Servis is Pakistan's largest footwear manufacturer and exporter. It operates Servis Sales Corporation, which runs over 400 retail stores in Pakistan, and Servis Industries Limited, which employs over 6,000 people across multiple manufacturing facilities. Servis produces shoes, tires, and rubber products for both domestic and international markets. It focuses on reasonable prices and quality, and has a wide variety of shoe brands targeting different customer segments. Servis promotes its products through television, internet, and newspaper advertising. It faces competition from local brands like Bata as well as international brands, but remains the largest footwear company in Pakistan due to its market share, variety of products, and competitive pricing.

1. Servis® - Shoes for Everyone
P r e s e n t e d T o :
Miss Ayesha Farooq
S u b m i t t e d B y :
Zuhaib Ali - Introduction, Promotion & Distribution
Sanya Ali - Characteristics, Features & Price
Asad Ali - SWOT Analysis & Customers
M Faizan - Reasons for liking & Competitors

2. Acknowledgements
The whole praise is to Almighty
Allah, creator of this universe, He
made us the super creature with great
knowledge.
Great thanks to our teacher Miss
Ayesha Farooq, give us this golden
opportunity.
Thanks to the staff of Servis Mega
Store, Bhadurabad for their
guidance and cooperation.
Thanks to our parents and friends
who prayed for our success and
encouraged us during this research
period and for supporting us
throughout our lives.
Introduction
Servis Group operates in two sectors,
 Servis Sales Corporation (Pvt.) Ltd.
(Marketing)
 Servis Industries Limited (SIL)
(Manufacturing)
Products of Servis are
Shoes, Tires, Tubes and Rubber
products. Today Servis is the largest
footwear exporter of Pakistan and
won FPCCI trophy for best export
performance six times, Servis offers a
new product range twice in a year at
the start of summer and winter
seasons.

3. Servis Sales Corporation
SSC is Pakistan’s leading retailer that
has set new record standards created
new benchmarks in the retail industry.
The Company is at present the largest
footwear player in Pakistan by
revenue. With its world class retail
systems, dynamic approach to
business and highly energetic
team, SSC is today heading towards
becoming a regional retail player.
In addition, SSC has also developed
brand partnerships with leading
national and international footwear
brands including
Nike, Claks, CAT, Hus Puppies, Pierre
Cardin, Urban Sole.
Servis Industries Limited
SIL is a public limited company of
Pakistan. It is the largest
manufacturer of footwear, tires &
tubes, and has been the largest
footwear exporter of the country for
the last 10 years. The company
employs are more than 6,000 in its
facilities located in Gujrat, Muridke
Karachi, Lahore & Faisalabad.
SIL manufacture its products quality
and innovation for both domestic and
international clients. The visionary
leadership and hardworking
management team has led SIL to hold
this top position in the business arena.

4. Vision Statement
The Vision statement of Servis
Group is
 Be the fastest growing company in
every market they entered.
Objectives, Goals
The Objectives and Goals of Servis
Group are
 Maximize value for its shareholders
and business associates.
 Ensure product innovation and a
buying experience that consistently
exceeds customer’s expectations
 Leverage technology to gain
competitive advantage.
 Strive to provide an environment
where employees will be
developed, rewarded and provided
with greater opportunities.
 Continue to improve the quality of
life of its employees and their
families.

5. Brief History
The history of Servis begins with a group of young and active friends, more than
72 years ago. These young men named: Ch. Nazar Muhammad
(Late), Ch. Muhammad Hussain (Late) and Ch. Muhammad Saeed
(Late), started business at a small scale in Lahore. In starting, they were only
manufacture handbags and some other sports goods. As time go, their business
flourish extraordinarily and they were supplying their products to every corner of
India at the time of separation. In 1954, they installed a shoe manufacturing
plant, the plant started production in the same year, later shifted to Gujrat.
Servis Group is one of the most respected corporate citizens of the country and
has a rich heritage spanning over half a century. Nowadays the SIL is Pakistan's
largest footwear manufacturer and exporter with interests in wholesale and retail
sectors, and exporter operating in the country.

