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THINKING DIFFERENT: A Business DNA Map for bmg book project

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This presentation introduces the Business DNA Map which is a visual tool for documenting, organizing, and managing business models at multiple levels. Unlike in other tools, the Business DNA Map can be used to present a "One Minute Business Model."

Published in: Business, Technology

THINKING DIFFERENT: A Business DNA Map for bmg book project

  1. 1. THINKING DIFFERENT<br />A Business DNA Map for<br />The “Business Model Generation” Book Project<br />Dr. Rod Kuhn King<br />Inventor of<br />Business Genomics as well as One Minute Business Model<br />
  2. 2. THE BUSINESS DNA MAP<br />IS<br />A STORYBOARD<br />FOR PRESENTING MODELS, TOOLS, AND PROJECTS<br />ESPECIALLY IN<br />STRATEGIC MANAGEMENT,<br />BUSINESS STRATEGY,<br />AND<br />INNOVATION<br />
  3. 3. BUSINESS LOGIC OF THEBUSINESS DNA MAP: 3 Fundamental Building Blocks <br />Business DNA Question: ………………………………………………………………………………………………………………………………<br />D<br />A<br />N<br />Offer/Positioning/Advertisements;<br />PRODUCT DELIVERY/MAINTENANCE/COST <br />Result<br />Product<br />Customers<br />Feedback/Attention/Interaction/<br />Delight/Trust/Love/Desire/Loyalty;<br />ENQUIRY/ORDER/PAYMENT/REVENUE<br />Aspirations<br />(Why?)<br />Design<br />(How?)<br />Needs<br />(What?)<br />Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing<br />
  4. 4. BUSINESS DNA MAP FOR “BUSINESS MODEL GENERATION” BOOK PROJECT<br />Business DNA Question: What are game-changing designs, needs, and aspirations for<br />the business visualization industry?<br />D<br />A<br />N<br /><ul><li>Visual, Practical, and</li></ul> Beautiful Handbook for<br /> Business Model Innovators<br /><ul><li> Personalized Books for</li></ul> Companies and their <br /> Customers<br /><ul><li> Visionaries
  5. 5. Game-changers
  6. 6. Challengers
  7. 7. Entrepreneurs
  8. 8. Executives
  9. 9. Consultants
  10. 10. Academics
  11. 11. Companies
  12. 12. Co-creation of</li></ul> a Potential<br /> Bestseller<br /> (with Names of<br /> Co-creators)<br />Aspirations<br />(Why?)<br />Design<br />(How?)<br />Needs<br />(What?)<br />Source: Based on Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam: Modderman Drukwerk.<br />Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing<br />
  13. 13. BUSINESS DNA MAP FOR PROFITABILITY OF “BUSINESS MODEL GENERATION” PROJECT<br />Business DNA Question: What are game-changing designs, needs, and aspirations for<br />the business visualization industry?<br />Stage in Lifecycle (S-Wave): Infancy Date: 2009<br />A<br />N<br />D<br /><ul><li>Visual, Practical, and</li></ul> Beautiful Handbook for<br /> Business Model Innovators<br /><ul><li> Personalized Books for</li></ul> Companies and their <br /> Customers<br /><ul><li> Co-creation of</li></ul> a Potential Bestseller<br /> (with Names of<br /> Co-creators)<br /><ul><li> Visionaries
  14. 14. Game-changers
  15. 15. Challengers
  16. 16. Entrepreneurs
  17. 17. Executives
  18. 18. Consultants
  19. 19. Academics
  20. 20. Companies</li></ul>Source: Based on Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam: Modderman Drukwerk.<br />Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing<br />
  21. 21. BUSINESS DNA MAP FOR SWOT ANALYSIS OF “BUSINESS MODEL GENERATION” PROJECT<br />Business DNA Question: What are game-changing designs, needs, and aspirations for<br />the business visualization industry?<br />Stage in Lifecycle (S-Wave): Infancy Date: 2009<br />A<br />N<br />D<br /><ul><li>Visual, Practical, and</li></ul> Beautiful Handbook for<br /> Business Model Innovators<br /><ul><li> Personalized Books for</li></ul> Companies and their <br /> Customers<br /><ul><li> Co-creation of</li></ul> a Potential Bestseller<br /> (with Names of<br /> Co-creators)<br /><ul><li> Visionaries
  22. 22. Game-changers
  23. 23. Challengers
  24. 24. Entrepreneurs
  25. 25. Executives
  26. 26. Consultants
  27. 27. Academics
  28. 28. Companies</li></ul>Source: Based on Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam: Modderman Drukwerk.<br />Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing<br />
  29. 29. BALANCED SCORECARD PERSPECTIVES FOR “BUSINESS MODEL GENERATION” PROJECT<br />Business DNA Question: What are game-changing designs, needs, and aspirations for<br />the business visualization industry?<br />Stage in Lifecycle (S-Wave): Infancy Date: 2009<br />A<br />N<br />D<br /><ul><li>Visual, Practical, and</li></ul> Beautiful Handbook for<br /> Business Model Innovators<br /><ul><li> Personalized Books for …
  30. 30. Co-creation of</li></ul> a Potential Bestseller<br /> (with Names of<br /> Co-creators)<br /><ul><li>Visionaries; Game-changers
  31. 31. Challengers; Entrepreneurs
  32. 32. Executives; Consultants
  33. 33. Academics; Companies</li></ul>Source: Based on Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam: Modderman Drukwerk.<br />Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing<br />
