Overview of using LinkedIn to connect with Chinese to USA Travelers for business or pleasure. How to utilize LinkedIn as a marketing and lead generation tool for Travel agencies and travel agents in both China and the USA

1. Presented By Richard Uzelac

2. “No one realizes how beautiful it
is to travel until he comes home
and rests his head on his old,
familiar pillow.”
– Lin Yutang

3. 1. Social Media Marketing for B2B
› Attracting Agents and Agencies to the
JBS Business
› Attracting Hotels to the JBS Business
2. Internet Marketing, SEO, PPC, PR
› Generating Leads thru the JBS website
using SEO and PPC
› Generating Leads through Press Releases,
Blogs

4. Getting Started with Professional
Social Media for Travel Agents,
Agencies, and Hotel

5. Social Media Sites in China and USA

14.  95,000,000+ LinkedIn Users in the
USA
 5, 000,000+ LinkedIn Users in
China
 600,000,000+ Users of:
› Dajie, Wealink and Tianji, RenRen,
Kaixin001 and Weibo

15. USA LinkedIn Users tend to be:
› More Business Savvy: 7 million C-Level
› Higher Educated (93% College Grads)
› Professional: 1.7 million Ivy League Grads
› Higher paid: ($87k avg.)
› More likely to own or purchase a home than
Social Media site User bases.

18. 1. LinkedIn is about Relationships and
Marketing: Not Direct Sales, not at
first.
2. You don’t typically get Hotels or
Agents to rent rooms or sign with you
ON LinkedIn, you make relationships
that keep you in the minds of your
contacts when a need arises.

19. 1. Complete Your Profile Properly
2. Make Local Connections
3. Ask for and Give
Recommendations
4. Join Groups and Contribute
5. Create a Company Page
6. Be Consistent

22. › Fill it in 100%, no less.
› Professional Photo
› Add Skills, Specialties, Expertise,
Geo-Targeted Market
› Optimize KEYWORDS for (SEO)
› Call to Action: “China to USA Travel
Specialist”
› Custom URL:Your Name/profession
› Observe Your Public Profile.

23. Who To Connect with?
Location, Location, Location!
› Connect with People that can Buy and
Sell in your area.
› Clients, Former Clients, Prospects
› Referral Agents, Partner Agents
› Other Vendors
› Upload Contacts (Gmail, Yahoo…)

24. › Engage and Share Relevant Info
 Send a short note when you connect.
 Update them on what you are doing.
› Don’t Solicit Strangers: Spam
› Follow Proper Companies-
EX: Amgen, Baxter, etc.

28. Don’t you love being recommended?
 Recommend others first, then request
recommendations from them.
 Quickly return the favor. Collaborate.
 Ask Clients after they book rooms too!
 Go to: Privacy and Settings to start.
 Write the Recommendation Yourself.

29. › Ask for referrals from people you
have a good relationship with.
› Post relevant information on your
market to the right contacts-
targeted.

30.  How to do it?
› Go To Privacy and Settings
› Click on: Manage Your Recommendations
› Here you can Recommend others or request
more for you!
› If they said they would, but don’t… try sending
them an note: “Just write something like this…”,
then proceed to write their recommendation for
them…

32. Chinese Travel Groups:
 Targeting Chinese Tourists
 Advertising to affluent Chinese
outbound tourist
 China Travel Executive
 The World of Chinese
 China Travel Retail
 China Outbound Travel and
Investment
 Chinese Visitor Summit

33. Travel Agency Groups:
 Travel & Tourism Industry
Professionals Worldwide
 Travel Tourism and Hospitality Group
 Online Travel Agents Employees.
 CREATE YOUR OWN GROUP!

34.  Join Groups and Contribute to the
Conversation!
 Time to Get Involved: Post useful content, post
links to someone else’s useful content.
 Develop Your Brand: What are you expert in?
 Types of Groups to Join:
› Chinese Travel Groups (Many are not LOCAL)
› Local Community Groups

35. Join Local Groups: Most Important Groups
Local Chambers of Commerce
Women In Business: Your Town
Local Networking Groups
San Fernando Valley Business Owners
San Fernando Valley Connections
Alumni Clubs

38. › First make sure you appear in your Company’s LinkedIn
Company Profile, if it exists.
› If it doesn’t exist, Consider building it yourself, and
remember to add your info on the page.
› If you have a Team or a Partner or brand yourself as a
Company, then build your OWN Company page as well.
 gg

39. Affordable and Effective Advertising.
The key to advertising on LinkedIn is to target
your local market.
Constantly monitor your ads for effectiveness
and adjust them to increase success.
It takes patients and diligence to advertise
online.

40. › It won’t work if you don’t work it.
› Be consistent.
› Make LinkedIn part of your Daily
Routine.
› Be Social online and off.
› Once the Connection is made, go meet
them in person.

41. 1. Complete Your Profile Properly
2. Make Connections, Engage, Share
3. Make and Solicit Recommendations
4. Join Groups and Contribute
5. Create a Company Page/Promote
Your Business
6. Being Consistent

42. Questions on
Social Marketing?

43. Please Enjoy You 20 minute Break!

45.  Internet Marketing
 Search Engine
Optimization
 Pay Per Click Advertising
Generating Agent/Agency
or Hotel Leads Using:

46.  Internet Marketing
Generating Agent/Agency
or Hotel Leads Using:

47.  Search Engine
Optimization
Generating Agent/Agency
or Hotel Leads Using:

48.  Pay Per Click Advertising
Generating Agent/Agency
or Hotel Leads Using:

49. Generating Agent/Agency
or Hotel Leads Using:
 Press Releases and Blogs

50.  Thank You!
 GoMarketing.com
 866-736-1232