What you will learn form this presentation is how to be a better, or even great Art Director. Following on from my highly successful '33 things I know about Art Direction' presentation this is an update with all of the same good advice but with new examples of work. I hope that you find this helpful. Enjoy. Ps. And please share if you have learnt something from this presentation.

1. Updated 2012
David Bell

3. The proof.

11. 3. Be a
creative
sponge.
Never stop
feeding your mind.

13. Must reads.

14. One of the best.
wideas.com
www.directne

15. nline.com
www. creativity-o

28. 6.Don’t
polish turds.
Best to move on
as soon as you can.

29. 7.Does
it smell?
Play with
the senses.

30. Smell

31. Sight

32. Touch

33. Touch

34. Sound

35. Sound

36. Sound

37. Taste

42. Now subtract.

44. 9.Work
with the
best.
And let
them do
their job.

45. on
Find a great writer and hang
e.
to him or her for dear lif

54. 11.Take
the time
to learn
origami.

59. Personalise your
campaigns.

60. V isit this site and
have a play. ntro.php
itlist.com/i
www.thedexterh

62. The Picasso fake

63. ‘Ascending & Descending’ - M.C. Escher 1960

65. ‘The Treason of Images’ - Rene Magritte 1928

74. 15.Grids
are good.
The Golden
Section and
the theory of
composition.

75. 1505

76. 1505

77. 2000

78. 2000

79. Today

81. Follow these
basic rules and you’ll
be on your way.

87. Same pic, just
different lines.

91. The classic post
card is the
cheapest form of
direct mail.
But it can still
deliver great ideas.

99. Coupons can still be relevant.

101. 20.
Inspiration
is all
around you.
Keep it safe.

102. 21.“If it looks right.
It is right.” Mr. Robert Waters
My High School Art Teache
r

103. Try differe
nt view.
Look at n
your work i
a mirror.

104. 22.
Colour is an
Art Director’s
secret weapon.

105. desire

107. motion

109. emotion

116. The Economist
masthead may have
been the inspiration
for the campaign
look?

117. 24.Have
another
creative
outlet.

119. 25.
Watch the
Webbys.

121. 26.
Avoid
visual
cliches.

126. The exception

127. The real deal

133. The exception

152. The exception

154. A good camera has
alwa ys been an important
to ol for Art Directors.

155. 28.
Always
have the
product on
your desk.

156. And eat
the product.

157. 29. Don’t fear white space.

160. App le are the masters of
contem porary white space.

163. 30.The best
path to the latest
design trends is
in your hands.
Magazine design.

167. 31. What to show Don.

168. 1. Be on time, be enthusiastic and positive. Be yourself.
Read Don’s site and have a few solid questions to ask him.
2. Begin with a great idea, and end with
an even better one.
3. Turn good ideas, into great campaigns.
4. BE BRUTAL:
Three great ideas, always beats thirty three
average ones.

169. 5. You’re an Art Director, so presentation
and style are very important.
Portfolio Vs iBook Vs iPad?
(Remember Don was a writer,
so consider your audience
carefully.)

170. 6. Show a good range of work, across multiple channels,
products and brands.
7. Always adapt your book for your audience
and rehearse your presentation.
8. Show at least one fully art directed campaign.
9. Talk about your creative interests
outside of advertising.
10. Listen carefully to all the feedback and
act on the advice that feels right for you.

171. 32.
And never
forget.
‘Big ideas are your last legal means
of an unfair creative advantage.’
D. Bell

172. 33.Lov e your job.

174. Just like the
new iPhone 5,
‘33 things I
know about Art
Direction’ was
updated 12 Sept
2012.
ow-about-art-direction
/Reosurfer/33-things-i-kn
e.net
www.slideshar