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COMMUNICATIONS
SKILLS
Instructor: Fatima Naseem
Lecture # 04
fatima.naseem@uettaxila.edu.pk
http://web.uettaxila.edu.pk/CMS/AUT2010/cpCom
Sbs/index.asp
Chapter # 14

Strategies For
Successful Speaking &
Successful Listening
Overview
What is a Presentation?
Why do we need a presentation?
Kinds of Oral Presentation
Ways of Oral Presentation
Steps for preparing Oral Presentation
Strategies for effective Oral Presentation
Strategies for effective non verbal delivery
Strategies for reducing stage fright
Strategies for improved listening skills
What Is A Presentation?
 A presentation is a kind of communication between

the speaker and the audience!

Communication!
Contd…
How can you give a presentation as a kind of

communication with the audience?
Communicate 3 Kinds of Messages:
1. Physical Message
2. Story Message
3. Visual Message
Physical
Message

speaker

Story
Message

Visual
Message
audience
“Present to inform, not to
impress; if you inform
you will impress”
Fredrick P. Brooks
Kinds of Oral Presentation
Basic three kinds based on purpose of

presentation:
Informative
Persuasive
Entertainment
Other two types based on length:
Short presentation
Long presentation
Informative:
Purpose  to clarify, to give understanding, to
explain process
e.g.  teacher making speech to inform
Achievement  listeners have better
understanding
Persuasive:
Purpose  Gaining willing acceptance of an
idea
e.g. thesis presentation, advertisements
Achievement  listeners will accept your claim
Entertainment:
Purpose social occasions like promotion
parties, retirement or anniversary
Short presentation:
1 10 min
Purpose  greeting, award, retirement, visitor,
opening etc.
Long presentation:
10 min  1 hr
Asia  even two hrs
Try to limit between 20 min 30 min
If too long audience looses interest
Ways of Oral Presentation
Extemporaneous
Reading/ manuscript
Memorizing
Impromptu
1. Extemporaneous:
 Most widely used
 Do research and create outline
 Use 3” * 5” cards
 Allows more interaction with the audience
2. Reading/ manuscript:
 Used for long scripts
 For political statements, where mistakes are

not allowed
 TV teleprompter
 Not very god for live audience
3. Memorizing:
 Most difficult
 Very less
 Forgetting decreases credibility
4. Impromptu:
 What is impromptu?
 When you speak “off the cuff”, without

preparation you are speaking impromptu.
 Often taking comments or abrupt replies.
Steps for Oral Presentation
1. Determine the purpose
2. Analyze the audience
3. Select main ideas for the message
4. Research the topic
5. Organize the data
6. Create visual aids
7. Rehearse the talk
Determine the purpose
When we communicate we want to get some

wished results.
Determine your goals first
As aforementioned they might be:
To inform
To persuade
To entertain
Analyze the audience
Very important
Talking within your organization easy
Reason being you know audience and their

needs well
Taking outside is a challenge
Get following info from the person who asked
you to speak:
Size
Age range
Interests
Occupation
Select main ideas for the message
First select the main idea
Then gather additional info to support it
Now list all important things
First listing might be disorganized
2nd might be better
Do not rush at this stage, take time to finalize

ideas
Next stages will refine
your listing
Research the topic
Collect necessary info and data
Be specify in data that keeps on changing
You might include or remove some ideas from

your initial listing
Organize Data & Write Draft
After ideas are finalized and gathered info 

order in form of an outline
A good speech has three important parts:
1. INTRODUCTION (10-15%)

2. BODY (70-75%)

3. CONCLUSION (10-15%)
1. Introduction:
Capture audience interest
Create enthusiasm and positive impression
Welcome and thank the audience
Keep them in interest using “PAL”

Porch:



Opening statement
Can be an anecdote, startling comment, suitable joke,
quotation, question etc.

Aim:



Your purpose
Why are you giving the presentation.

Layout:



The organization of your thoughts
Agenda/ outline/ overview
2. Body (70  75%):
Text and discussion
Main content
Use evidence, facts n figures, numbers, graphs,

visuals etc.
Use transitional phrases like firstly, lastly, now,
later on etc.
Use “bridges” between major parts (I’ve just
discussed three reasons for X; now I want to move to Y).
Use verbal signposts (however, for example, etc.).
3. Summary/ conclusion (10  15%)
Bullitize your discussion
Reminds listeners of all important ideas
Closing
Draw inferences of discussion
Create visual aids
 We see more than we listen
 Good but don’t overload with it
 Not to use where unnecessary
 What are visual messages?
 Handouts, posters, ppt
 Restricting to ppt. three things to remember:
1. Make good visuals
 Make it simple
 Keep it short
1. Use them well
 Introduce
 Explain
 Emphasize
3. No plagiarism!!!
 What is plagiarism?

