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World-­‐class	
  Coaching	
  on	
  Lean	
  Startup	
  &	
  Customer	
  Growth	
  Hacking	
  for	
  Less	
  Than	
  $10/Month:	
  h9p://businessmodels.ning.com	
  	
  	
  
Business	
  Strategy	
  Coach.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hFp://businessmodels.ning.com	
  &	
  hFp://twiFer.com/RodKuhnKing	
  
Who?	
  What?	
  How?	
  
Why?	
  
4Q-­‐Business	
  Model	
  Strip	
  
For	
  Marketers,	
  Innovators,	
  Communicators,	
  Economists,	
  and	
  Strategists	
  
	
  
Rapidly	
  Visualize	
  and	
  Prototype	
  a	
  Problem	
  Scene	
  (SituaOon/Story/System)	
  
	
  
PAIN	
  
(Noise/FricOon;	
  Cost/Structure)	
  
VALUE	
  
(Profit/Margin)	
  
DELIGHT	
  
(ResonaOng	
  Message;	
  Revenue/Streams)	
  
SOLUTION	
  
(un/known)	
  
JOB	
  TO	
  GET	
  DONE	
  
(KEY	
  METRICS)	
  
PROBLEM	
  
(un/known)	
  
	
  
RECEIVER	
  
(Customer)	
  
	
  
SENDER	
  
(Supplier)	
  
Channel/Market	
  
Feedback	
  
(Response;	
  Experience)	
  
	
  P.I.G.S.	
  
(S5mulus;	
  Signal)	
  
	
  
	
  
(Product;	
  Informa5on;	
  
Goods;	
  Services)	
  

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