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Design Thinking Put it simply

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Learn the fundamentals of Design Thinking.

Published in: Design

Design Thinking Put it simply

  1. 1. 119/14/16 19/14/16 1 Design Thinking Put it simply August 2016 By: Adela Villanueva
  2. 2. 229/14/16 29/14/16 2 About me: Ex- MarComm / Advertising Strategic Director specialized in Digital and New Technologies, willing to explore a much broader and bigger world of innovations, pivoting to Innovation Consultant. Going beyond Communications into New Business Ideas and Products that address core human needs. A_d_e_l_a Adela VILLANUEVA In December 2015, I attended a course launched by Stanford University and d.school for professionals called ‘Design Thinking and the Art of Innovation’. The focus of the course was to show professionals how to use Design thinking to spark innovation within their organizations. In this presentation would like to share with you the fundamentals of design thinking. Enjoy! Website: http://www.adelavillanueva.com
  3. 3. 33 VERSION:ONE TEMPLATE (iris)® MARCH 2014 VERSION:ONE TEMPLATE (iris)® MARCH 2014 *Design Thinking: Notion of using the discipline of what designers have been doing.
  4. 4. 441969 -‘a way of thinking’ 1980s-‘a method for creative action’
  5. 5. 55 VERSION:ONE TEMPLATE (iris)® MARCH 2014 VERSION:ONE TEMPLATE (iris)® MARCH 2014 What is Design Thinking
  6. 6. 66 A User-driven Strategy
  7. 7. 77 A dynamic approach to problem solving [and finding] for a new value creation
  8. 8. 88 A mindset
  9. 9. 99
  10. 10. 1010 Used by: Consultants Designers Business & Corporations/ Intrapreneurs Start-ups & Entrepreneurs Accelerators Educators, Etc…
  11. 11. 1111 To: Approach a problem Find / generate a [innovative] solution Discover innovative business models & concepts Understand the audience Improve the user experience Disrupt an industry Create innovative designs Create new products Validate a product/ idea in the market Bring new offers to the market …
  12. 12. 1212 VERSION:ONE TEMPLATE (iris)® MARCH 2014 VERSION:ONE TEMPLATE (iris)® MARCH 2014 When to use Design Thinking
  13. 13. 1313 Big Scale Projects
  14. 14. 1414 Challenge
  15. 15. 1515 When we don’t know what it is going on…
  16. 16. 1616 Not engineering driven
  17. 17. 1717 When we have time
  18. 18. 1818 … and some money.
  19. 19. 1919 VERSION:ONE TEMPLATE (iris)® MARCH 2014 VERSION:ONE TEMPLATE (iris)® MARCH 2014 Why it is important
  20. 20. 2020 Ultimate user clarity
  21. 21. 2121 Find new meanings and new usages
  22. 22. 2222 Discover ideas & solutions that can speak to the user’s future motivations and impulses
  23. 23. 2323 Understand why a customer will buy [ or will change their behavior]
  24. 24. 2424 Reduce risk with rapid prototyping
  25. 25. 2525 VERSION:ONE TEMPLATE (iris)® MARCH 2014 VERSION:ONE TEMPLATE (iris)® MARCH 2014 How we do Design Thinking
  26. 26. 2626 Multidisciplinary teams
  27. 27. 2727 Disruptive and modular space
  28. 28. 2828 And with a beginner’s mindset ! Don’t judge Question everything Be truly curious Find patterns Listen. Really
  29. 29. 2929
  30. 30. 3030
  31. 31. 3131
  32. 32. 3232 Understand Explore Materialize
  33. 33. 3333 “To create meaningful innovations you need to know your users and care about their lives”
  34. 34. 3434
  35. 35. 3535 HUMANS NO CUSTOMERS Humans no Customers
  36. 36. 3636
  37. 37. 3737 Empathy insights help to frame the real opportunity
  38. 38. 3838 Observe > Engage > Watch > Listen
  39. 39. 3939 With a fresh set of eyes
  40. 40. 4040
  41. 41. 4141 doug
  42. 42. 4242
  43. 43. 4343
  44. 44. 4444 adventure series: cozy camp!
  45. 45. 4545 Capture the information, and then, define. >>