It is to use someone else’s work without giving the
person any credit.
 Plagiarism is the worst thing you can do in
academics.
 Give credits to other people’s work ALWAYS!

Which looks better?
Figure 1 Attendance for East and North Parks
6000
Name/Mo
nth

Jan.

Feb.

March

April

5000

4000
East Park

2486

2327

2253

2183

E. Pa r k
N. Pa r k
To t a ls

3000

North
Park

1629

1876

2765

2685

2000

1 000
TOTALS

4115

4203

5018

4868
0
J an.

Table 1 Attendance for East and North Parks

Fe b .

Ma r c h

Ap ril
Which looks better?
Figure 1 Attendance for East and North Parks
Name/M
onth

6000
Jan.

Feb.

March

April
5000

East
Park

2486

2327

2253

2183

4000
E. Pa r k
N. Pa r k
To t a ls

3000
North
Park

1629

1876

2765

2685
2000

TOTAL
S

4115

4203

5018

4868

1 000

0
Table 1 Attendance for East and North Parks

J an.

Fe b .

Ma rc h

Ap r il
Which looks better?
Bullet Chart 1

Scuba Diving Rules
Always dive with another
person, a buddy, so that you
can watch over each other.
Remember to calculate
bottom time to allow enough
time for decompression if
necessary.
Don’t put your hands on
marine animals. You could
injure them or yourself.

Bullet Chart 2

Scuba Diving Rules
 Dive with a Buddy
 Watch your Bottom Time
 Don’t Touch the Marine Life
Which looks better?
Bullet Chart 1

Scuba Diving Rules
Always dive with another
person, a buddy, so that you
can watch over each other.
Remember to calculate bottom
time to allow enough time for
decompression if necessary.
Don’t put your hands on
marine animals. You could
injure them or yourself.

Bullet Chart 2

Scuba Diving Rules
 Dive with a Buddy
 Watch your Bottom Time
 Don’t Touch the Marine Life
3 Steps for Using Visuals Well
1. Introduce
Tell us what the
visual is about.
2. Explain
Explain how to read

Figure 2 Monthly Sales of Cars
35
30
25

your visual.

20

3. Emphasize
Emphasize your
point ONLY!

15
10
5
0

J une

J u ly

Au gu s t Se p t .
Which looks better?
Table 1 Attendance for East and North Parks

Name/M
onth

Jan.

Feb.

March

Figure 1 Attendance for East and North Parks
6000

April
5000

4000

East
Park

2486

North
Park

1629

2327

2253

2183
E. Pa r k
N. Pa r k
To t a ls

Here is an example of
3000
how you give credit to
1876
2765
2000
someone2685
else’s work!
1 000

TOTAL
S

4115

4203

5018

4868
0
J an.

Fe b .

Ma r c h

Ap r il

These examples are taken from Harrington and LeBeau (1996: 89)
Rehearse the talk
Why?
To be comfortable
To gain confidence

How?
Loud
Three times
With stopwatch
In front of mirror
Guidelines:
Imagine audience in front of you
Use transitional phrases
Avoid long sentences
Take one point and rehearse well as a unit
Include visual aids n know well how and where

to use them
Anticipate questions and devise answers for
them
Try to limit yourself in prescribed time
Strategies For Effective Oral
Delivery
Strategies for an effective Oral Delivery
Difference in written/ oral communication
Words are static, voice has human element

more interesting
Voice is a Personal Signature
Pitch
Rate
Volume
Vocal quality
Pronunciation
Pitch
 Highness or lowness of voice
 Must be varied
 Problems:
 Monotone:

having no or little variation
 High or low voice: if low always low, if high
always high
 Same word value:
 Marry don’t do that
Marry don’t do that
Marry don’t do that

Marry don’t do that
Marry don’t do that
Rate
Words/ min
Normally  80-160 words/min
Fast  80- 250 words/ min
Variation good
Slow dull
Fast discomfort
Keyword related to rate is “pause”
Helps audience to digest thought
Helps speaker to collect thoughts
Volume
Loudness or softness of your voice
Should reach last person in the room
Volume varies for a room of 100 and 5
To improve it follow the understated

guidelines:
Contrast the emphasize: emphasize certain words

and ideas
Controlled breathing: deep breathing helps
Vocal quality
Something indescribable which differentiates

your voice from others
husky., throaty, ringing etc.
Consult therapists
Due to your mouth, lips, tongue, teeth etc,
Pronunciation
International speakers are forgiven for mis-

pronunciation
National are not
Be careful while commenting on anyone's
pronunciation
Jargons
Varied regional accents
Added or omitted sounds
 Hmm, uh, er, ok, y’know
 Athalete, athlete, gonna, going to
 Listen to educated people
 Consult a recent dictionary
Any Questions ?

