everything I needed to know about innovation, I learned by drawing cartoons


Published on

I talk about cartooning as a metaphor for innovation. Launching a new product in a crowded marketplace has a lot in common with launching a cartoon. I cover the process of coming up with remarkable ideas and then sharing them with others so that the end result doesn't suffer the "death of a thousand cuts." Includes quotes from Bill Watterson and Matt Groening.

Published in: Business
1 Comment
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Alice nicely invited me to speak today about “envisioning” and “enrolling”: 2 key aspects of leadership. I read this as coming up with ideas and sharing them. That’s what every cartoonist does. And it’s essential to innovation. It struck a chord because that is something I’ve been thinking about for a while.
  • everything I needed to know about innovation, I learned by drawing cartoons

    1. 1. everything I needed to know about innovation, I learned by drawing cartoons
    2. 2. death by 1,000 cuts
    3. 3. advertising is a tax for unremarkable thinking Robert Stephens, Geek Squad Founder
    4. 4.
    5. 5. I was born in the golden age of television
    6. 6.
    7. 7. the lone genius is a myth
    8. 8. Garden of innovation cartoon
    9. 9.
    10. 10. Sky Deck cartoon
    11. 11.
    12. 12.
    13. 13.
    14. 15.
    15. 16.
    16. 17. revolution.
    17. 19. Blog screen shot
    18. 20. Marketing Week picture
    19. 21.
    20. 22. where do you get your ideas?
    21. 23. Bob Mankoff, Cartoon Editor, New Yorker Cleveland Cleveland
    22. 24. Dumpster Diving Matt Groening, Life is Hell, Simpsons
    23. 25. [email_address] Scott Adams, Dilbert
    24. 26.
    25. 27. I used to think it was like a well. And I worried it would someday run dry. But, it's actually more like a muscle. Tom Meyer, Former Editorial Cartoonist, SF Chronicle
    26. 28. Watch with glittering eyes the whole world around you because the greatest secrets are always hidden in the most unlikely places Roald Dahl
    27. 29.
    28. 30. “ In Braindraining, you sit and think about what to do. You suck, stew, drain, fret, and bleed ideas from your skulls, hoping something great will ooze out…” Doug Hall, Eureka Ranch
    29. 31. This is our wiki wall
    30. 32. I'll never give up the comic strip. It's my foundation.
    31. 33. The way to be interesting is to be interested. You’ve got to find what’s interesting in everything, you’ve got to be good at noticing things, you’ve got to be good at listening. If you find people (and things) interesting, they’ll find you interesting. Russell Davies
    32. 34. Find your foundation
    33. 35. 1. Take at least one picture everyday. Post it to flickr. 2. Start a blog. Write at least one sentence every week. 3. Keep a scrapbook 4. Every week, read a magazine you’ve never read before 5. Once a month interview someone for 20 minutes, work out how to make them interesting. Podcast it. 6. Collect something 7. Once a week sit in a coffee-shop or cafe for an hour and listen to other people’s conversations. Take notes. Blog about it. (Carefully) 8. Every month write 50 words about one piece of visual art, one piece of writing, one piece of music and one piece of film or TV. Do other art forms if you can. Blog about it 9. Make something 10. Read Russell Davies: How to be interesting
    34. 36. How do you launch your ideas?
    35. 37. Bill Watterson, Calvin & Hobbes It never occurred to me that a comic strip I created would be at the mercy of a bloodsucking corporate parasite called a syndicate, and that I'd be faced with countless ethical decisions masquerading as simple business decisions.
    36. 38. Cartoonists have to be innovative to break into a category like this
    37. 39. Look familiar?
    38. 40. The New Yorker gets 1,500 cartoon submissions a week
    39. 41. Hugh Macleod, Gaping Void Your plan for getting your work out there has to be as original as the actual work, perhaps even more so. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.
    40. 43. 70% non CPG only by aiming niche was I able to reach the mainstream
    41. 48.
    42. 49. Have ideas worth spreading
    43. 56. Don’t talk like a marketing person
    44. 58. Chris Bangle, BMW head of Design Learn how to communicate
    45. 60. Avoid the peace treaty
    46. 61.
    47. 67. Don’t be afraid to take risks. Corporations have an amazing array of checks, balances, and safety nets to prevent you from hitting the wall at ninety miles an hour. Be bold and brash. Develop a reputation for it.
    48. 68. thank you! more at: tomfishburne.com