul>
    28. 30. Questions? Photo: http://www.flickr.com/photos/oberazzi/318947873/
    29. 31. Photo: http://www.flickr.com/photos/livenow/146066254/
    30. 32. Listen Photo: http://flickr.com/photos/yogi/1394932433/
    31. 33. Set Up Your Tools Photo: http://www.flickr.com/photos/ebarney/3348965007
    32. 34. Choosing Your Tools Tool Audience Why They Use It What to Give Them In-depth analysis, updates, insights Learn more about the topic, get your perspective Peers, people interested in your field Blog Enable connections, build community Help them do their jobs better, answer Qs Show their fam/friends what they care about Provide value, give interesting things they can share Connect with others who care about topic People with a shared niche interest Ning Professional networking, info sharing Professionals - colleagues in same field LinkedIn Keep in touch, express brand/cause affiliations People you know - friends and family Facebook Meet interesting people, build relationships, news People who want info/networking/ stimulation Twitter
    33. 35. Join the Conversation Photo: http://flickr.com/photos/whyswomen/143360770/
    34. 36. Social Currency Photo used with permission: http://www.flickr.com/photos/gremlins666/2634168886
    35. 37. Share Photo: http://www.flickr.com/photos/angela7/534883941/
    36. 38. Questions? Photo: http://www.flickr.com/photos/oberazzi/318947873/
    37. 39. <ul><li>www.social-marketing.com </li></ul><ul><li>Weinreich Communications </li></ul>Nedra Kline Weinreich Email weinreich@social-marketing.com Phone 310.286.2721 Twitter @Nedra

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