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IIeX Asia Pacific 2014 Paul Vittles

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IIeX Asia Pacific 2014 Paul Vittles

  1. 1. 1 “Big Data and Mobile Saved My Life” w w w . i n s t i n c t a n d r e a s o n . c o m 4 December 2014
  2. 2. Suicide – the problem and the solution 2 • globally, there is a suicide every 40 seconds and most are preventable • every year in Australia: • 370,000 people think about suicide • 65,000 people attempt suicide • 2,500 take their own lives • suicide is a problem and suicide is a solution – what’s the real problem? • time for big ideas, breakthrough thinking, new solutions Remember you are never alone: Lifeline 13 11 14 lifeline.org.au Suicide Call Back Service 1300 65 94 67 suicidecallbackservice.org.au beyondblue 1300 22 46 36 Mensline Australia 1300 78 99 78 mensline.org.au
  3. 3. RSA Big Ideas for Suicide Prevention 3 1. Listen Hear! 2. Digital Life Saving 3. Tracking for Life 4. National Research Plan 5. Life at Work 6. Young Life 7. No Life Sentence 8. Rural Life in Mind 9. Indigenous Life 10. Eating for Life • Global conversation via the RSA Fellowship , LinkedIn Groups, and a dedicated online board, involving 500 people • Involving those ‘in the system’ and those not ‘in the system’
  4. 4. RSA Big Ideas for Suicide Prevention 4 1. Listen Hear! 2. Digital Life Saving 3. Tracking for Life 4. National Research Plan 5. Life at Work 6. Young Life 7. No Life Sentence 8. Rural Life in Mind 9. Indigenous Life 10. Eating for Life • Life at Work embraces getting young people into work, long- term unemployed people back into work, mentally healthy work environments, and sustainable communities at work
  5. 5. Transforming workplace mental health – Heads Up 5 31 14 11 8 8 6 6 5 5 5 0 5 10 15 20 25 30 35 % • Instinct and Reason choice model with no prompting shows a mentally healthy workplace is second only to pay in driving job choices
  6. 6. Big Ideas for Suicide Prevention - a National Research Plan 6 1. Listen Hear! 2. Digital Life Saving 3. Tracking for Life 4. National Research Plan 5. Life at Work 6. Young Life 7. No Life Sentence 8. Rural Life in Mind 9. Indigenous Life 10. Eating for Life • National Research Plan to pool our current knowledge of the issues and solutions and to build an evidence-based plan for suicide prevention, including priorities for funding.
  7. 7. Collective Impact model for Suicide Prevention & the National Research Action Plan 7 Common agenda Shared goals & measures Common reporting framework Mutually reinforcing activities Continuous communication Backbone organisation
  8. 8. Evidence-based goal-setting & goal-achieving 8 • first set a goal • then focus on the goal… • …halving the number of suicides and suicide attempts within 10 years • work out how to get everyone staying focused on the goal • ask ‘how will we achieve our goal?’ • monitor how we are doing in achieving our goal • evaluate what we are doing to achieve our goal • keep asking ‘what do we need to know to be able to achieve that goal?’ • information not related to our goal is an obstacle to achieving our goal! • priorities and focus are the keys to achieving our goal
  9. 9. Desired state planning and change leadership 9 Baseline Latest Snapshot Finishing Line Current State Desired State Pull factor Push factor Engagement factor
  10. 10. National Research Plan for Suicide Prevention - engagement process 10 ContentProcess Principles Plans Priorities Open the Diamond to explore process, people, principles, potential content, partnerships, shared goals, potential barriers, pooling of resources Close the Diamond to converge on content, jointly draft plans, and all agree on priorities Separate research & engagement with key stakeholder groups – researchers, service providers, policymakers & advocates, funders, and people with lived experience. Integrated consultation & engagement with all stakeholder groups and individuals, including open opportunity to comment
  11. 11. National Research Action Plan – workshops & forums 11
  12. 12. National Research Action Plan – workshops framework 12 Reducing suicides and suicide attempts by 50% in 10 years National Research Action Plan Looking forward – and taking up the challenge Looking sideways – and taking notice Looking back – and taking stock Looking forward – 2024 Looking forward – September 2015
  13. 13. Creating a better future – the journey of hope 13 Imagine it is WSPD 10 Sept 2015… 1. What will be in the National Research Action Plan document? 2. What will the key principles be guiding research/research funding? 3. What will the key research priorities be? 4. What else would you expect to be in the National Research Action Plan document – key action points, recommendations, chapter headings? 5. What won’t be in it or won’t be prioritised? Imagine it is 2024… 1. What will success look like when we have achieved our goal of halving the number of suicides & suicide attempts? 2. What does the world of suicide prevention, intervention and postvention look like in 10 years’ time? 3. What does the world of suicide prevention research & evaluation look like in 10 years’ time? 4. How did we get here? 5. What target are we setting now – and why?
  14. 14. Being prepared to be helped 14 Q1 The Prime Minister says “we want to help halve the number of suicides and suicide attempts – what specifically can we do to help you achieve that goal?” WHAT ANSWER WOULD YOU GIVE? Q2 A corporate funder or philanthropist says “we want to fund an initiative to help halve the numbers of suicides and suicide attempts – what specifically can we do to help you achieve that goal?” WHAT ANSWER WOULD YOU GIVE?
  15. 15. RSA Big Ideas for Suicide Prevention 15 1. Listen Hear! 2. Digital Life Saving 3. Tracking for Life 4. National Research Plan 5. Life at Work 6. Young Life 7. No Life Sentence 8. Rural Life in Mind 9. Indigenous Life 10. Eating for Life • Tracking for Life emerged as a transformational change initiative because half of those who take their own lives are already ‘in the system’ so there is potential for permission-based tracking & support services to have a significant impact.
  16. 16. RSA Big Ideas for Suicide Prevention 16 1. Listen Hear! 2. Digital Life Saving 3. Tracking for Life 4. National Research Plan 5. Life at Work 6. Young Life 7. No Life Sentence 8. Rural Life in Mind 9. Indigenous Life 10. Eating for Life • Digital Life Saving emerged as another transformational change initiative because we know we can identify people at risk from their publicly available conversations and get appropriate messages of support to them • It was one of the winners in the 2014 TEDxSydney Fast Ideas competition for the “best idea worth spreading”.
  17. 17. Digital Life Saving – an idea worth spreading! 17 • the modern day equivalent of the telephone helpline introduced in the UK in 1953 (Samaritans) and Australia in 1963 (Lifeline) • applying what we know about Big Data, data science, social media monitoring, digital marketing, one-to-one mobile, etc communication to the problem of suicide prevention • applying what we know about commercial marketing to social marketing – and learn in reverse too • applying what we know about scientific innovation to social innovation – and learn in reverse too • addressing the technical challenge first – proving that it can be done • then addressing the other issues – ethical, logistical, political, appropriate & effective management, sustainable 24/7 • researching key messages and ways of communicating the message – help not harm • collaborate don’t compete – find relevant partners • make it happen – be relentlessly committed to implementation
  18. 18. Transformation through technology – latest developments…and how can you help? 18
  19. 19. Keeping the conversation going – and enlisting the world’s leaders! 19
  20. 20. Remember – you are never alone! 20 Lifeline 13 11 14 lifeline.org.au Suicide Call Back Service 1300 65 94 67 suicidecallbackservice.org.au beyondblue 1300 22 46 36 Mensline Australia 1300 78 99 78 mensline.org.au
  21. 21. For further information please contact: Level 1, 420 Elizabeth Street Surry Hills NSW 2010 t: +61 (0) 2 9283 2233 e: pvittles@instinctandreason.com

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