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everything I needed to know about innovation, I learned by drawing cartoons

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I talk about cartooning as a metaphor for innovation. Launching a new product in a crowded marketplace has a lot in common with launching a cartoon. I cover the process of coming up with remarkable ideas and then sharing them with others so that the end result doesn't suffer the "death of a thousand cuts." Includes quotes from Bill Watterson and Matt Groening.

Published in: Business

everything I needed to know about innovation, I learned by drawing cartoons

  1. 1. everything I needed to know about innovation, I learned by drawing cartoons
  2. 2. death by 1,000 cuts
  3. 3. advertising is a tax for unremarkable thinking Robert Stephens, Geek Squad Founder
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  5. 5. I was born in the golden age of television
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  7. 7. the lone genius is a myth
  8. 8. Garden of innovation cartoon
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  10. 10. Sky Deck cartoon
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  16. 17. revolution.
  17. 19. Blog screen shot
  18. 20. Marketing Week picture
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  20. 22. where do you get your ideas?
  21. 23. Bob Mankoff, Cartoon Editor, New Yorker Cleveland Cleveland
  22. 24. Dumpster Diving Matt Groening, Life is Hell, Simpsons
  23. 25. [email_address] Scott Adams, Dilbert
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  25. 27. I used to think it was like a well. And I worried it would someday run dry. But, it's actually more like a muscle. Tom Meyer, Former Editorial Cartoonist, SF Chronicle
  26. 28. Watch with glittering eyes the whole world around you because the greatest secrets are always hidden in the most unlikely places Roald Dahl
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  28. 30. “ In Braindraining, you sit and think about what to do. You suck, stew, drain, fret, and bleed ideas from your skulls, hoping something great will ooze out…” Doug Hall, Eureka Ranch
  29. 31. This is our wiki wall
  30. 32. I'll never give up the comic strip. It's my foundation.
  31. 33. The way to be interesting is to be interested. You’ve got to find what’s interesting in everything, you’ve got to be good at noticing things, you’ve got to be good at listening. If you find people (and things) interesting, they’ll find you interesting. Russell Davies
  32. 34. Find your foundation
  33. 35. 1. Take at least one picture everyday. Post it to flickr. 2. Start a blog. Write at least one sentence every week. 3. Keep a scrapbook 4. Every week, read a magazine you’ve never read before 5. Once a month interview someone for 20 minutes, work out how to make them interesting. Podcast it. 6. Collect something 7. Once a week sit in a coffee-shop or cafe for an hour and listen to other people’s conversations. Take notes. Blog about it. (Carefully) 8. Every month write 50 words about one piece of visual art, one piece of writing, one piece of music and one piece of film or TV. Do other art forms if you can. Blog about it 9. Make something 10. Read Russell Davies: How to be interesting
  34. 36. How do you launch your ideas?
  35. 37. Bill Watterson, Calvin & Hobbes It never occurred to me that a comic strip I created would be at the mercy of a bloodsucking corporate parasite called a syndicate, and that I'd be faced with countless ethical decisions masquerading as simple business decisions.
  36. 38. Cartoonists have to be innovative to break into a category like this
  37. 39. Look familiar?
  38. 40. The New Yorker gets 1,500 cartoon submissions a week
  39. 41. Hugh Macleod, Gaping Void Your plan for getting your work out there has to be as original as the actual work, perhaps even more so. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.
  40. 43. 70% non CPG only by aiming niche was I able to reach the mainstream
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  42. 49. Have ideas worth spreading
  43. 56. Don’t talk like a marketing person
  44. 58. Chris Bangle, BMW head of Design Learn how to communicate
  45. 60. Avoid the peace treaty
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  47. 67. Don’t be afraid to take risks. Corporations have an amazing array of checks, balances, and safety nets to prevent you from hitting the wall at ninety miles an hour. Be bold and brash. Develop a reputation for it.
  48. 68. thank you! more at: tomfishburne.com

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