Affiliate marketing involves websites driving traffic to other sites for a commission. It has been around for 12 years and is now a major marketing channel. The document discusses opportunities in affiliate marketing careers, including starting at an agency and moving to client-side roles. It also provides tips for the job search and details an entry-level account executive role at a major affiliate marketing network.
1. Have you considered Affiliate Marketing?
Zaynab Ahmed
Marketing Executive
@francisconsults
Francis Consultancy Ltd. linkedin.com/francisconsultancy
zaynab@francisconsultancy.com
facebook.com/francisconsultancy
4. Is Affiliate Marketing new?
Affiliate marketing has been around for 12 years
It is now one of the highest grossing channels for
marketing spend
5. So what is Affiliate Marketing?
At its core, affiliate marketing is simply using
one website to drive traffic to another.
6. Affiliate Marketing
About Me
• Is a subset of Internet Marketing, a.k.a. Performance Marketing
• What is it about? Driving sales through third parties (I place your banner on my site
and you pay me)
• Anything from mobile phones, holidays, dating, adult, finance, gaming to retail
• Different models: CPC, CPA, CPL Also CPM
• Affiliates (Publishers), Advertisers (Merchants) and Networks
• Agencies and technology solution providers
• Other areas to consider within Internet Marketing: Web Design and Creative,
SEM (SEO), Display advertising (Behavioural re-targeting - Criteo), E-mail Marketing,
Social Media, Mobile, Brand strategy consultancy, Online Reputation Management
(tripadvisor example)
14. Affiliate Marketing
• The opportunities presented by digital are
significant and growing with no sign of slowing
down.
• Companies want to capitalise on these
opportunities.
• They need people with passions, intelligence
and drive to help them.
15. Feedback
Feedback Feedback
Digital offers ‘instant feedback’ so any marketing
efforts can be tracked and optimised.
16. Possible Career Path
Affiliate
Mobile Marketing
phones,
holidays, -PPC
dating, Client - -SEO
based Agency -Social Media
finance,
-Account
gaming,
Management
retail
You might start at an agency and end up working
client side after a year or two
17. Is Internet Marketing For You?
About Me
• Don’t worry if you don’t know what to do, but do know what you don’t want to do
• There are no right or wrong profiles. If you have the right skills, employers
generally just want someone who can do the job well and quickly
• Understand that as a recent graduate you are more likely to start at the bottom of
the ladder
• Technology is changing rapidly, this means opportunity
• Money is not as good as banking, but the job is
much more satisfying!
• The more IT literate, the better
• Transferrable skills
27/02/12
18. 5 Tips for Your Job Search
1) Set up Google Alerts
2) Get a Twitter account
3) Update your LinkedIn profile
4) Google yourself! Happy with the results?
5) Brand yourself online
19. What can Francis Consultancy do for you?
• We are used to looking after red brick talent
• You are likely to get feedback and tips on how
to perform at interview
• Leading to a greater chance of success in
landing a job
• We build relationships with employers which
can pay dividends in your future career
20. Our Main Client
• Linkshare
Global online marketing agency
Owned by an enormous e-commerce player and
based in the US, with teams in Japan, the UK and
Canada
21. What Do They Offer?
• Account Executive
• £18,000 – £24,000
• Fantastic training and progression in
international, market-leading companies
• Private medical insurance, a matched
contributory pension scheme, permanent health
insurance, season ticket loan, Give As You Earn,
cycle to work scheme membership and free
subsidised foreign language study sponsorship
22. Want to Apply?
Sound good?
Send a CV to
zaynab@francisconsultancy.com and let us
help you land the perfect grad job!
23. 감사합니다 спасибо
merci hvala mulţumesc
dziękuję ありがとう
diolch
danke
Thank You tack
teşekkür ederim grazie
kiitos
gracias cảm ơn bạn
köszönöm dank u wel
obrigado 謝謝
salamat σας εσταριστώ
24. Any Questions?
Zaynab Ahmed
@francisconsults
Marketing Executive
linkedin.com/francisconsultancy
Francis Consultancy Ltd.
www.francisconsultancy.com
zaynab@francisconsultancy.com facebook.com/francisconsultancy
Editor's Notes
Client – basedAgency – digital specialists PPC, SEO, display or managing social media
1) Set up Google Alerts with different search terms that interest you. 2) Get a Twitter account and follow influential people working in your preferred industry. These movers and shakers usually have a lot of ‘klout’ (a measure of social media influence) and may point you to interesting articles about the industry. These provide extremely helpful talking points for interviews by showing you have a keen interest in the industry.3) Update your LinkedIn profile and make sure to include all your skills and specialties as well as a description of each of your previous roles. 4) Google yourself! Are you happy with the results? If not, implement more stringent privacy measures on your online profiles. Up to 50% of employers now perform online searches on potential employees. The results they find can be difference between securing the job or not. 5) Brand yourself. This can easily be done online by creating a simple website/blog outlining what you’ve done, your interests, what you’re looking for and how to contact you. This conveys your personality and acts as a quick way to impress potential employers.
