Apple and Amazon are two of the world's biggest and most successful companies. What's their secret?
Apple and Amazon may have more similarities than differences. A careful study of the business practices of Apple and Amazon reveals that they share a secret that is enshrined in the paradigm and methodology of "Working Backwards." A generic way of expressing that paradigm is as follows: "Start with an Awesome WHY. Then, work backwards to a HOW." This paradigm was expressed by the late Steve Jobs when he said, "Start with the customer and work backwards (to the technology)." Jobs was fond of saying that Apple's goal is to deliver an "insanely great (customer) experience." Jeff Bezos, the Founder and CEO of Amazon constantly advises, "Start with the customer and work backwards."
In this presentation, visual tools are presented for facilitating application of the Working Backwards (WB) Stack as well as Gamification Methodology. The toolkit of the WB Gamification Methodology consists of tools including the template of the Ideal Press Release (IPR) Story and Ideal Product Press Release (IPPR) Story as well as the Business Model Engine (BME). An example on applying these tools is presented.