Life Outside the Ivory Tower

1. Main
Stage,
November
3,
2011
Life Outside the Ivory Tower
Paul Child, Join the Dots
A
Presenta*on
from
the
Fes*val
of
NewMR
Main
Stage
–
November
3,
2011

2. Paul Child, Join the Dots, UK
Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)
life outside the ivory tower
Paul Child

3. Paul Child, Join the Dots, UK
Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)
the what, the why, the how…
Things to think
about…
The What
The Why
The How

4. Paul Child, Join the Dots, UK
Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)
food for thought

5. Paul Child, Join the Dots, UK
Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)
we are scientists?

6. Paul Child, Join the Dots, UK
Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)
the incredible shrinking room

7. Paul Child, Join the Dots, UK
Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)
the two Ys

8. Paul Child, Join the Dots, UK
Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)
failing to connect

9. Paul Child, Join the Dots, UK
Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)
the how

10. Paul Child, Join the Dots, UK
Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)
the brain bit

11. Paul Child, Join the Dots, UK
Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)
from our own correspondent…

12. Paul Child, Join the Dots, UK
Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)
capturing imagination

13. Paul Child, Join the Dots, UK
Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)
inspiring & beautiful

14. Paul Child, Join the Dots, UK
Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)
speaking the right language

15. Paul Child, Join the Dots, UK
Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)
making information memorable

16. Paul Child, Join the Dots, UK
Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)
big data

17. Paul Child, Join the Dots, UK
Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)
join our revolution

18. Paul Child, Join the Dots, UK
Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)
thank you & goodnight

19. Paul Child, Join the Dots, UK
Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)
Q & A
Paul Child
Join the Dots
Fiona Blades
Mesh Planning

20. Paul Child, Join the Dots, UK
Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)
Synopsis
Some of the most exciting innovations will have direct consequences for how we conduct research in the near
future. These are innovations led by academics, scientists, technology developers & translated by creative &
planners. We need to be able to interpret & forecast from the growing mass of data being produced by the
human race.
Extending my recent viewpoint piece on Radio New MR I will guide people through examples I believe
demonstrate how as an industry we should be broadening our gaze to take inspiration from areas beyond
market research.
Amongst other things, I will argue that…
• We can learn from how journalists work when reporting the stories in our data
• We can use compelling design & release our inner artist to stir the hearts & minds of our audience
• Writing a great presentation isn’t that different to writing a great novel
• A lack of connection to our clients’ own metrics & frameworks significantly damages the credibility of our
work
• The latest thinking in consumer psychology has significant implications for researchers of the future
• The rise of open data & hack culture will significantly impact the data available to us
And finally, I will show why, if we don’t start embracing these new ways of thinking, others will.

21. Main
Stage,
November
3,
2011
Life Outside the Ivory Tower
Paul Child, Join the Dots
A
Presenta*on
from
the
Fes*val
of
NewMR
Main
Stage
–
November
3,
2011