The document summarizes a seminar on special events and media interviews. It discusses various types of special events like award presentations, toasts, commemorations, and eulogies. It provides guidelines for each type such as keeping speeches short, praising others, and focusing on positive memories for eulogies. The document also covers media interview types, how to prepare, guidelines for the interview like keeping answers short and staying on message, and tips for controlling interviews. The overall message is that special events and interviews provide opportunities but require preparation to be successful.

1. Randall Blum Presentations – Seminar #11
“Special Events & Media Interviews”

2. Announcements
Lecture #12: “Meetings, Seminars & Workshops”
Labs #12: Duo Board of Director Presentations

3. Review
Venue Design & Organization
A Case For Venue Management
Room Environment
Audio-Visuals
Audience Materials
Unexpected Problems!

4. Seminar #11
Special Events & Media Interviews

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15. Special Events & Media Interviews
Special Events…
I. Overview
II. Types
III. Guidelines
IV. Tips & Tragedies
Media Interviews…
V. Overview
VI. Types
VII. Guidelines
VIII. Tips & Tragedies

16. I. Special Event Importance
‘Likeability’ Challenge
Goal: Fulfill The Special Needs Of The Occasion
Opportunity To ‘Touch’ An Audience
Entertain, Celebrate, Commemorate, Or Inspire

17. Special Event Presentation Types
Award Presentation
Award Acceptance
Dedication
After-Dinner Speech
Wedding Toast
Celebration
Motivation/Inspiration
Eulogy
Interview

18. Award Presentation
Honor Individual & Competitors
Message To Audience
Spotlight Off YOU!
Generous Praise/Deserving
True Anecdotes

20. Award Presentation
Specific Reason Why Person Deserved
Sincere, Slow, & Deliberate
Uplifting Tone
Call For Applause
Award History

22. Award Acceptance
Humility; No Brag
Gratitude To Others
Share Of Credit
Praise The Giver
Acknowledge The Help

23. Award Acceptance
Acknowledge the help
Explain How much award mena
Concise, direct, short
Positive values of award
Avoid fake shock/ no soap box

27. Celebration
Recognize Person or Event (ie. Anniversary)
History Homework
Credit Dispersed Graciously
Thanks & Appreciation
Focus On People…Not Event Itself

28. After-Dinner
Concise, Direct, Short
One Main Idea
High Energy
Memorable Story
Lighter Tone

29. Wedding Toast
Alcohol-Influenced
Focus on Individual
It’s Not About You!
Difficult To Be Appropriate
Sincere, Gracious & Uplifting

31. Commemoration
Celebrates Notable Event Or Building
Occurs On Important Anniversaries
Research - Specific Examples
Genuine, Paced & Celebratory
It’s Not About You!

33. Motivation/Inspiration
Many Types
- Graduation
- Farewell
- Teamwork
- Welcome
Call To Action
Sincere, Genuine & Uplifting

35. Eulogy
Toughest Presentation Ever!
Three Goals
- Express Regret For Loss (“We are poorer…”)
- Celebrate The life (“She loved people…”)
- Share Meaning (“She gave us so much…”)
Emotion-Driven

36. Eulogy
Tight, Concise, & Brief
Recognize Family Members
A Proven Pathway – Always Positive
- Remembrance
- Perspective
- Future Focus
Speak honestly but be careful of personal stuff
Ignore obvious negative facts
Sincere, Gracious & Uplifting

37. Eulogy
Speak Honestly
Careful Of Personal Stuff
It’s Not About You!
Ignore Obvious Negative Facts
Practice
Sincere, Gracious & Uplifting

39. Interview
Research
Control
Content
Charisma
Closing The Deal

41. III. Special Event Guidelines
A Significant Honor
Humility, Sincerity & Appreciation
Spotlight On Others!
Always Appropriate

42. V. Media Interviews Overview
Agendas Are Different
Relationships Are Critical
Presentation Rules Apply
Natural Feeling Of Anxiety
‘Control’ Is The Goal

44. What Can You Expect From The Media?
Professionalism
‘Job To Do’
Individual Judgments/Trust
Tight Timelines

45. What Can Media Expect From You?
Professionalism
Availability & Assistance
Preparation
Information
Credibility (Honesty)

46. VI. Types of Media Interviews
Newspaper/Magazine
Phone
Television
Radio/Taped
On-Site Spontaneous
Press Conference
Online

48. VII. Media Interview Guidelines
Before The Interview
During The Interview
After The Interview

49. Before The Interview
Bunker Mentality
Dig Your Well Before You Need It
Determine Scope Of Interview
Set Ground Rules
Research

50. Before The Interview
Develop 2-3 Key Messages
Anticipate Potential Questions
Rehearse
Choose Location/Clothing
Relax and Focus

51. During The Interview
Find Relaxed Standing or Sitting Position
Look Interviewer In The Eye
Pause Before Answering Questions
Answer Every Question With Relevant Information
Refrain From Jargon Or Acronyms

52. During The Interview
Keep Answers Short But Not ‘Clipped’
Remember Key Points
Avoid Nodding Your Head
Stay Positive
Determine Take-Aways

53. After The Interview
Take Stock & Evaluate Performance
Follow-Up Promptly With Information
Determine When Story Will Appear
Don’t Ask For A Copy Of The Story
Thank Report For Featuring Your Story

54. VIII. Tips & Tragedies
Don’t Be A Slave To The Question
Nothing Is 100% Off The Record
Stay On Track With Your Message
Listen…Then…Correct, Delay, or ‘Just Say No’
Keep Tone Positive To Avoid Confrontation

57. Controlling Media Interviews
Learn To ‘Headline’
- …The most important issue here is…
Learn To ‘Bridge’
- …Yes, but that speaks to a bigger point…”
- …I think what you are really asking is…”
Learn To ‘Block’
- …It’s our policy not to discuss XYZ…”

58. Special Events & Media Interviews
Special Events…
I. Overview
II. Types
III. Guidelines
IV. Tips & Tragedies
Media Interviews…
V. Overview
VI. Types
VII. Guidelines
VIII. Tips & Tragedies

59. A Final Thought…
An Opportunity Is A Challenge…
With The Opportunity For Greatness!

60. Thank you to YouTube for your contribution to this lecture