1. REDUCE WASTE AND
PROMOTE REUSE.
Business Plan on Reduction of
Plastic Bottles and Reusing them.
Presented By,
Biki Prasad Sah (MBA 2016, 09)
Priyanka Lohia (MBA 2016, 39)
Rajdeep Ghosh (MBA 2016, 41)
2. 2
By,RajdeepGhosh(c)
Introduction to 3R’s
Reduce, Recycle & Reuse
Reduce means to use less.
Recycle means to turn items into new objects
instead of throwing them in the trash.
Reuse means to use something again instead of
throwing it away or sending it off to a recycling
company.
3. 3
By,RajdeepGhosh(c)
Importance of 3R policy
Implementing the policy of 3R’s people will have a
better knowledge about what they are doing to the
environment and to themselves.
It will help to generate a sense of humour by which
people will try to reduce the use of things which are not
important and recycle the waste which they were
throwing away previously in a manner by which they
can reuse it again in the future days.
The 3R policy helps to recreate things from the waste
in a very cost effective manner.
4. 4
By,RajdeepGhosh(c)
Our Business Plan
“Reduction of Plastic Bottles and Reusing them”
In this business plan we are thinking of reducing and
reusing the “Plastic Bottles” which are available in our
place in abundant.
We will use the “Plastic Bottles” to make toys for
kids, creating useful tools, home decorating items,
fashion accessories, fencing for house, furniture,
parking shade, etc.
This type of industry is not available in Northeast, so
it is a great scope for us.
5. 5
By,RajdeepGhosh(c)
Reason for Selecting
“Plastic Bottles”
Plastic bottles are found easily everywhere.
Plastic bottles can be used in many different ways to
fulfil some of our day to day needs.
Recycling and reusing of “Plastic Bottles” are relatively
easier than other items.
The cost to be incurred in the process will be
comparatively lower than other items, so it adds the cost
benefit to us.
“Plastic Bottles” have more longevity.
6. 6
By,RajdeepGhosh(c)
Marketing & Promotional
Strategy
We will make catalogue for our products.
Television ads will be done to attract the customers.
Exhibition will be done in EXPOS.
Online marketing will be done to promote globally.
Social Media promotion.
Customer referral incentives plan.
Roadside branding.