Valuable employee looking for a company to add value. Personal time taken to explore strengths and take care of family business should be a strength not a weakness. I can help your team and am ready to hit the ground running.
1. REBECCA C. POLIHRONIS
Chicago, IL 60614 773.547.4556 www.linkedin.com/in/rebeccapolihronis rebeccapolihronis@gmail.com
MARKETING AND PROJECT MANAGEMENT EXECUTIVE
Marketing | Community Relations | Marketing Project Manager | Non-Profit Management
A top performing and highly accomplished Marketing & Project Management Executive with over 25 years of
successful experience in , sales, and business operations, event management and project management within
highly competitive markets. Effective at delivering high-quality content and strategies for marketing, public relations,
philanthropy and new business development. Established bottom-line impact in brand marketing and management,
media planning, client services and sales performance. Results-oriented, decisive expert adept at developing strong
business alliances and generating consistent growth. Proven ability to identify new markets, assess customer
needs, and develop innovative products and marketing solutions to increase revenue. Strong communication,
interpersonal, multi-tasking and organizational skills.
CORE COMPETENCIES
Public Relations Social Engagement Tools Customer Service Client Services Strategic Planning
Leadership Project Management • Client Management • Event Management Problem Solving
Relationship Management Time Management Communication Skills
PROFESSIONAL EXPERIENCE
Brand Awareness Management
Efficaciously build brand by developing programs and projects that strategically gained exposure for the Cubs
brand throughout the city. Led team of Tribune Company’s community affairs directors to increase brand
awareness of the McCormick Foundation. Generated significant media coverage and revenue by
conceptualizing joint events, print, radio and television advertising.
Managed sponsors’ advertising agencies and Cubs talent to streamline production and achieve the greatest
impact for the Cubs brand, logos and talent.
Formulated and executed strategic plan for community relations, including community outreach, programs and
events targeted to increase brand awareness. This included the first capital project funded by Cubs Care. The
success of the programs resulted in board approval of five additional projects citywide.
Marketing/Communications Leadership
Created strategic plan for all marketing, public relations, philanthropy and new business development for the
Cubs Care brand - a fund of the McCormick Foundation that has granted over $14 million to Chicago non-profit
organizations since 1991.
Implemented youth sports programs for over 50,000 children in Chicago. One program with the Chicago Park
District aided over 15,000 children within the city of Chicago.
Positively worked with outside PR agency, advertising agency and internal departments to accomplish corporate
goals. Established new marketing initiatives that significantly increased revenue, including one project that
generated over $900,000,
Revenue Generation/ Fundraising
Advanced new programs that increased revenue 2,400% for Cubs Care, a fund of the McCormick F oundation
from 1994 to 2006. This resulted in greater outreach, expanded programs, increased community impact and
featured Cubs and Cubs Care branding.
Generated revenue by conceptualizing, managing and implementing a 2005 fundraising campaign that raised
over $2 million, including a single event that raised over $630,000. Managed a $2 million annual grant budget
and annual fundraising programs.
Positively negotiated an additional 24% in matching grant funds from the McCormick Foundation in 2005.
Conceptualized, developed and managed corporate sponsor relationships and community outreach.
Project Management/Operations
Led team that conceived, launched a $1 million, state-of-the-art little league facility.
Directed customer and sponsorship relationship management, including the YMCA of Metro Chicago, MLBPA’s
Players Trust for Children and Pepsi Co.
2. Rebecca c. Polihronis Page 2
Sales Associate, Customer Service 2014 – present
Relax The Back, Chicago, IL
2009-2012
CORE Leader 2013-2014
Athleta, Lynnfield, MA.
Director of Marketing, Injex21 & Riverhead Homes 2012-2013
Riverhead Advisors, Fort Lauderdale, FL
Sammy Sosa Publicist, 2006-2015
Assistant Vice President, Community Relations Manager 2006 - 2007
Charter One Bank, Chicago, IL
Marketing Manager, Cubs Care and Community Relations 1994 - 2006
Coordinator, Cubs Care and Community Relations 1991 - 1994
Intern, Ticket office 1990 - 1991
Chicago Cubs, Chicago, IL (A Tribune Company)
EDUCATIONS AND CERTIFICATIONS
Bachelor of Science, Sports Marketing and Management, Indiana University, Bloomington, IN
Social Media Certificate, Middlesex Community College
Certified Sleep Specialist for Relax The Back