1. RICHARD “RICK” KEITH
244 Gray Wolf Trail ▪ Ponte Vedra, Florida 32081
(904) 400- 0462 ▪ rickkeith62@aol.com
www.linkedin.com/in/rickkeith
REGIONAL SALES MANAGER
Sales Management professional with exceptional record in turning failing sales
operations into profitable ones. Extensive sales and marketing expertise used to
increase the profitability and revenue of corporations through creation of highly
effective processes and systems to generate sales. Excellent analytical skills and
business acumen with the ability to read financial reports and make strategic decisions.
Successful track record in both inside and outside sales dealing with consumers as well
as national accounts. “A teacher not a preacher” management style.
• Field Sales Management • Profit Growth • Sales Forecasting • Quota Overachievement
PROFESSIONAL EXPERIENCE
One Hour Air Conditioning and Heating, East Coast, FL September 2015 – Present
Regional Sales Manager Jacksonville / Daytona / Melbourne
Reported directly to owners. Currently manage 6 Sales Reps / Selling Technicians with complete
control of hiring, training and developing Sales Team.
Grew sales expectations, 2016, by 120%, over 2014 and 2015 sales and substantially increased
profitability. Increased 2016 Net Sales $1,000,000 YTD over 2015.
Took collective closing percentages from 50% to over 75% each month with installed sales over
$7,218,890.00 – 130% of budget since arrival in September 2015.
Broke install records for May 16, June 16, July 16 and August 16 since company inception.
June 2016 installed the highest number of systems in company history for 30 day period:
Total = $686,000 on the East Coast of Fl.
Personally sold $1,607,000, in 15 months, to display successful sales protocols.
I prefer to be a teacher not a preacher.
Instituted a disciplined training and coaching format for Sales Rep understanding and growth.
Regency Plus- Storm Tight Windows, Jacksonville, FL May 2010 to August 2015
Manufacturer of windows for residentialmarket selling direct to consumerand through distributors, Mt. Carmel, PA
General Manager Dallas/Houston, Texas August 2013 to August 2015
Reported directly to owner. Managed 50 employees with full control of expenses and responsible for
all revenue generation. Marketing spend of $1.5M per year.
Took over failing Houston, Texas office on brink of bankruptcy at $-420K in August 2013.
Wrote sales protocol, training manuals, inside and outside marketing manuals which are now used in
all four sales operations and hired a producing sales team. Also trained and coordinated distributors
in our marketing model and product installation.
Key Achievements
 Within 4 months showed a net profit of $80K
 Responsible for achieving company sales and profit objectives with company operating at
$500K loss and only 43% client retention rate at hire.
 2014 opened second Texas office in Dallas, with net profit $937K for two offices
 Dallas office profitable in second month with first year net sales $2.32 M
 Profit through June 2015 $349K with projected $7.4M in sales by year end

2. 2
Regional Sales Manager Jacksonville/Orlando, FL May 2010 to July 2013
As a selling Sales Manager, turned a $2M office into a $3M office within 6 months. Hired, trained and
managed 12 sales representatives, created training program and wrote training manual to facilitate a
structured team culture and a profitable operation.
 Moved to failing Houston office after delivering three years of profitability in Florida locations
Achieve Financial Security, Jacksonville, FL April 2008 to May 2010
Credit and Debt Settlement Service (closed)
Process Optimization Manager, Member Services
Responsible for implementing change in existing processes to improve overall member satisfaction,
productivity and reduced expenses.
 Implemented a series of operational processes that resulted in increased monthly sales
consistently exceeding corporate sales goals and achieving over $1M in weekly sales.
Digital Industries/JaxWraps, Jacksonville, FL 2003 to April 2008
Digital design and printing firm based in Jacksonville (closed)
General Manager - Led aggressive sales campaign expanding business into fleet advertising
(outdoor mobile advertising) through new ideas and collaboration.
Responsible for strategic planning, staff development, client liaison and financial performance
evaluation with a $10Myearly sales quota. Also oversaw national Trade Shows.
Key accounts included Walmart, Stein Mart, Performance Food Groups and Super Bowl 2005
 Established process to assess readiness level of representatives and operational manuals
 Reduced attrition rate from 30% to 10% through analysis of employee lifecycle
 Orchestrated turnaround of substandard performance
 Tasked with turnaround for owner’s drywall company in Ohio October 2007 to April 2008
and turned it into a profitable business
Sales Representative
 Promoted to Sales Manager based on performance
1986 to 2003 Health Club Sales and Management
EDUCATION
John Carroll University, Cleveland, Ohio BSBA, Management 1986
PROFESSIONAL DEVELOPMENT
Tom Hopkins Sales Training
Zig Ziglar- How to Influence People
Harvey Mackey- How to Swim with the Sharks and Survive
PSS I, II, and Management
TECHNICAL SKILLS
Microsoft Office Suite, Lead Perfection CRM, iCIMS Recruiting Software