Keynote presentation

1. PERSONAL BRAND EXPLORATION
Jasmine Price
Project & Portfolio I: Week 1
July 2, 2023

2. Im a DMV native. Candid & optimistic. I help
creatives shine a light on their passions and
create ways to showcase them to the world.
“Creating a world where authenticity reigns
supreme and the courage to be different is
celebrated”
IDENTITY

3. PROFESSION
Potential Job Titles:
• Day to Day Artist Manager
• Tour Manager
• Influencer Manager
MAVERICK - I communicate in a
way that may be raw and candid but
is at the foremost genuine. I believe
wholeheartedly in anything attached
to my brand.
Agent/Manager for Artists, Performers, Entertainers

4. Contributors
Entertainment Companies
Saudia Jenkins
Outreach Plan:
• File for initial permits
• Email to make initial contact and share the basics of
Showcase
• Within the next 4 weeks in-person meeting at Mayor’s
office(preferred)
Community of
Relations/Service
Yaddiya
Outreach Plan:
• Secure Venue for showcase
• Instagram Direct Message
• Within the next week in-person meeting
Founder of Dont Mute DC
Tiffany Hainesworth Outreach Plan:
• Complete Sponsorship Pitch
• LinkedIn Direct Message
• Email within 1 week
CEO & Founder of T-Capri
Tequila

5. GOALS
Short Term: (2025)
• Throw a fashion showcase for local artists and
designers.
‣Complete business pitch by the end of 2023
‣Compile a list of possible sponsors by June 24
‣Secure funding and venue by the end of 2024
Mid Term: (2030)
Employed at a reputable Entertainment or Influencer
Agency
‣Complete internships in management and
booking with a total of at least 3 years of
training in 4 years.
Long Term: (2045)
• Debut a world touring artist with a number-one single.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Spreadsheet Software
SOFT
HARD
Novice
Graphics/Photo Imaging Software Novice
Time Management Novice
Speaking Novice
Office Suite Software
SOFT
HARD
Expert
Project Management Software Expert
Time Organization Expert
Coordination Expert

7. I promise to always implement Originality
and push to establish a creative euphoria.
Where “different” is regular.
PROMISE

8. CREDENTIALS
Work Experience:
• Intern Band Manager
• Event Coordinator
Education:
• Professional Diploma in Photography,
Shaw Academy
• Music Management, B.S., Full Sail University (Exp. 2025)
Volunteer Work:
• Video Director for music visuals
• Fashion Photography for local Models

9. COMPETITION
Victoria Bridges-
McClellan
Industry Experience:
1/2 of R&B Duo Shemer
Education:
• Music Business , B.S.
Leadership Experience:
• N/A
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Jasmine Price
Overall Online Presence:
• Victoria has 14 connections and a slightly more than
• Poor profile 40/100
Industry Experience:
• Intern Band Manager
Education:
• Music Business, B.S.
Leadership Experience:
• Team Leader
• Official Trainer
Skills and Proficiencies:
• Suite Software - 0 endorsements
• Graphic Software - 0 endorsements
• Negotiation - 0 endorsements
Overall Online Presence:
• Jasmine has zero connections, virtually no info.
• Poor 0/100

10. COMPETITION
Diana S.
Liner
Noteworthy Experience:
• Worked directly with N’Sync, John Mayer,
• Formed Liner Entertainment in 2001
Jasmine Price
Industry Experience:
• Owner/ Manager Liner Entertainment
Group
• Executive Film Producer
• Record Rep
• Music Reporter
• Promo & Marketing
Education:
• N/A
Skills and Proficiencies:
• Entertainment - 84 endorsements
• Music - 65 endorsements
• Film - 50 endorsements
Overall Online Presence:
• Liner has over 500 connections, the profile is
professional and very detailed with custom links, as well
as several published articles.
• Superior, 90 out of 100
Industry Experience:
• Intern Band Manager
Education:
• Music Management, B.S
Leadership Experience:
• Team Leader
• Official Trainer
Skills and Proficiencies:
• Suite Software - 0 endorsements
• Graphic Software - 0 endorsements
• Negotiation - 0 endorsements
Overall Online Presence:
• Jasmine has zero connections, virtually no info.
• Poor 0/100

