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Helen Bennie - Cutting Edge of NewMR 2015

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Ray Poynter
Ray Poynter

Not using tech for tech’s sake!

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Not  using  tech  for  tech’s  sake!     Helen  Bennie,  UK,  September  2015   Not  using  tech  for  tech’s   sake!     Helen  Bennie   Shopper  Insight  Ltd         22nd  September   #NewMR  2015     Corporate  Sponsors   #NewMR  2015     Supporters   Schlesinger  Associates   Keen  as  Mustard  
Not  using  tech  for  tech’s  sake!     Helen  Bennie,  UK,  September  2015   Ever  connected  world  
Not  using  tech  for  tech’s  sake!     Helen  Bennie,  UK,  September  2015   Polarising  emoBons   vs  
Not  using  tech  for  tech’s  sake!     Helen  Bennie,  UK,  September  2015   All  about  me  
Not  using  tech  for  tech’s  sake!     Helen  Bennie,  UK,  September  2015   A  beDer  version  of  reality  
Not  using  tech  for  tech’s  sake!     Helen  Bennie,  UK,  September  2015   Reaching  out  
Not  using  tech  for  tech’s  sake!     Helen  Bennie,  UK,  September  2015   Smart  outdoors  
Not  using  tech  for  tech’s  sake!     Helen  Bennie,  UK,  September  2015   Is  it  a  bird…is  it  a  plane?  
Not  using  tech  for  tech’s  sake!     Helen  Bennie,  UK,  September  2015   Going  deeper  
Not  using  tech  for  tech’s  sake!     Helen  Bennie,  UK,  September  2015   I,  robot  
Not  using  tech  for  tech’s  sake!     Helen  Bennie,  UK,  September  2015   Winning  tech  formula   •  Relevant  &  Useful   –  Surprise  &  delight   –  InformaEve   –  Save  Eme   –  Convenient   –  SoluEon  based   –  Personalised   Ensuring  to  minimise  concerns  over     •  Privacy   •  Security    
Not  using  tech  for  tech’s  sake!     Helen  Bennie,  UK,  September  2015   Thank  You!  
Not  using  tech  for  tech’s  sake!     Helen  Bennie,  UK,  September  2015   Q  &  A   Helen  Bennie   Shopper  Insight   #NewMR  2015     Corporate  Sponsors   #NewMR  2015     Supporters   Schlesinger  Associates   Keen  as  Mustard   Sue  York  

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Helen Bennie - Cutting Edge of NewMR 2015

  • 1. Not  using  tech  for  tech’s  sake!     Helen  Bennie,  UK,  September  2015   Not  using  tech  for  tech’s   sake!     Helen  Bennie   Shopper  Insight  Ltd         22nd  September   #NewMR  2015     Corporate  Sponsors   #NewMR  2015     Supporters   Schlesinger  Associates   Keen  as  Mustard  
  • 2. Not  using  tech  for  tech’s  sake!     Helen  Bennie,  UK,  September  2015   Ever  connected  world  
  • 3. Not  using  tech  for  tech’s  sake!     Helen  Bennie,  UK,  September  2015   Polarising  emoBons   vs  
  • 4. Not  using  tech  for  tech’s  sake!     Helen  Bennie,  UK,  September  2015   All  about  me  
  • 5. Not  using  tech  for  tech’s  sake!     Helen  Bennie,  UK,  September  2015   A  beDer  version  of  reality  
  • 6. Not  using  tech  for  tech’s  sake!     Helen  Bennie,  UK,  September  2015   Reaching  out  
  • 7. Not  using  tech  for  tech’s  sake!     Helen  Bennie,  UK,  September  2015   Smart  outdoors  
  • 8. Not  using  tech  for  tech’s  sake!     Helen  Bennie,  UK,  September  2015   Is  it  a  bird…is  it  a  plane?  
  • 9. Not  using  tech  for  tech’s  sake!     Helen  Bennie,  UK,  September  2015   Going  deeper  
  • 10. Not  using  tech  for  tech’s  sake!     Helen  Bennie,  UK,  September  2015   I,  robot  
  • 11. Not  using  tech  for  tech’s  sake!     Helen  Bennie,  UK,  September  2015   Winning  tech  formula   •  Relevant  &  Useful   –  Surprise  &  delight   –  InformaEve   –  Save  Eme   –  Convenient   –  SoluEon  based   –  Personalised   Ensuring  to  minimise  concerns  over     •  Privacy   •  Security    
  • 12. Not  using  tech  for  tech’s  sake!     Helen  Bennie,  UK,  September  2015   Thank  You!  
  • 13. Not  using  tech  for  tech’s  sake!     Helen  Bennie,  UK,  September  2015   Q  &  A   Helen  Bennie   Shopper  Insight   #NewMR  2015     Corporate  Sponsors   #NewMR  2015     Supporters   Schlesinger  Associates   Keen  as  Mustard   Sue  York