Randall Blum presents the professional imperative.

1. Randall Blum Presentations – Seminar #1
“A Professional Imperative”

2. Most CEOs Choose Which Of The Following As
The #1 Leadership Skill?
0%
0%
100%
0% 1. Performance
2. Communication
3. Passion
4. Integrity

3. “Most Presenters Understand
Their Audience”
1. True
2. False

4. Which Of The Following Is True?
0%
0%
100%
0% 1. Talking And Presenting Are Identical
2. Audiences Automatically Listen To Credentials
3. Presentations Are A Technical Skill
4. All Of The Above

5. Who Said “Communication Skill Is Second
Only To Breathing”?
0%
0%
0%
100%
0% 1. Jack Welch
2. Steve Jobs
3. Bill Gates
4. Oprah Winfrey
5. Jeezy

6. “Your Visibility Is More Important
Than Your Ability”
1. True
2. False

7. Which Of The Following Is True?
1. People Buy Ideas…Not People
2. Success Is All About Selling Yourself
3. Every Transaction Is About Money
4. Being Liked Isn’t As Important As Being Good
5. All Of The Above
6. None Of The Above

8. Which Of The Following Traits Are Displayed
During A Professional Presentation?
0%
0%
0%
0%
0% 1. Leadership
2. Charisma
3. Ethics
4. Credibility
5. All Of The Above

9. Which Of The Following Is THE
Core Presentation Principle?
0%
0%
0%
0%
0% 1. Presentations Are About Audiences
2. Presentations Are Cooperative Experiences
3. Presentations Are Always Persuasive
4. All Of The Above
5. None Of The Above

10. A ‘Project Status Report’ To Your Boss Is An
Example Of Which Type Of Communication?
0%
0%
0%
0%
0% 1. Upward
2. Downward
3. Horizontal
4. All Of The Above
5. None Of The Above

11. A Eulogy Is An Example Of
Which Type Of Presentation?
0%
0%
0%
0%
0%
0% 1. Informational
2. Sales
3. Motivational
4. Goodwill
5. All Of The Above
6. None Of The Above

12. ‘A Professional Imperative’
I. Presentations And Expectations
II. Significant Research
III. Business Success And The Brand
IV. Benefits Of A Positive Brand
V. Establishing A Great Brand
VI. Brand Value & Professional Presentations
VII. Core Presentation Principles
VIII. Course Overview

13. Which Of The Following
Has Happened To You?
Avoided A Presentation Because Of The Title
Left Instructions To Be Interrupted
Realized You Had No Clue Halfway Through It
Hated The Topic As A Result Of The Presentation
Commented: “This Is SOOOO Boring”

14. Or How About…..
Said To Yourself: “NOOOOOOO…..” When The Presenter
Warned Of Another Story
Attended A Presentation That Kept Going…And Going…
Heard A Presenter Say: “My Last Point…” At Least 3 Times
Hated Anyone Who Actually Asked A Question At The End
(Bushisms)

15. I. Presentations And Expectations
Talking Is Not The Same Thing As Presenting
People Listen More Closely To A ‘Communicator’ Rather
Than A ‘Speaker’ With Credentials
Most Presenters Really Don’t Understand Their Audience;
Presentation Expertise Is A Refined and Highly Technical
Skills – Definitely Not A Soft Skill

16. II. Recent Significant Research
Fortune Magazine – 2010 – Fortune 500 CEOs
3. Passion
2. Performance
1. Communication
SCAN Report – 2009 – 1,000 Senior Managers
3. Professional Ethics
2. Strategic Thinking
1. Communication Skills

17. Recent Significant Research
2010 Business Week Report – 5,000 HR Recruiters
3. Prior Experience
2. Personal Integrity
1. Communication Expertise
(Marsh & Mansfield)

18. Two CEO Viewpoints…
“Communication is the most important business
skill….second only to breathing.”
-Jack Welch
“Communicating is a sign and an obligation of leadership.”
-Steve Jobs
(Jobs)

19. Common US Brands

20. III. Business Success And
The Professional Brand
Brand Is Your ‘Persona’ Defined In Terms Of:
- Perception Within The Organization
- Value Within The Organization
- Relationships Within The Organization
- Presentation Savvy

21. IV. Benefits Of A Positive Professional Brand
Opportunities
Influence
Success
Financial Reward

22. V. Establishing A Great Brand
Passion
Performance
Integrity
Communication
- Common Ground
- Likeability
- Relationship
(Tipping)

