Listen Hear! Transformation through Learning How to Listen

1. Paul Vittles, The Vittles Organisation, Sydney, Australia
NewMR “Listening is the new asking” – Text Analytics and Market Research, March 8, 2011
A
presenta*on
from
the
NewMR
‘Listening
is
the
New
Asking’
Text
Analy*cs
Event
-­‐
March
8
2011
The
sponsor
of
the
‘Listening
is
the
New
Asking’
event
is
Zinc
Research
For
more
informa*on
about
NewMR
events
visit
newmr.org
The
copyright
for
this
material
is
jointly
owned
by
The
Future
Place
and
the
presenter.
‘Listen
Hear!
Transforma*on
through
Learning
How
to
Listen’
Paul
ViPles
The
ViPles
Organisa*on,
Australia

2. Paul Vittles, The Vittles Organisation, Sydney, Australia
NewMR “Listening is the new asking” – Text Analytics and Market Research, March 8, 2011
Listen Hear!
Transformation through
Learning How to Listen

3. Paul Vittles, The Vittles Organisation, Sydney, Australia
NewMR “Listening is the new asking” – Text Analytics and Market Research, March 8, 2011
Is Listening the New Asking?
Listening
Asking
Observing
Ques1oning
Respec1ng
Empathising
Understanding
Accep1ng
Ø Audience
Ø Client
Ø Self

4. Paul Vittles, The Vittles Organisation, Sydney, Australia
NewMR “Listening is the new asking” – Text Analytics and Market Research, March 8, 2011
Are Researchers Listening?
• Are researchers really listening?
• Desire to listen? Ability to listen?
• Who listens – politicians, PR officers, doctors,
managers…researchers!
• Not listening in interviews and focus groups
• Not listening offline and not listening online

5. Paul Vittles, The Vittles Organisation, Sydney, Australia
NewMR “Listening is the new asking” – Text Analytics and Market Research, March 8, 2011
The Accidental Revolution
Web
2.0
More
Effec1ve
Listening?
Ø Honeymoon
effect
Ø Seismic
shiI?
Ø Remove
an1-­‐listening
structures
S*ll
underlying
problem
though:
Desire
to
Listen
&
Ability
to
Listen

6. Paul Vittles, The Vittles Organisation, Sydney, Australia
NewMR “Listening is the new asking” – Text Analytics and Market Research, March 8, 2011
The Bigger Picture
Listening
problem
in
society…
Listening
problem
in
educa1on…
Listening
problem
in
government…
Listening
problem
in
business…
Customers
Consumers
Ci1zens
Employees
Service
Users
Listening
Skills
Training
Coaching
Counselling
Listening
Models
Listening
Tools
NLP

7. Paul Vittles, The Vittles Organisation, Sydney, Australia
NewMR “Listening is the new asking” – Text Analytics and Market Research, March 8, 2011
Listening is the New Listening!
Ø How well are we listening to what is being said/not said?
Ø Why are we listening?
Ø How will the client benefit?
Ø How will customers/citizens benefit?
Ø Can we ensure they will not be harmed?
Ø Is our listening process ethical?
Ø Are we engaging them in the listening process?
Ø Are we letting them influence the agenda?
Ø Are we feeding back what we’ve found?
Ø Are we taking action and making this known?
Ø What is our contribution to the post Peak Attention world?

8. Paul Vittles, The Vittles Organisation, Sydney, Australia
NewMR “Listening is the new asking” – Text Analytics and Market Research, March 8, 2011
Listen Hear! Group & Campaign
“Big
Ideas
for
Breakfast”
Time
from
Idea
to
Global
Campaign?
Use
Online
Business
&
Social
Media/Networking
LinkedIn
Group:
“Listen
Hear!
The
Global
Campaign
for
Effec@ve
Listening”

9. Paul Vittles, The Vittles Organisation, Sydney, Australia
NewMR “Listening is the new asking” – Text Analytics and Market Research, March 8, 2011
Thank you for listening!
Paul Vittles,
The Vittles Organisation

10. Paul Vittles, The Vittles Organisation, Sydney, Australia
NewMR “Listening is the new asking” – Text Analytics and Market Research, March 8, 2011
Q & A
Paul Vittles
The Vittles Organisation
Ray Poynter
The Future Place

11. Paul Vittles, The Vittles Organisation, Sydney, Australia
NewMR “Listening is the new asking” – Text Analytics and Market Research, March 8, 2011
Paul Vittles
The
ViPles
Organisa*on
@
hPp://viPles.org
Paul s
LinkedIn
Profile
@
hPp://au.linkedin.com/in/paulviPles
LinkedIn
Group:
Listen
Hear!
The
Global
Campaign
for
Effec*ve
Listening
Follow
Paul’s
tweets
at
@
hPp://twiPer.com/viPlesorg