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Navin williams main stage - 2012
- 1. A Presenta*on from The Fes*val of NewMR – Main Stage 5 December 2012 3D Objects in Mobile MR All copyright owned by The Future Place and the presenters of the material For more informa:on about NewMR events visit NewMR.org Navin Williams Mobile Measure
- 2. Speaker Navin Williams, MobileMeasure, China Festival of NewMR Main Stage, 5 December 2012, Session 2 - Asia Your Consumers Have Gone Mobile – Has Your Market Research? 3D OBJECTS IN MOBILE MR Navin Williams MobileMeasure Consultancy Limited
- 3. Speaker Navin Williams, MobileMeasure, China Festival of NewMR Main Stage, 5 December 2012, Session 2 - Asia Your Consumers Have Gone Mobile – Has Your Market Research? ORIGINS OF 3D DEFENCE/AUTO/INDUSTRIAL DESIGN
- 4. Speaker Navin Williams, MobileMeasure, China Festival of NewMR Main Stage, 5 December 2012, Session 2 - Asia Your Consumers Have Gone Mobile – Has Your Market Research? GAMING LEADS THE 3D CONSUMER WAVE
- 5. Speaker Navin Williams, MobileMeasure, China Festival of NewMR Main Stage, 5 December 2012, Session 2 - Asia Your Consumers Have Gone Mobile – Has Your Market Research? BRANDED CONSUMER FRIENDLY APPS
- 6. Speaker Navin Williams, MobileMeasure, China Festival of NewMR Main Stage, 5 December 2012, Session 2 - Asia Your Consumers Have Gone Mobile – Has Your Market Research? PREPARING A 3D IMAGE Source Images for rendering Integrate into 3D Engine Define Naviga:on rules User Acceptance Tes:ng
- 7. Speaker Navin Williams, MobileMeasure, China Festival of NewMR Main Stage, 5 December 2012, Session 2 - Asia Your Consumers Have Gone Mobile – Has Your Market Research? MULTI-TOUCH GESTURES USED FOR 3D
- 8. Speaker Navin Williams, MobileMeasure, China Festival of NewMR Main Stage, 5 December 2012, Session 2 - Asia Your Consumers Have Gone Mobile – Has Your Market Research? MOBILE 3D – AN ILLUSTRATION USER DOWNLOADS APP INSTRUCTIONS USER OPENS APP & READS INSTRUCTIONS PART 1 : USER TASKED WITH PHOTOGRAPHING A BEVERAGE COOLER PART 2 : MOVE 3D OBJECTS / PACKAGED GOODS TO SPOTS IN COOLER + CHOOSE THEIR FACING & SAVE IMAGE PART 3 : ANSWER A SHORT SURVEY UPLOAD PHOTO & DATA WECOME NOTE & INSTRUCTIONS text text text text text text text text text text text text text text Text text text text text text text text text text text text text text Text text text text text text text text text text text text text text Text text text text text text text text text text text text text text Text text text text text text text text text text text text text text Text text text text text text text text text text text text text text Text text text text text text text text text text text text text text 3 PARTS SURVEY FACE 2 FACE
- 9. Speaker Navin Williams, MobileMeasure, China Festival of NewMR Main Stage, 5 December 2012, Session 2 - Asia Your Consumers Have Gone Mobile – Has Your Market Research? LEARNINGS & OUTCOMES CREATIVE AND QUALITY PRODUCTION ENSURES USER INTEREST PRODUCTION TIME REQUIRED CURRENTLY EXPENSIVE CAMERA USE & AUGMENTED REALITY ENHANCED EXPERIENCE RENDERING 3D OBJECTS WITH CURVES TOUGHER THAN STRAIGHT LINE OBJECTS
- 10. Speaker Navin Williams, MobileMeasure, China Festival of NewMR Main Stage, 5 December 2012, Session 2 - Asia Your Consumers Have Gone Mobile – Has Your Market Research? SOME APPLICATION OF MOBILE 3D IN RESEARCH ü PRODUCT, PACKAGING, CONCEPT TESTING ü SHOPPER ü PRODUCT -‐ PRICE ANALYSIS
- 11. Speaker Navin Williams, MobileMeasure, China Festival of NewMR Main Stage, 5 December 2012, Session 2 - Asia Your Consumers Have Gone Mobile – Has Your Market Research? Thank you YOUR CONSUMERS HAVE GONE MOBILE. HAS YOUR MARKET RESEARCH? 06/12/2012 11
- 12. Speaker Navin Williams, MobileMeasure, China Festival of NewMR Main Stage, 5 December 2012, Session 2 - Asia Your Consumers Have Gone Mobile – Has Your Market Research? Q & A Greg Coops Asian Strategies Navin Williams Mobile Measure
- 13. Speaker Navin Williams, MobileMeasure, China Festival of NewMR Main Stage, 5 December 2012, Session 2 - Asia Your Consumers Have Gone Mobile – Has Your Market Research? Navin Williams Navin Williams MobileMeasure Consultancy Limited Mobile +86-‐13918611705 navin@mobile-‐measure.com www.mobile-‐measure.com