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Computer Engineering!

  • 1. COMMUNICATIONS SKILLS Instructor: Fatima Naseem Lecture # 04 fatima.naseem@uettaxila.edu.pk http://web.uettaxila.edu.pk/CMS/AUT2010/cpCom Sbs/index.asp
  • 2. Chapter # 14 Strategies For Successful Speaking & Successful Listening
  • 3. Overview What is a Presentation? Why do we need a presentation? Kinds of Oral Presentation Ways of Oral Presentation Steps for preparing Oral Presentation Strategies for effective Oral Presentation Strategies for effective non verbal delivery Strategies for reducing stage fright Strategies for improved listening skills
  • 4. What Is A Presentation?
  • 5.  A presentation is a kind of communication between the speaker and the audience! Communication!
  • 6. Contd… How can you give a presentation as a kind of communication with the audience? Communicate 3 Kinds of Messages: 1. Physical Message 2. Story Message 3. Visual Message Physical Message speaker Story Message Visual Message audience
  • 7. “Present to inform, not to impress; if you inform you will impress” Fredrick P. Brooks
  • 8. Kinds of Oral Presentation Basic three kinds based on purpose of presentation: Informative Persuasive Entertainment Other two types based on length: Short presentation Long presentation
  • 9. Informative: Purpose  to clarify, to give understanding, to explain process e.g.  teacher making speech to inform Achievement  listeners have better understanding Persuasive: Purpose  Gaining willing acceptance of an idea e.g. thesis presentation, advertisements Achievement  listeners will accept your claim Entertainment: Purpose social occasions like promotion parties, retirement or anniversary
  • 10. Short presentation: 1 10 min Purpose  greeting, award, retirement, visitor, opening etc. Long presentation: 10 min  1 hr Asia  even two hrs Try to limit between 20 min 30 min If too long audience looses interest
  • 11. Ways of Oral Presentation Extemporaneous Reading/ manuscript Memorizing Impromptu
  • 12. 1. Extemporaneous:  Most widely used  Do research and create outline  Use 3” * 5” cards  Allows more interaction with the audience 2. Reading/ manuscript:  Used for long scripts  For political statements, where mistakes are not allowed  TV teleprompter  Not very god for live audience
  • 13. 3. Memorizing:  Most difficult  Very less  Forgetting decreases credibility 4. Impromptu:  What is impromptu?  When you speak “off the cuff”, without preparation you are speaking impromptu.  Often taking comments or abrupt replies.
  • 14. Steps for Oral Presentation 1. Determine the purpose 2. Analyze the audience 3. Select main ideas for the message 4. Research the topic 5. Organize the data 6. Create visual aids 7. Rehearse the talk
  • 15. Determine the purpose When we communicate we want to get some wished results. Determine your goals first As aforementioned they might be: To inform To persuade To entertain
  • 16. Analyze the audience Very important Talking within your organization easy Reason being you know audience and their needs well Taking outside is a challenge Get following info from the person who asked you to speak: Size Age range Interests Occupation
  • 17. Select main ideas for the message First select the main idea Then gather additional info to support it Now list all important things First listing might be disorganized 2nd might be better Do not rush at this stage, take time to finalize ideas Next stages will refine your listing
  • 18. Research the topic Collect necessary info and data Be specify in data that keeps on changing You might include or remove some ideas from your initial listing
  • 19. Organize Data & Write Draft After ideas are finalized and gathered info  order in form of an outline A good speech has three important parts: 1. INTRODUCTION (10-15%) 2. BODY (70-75%) 3. CONCLUSION (10-15%)
  • 20. 1. Introduction: Capture audience interest Create enthusiasm and positive impression Welcome and thank the audience Keep them in interest using “PAL” Porch:   Opening statement Can be an anecdote, startling comment, suitable joke, quotation, question etc. Aim:   Your purpose Why are you giving the presentation. Layout:   The organization of your thoughts Agenda/ outline/ overview
  • 21. 2. Body (70  75%): Text and discussion Main content Use evidence, facts n figures, numbers, graphs, visuals etc. Use transitional phrases like firstly, lastly, now, later on etc. Use “bridges” between major parts (I’ve just discussed three reasons for X; now I want to move to Y). Use verbal signposts (however, for example, etc.). 3. Summary/ conclusion (10  15%) Bullitize your discussion Reminds listeners of all important ideas Closing Draw inferences of discussion
