A business plan on a firm of textile industry

1. 1
A business plan on:
Madhav International
Made by:-
Jain Ravi (J279)

2. Introduction:-
• Textile business is one of the old businesses in India and it is mainly known
for its traditional Wear. This organization mainly deals with this type of
traditional manufacturing dresses.
• This organization was started 2 years back i.e. In 2016.
• The business is between business-to-business consumers (B2B).
• The organization mainly manufacture catalogues and with that 4 colour
matching suits.
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3. Finance:-
• This business was started in partnership only for one year. Now it’s sole
proprietor business.
• The initial investment was of 50 to 60 lakh by the partner and other partner
has invested as per the requirement of business (Current Owner).
• The whole business is on credit basis, so it require lot of investment.
• The payment policy of the Organization is from 80 to 90 days (discounted)
and last 120 days bill to bill.
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4. 4
Vision Statement:
• To provide best quality with best low price from market to customers.
To maintain a good relationship with customer and make new
customers.
Objective Statement:
• To expand business in other cities of India, to increase the sales turn
over for the company.
Mission Statement:
• The mission is to make a brand name in textile market and to maintain a
goodwill in market and to capture a great market share.
Mission, Vision and Objective statement of the
organization:-

5. Owner of the company:-
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Pravin Kumar
Jain
 Started this company in 2016.
 Had business experience of more than 5-6
years.
 First started as a working class.
 Started his own business after learning all the
business tactics.
 Made good contacts with suppliers and
customers in his work period.
 Expert in maintaining and building
relationship with everyone.

6. Future outlook and trend:-
• As this is a textile business so it is important to plan about the future of the
organization, as there are change in the fashion trends.
• Sometimes there is more demand of catalogue or sometimes for 4 color
matching suit.
• So they need to plan as per the demand of the market
• First only catalogue were only product was manufactured but after the
demand of market they have started 4 color matching which are of low
price range.
• It was because of application of G.S.T. where demand of low range product
has been increased. 6

7. Product(s):-
• They have mainly 2 product line i.e. Catalogue and 4 colours matching,
both of the products have different pricing & different pricing strategy.
• Catalogues are of high quality and high price ranges from Rs. 999 to Rs.
1599.
• 4 colours matching ranges from Rs. 399 to Rs. 599.
• All this suits are semi stitched it can be stitched as per the size of the
person.
• All this products are bundled and packed together.
• Product life cycle of some of the brands which are available, some are hit
and some are flop so they opt for new designs.
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8. Product forecasts:-
• To increase the sale of the company they need to work for the future trends
rather than working with current trends.
• It take more than one month or 20 days to get full product ready for
dispatching if there are no errors. So they need to plan the production much
before than market trends.
• As they bring future trend early in the market we can get the advantage of
that planning.
• There are various fabrics which are used in different seasons so for this also
company need to plan on which fabric they need to manufacture our suits
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9. Pricing:-
• Pricing is the process whereby a business sets the price at which it will sell
its products and services and may be part of the businesses marketing plan.
• Pricing is classified into 3 parts they are as follow.
a) Cost based pricing: a fix sum or a percent of the total cost is added
to the cost of the product
b) Competition based pricing: Competitive pricing is the setting the
price of a product or services based on what the competition is
charging.
c) Value based pricing: Value based price (also value optimized
pricing) is the setting of a product or services price based on the
benefit it provides to the consumer.
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10. Manufacturing process:-
1. Selection of Designs:- Designs are been selected as per the future demand
of the market.
2. Raw material:- Order given to supplier as per the requirement for
manufacturing of the suits
3. Cutting:- It means that the raw material that comes in bulk we need to cut
the fabric as per the requirement of particular suit, raw material consist of
various type like for Duppata, suit, inner and bottom. All are been cut as
per piece of suit.
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11. Continue:-
4. Job Work:- It consist of embroidery of suit, dyeing of Duppata, stitching
of suit and lace or borders, diamond work.
5. Packaging:- Each suit is packed in different packing polythene printed of
brand name, putting photo in each piece.
6. Bundling:- After packing all piece all the piece of one catalogue are been
packed in one bag.
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12. Company’s operation:-
• Selection of designs is done.
• Raw material purchased from supplier.
• Raw material given for job work.
• Pricing of final product is been finalized.
• Order is been received from customer.
• Order has been cross check with stock.
• Order is been packed properly.
• Billing of the order is done.
• Finally the final product is been.
• Consignment copy is been sent to customer. 12

13. Marketing:-
• In marketing, promotion refers to any type of marketing communication
used to inform or persuade target audiences of the relative merits of a
product, service, brand.
• The aim of promotion is to increase awareness, create interest, generate
sales or create brand loyalty.
• It is one of the basic elements of the market mix, which includes the four
P's:
1. Product.
2. Price.
3. Place.
4. Promotion.
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14. Continue:-
a) Product: A product refers to an item that satisfies the consumer's needs or
wants. Products may be tangible or intangible
b) Price: Price refers to the amount a customer pays for a product.
c) Place: Refers to providing customer access, Considers providing
convenience for consumer.
d) Promotion: The procedures, and flow of activities by which service is
delivered. There are various platforms for the brand promotion like social
media, hoardings, television, radios, Etc.
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15. Flow of order for good’s and/or services:-
All the photos of catalogue is been sent to dealer, agents,
distributor, Etc. as all this person send the photos to customer
who purchase goods in large quantity
If they like the quality and designs of the catalogue then
they finalize the catalogue and place the order, here the
order is given directly or through agents.
After we receive the order all the product are been ready
for dispatched
Delivery challan is been generated for transport and goods
are been sent to transport
After that we receive the consignment number which is
given to buyer
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16. Weakness of the business:-
• As there are weaknesses for every business but to overcome that problems
or weakness is the main reason to get successful.
• weaknesses of our business and they are as follow:
– Management: we are running small business and there are less person
who helps in regulate the business.
– Pricing Strategy: Getting higher cost then our competitor, we cannot
match the pricing strategy of competitor
– Organizational Policies: No proper policies made for payment and
receipts so there are delay in payment and no proper rotation of money
on time. 16

17. Thank You
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