Stephen paton training day - 2013

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Supplier Client Relationships A three legged race or a bicycle built for two?

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Speaker: Stephen Paton, AGL Energy, Australia
Festival of NewMR 2013 – Training Day
Supplier Client Relationships
A two legged race or a bicycle built for two?
Stephen Paton
AGL Energy,
Manager Insights, Australia

Speaker: Stephen Paton, AGL Energy, Australia
Festival of NewMR 2013 – Training Day
Are you in a three legged race?

Speaker: Stephen Paton, AGL Energy, Australia
Festival of NewMR 2013 – Training Day
Or riding a bicycle built for two?

Speaker: Stephen Paton, AGL Energy, Australia
Festival of NewMR 2013 – Training Day
Successful Relationships
• Trust
• Openness
• Honesty
• Respect
• Understanding
• Liking

Speaker: Stephen Paton, AGL Energy, Australia
Festival of NewMR 2013 – Training Day
Recognise the context
We are not adversaries

Speaker: Stephen Paton, AGL Energy, Australia
Festival of NewMR 2013 – Training Day
Example 1: The Briefing process

Speaker: Stephen Paton, AGL Energy, Australia
Festival of NewMR 2013 – Training Day
Example 2: Presenting Results

Speaker: Stephen Paton, AGL Energy, Australia
Festival of NewMR 2013 – Training Day
Further Reading
What do you think should change in the
agency/client relationship?
I think there’s a
big opportunity
for clients and
agencies to
work together
on a more
continuous
basis
http://www.greenbookblog.org/2012/09/12/an-angry-mr-client-speaks/
http://researchandreflect.blogspot.com.au/2012/12/why-im-not-angry-mr-client.html
#MRX

Speaker: Stephen Paton, AGL Energy, Australia
Festival of NewMR 2013 – Training Day
THANK YOU
Stephen Paton
AGL, Manager Insights
email: stephen.paton@agl.com.au ;
twitter.com: @stephengpaton,
Linkedin: http://au.linkedin.com/pub/stephen-paton/6/9a1/804

Speaker: Stephen Paton, AGL Energy, Australia
Festival of NewMR 2013 – Training Day
Q & A
Sue York Stephen Paton
AGL Energy

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Cara Menggugurkan Kandungan 087776558899

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Affiliate Marketing is a dynamic and lucrative method of earning income online, where individuals or businesses promote products or services and receive a commission for each sale, lead, or action generated through their referral. At its core, affiliate marketing operates on the principle of revenue sharing, where merchants reward affiliates for driving traffic or sales to their business. Understanding the Basics Affiliate Marketing is rooted in the concept of performance-based marketing. Instead of paying for traditional advertising methods upfront, merchants pay affiliates only when a specific action is completed, such as a sale, lead, or click. This performance-based model aligns the interests of both parties, as affiliates are incentivized to generate results for the merchants they promote. How Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and socialHow Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and social media accounts to large scale Marketing Institution

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1. The Festival of NewMR 2013 would not be possible without our sponsors. Thanks to: Gold Sponsors Silver Sponsors Session Sponsors Media Partner Festival Supporters • Q – Research Software • CreaMetrix Research • TapestryWorks • Keen as Mustard • CrowdLab • L&E Research • Schlesinger Associates • Focus Forums • eCGlobal Solutions • Revelation

2. Speaker: Stephen Paton, AGL Energy, Australia Festival of NewMR 2013 – Training Day Supplier Client Relationships A two legged race or a bicycle built for two? Stephen Paton AGL Energy, Manager Insights, Australia

3. Speaker: Stephen Paton, AGL Energy, Australia Festival of NewMR 2013 – Training Day Are you in a three legged race?

4. Speaker: Stephen Paton, AGL Energy, Australia Festival of NewMR 2013 – Training Day Or riding a bicycle built for two?

5. Speaker: Stephen Paton, AGL Energy, Australia Festival of NewMR 2013 – Training Day Successful Relationships • Trust • Openness • Honesty • Respect • Understanding • Liking

6. Speaker: Stephen Paton, AGL Energy, Australia Festival of NewMR 2013 – Training Day Recognise the context We are not adversaries

7. Speaker: Stephen Paton, AGL Energy, Australia Festival of NewMR 2013 – Training Day Example 1: The Briefing process

8. Speaker: Stephen Paton, AGL Energy, Australia Festival of NewMR 2013 – Training Day Example 2: Presenting Results

9. Speaker: Stephen Paton, AGL Energy, Australia Festival of NewMR 2013 – Training Day Further Reading What do you think should change in the agency/client relationship? I think there’s a big opportunity for clients and agencies to work together on a more continuous basis http://www.greenbookblog.org/2012/09/12/an-angry-mr-client-speaks/ http://researchandreflect.blogspot.com.au/2012/12/why-im-not-angry-mr-client.html #MRX

10. Speaker: Stephen Paton, AGL Energy, Australia Festival of NewMR 2013 – Training Day THANK YOU Stephen Paton AGL, Manager Insights email: stephen.paton@agl.com.au ; twitter.com: @stephengpaton, Linkedin: http://au.linkedin.com/pub/stephen-paton/6/9a1/804

11. Speaker: Stephen Paton, AGL Energy, Australia Festival of NewMR 2013 – Training Day Q & A Sue York Stephen Paton AGL Energy