  34. 34. Business DNA Management:<br />Zoomable Storyboards<br />For<br />Documenting, Designing, Managing, and<br />Presenting<br />Business Models<br />
  35. 35. THEBUSINESS DNA MAP – 100,000ft Classic Storyboard<br />Business DNA Question: ………………………………………………………………………………………………………………………………<br />D<br />A<br />N<br />Offer/Positioning/Advertisements;<br />PRODUCT DELIVERY/MAINTENANCE/COST <br />Result<br />Product<br />Customers<br />Feedback/Attention/Interaction/<br />Delight/Trust/Love/Desire/Loyalty;<br />ENQUIRY/ORDER/PAYMENT/REVENUE<br />Aspirations<br />(Why?)<br />Design<br />(How?)<br />Needs<br />(What?)<br />Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing<br />
  36. 36. Template: BUSINESS DNA DASHBOARD – 100,000ft Swimlane Storyboard<br />Business DNA Question: ………………………………………………………………………………………………………………………………<br />Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: ……………………………………..<br />A<br />N<br />D<br />Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing<br />
  37. 37. Template: BUSINESS DNA DASHBOARD for Profitability – 100,000ft Grid Storyboard<br />Business DNA Question: ………………………………………………………………………………………………………………………………<br />Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: ……………………………………..<br />A<br />N<br />D<br />Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing<br />
  38. 38. Template: SWOT ANALYSIS ON BUSINESS DNA DASHBOARD – 100,000ft Grid Storyboard<br />Business DNA Question: ………………………………………………………………………………………………………………………………<br />Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: ……………………………………..<br />A<br />N<br />D<br />Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing<br />
  39. 39. Template: BALANCED SCORECARD PERSPECTIVES ON BUSINESS DNA DASHBOARD<br />Business DNA Question: ………………………………………………………………………………………………………………………………<br />Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: ……………………………………..<br />A<br />N<br />D<br />Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing<br />
  40. 40. Template: BUSINESS DNA DASHBOARD FOR BUSINESS DNA MANAGEMENT<br />Business DNA Question: ………………………………………………………………………………………………………………………………<br />Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: ……………………………………..<br />A<br />N<br />D<br />Strategic Planning<br />Validated Execution<br />Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing<br />
  41. 41. Template: BUSINESS DNA DASHBOARD FOR A LEAN STARTUP<br />Business DNA Question: ………………………………………………………………………………………………………………………………<br />Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: ……………………………………..<br />A<br />N<br />D<br />Strategic Planning<br />Validated Execution<br />Source: Based on Ries, E. (2011). The Lean Startup. New York: Crown Publishing Group.<br />Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing<br />
  42. 42. Example: VALIDATEDBUSINESS DNA DASHBOARD FOR APPLE’S IPOD<br />Business DNA Question: What are game-changing DNAs for the digital music industry?<br />Stage in Lifecycle (S-Wave): Growth – Maturing Product Date: 2011<br />A<br />N<br />D<br />Strategic Planning<br />Validated Execution<br />Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing<br />
  43. 43. APPENDIX<br />
  44. 44. THE ZOOMABLE BUSINESS DNA MAP: Examples<br />Tools for Business Model Visualization, Organization, Management, and Presentation<br />Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing<br />
  45. 45. ITENN<br />30 APPLICATIONS OF BUSINESS DNA MAP<br />Business DNA Question: ………………………………………………………………………………………………………………………………<br /><ul><li>Business Concept (Idea/Vision)</li></ul> Dev., Testing, and Validation<br /><ul><li> Pitching of Business Projects
  46. 46. One-Minute Business Model
  47. 47. One-page Business Plan
  48. 48. Value Chain Modeling/Profiling
  49. 49. Value Chain & Industry Analysis
  50. 50. Value Chain Optimization
  51. 51. Value Chain Innovation
  52. 52. Business Model Mapping &</li></ul> Analysis<br /><ul><li> Business Model Innovation
  53. 53. Business Value Engineering
  54. 54. Financial Planning & Budgeting
  55. 55. Strategy Mapping
  56. 56. Value Curve Mapping
  57. 57. Business Strategy Design:</li></ul> Low Cost Strategy; Differentiation<br /> Strategy; Blue Ocean Strategy;<br /> Disruptive Innovation Strategy<br /><ul><li> Process Mapping: SIPOC
  58. 58. Root-cause Analysis
  59. 59. Fishbone Diagramming
  60. 60. Benchmarking</li></ul>BUSINESS DNA MAP:<br />Dramatically Innovate and Improve Performance<br />While Saving Time and Money in …<br /><ul><li> Environmental/Situational</li></ul> Description and Analysis<br /><ul><li> Performance Management,</li></ul> for example, using the Balanced<br /> Scorecard<br /><ul><li> Total Business Intelligence
  61. 61. Visual Project Management
  62. 62. Wargaming
  63. 63. Scenarios; Decision-making
  64. 64. Team/Personal Development
  65. 65. Value Innovation: Products/Ads
  66. 66. Visual Risk/SWOT Analysis
  67. 67. Trade-off Analysis
  68. 68. Conflict Resolution</li></ul>Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing<br />

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