Recommended
More Related Content
What's hot
What's hot (20)
Similar to Gulahmed marketing mix
Similar to Gulahmed marketing mix (20)
Recently uploaded
Recently uploaded (20)
Gulahmed marketing mix
- 1. Project working on Gul Ahmed Textile Mills Ltd. Institute :PAF-Kiet Course :Principle of Marketing Present by :Rameez Ahmed Shaikh Submitted to :Ferhan Syed
- 2. CONTENTS
- 3. INTRODUCTION I am introducing the organization with you is the Gul Ahmed Group mainly we are discussing about is Gul Ahmed Textile sector. The Gul Ahmed Group began trading in textiles in the early 20th century. In 1953, the group decided to enter the field of manufacturing under the name Gul Ahmed Textile Mills Limited. In 1972 it was listed on the Karachi Stock Exchange. Since then, the company has made rapid progress and is currently one of the leading composite textile houses in the world. The company decided to diversify into the country's retail sector in 2003, which known as Ideas by Gul Ahmed.
- 4. Vision, Mission & Values Vision: Setting trends globally in the textile industry. Delivering the best products and services to our customers. Mission: To deliver value to our stakeholders through innovative technology, teamwork and by fulfilling our social and environmental responsibilities. Values: 1.Integrity 2.Passion 3.Creativity 4.Team work
- 5. IDENTIFICATION • Gul Ahmed have his brand image in the market, gul Ahmed proudly said that they are the pioneers of lawn manufacturer in Pakistan. Gul Ahmed business are mostly occurs on the designer lawn and on cotton fabric. They produce most of the quality fabric around the globe. Gul Ahmed are mainly focus on consumer market instead of business market. Home Textile Institutional Textile Apparels Cotton Fabric Designer Suits Designers Lawn
- 6. Cotton Fabric Home Textile Fashion Apparels • .Gul Ahmed directly produce the fabric from cotton first they made yarn and then fabric that’s why there cotton is pure. Product 01 Home textile 02 • After get the Huge success on cotton fabric and home textile then gul ahmed start to take a grab on fashion industries. Fashion 03 • Gul ahmed also emerging in the apparels and start to put step on apparels market. Apparels 04 Four Core Gul Ahmed Products • Gul Ahmed also deal globally through the home textile in the business market.
- 7. Product In early 90s Gul Ahmed manufacturing the cotton in all over the Pakistan. Then Gul Ahmed emerge their business in home textile, they start manufacturing home textile. Gul Ahmed introduce lawn business in Pakistan which gate lots of fame. Gul Ahmed introduce new innovative design in the market.
- 8. Price • Gul Ahmed product price are pretty much low as compare from the competitors. • To do this efforts they was doing a huge research on the market and which put them on top. • Gul ahmed also have the motives to serve the people and they want every type of people purchase their product so they set the price as low as they can. • They did segmentation of area wise and put expensive products on niche areas and put middle level product on middle class area. • They also introduced some low price product for the lower and middle class.
- 9. Promotion • Before at every launch of new collection they advertise thorough billboards and on the newspaper all over the country. • Then they distribute the free magazines door to door all over the country. • Gul Ahmed also participated in the fashion shows. • Dressed Gul Ahmed clothes walk on ramp to promote the product.
- 10. Placement • Ideas® by Gul Ahmed is the retail venture of Gul Ahmed Textile Mills Ltd. Envisioning the needs of customers and the growing trend towards the retail industry, the company decided to diversify into the retail sector in 2003. • Gul Ahmed strategy to placement the product always announce the launch date for the new collection launch so customers get the product in stores. • Gul Ahmed foster a culture where the people are determined to deliver with excellence at the highest integrity and optimum service standards.
- 11. BCG Matrix on product LAWN Stars Home Textile Question Mark Apparels Cash cows Institutional textile Dogs High Growth Low LowMarketHigh
- 12. Sales Control Significance on Product 72% 10 20 30 40 50 60 70 80 90 100 50% 80% 54% 68% Gul ahmed also export the products to IKEA, Export Gul Ahmed earn approx. 50% sales Cotton Fabric Gul Ahmed earn 80% Fashion Capture your audience’s attention. Download this awesome Home Textile Gul Ahmed are emerging his business on apparels Apparels
- 13. Pros And Cons of the Product Pros Cons 01 Pros • Fine Fabric • New and latest trends design • Strong Marketing product concept 02 Cons • Maintaining the consistency on the product quality • Controlling the product price • Latest design
- 14. Findings on the success SUCCESS These Four steps is main key of the gul ahmed success. Success 03 Their Designer Always introducing new trends New Trends 02 Gul Ahmed have a strong brand image in market Quality Product 04 Strategy to announce date before new collection also produce the desire in people to check it out. Product placement 01 Gul Ahmed have core competencies in product because of the own yarn Preparing own Yarn
- 15. Conclusion • I saw the most competitive marketing in gul ahmed, they observe the people minds and produce their products accordingly. • They start making gul ahmed as a brand in 2003 when they introduce the ideas in market 01 • They grab the entire fashion industry in Pakistan and India. • Gul Ahmed customer have a closed eyes faith in the gul ahmed product quality. 02 • They have a pure quality fabrics around the globe which make them the one of the best textile manufacturer in the world. • Gul Ahmed have a vast vision which brings them the one of the best company 03