Say Good-bye to Single Mode Panels

1. A
Presenta*on
from
The
NewMR
Mobile
Event
22
February
2012
Event
sponsored
by
Vision
Cri1cal
All
copyright
owned
by
The
Future
Place
and
the
presenters
of
the
material
For
more
informa1on
about
Vision
Cri1cal
visit
www.visioncri1cal.com
For
more
informa1on
about
NewMR
events
visit
newmr.org
Say
Goodbye
to
Single
Mode
Panels
&
Communi6es
Leslie
Townsend,
Kinesis
Survey
Technologies

2. Speaker: Leslie Townsend, Kinesis Survey Technologies, US
NewMR Mobile Event, 22 Feb 2012, Session 3
Say Goodbye to Single Mode
Panels & Communities
Leslie Townsend
President & Co-founder
Kinesis Survey Technologies

3. Speaker: Leslie Townsend, Kinesis Survey Technologies, US
NewMR Mobile Event, 22 Feb 2012, Session 3
Say Goodbye to Single Mode Panels & Communities
Mobile device usage impacts the entire MR
respondent experience from beginning to end
Starting with recruitment…

4. Speaker: Leslie Townsend, Kinesis Survey Technologies, US
NewMR Mobile Event, 22 Feb 2012, Session 3
Say Goodbye to Single Mode Panels & Communities
Mobile Recruitment Best Practices for:
• Registration sites
• Mobile-specific data collection
• The authentication process
• Double opt-in
• Routing choices

5. Speaker: Leslie Townsend, Kinesis Survey Technologies, US
NewMR Mobile Event, 22 Feb 2012, Session 3
Say Goodbye to Single Mode Panels & Communities
Dual-Mode Panelist Tools are Critical
• All websites need to be
mobile-enabled today
• Dual-mode and mobile
research communities
assist in panelist
engagement and retention

6. Speaker: Leslie Townsend, Kinesis Survey Technologies, US
NewMR Mobile Event, 22 Feb 2012, Session 3
Say Goodbye to Single Mode Panels & Communities
Dual-Mode Panel Community Best Practices
• Mobile enablement should
result in MORE features,
not less
• Support all regularly used
functionality in both modes
• Don’t forget social media
options

7. Speaker: Leslie Townsend, Kinesis Survey Technologies, US
NewMR Mobile Event, 22 Feb 2012, Session 3
Say Goodbye to Single Mode Panels & Communities
Incentives, Rewards and Redemptions
• mCommerce is growing
across all consumer
segments
• Mobile panels require
mobile rewards redemption
and mobile payments, in
order to support the end-to-
end experience

8. Speaker: Leslie Townsend, Kinesis Survey Technologies, US
NewMR Mobile Event, 22 Feb 2012, Session 3
Say Goodbye to Single Mode Panels & Communities
Additional Features to Boost Engagement
• Blogs
• Discussion Forums
• Geolocation
• Avatars
• QR codes and barcodes

9. Speaker: Leslie Townsend, Kinesis Survey Technologies, US
NewMR Mobile Event, 22 Feb 2012, Session 3
Say Goodbye to Single Mode Panels & Communities
Apps vs. Browser Approach
• Apps are limited to smartphone users
• Multiple versions of the app must be
maintained
• HTML5 will significantly advance mobile
browser capabilities
• Apps require user-initiated updates, which
may not happen

10. Speaker: Leslie Townsend, Kinesis Survey Technologies, US
NewMR Mobile Event, 22 Feb 2012, Session 3
Say Goodbye to Single Mode Panels & Communities
Metadata, User Settings and More
• Mobile offers new types of metadata
• Location capture has numerous future uses
• Privacy settings on mobile
• Invitations and opt-out procedures

11. Speaker: Leslie Townsend, Kinesis Survey Technologies, US
NewMR Mobile Event, 22 Feb 2012, Session 3
Thank you
Phone:
+1
512.590.8300
Email:
ltownsend@kinesissurvey.com
Web:
www.kinesissurvey.com
Leslie
Townsend,
Kinesis
President

12. Speaker: Leslie Townsend, Kinesis Survey Technologies, US
NewMR Mobile Event, 22 Feb 2012, Session 3
Q & A
Ray
Poynter
Vision
Cri1cal
Leslie
Townsend
Kinesis
Survey
Technologies

13. Speaker: Leslie Townsend, Kinesis Survey Technologies, US
NewMR Mobile Event, 22 Feb 2012, Session 3
Leslie Townsend
Visit
the
Kinesis
website:
hRp://www.kinesissurvey.com
Read
the
Kinesis
blog:
hRp://www.kinesissurvey.com/company/blog
Follow
Kinesis
tweets:
hRp://twiRer.com/kinesissurvey
Leslie Townsend has spent her career bridging the market research and mobile worlds. She
is among the earliest visionaries of mobile market research, having recognized the vast
potential of mobile device usage to expand online market research practices, and in 2003 she
co-founded Kinesis Survey Technologies. Today the Kinesis platform is the global industry
leader in mobile and multimode survey execution, and also hosts many of the world’s largest
mobile panels. Prior to co-founding Kinesis, Ms. Townsend served as Director, New Business
Development for Codetoys, where she was responsible for international rollout of the
company’s mobile survey solution. Prior to Codetoys, she founded a market research firm for
telecom companies, Marketfinders, which focused upon strategic planning and new product
rollouts in the wireless arena, actively consulting with wireless applications developers. Ms.
Townsend is a regular contributor to market research publications and frequently speaks at
various industry events worldwide.

14. A
Presenta*on
from
The
NewMR
Mobile
Event
22
February
2012
Event
sponsored
by
Vision
Cri1cal
All
copyright
owned
by
The
Future
Place
and
the
presenters
of
the
material
For
more
informa1on
about
Vision
Cri1cal
visit
www.visioncri1cal.com
For
more
informa1on
about
NewMR
events
visit
newmr.org
Say
Goodbye
to
Single
Mode
Panels
&
Communi6es
Leslie
Townsend,
Kinesis
Survey
Technologies