1. Roger E. Larson
13915 52nd
Ave North #1201
Plymouth MN 55446
651-252-9864 Cell
emthread@comcast.net
EMPOYMENT:
2008 – 2015 WIDIA PRODUCTS GROUP.
Application Engineer covering Minnesota, North and South Dakota and Western
Wisconsin. For The WIDIA Products Group product portfolio. $3.600, 000. 2014 Achieve
11 % sales growth for last year. End User calls with and without distributors promoting
WIDIA Products. Providing technical support, distributor’s product promotions, stock
orders and site specific agreements. Other duties included testing tooling at customer site,
troubleshooting tooling to optimize manufacturing process at end users. Product
training presentations at end users and distributors and developed and presented cost
saving reports to end users.
2003 – 2008 PRECISION DORMER
Product Manager Taps and End Mill Crystal Lake ILL – Sales Representative MN
Product Manager Taps and End Mills. Developed and implemented new reposition
strategy for WMR & MTT-X Mid-Range Tap Line. Development Team and introduced
New Dormer DIN ANSI Shark Tap Line in 2007. Team member involved with Merger of
Precision, Union Butterfield Product offering and Dormer Product Offering. Worked on
the combined Dormer and Precision 2006 catalogue and provided technical support and
training for tap and end mill product offering. Was on our training team for new
salesman, distributors and our customer service team. Worked with Quality Control on
quality issues with products under my control as product manager. Travelled to Sweden
to get trained on new products and then returned to US to train the trainers for the US
market.
Sales Territory - Minnesota, North & South Dakota, Western Wisconsin, John Deere
Waterloo Iowa and Winnipeg Canada. Combined Precision Twist Drill and Union
Butterfield distribution network into one distribution network in my territory. Reverse
negative sales history in territory and increase sales in Drill, End Mill and Taps. US
Territory sales improved from 2004 $964,504 to 2005 $1,289,969.00. In the Canada
Winnipeg Marketing area, sales went from 2004 $62,267 to 2005 $150, 000. I also had a
20% increase at John Deer Waterloo from 2004 – 2005. Promoted to Product Manager in
2005.
1991 – 2003 OSG Tap & Die Corporation, Glendale Height, IL
District Sales Manager
Responsible for marketing of OSG Taps, End Mill and Drills in Minnesota, North &
South Dakota and Western Wisconsin sales Territory. End User calls promoting OSG
Products and providing technical support. Making end user calls with and without
distributor sales personnel. I conducted negotiation with my distributors on distributor
discounts, product promotions, stock orders and site specific agreements.

2. Developed and conducted technical seminars on the use of Taps, Drills and End Mills for
end user and distributors.
1986 – 1991 BESLY PRODUCTS CORPORATION, South Beloit, IL
District Sales Manager
Responsible for sales of Taps and Drills in Minnesota, North and South Dakota Territory.
Making sales calls with and without distributor sales personnel promoting these products.
Increased sales from 950,000 to 1.450,000.
Conducted negotiation with my distributors on discounts stock orders and contract
pricing agreements.
1986 – 1989 Texas Mill Supply, Galena Park, Texas
Sales Representative and Inside Sales
Was hired to help develop a sales program to call on medium size manufactures,
municipalities and contractors. Set-up 6 display vehicles with a number of different types
of displays in them to call on this customer base. Developed 3 major accounts for Texas
Mill Supply. Galveston Housing Authority, Houston Metro Transit Authority and
Continental Airlines Maintenance Department, Houston Hobby.
Worked as an inside sales person for 8 months taking calls from end users, helped them
select the products they needed and completed their orders.
1982- 1986 INGERSOLL-RAND CORPERATION
Special Representative and District Sales Manager, Air Tools Group.
District Sales Manager for the air tool group in Arizona, New Mexico and West Texas.
Promoted the sales of air tools and winches in my territory. Conducted distributor
negotiation and trained distributor on new products. Made end user calls with distributors
and providing technical support for end users.
Sales Trainee (Special Representative) for the Air Tool Group. Operated the East Coast
Air Tool Display Van for 18 months. Conducted product displays for end users and
distributors. Was reasonable for maintaining the 100 air tools, compressed air system and
air compressor on the display vehicle. Worked at the Indianapolis 500 Race in 1982.
Modified impact wrenches for racing teams and set up the IR Story /Display at the race
track.
EDUCATION:
St. Cloud State University, St Cloud MN
Graduated with a BS in Marketing in 1981
Maintained a 3.26 GPA.