23. A Mammoth Truth!!
Your Professional Brand Is More About
Your Visibility Than Your Ability
(Braveheart/Obama/Oprah)

24. Brands Are Developed By Selling Yourself
People Buy People…Not Ideas
People Buy Those They Like
The Heart Of Every Transaction Is YOU
Success Has Always Been About Selling Yourself

25. VI. Brand ‘Value’ On Display
During Professional Presentations
Power Builder
Emotional Maturity
Leadership
Credibility
Ethical Foundation
Charisma
Likeability
(Few Good Men)

26. VII. THE Core Principle (Never To Forget!)
Presentations Are Structured, Persuasive Conversations
‘Structured’
‘Persuasive’
‘Conversations’
- Interpersonal
- Interdependent
- Spontaneous
- Tuned To Listener
- Context Rich
- Relationship/Rapport Building

27. ‘Persuasive’
“A person can have the greatest ideas in the world…
completely different and unique.
But if that person can’t persuade anyone else…
it just doesn’t matter!”
Zig Zigler
(Hitler/Zigler)

28. How Often Does One Actually
‘Persuade’ At Work?
Downward Persuasion;
Upward Persuasion;
Horizontal Persuasion;

29. Types Of Persuasive Presentations
Informational/Instructional
Sales
Motivational/Inspirational
Goodwill

30. What Are The Goals Of BUS 073?
Grow Your Courage And Confidence
Help You Become Insanely Great In Front Of Any Audience
Develop Your Professional Brand

31. How Will We Accomplish This?
Do It…
Do It…
Do It Again!

32. VIII. Course Overview
Lecture And Lab Schedule
Attendance Mandatory
Dress Code
Laptop Usage
Syllabus
Grading
iTunes

33. What Are The Roles And Expectations?
Our Role: Keep Us Organized, On Track, And Focused
Entirely On Your Success
Your Role: Be Courageous And Consistently Strive To Be
Outstanding

34. Summary
‘A Professional Imperative’
I. Presentations And Expectations
II. Significant Research
III. Business Success And The Brand
IV. Benefits Of A Positive Brand
V. Establishing A Great Brand
VI. Brand Value & Professional Presentations
VII. Core Presentation Principles
VIII. Course Overview

35. A Final Thought…
Our Mission Is All About Your Future

36. Most CEOs Choose Which Of The Following As
The #1 Leadership Skill?
0%
0%
0%
0% 1. Performance
2. Communication
3. Passion
4. Integrity

37. “Most Presenters Understand
Their Audience”
0%
0% 1. True
2. False

38. Which Of The Following Is True?
0%
0%
0%
0% 1. Talking And Presenting Are Identical
2. Audiences Automatically Listen To Credentials
3. Presentations Are A Technical Skill
4. All Of The Above

39. Who Said “Communication Skill Is Second
Only To Breathing”?
0%
0%
0%
0%
0% 1. Jack Welch
2. Steve Jobs
3. Bill Gates
4. Oprah Winfrey
5. Jeezy

40. “Your Visibility Is More Important
Than Your Ability”
0%
0% 1. True
2. False

41. Which Of The Following Is True?
0%
0%
0%
0%
0%
0% 1. People Buy Ideas…Not People
2. Success Is All About Selling Yourself
3. Every Transaction Is About Money
4. Being Liked Isn’t As Important As Being Good
5. All Of The Above
6. None Of The Above

42. Which Of The Following Traits Are Displayed
During A Professional Presentation?
0%
0%
0%
0%
0% 1. Leadership
2. Charisma
3. Ethics
4. Credibility
5. All Of The Above

43. Which Of The Following Is THE
Core Presentation Principle?
0%
0%
0%
0%
0% 1. Presentations Are About Audiences
2. Presentations Are Cooperative Experiences
3. Presentations Are Always Persuasive
4. All Of The Above
5. None Of The Above

44. A ‘Project Status Report’ To Your Boss Is An
Example Of Which Type Of Communication?
0%
0%
0%
0%
0% 1. Upward
2. Downward
3. Horizontal
4. All Of The Above
5. None Of The Above

45. A Eulogy Is An Example Of
Which Type Of Presentation?
17%
17%
17%
17%
17%
17% 1. Informational
2. Sales
3. Motivational
4. Goodwill
5. All Of The Above
6. None Of The Above

46. Thank you to YouTube for your contribution to this lecture