Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Pitch Tips

480 views

Published on

Overview of what makes a pitch or presentation successful.

Published in: Business
  • Be the first to comment

Pitch Tips

  1. 1. 30tips30 Become a more effective presenter
  2. 2. Three Bad Assumptions <ul><li>Great ideas speak for themselves </li></ul><ul><li>Just Be Yourself </li></ul><ul><li>Words count </li></ul>
  3. 3. Assumption #1: Great ideas speak for themselves. <ul><li>A person listening to your idea may never know if that idea will work technically, or, if it can be produced efficiently, or, if it will truly solve a pressing need. </li></ul><ul><li>But, they will always sense whether the presenter was confident, sincere and likeable. </li></ul>
  4. 4. Assumption #2. Just be yourself. <ul><li>Presentations are business theatrics </li></ul>
  5. 5. Assumption #3: Words Count <ul><li>Determinants of communication impact </li></ul><ul><ul><li>Words </li></ul></ul><ul><ul><li>Voice (confidence and comfortable) </li></ul></ul><ul><ul><li>Non-verbal (posture, eye contact, gestures) </li></ul></ul>
  6. 6. 3 determinants of communication impact <ul><li>Words 7% </li></ul><ul><li>Voice (confidence and comfortable) 38% </li></ul><ul><li>Non-verbal (posture, eye contact, gestures) 55% </li></ul>
  7. 7. Words Irony <ul><li>We spend all of the time developing and rehearsing the words. </li></ul><ul><li>Spend time standing up presenting. </li></ul>
  8. 8. Bad Assumptions summary <ul><li>The pitch is as important as the idea. </li></ul><ul><li>Presenting requires business theatrics </li></ul><ul><li>Words matter but technique carries the day. </li></ul>
  9. 9. Technique
  10. 10. Posture
  11. 11. Posture at a table <ul><li>Chair seat all the way up. </li></ul><ul><li>Sit on the front edge. </li></ul><ul><li>Lean in slightly. </li></ul><ul><li>Arms on table. </li></ul><ul><li>Straight spine. </li></ul>
  12. 12. Smile
  13. 13. Smile
  14. 14. Smile
  15. 15. Smile!
  16. 16. Eye Contact
  17. 17. Eye Contact <ul><li>Eye contact wins people to your side </li></ul><ul><li>One thought, one person </li></ul><ul><li>Don’t talk without eye contact </li></ul><ul><li>Straight shooters make eye contact </li></ul>
  18. 18. Strong Voice <ul><li>Voice = Energy </li></ul>
  19. 19. Slow down!
  20. 20. P A U S E <ul><li>Facilitates impact </li></ul><ul><li>Facilitates learning </li></ul><ul><li>Slows the speaker down </li></ul><ul><li>Gets the audience’s attention </li></ul>
  21. 21. Technique summary <ul><li>Arnold Schwarzenegger Posture </li></ul><ul><ul><li>Posture at the table </li></ul></ul><ul><li>Smile </li></ul><ul><li>Eye contact </li></ul><ul><li>Voice </li></ul><ul><li>Slow down! </li></ul><ul><li>P A U S E </li></ul>
  22. 22. Tricks <ul><li>Nervous? Hold a pen </li></ul><ul><li>Shaky? Lean in on the table </li></ul><ul><li>Lost? Pause </li></ul><ul><li>Dry? Water </li></ul><ul><li>Finish? Exit Line… </li></ul>
  23. 23. Storytelling <ul><li>The strongest way to communicate. </li></ul><ul><li>The most memorable way to communicate. </li></ul><ul><li>The easiest way to communicate. </li></ul>
  24. 24. “ If you have something important to say, wrap it in a story.”
  25. 25. Story Guidelines <ul><li>A story has an open, middle and close. </li></ul><ul><li>Give your story a visual location and mood. </li></ul><ul><li>In telling a true story, you are allowed to twist facts and sequence to make the story flow better. </li></ul>
  26. 26. Story Guidelines <ul><li>You don’t need to tell everything that happened, especially if it requires a side story to explain. </li></ul><ul><li>Before you tell a story, decide what the ending will be. </li></ul><ul><li>Make it work in a business setting… </li></ul>
  27. 27. Business Story Example <ul><li>Hut </li></ul><ul><li>Budded </li></ul><ul><li>Pup </li></ul><ul><li>Con </li></ul>
  28. 28. Business Story Example <ul><li>Hot </li></ul><ul><li>Buttered </li></ul><ul><li>Pop </li></ul><ul><li>Corn </li></ul>
  29. 29. Grand Openings <ul><li>The Opening is your presentation! </li></ul><ul><li>It’s not about us, it’s about them. </li></ul><ul><li>If possible, start with a story </li></ul><ul><li>ALL REFLECTING THE TAKEAWAY </li></ul>
  30. 30. The Takeaway <ul><li>What is the one thing you want them to remember from your pitch. </li></ul><ul><li>A takeaway is something that is important to the client and can differentiate you from competitors. </li></ul><ul><li>Put the takeaway in the open, middle and close </li></ul>
  31. 31. Opening Tips <ul><li>Deliver bad news in the opening </li></ul><ul><li>Stick with the Plan </li></ul><ul><li>Audiences tend to draw conclusions about the presenter instantly. </li></ul>
  32. 32. Powerful closings <ul><li>A close has two parts </li></ul><ul><ul><li>Summary </li></ul></ul><ul><ul><li>Action Step </li></ul></ul><ul><li>Don’t flinch in the action step… </li></ul>
  33. 33. Getting better <ul><li>Let’s go to the video tape </li></ul><ul><li>Trust your team </li></ul><ul><li>Make the action fit the words </li></ul><ul><li>“Well, here goes nothing…” </li></ul><ul><li>Rehearse… </li></ul>
  34. 34. Rehearse <ul><li>How to rehearse </li></ul><ul><li>Transitions/handovers </li></ul><ul><li>Focus on your open, know your exit line </li></ul><ul><li>Practice in front of people… </li></ul>
  35. 35. Observations <ul><li>Notes. You can’t live with them, you can’t live without them…but try. </li></ul><ul><li>The more you present, the better you get. </li></ul><ul><li>Be prepared to hop on the elevator… </li></ul>
  36. 36. The 10/20/30 Rule <ul><li>Use no more than 10 PowerPoint Slides </li></ul><ul><li>Speak no longer than 20 minutes </li></ul><ul><li>The minimum font type for slides is 30 </li></ul>
  37. 37. Style Tips <ul><li>Act like you want the business!!! </li></ul><ul><li>Extra credit shows interest. </li></ul><ul><li>Present like a team. </li></ul><ul><li>Ask for the business. </li></ul>
  38. 38. 3 final thoughts <ul><li>Start with a story, smile and speak in a big voice. </li></ul><ul><li>Articulate the takeaway in the beginning, middle and end. </li></ul><ul><li>Rehearse your presentation, not just the words of your presentation… </li></ul>
  39. 39. You can be a good presenter <ul><li>Most people aren’t born presenters, but can become a strong with experience. </li></ul><ul><li>The presentation is as important as the idea. </li></ul>
  40. 40. Thank You. <ul><li>Go forth and present (but rehearse first). </li></ul>

×