  46. 46. 4646 “Framing the right problem is the only way of creating the right solution”
  47. 47. 4747 Narrowly focused problem statement
  48. 48. 4848 REALIZE NEW INSIGHTS
  49. 49. 4949 Based on your new understanding of people.
  50. 50. 5050 tensions, contradictions, surprises! say do think feel
  51. 51. 5151 Uncover opportunities: Discover connections and patterns.
  52. 52. 5252 Your POV
  53. 53. 5353 OBSERVATION INFER INSIGHT Notice something I wonder if this means… Actionable learning about people
  54. 54. 5454 “I rarely wash my jeans, I want them to look great longer” They are on the back of the chair. I wonder if this means… Millennials care about their clothes, and that means not cleaning them ? OBSERVATION INFER INSIGHT
  55. 55. 5555 We met . . . (user you are inspired by) We were surprised to notice . . . (tension, contradiction or surprise) We wonder if this means . . . (what did you infer?) It would be game changing to . . . (frame up an inspired challenge for yourself.) (Don’t dictate the solution.)
  56. 56. 5656 Determine the specific challenges to take on, then, generate solutions
  57. 57. 5757>>
  58. 58. 5858 “It’s not about coming up with the ‘right’ idea but about generating the broadest range of possibilities”
  59. 59. 5959
  60. 60. 6060 Brainstorming
  61. 61. 6161 brainstorm: why? more bang for your buck mix diverse perspectives transfer ideas be intentional about a time when you are not evaluating
  62. 62. 6262 Turn off the critical part of your brain
  63. 63. 6363 YES and… YES! YES YES YES YES YES YES YESYES YES
  64. 64. 6464 Create fluency [ volume] and flexibility [ variety]
  65. 65. 6565 Step beyond ‘obvious’ solutions CREATIVE FIXATION!
  66. 66. 6666 And wild/out of the box ideas!
  67. 67. 6767 Uncover unexpected areas of exploration
  68. 68. 6868 GENERATION EVALUATION Imagination & creativity Judgment & examination
  69. 69. 6969 Ideate|select|extract
  70. 70. 7070 VOTING TIME! “most likely to succeed” “most breakthrough if” “most likely to delight” >>
  71. 71. 7171 “Build to think and test to learn”
  72. 72. 7272 Fully explore all of those concepts you want to evaluate.
  73. 73. 7373 If a picture is worth a thousand words, a prototype is worth a thousand pictures.
  74. 74. 7474 Get your hands dirty!
  75. 75. 7575 Low resolution prototype
  76. 76. 7676 Low resolution prototyping: allows to pursue many different ideas allows you to explore the problem creates dialog on the team creates dialog with the user brings unexpected results
  77. 77. 7777 Fail early and often
  78. 78. 7878 Test into the hands of the users >>
  79. 79. 7979
  80. 80. 8080 “Testing is an opportunity to learn about your solution and your user”
  81. 81. 8181 Set context |Let them experience |Watch and ask
  82. 82. 8282 Testing scenario
  83. 83. 8383 “play”
  84. 84. 8484 Focus on the iteration with the user without reducing the testing to ‘likeability’
  85. 85. 8585 Don’t spend too long on one prototype!
  86. 86. 8686 Prototype as if you know you’re right. Test as if you know you’re wrong.
  87. 87. 8787 …and sometimes this means going back to the drawing board
  88. 88. 8888 Iterate to validate
  89. 89. 8989
  90. 90. 9090 DOES YOUR SOLUTION NAIL IT?
  91. 91. 9191 Understand Explore Materialize IMPLEMENT In the ‘implementation phase’ you can use other methodologies (to reduce waste) as lean startup
  92. 92. 9292
  93. 93. 9393 VERSION:ONE TEMPLATE (iris)® MARCH 2014 VERSION:ONE TEMPLATE (iris)® MARCH 2014 Thank you! For Design Thinking coaching & workshops or to know more about how to implement Innovation within your organization please send me a message to: http://www.adelavillanueva.com/contact

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