1. RAJNEESH RUDRA
Phone No .01127949608,9811-811-975
E-Mail-rajneeshrudra1@gmail.com,rajneeshrudra2@gmail.com
Current:
 Zeneris pharmapvt. Ltd.
 *PanaceaBiotec Ltd.
 *Baxter
 *Novartis
 *AstraZeneca
 *Dabur
 *Pharmacia
 *Glaxo Wellcome
Education:
*InternationalSchoolof business in Pune
*NIS Postgraduatediploma in sales and marketing(21/2Years)
Summary:
*A resultoriented professionalwith over 17 years of insightful
experience in Sales & marketing,Business developmentand
Distribution Management
*Worked in differenttherapyarea like general
pharma,Devices,cardiac care and mostof all oncology
*Worked with Top Rank multinationalcompanies like
Glaxo,Pharmacia,Pfizer,Novartis,Dabur,AstraZeneca, Panacea
Biotec and Baxter
*Extensive experience inexploringand developingnew
markets,dealersaccelerating desiredsales growth
*A keen Plannerwith expertisein managingsales
promotionwhile tracking competitor’sactivities

2. SPECIALITIES:
*KOL Management
*Brand Management
*Distribution Management
*Innovative and Creative
*Strong sales and commercialacumen
*Strong initiated and self-driven
*Excellent interpersonalskills
*Good Presentation skills
*VacancyManagement
* Marketing Plans
ZBM-SALES AND MARKETING
ZENERIS PHARMA PVT.LTD.
July2016 till date
 LaunchedOXY99 in INDIA and Nepal.
 Devised the marketingstrategyand brochure all by me.
 Took 40000 cans single order from Nepalbefore starting
of the operation
 ManagedJammu and gotfirst order of 1000 cans.
Recruited the North India Sales Team includingRBM,
ABM & MRs
 Trained themto work in the field (MedicalTraining).
RBM-Sales and Marketing:
Panacea Biotec LTD
October2015to Jan-2016
*Regional unit Head North India for oncology segment
*Heading the sales unit with complete focus on accountability,
achievement and personalgrowth
*Involved in end to end strategic planning for marketingplan
marketingdepartmentproviding and helping themwith vision
for businessand assisting in target delivery
*Assisting marketing plans,Monitoring execution of initiatives
with a view to establish leadershipposition in the current
market
ABM –Sales and Marketing-Devices
BAXTER
September-2014to July-2015
*in Baxter MedicalDevices
*Handled team of 7 MSLs in North India
*Leading operations and accountable of portfolios growth
*Establishingsend driving SFE parametersfor the region
*Building relationship across KOLs and Businessassociates

3. *Medico marketingand scientific promotion
*Formulatingbusiness plans(longRange Strategicplans)for
achievingthe goals of organization
RBM-Sales and Marketing
NOVARTIS
July-2011-April-2014
*North India Head of Sales in Novartis
*Consistently performingfor the tenure
*ASAF winner for two consecutiveyearsand gone to Thailand
and *Singaporealong with the sales team
*One of the reportee’sgot promoted to RBM west from my
team
*Zero attrition till date from joining to leaving the organization
*Largest contributor of Zometa and contributing 50% to the
country achievement
*Best new prescriberbase of AFINITOR acrossIndia (NEW
INDICATION)
*Top 3 performers for the refresher course every month
conducted by Medico-marketing Team and claiming all the
three slots by North India only
*Largestprescriberbase for the countrywith 45% of KOl
supporting
*Had the largestbase butstill growing in double digits
ASTRAZENECA
ABM-Sales and Marketing
November-2006to July-2011
*Worked as MKa in Delhi in institutions like
AIIMS,RGCI,APOLLO,GANGARAM,BATRA,etc.
*Received top achiever award of IRESSA month after month
*Receiver of FASLODEX9fulvestrant)month on month
*Worked with Medico Marketingteam for the successful trial
to be conductedafter that Faslodex was officially launchedin
INDIA
*Promoted fromMKATO SDM (sales developmentmanager)
*Achiever of VP sales award for 2008
*Selected for EXECUTIVEMBAPROGRAM SPONSESHIP only
one in oncology
*Received MD circle AWARD SALES for topper in India in all
divisions
*Handling training for new requirements(Productselling and
selling skills workshopPromoted as ABM from Jan-2011for
the western up region

4. DABUR ONCOLOGY
July-2003 to November-2005
*Designatedterritory was
Rohtak,Hisar,Batra,Dharamshilla,Jaipur Golden,RGCI,Apollo.
*Amongstteam highestsales contribution month on month
*Promoted twice in the span of two years BE TO DM and then
DM to ABM
PHARMACIA AND GLAXO WELLCOME
08/02/199to 15/08/2000 and 16/08/2000 to 20/05/2003
*Received bestlearner award from all thetraineesamong
Glaxo Wellcome Trainees
*Rewarded Star PERFORMERin GLAXO WELLCOME(March-
1999 to March-2000)
*Received STAR AWARD (JAN-2001to jan-2002)with
Pharmacia
WORK-DOMAIN
Business Development
 Developing periodic business plans & strategies, in
coordination with macro plans of organization.
 Conducting competitor analysis by keeping abreast of
market trends to achieve market share metrics.
 Assistingin the formulating of strategic plans to enhance
sales& marketingoperationsandachievingincreasedsales.
 Collecting& collatingfeedbackfrom clientsto identifyareas
of improvement in the service level.
Product Launches/ Promotions/ Marketing
 Conceptualizing & implementing marketing activities for
successful launching of new products(FASLODEX
(fulvestrant) and OXY99.
 Streamliningexistingprocessesto enhancethe efficiency &
minimizing operational times & costs.
 Conceptualizing& implementingsalespromotionalactivities
as a part of brand building & market development effort.
Channel Sales Management

5.  Developingandappointingnew businesspartnersto expand
the productreach in the market and coordinating with the
dealers& distributorsto assistthemto promotethe product.
Key Account Management
 Develop relationships with key decision-makers in target
organizations for business development.
 Interact with clients for suggesting and cultivating
relations with them for securing business.
 Manage activities pertaining to negotiating/ finalizing /
execution of deals for sales & order processing.
 Ensure compliance to corporate sales and marketing
policy, standards terms and conditions
Business developing activities
 Conducting meetings for setting up sales objectives &
streamliningprocesses to ensure smooth functioning of
sales.
(i.e. CME, Dr’s meet, Symposiums Round table meets.)
EDUCATION& PROFESSIONAL -
QUALIFICATION.
 1Oth &12th
from Kulachi Hansraj Model School with 1st
Division.
 Graduated from Delhi University in B.S.C. (Gen.) with 1st
Division
 Completed 2-1/2 year Diploma in ‘Sales & Marketing’ from
NIS Delhi.
 Completed swift Course in Computer from NIIT New Delhi
 Completed E-MBA,from ISBMS PUNE
PERSONAL DETAILS
Father’Name : SHRI V.K.RUDRA
DOB : 18th
September