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Latest additions to the Q4 2015 TGI study

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See the latest additions to the Q4 2015 TGI study.

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Latest additions to the Q4 2015 TGI study

  1. 1. GB TGI 2015 Q4 New Items
  2. 2. GB TGI 2015 Q4 Update Deck CONTENTS SNAPSHOT VIEW TV Channels Your Mail Toiletries & Cosmetics: Types of Outdoor advertising seenHealth & Pharmaceutical
  3. 3. Used a mobile phone to scan a QR code New Section Added – Response to Outdoor Advertising 20% of people that have used a mobile phone to scan a QR code are full-time students (283)
  4. 4. New Section Added – Response to Outdoor Advertising Researched a product on a mobile phone in response to outdoor advertising 4% 21% 30% 17% 17% 5% A B1 C1 C2 D E SOCIAL BRACKETS 36% 31% 17% 11% 3% 1% 15-24 25-34 35-44 45-54 55-64 65+ AGE GROUPS Source: GB TGI 15 Q4 42% own an iPhone 28% own a Samsung
  5. 5. New Section Added – Response to Outdoor Advertising Source: GB TGI 15 Q4 Purchased a product In response to outdoor advertising Talked with friends about a product In response to outdoor advertising 32% 22% 16% 16% 5% 8% 15-24 25-34 35-44 45-54 55-64 65+ AGE GROUPS 28% 23% 19% 17% 7% 7% 15-24 25-34 35-44 45-54 55-64 65+ AGE GROUPS 54% are male 52% are female
  6. 6. New Section Added – Response to Outdoor Advertising Commented on Social Media In response to outdoor advertising 24% have downloaded food and cooking apps (mobile and tablet) 23% have used their phone abroad for social media
  7. 7. New Section Added – Response to Outdoor Advertising Researched via a desktop, laptop or tablet in response to outdoor advertising 23% of people that have researched a product on a desktop, laptop or tablet computer spend over 35 hours a week using computers at home (146) Source: GB TGI 15 Q4 55% are male 41% do not have children
  8. 8. New Section Added – Response to Outdoor Advertising Taken a photo of an advert in response to outdoor advertising 38% 24% 17% 13% 4% 4% 15-24 25-34 35-44 45-54 55-64 65+ AGE GROUPS Source: GB TGI 15 Q4 25% live in Greater London 56% are male
  9. 9. New items added to: TV Channels/Favourite TV Channels Television Watched Within the last week Weighted Figure ITV Encore 2603,000 True Entertainment 2370,000 True Movies 2134,000 H2 945,000 Pop 850,000 Source: GB TGI 2015 Q4 1st Favourite TV Channel Weighted Figure True Movies 582,000 True Entertainment 298,000 H2 125,000 ITV Encore 61,500 Pop 19,300 Source: GB TGI 15 Q4
  10. 10. New Items - Your Mail What done with addressed/unaddressed mail Read and then keep or file for later use Remove specific piece of the mail (e.g. voucher) and keep it Read once and thrown away Display somewhere visible in the house (e.g. fridge door) Pass on to another member of the household Open and throw away without reading Throw away without opening Read and then keep or file for later use Source: GB TGI 15 Q4 10% of GB adults read and then keep or file mail for later use
  11. 11. New Items - Your Mail What have you done in response to receiving Addressed Mail? Source: GB TGI 15 Q4 Found out about a product or service Bought or ordered something Subscribed/switched to a new service Renewed existing service Provided personal or household details to sender 22% of GB adults have bought or ordered something once or twice
  12. 12. New Items - Your Mail Channels used to respond to addressed mail Source: GB TGI 15 Q4 In-store/other physical location By Post Over the phone Online via smartphone, tablet or other mobile device Online via desktop or laptop computer
  13. 13. New Items - Your Mail Types of Addressed Mail Read/Looked at or Opened Personal Mail Bills/Statements Free Magazines/Newsletters Catalogues/brochures Coupons, offers, vouchers Competitions Invitations to donate/ subscribe to charity Government information Source: GB TGI 15 Q4
  14. 14. Toiletries and cosmetics New Brands Added 39% of consumers of Diesel Only the Brave are men that are married or living with a partner 69% of Viktor & Rolf perfume consumers are ABC1 Women 73% of consumers of Yves Saint Laurent Black Opium are Women with children (221) Source: GB TGI 15 Q4
  15. 15. Vs Where shopped (Perfume/Eau de Toilette (F)/Aftershave/Eau de Toilette (M)/Skincare/Make-up/Hair Products/Shower/Bath Products/Deodorants/Anti-Perspirants) Where shopped (Perfume/Eau de Toilette (F)/Aftershave/Eau de Toilette (M)/Skincare/Make-up/Hair Products/Shower/Bath Products/Deodorants/Anti-Perspirants) Source: GB TGI 15 Q4 Toiletries and cosmetics Average personal annual income £23,067 15% higher than the national average Average personal annual income £16,852 16% lower than the national average % living in Greater London 26% % living in Scotland 15% % Social grade AB 21% % Social grade AB 33%
  16. 16. Health & Pharmaceutical Stair Lift Walk-In Bath/Shower Raise & Recline Chair Mobility Scooter Wheelchair/Electric Wheelchair New items added to: Mobility Aids Source: GB TGI 15 Q4
  17. 17. Health & Pharmaceutical Iglu Dentinox Snufflebabe 66% of people that have bought Snufflebabe are Mothers with children under 5 (936) Source: GB TGI 15 Q4
  18. 18. New Items added: Outdoor Advertising Outdoor Advertising Type of outdoor Ad seen in Last Week % of GB Pop Seen Bus stop/shelter 44% Outside of a bus 44% Small advertising sites on the street 34% Outside of supermarkets 31% Hanging adverts in shopping centres 22% In convenience stores 21% Outside of call boxes 19% At underground stations/platforms 17% On escalators in shopping centres 17% Other advertising at petrol stations 17% Advertising at motorway service stations 17% Advertising at an airport 16% Inside underground trains 15% Roof of a taxi 8% On underground networks 8% Any advertising on outside of a taxi 5% % that have seen outdoor ads on digital screens in the Last Week 54% of GB men 33% Of GB Women Source: GB TGI 15 Q4
  19. 19. New Lifestyle Statements 12% 15% 48% 28% 37% % I feel valued by companies who send me mail I tend to remember companies who send me mail I like to receive loyalty rewards through the post News on food influences my dietary habits I prefer to get paper bills and statements rather than access them online Source: GB TGI 15 Q4*Vert percentage and index figures based on target of 18+ Any Agree

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