11. BRAND POSITION
For creative souls who create infectious and
inventive styles, I provide RAW, CANDID, &
PREEMPTIVE service because I believe in
spreading originality.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Music Business Assc. (Music Biz)
• NAMM Show (A3E)
‣ 2024
• South by Southwest (SXSW)
‣ 2024 | NASHVILLE
Digital Marketing
• Primary Content: I will begin to showcase the artists I work
with as they perform and meet fans, as well as behind the
scenes of my daily tasks as an entertainment manager.
• Primary Tools: I will use TikTok to show day-to-day tasks as
a manager (at least 5x a week), performances (live streams
and highlights) Facebook to share band pictures and events.
Twitter to share posts and connect directly with the fanbase to
analyze perception in real-time.
• Website: By showing the growth and reach of the artists I
represent overtime, to provide insight and data on events to
show what I can contribute and make happen.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Founder/Owner of Entertainment Agency, I would prefer
them to have started from the ground up by “paying
dues” in entry level positions to jumpstarting their own
brand. DEC 2024
Formal Education
• Bachelor of Science in Music Management Feb’ 25
Technical Skills
• Spreadsheet Software - Full Sail, June 2023
• Office Suite Software - FullSail, 2023
• Web Creation
Soft Skills
• Negotiation
• Time Management
• Coordination

14. Jasmine Price
You know how most people don't know what they want until you give it to
them? Well, what I do is give people the nostalgic feeling they crave
through music and other creations in fact.

15. REFERENCES
10 types of networking events you don’t want to miss. (n.d.-a).
https://career.io/career-advice/networking-events-you-dont-want-to-miss
13-1011.00 - agents and business managers of artists, performers, and
athletes. O*NET OnLine. (n.d.-a).
https://www.onetonline.org/link/details/13-1011.00
27-3031.00 - public relations specialists. O*NET OnLine. (n.d.-b).
https://www.onetonline.org/link/summary/27-3031.00
About Us - the future of Music and Entertainment Technology. A3E. (2023,
March 21). https://a3exchange.com/about-a3e/
Apply to participate: SXSW Conference & Festivals. SXSW. (2023, June 21).
https://www.sxsw.com/apply/
Baruch, Y. (2022, September 14). Talent agent Tracy Christian examines the
Hollywood system and talks about her production company “it’s a way to
express ourselves.” Forbes.
https://www.forbes.com/sites/yolandabaruch/2022/09/12/hollywood-
agent-tracy-christian-launches-production-company-its-a-way-to-
express-ourselves/?sh=54a67f357f2f
Bhattacharya, S. (n.d.). 6 black-owned influencer management firms and talent
Concepts, L. D. (n.d.). She is the music. She Is The Music.
https://sheisthemusic.org/
Dianna S. L. - Executive film producer - liner films LLC - linkedin. (n.d.-b).
https://www.linkedin.com/in/diannaliner
Duncan, L. (2020, December 29). How to find sponsors for your music event.
Music Industry How To. https://www.musicindustryhowto.com/how-to-
find-sponsors-for-your-music-event/
Ongoing industry conferences and events. Berklee. (n.d.).
https://www.berklee.edu/career-center/ongoing-music-industry-
conferences-and-events
Our tequila. TCapri Tequila. (n.d.). https://tcapritequila.com/our-tequila/
Who attends?. Music Business Association. (2023, June 30).
https://musicbiz.org/events/music-biz-annual-conference/who-attends/
Workday Mobile. Live Nation Entertainment. (n.d.).
https://www.livenationentertainment.com/careers/workdaymobile/