6. Promotion
Promotion is the set of marketing elements; selling, advertising, sales
promotion, sale discounts and publicity. A promotional plan objectives are sales
increases, new product acceptance, creation of brand equity. Therefore, Servis
focus a lot on its promotion, to be on the frontline of footwear Industry of
World, and gives new promotion schemes timely, occasionally. The recent
commercial of Servis Shoes is “Eid for Everyone” the most famous and
successful advertising activity. Servis use different ways to promote its products
in different areas like internet advertisement, special events, newspapers to
advertise their products. Many times with the purchase of a product they provide
an incentive like discounts, free items, or a contest. This is to boost the sales of
products.
 Internet
 Television
 Newspaper
 Gifts

7. Local Distribution
Servis has 400+ stores and 33 factory
outlets present in Pakistan. SSC is
doing its business in retail. And has 5
sources from where it takes delivery of
shoes in
Gujrat, Muridke, Karachi, Lahore and
Faisalabad.
Servis shoes are also available at
“Shoe planet” this is one of the
biggest shoe stores in Pakistan, that
showcase the top most brands of
Shoes. It is the first multi-brand
mega-shoe retail chain in Pakistan.
Shoe Planet’s store houses renowned
footwear brands that cater to all
customer needs for the ultimate
shopping experience.
International Distribution
Servis team of professionals is
continuously accumulating marketing
intelligence, leading towards
establishing their retail brands in the
global arena. They have started
establishing their brand network in
Dubai, Kenya, Saudi
Arabia, Greece, Italy, Germany, Belgiu
m, France, United Kingdom.
Their brands are also available at
leading hyper marts like Carrefour and
K.M. Stores. Their highly motivated
team is exploring international
frontiers aiming to make Servis a
globally acclaimed brand.

8. Characteristics and Features
 Highly Comfortable
 Funky and fascinating look
 Top Quality Leather
 Brands for Sportspersons
 Durable

9. Quality/ Characteristics for Attracting and Initiating
the Customers to Purchase from Servis
Servis shoes have lot of qualities and characteristics to attract and
initialize the customer to purchase their products like Cost of
product, styles, comfortable and flexibility and much more. The
biggest quality of Servis shoes is that, it gives “Made for you” felling
to every of its the customers.
The following categories are designed attract the customers:
Don Carlos For businessman
Cheetah For sportspersons
Calza Made for men
Liza For all type of women
Skooz For school going children’s
Toz For children’s who love to be stylish and colourful

10. Price of Products
The Servis Shoes focus on all type of its customers, local and
international. Therefore, the price range of its products is
starts from the economical price of Rs. 400 for low or
middle class families, who cannot afford imported brands and
costly shoes, and the price, goes higher to thousand for the
high class and rich families.
However, the price of Servis shoes depends on so many
factors:
Production & Demand
Brand

11. SWOT Analysis
Strengths
Price:
Servis group has given reasonable
quality at reasonable price
Variety of products:
Servis group has a lots of veriety in every
brands of its product
Strong Share:
They have lots of market share which is
school shoes and also sports shoes
Weaknesses
Distribution:
Servis group of distribution network as
compare to bata is little bit weak from
servis
Inability Sizes:
Servis group has not available all shoes
sizes in stock
No variety:
They donot have fashionable veriety of
shoes

12. SWOT Analysis
Opportunities
Advertisement:
They should have to do advertise their
product through print media, social
media and Television
Further segment:
They should have to do further sport
segment of shoes and also female
segment
New Market:
Servis group should have tried to open
new market where no other compititors
exist
Threats
New tax:
Government increase the taxes day by
day
Competitors:
Servis group has not only local
compititors but also such as
aerosoft, urbansole, bata and many more
Brand:
Servis group has strong compitition in
the market from local and chines brands

13. Customers
 Eid Season Customers
Target Customers
Customer Relationship Management
Permanent Customers

14. Reasons for Liking the Product
The main reason for liking Servis is that the Servis
Company is a local company and presenting
Pakistan all over the world. When we choose Servis
the economy of Pakistan will effected in good favour.
Moreover the quality of Servis is outstanding and it
has much variety in brands and design so that every
person likes
schoolboy, businessman, worker, sportsman, armed
man, etc. Servis shoes for everyone.

15. Competitors
In Pakistan, the Servis group competitors are not only the local small brands such
as Aerosoft, Stylo, Bata etc the imported multi-national brands such as
Clarks, puma, urban sole, kork-ease, Frye etc.

16. Recommendation
 Competitor’s Analysis
 Chinese and local companies
 Promotional activities
 Rewards and compensations to employees
 Baluchistan and Khyber Pakhtunkhwa
 Foot Sizes
 Training of sales persons
 Backup of Electricity
 Security

17. Thank you 