  • 22. Create visual aids  We see more than we listen  Good but don’t overload with it  Not to use where unnecessary  What are visual messages?  Handouts, posters, ppt  Restricting to ppt. three things to remember: 1. Make good visuals  Make it simple  Keep it short 1. Use them well  Introduce  Explain  Emphasize
  • 23. 3. No plagiarism!!!  What is plagiarism? It is to use someone else’s work without giving the person any credit.  Plagiarism is the worst thing you can do in academics.  Give credits to other people’s work ALWAYS! 
  • 24. Which looks better? Figure 1 Attendance for East and North Parks 6000 Name/Mo nth Jan. Feb. March April 5000 4000 East Park 2486 2327 2253 2183 E. Pa r k N. Pa r k To t a ls 3000 North Park 1629 1876 2765 2685 2000 1 000 TOTALS 4115 4203 5018 4868 0 J an. Table 1 Attendance for East and North Parks Fe b . Ma r c h Ap ril
  • 25. Which looks better? Figure 1 Attendance for East and North Parks Name/M onth 6000 Jan. Feb. March April 5000 East Park 2486 2327 2253 2183 4000 E. Pa r k N. Pa r k To t a ls 3000 North Park 1629 1876 2765 2685 2000 TOTAL S 4115 4203 5018 4868 1 000 0 Table 1 Attendance for East and North Parks J an. Fe b . Ma rc h Ap r il
  • 26. Which looks better? Bullet Chart 1 Scuba Diving Rules Always dive with another person, a buddy, so that you can watch over each other. Remember to calculate bottom time to allow enough time for decompression if necessary. Don’t put your hands on marine animals. You could injure them or yourself. Bullet Chart 2 Scuba Diving Rules  Dive with a Buddy  Watch your Bottom Time  Don’t Touch the Marine Life
  • 27. Which looks better? Bullet Chart 1 Scuba Diving Rules Always dive with another person, a buddy, so that you can watch over each other. Remember to calculate bottom time to allow enough time for decompression if necessary. Don’t put your hands on marine animals. You could injure them or yourself. Bullet Chart 2 Scuba Diving Rules  Dive with a Buddy  Watch your Bottom Time  Don’t Touch the Marine Life
  • 28. 3 Steps for Using Visuals Well 1. Introduce Tell us what the visual is about. 2. Explain Explain how to read Figure 2 Monthly Sales of Cars 35 30 25 your visual. 20 3. Emphasize Emphasize your point ONLY! 15 10 5 0 J une J u ly Au gu s t Se p t .
  • 29. Which looks better? Table 1 Attendance for East and North Parks Name/M onth Jan. Feb. March Figure 1 Attendance for East and North Parks 6000 April 5000 4000 East Park 2486 North Park 1629 2327 2253 2183 E. Pa r k N. Pa r k To t a ls Here is an example of 3000 how you give credit to 1876 2765 2000 someone2685 else’s work! 1 000 TOTAL S 4115 4203 5018 4868 0 J an. Fe b . Ma r c h Ap r il These examples are taken from Harrington and LeBeau (1996: 89)
  • 30. Rehearse the talk Why? To be comfortable To gain confidence How? Loud Three times With stopwatch In front of mirror
  • 31. Guidelines: Imagine audience in front of you Use transitional phrases Avoid long sentences Take one point and rehearse well as a unit Include visual aids n know well how and where to use them Anticipate questions and devise answers for them Try to limit yourself in prescribed time
  • 32. Strategies For Effective Oral Delivery
  • 33. Strategies for an effective Oral Delivery Difference in written/ oral communication Words are static, voice has human element more interesting Voice is a Personal Signature Pitch Rate Volume Vocal quality Pronunciation
  • 34. Pitch  Highness or lowness of voice  Must be varied  Problems:  Monotone: having no or little variation  High or low voice: if low always low, if high always high  Same word value:  Marry don’t do that Marry don’t do that Marry don’t do that Marry don’t do that Marry don’t do that
  • 35. Rate Words/ min Normally  80-160 words/min Fast  80- 250 words/ min Variation good Slow dull Fast discomfort Keyword related to rate is “pause” Helps audience to digest thought Helps speaker to collect thoughts
  • 36. Volume Loudness or softness of your voice Should reach last person in the room Volume varies for a room of 100 and 5 To improve it follow the understated guidelines: Contrast the emphasize: emphasize certain words and ideas Controlled breathing: deep breathing helps
  • 37. Vocal quality Something indescribable which differentiates your voice from others husky., throaty, ringing etc. Consult therapists Due to your mouth, lips, tongue, teeth etc,
  • 38. Pronunciation International speakers are forgiven for mis- pronunciation National are not Be careful while commenting on anyone's pronunciation Jargons Varied regional accents Added or omitted sounds  Hmm, uh, er, ok, y’know  Athalete, athlete, gonna, going to  Listen to educated people  Consult a recent dictionary