Updating and revising previous work (lean canvas, business structure, market size)

1. Rahul Dedhia | Yagya Gulati
October 13, 2020
n i r v a h

2. 2
Rahul Dedhiateam
members
# Communication & Team Building
# Systems Thinking & Problem Solving
# Design Thinking & Design Research
# Business Planning & Marketing
HI,
An Experience Designer - practicing my ability
to combine empathy, creativity, and rationality
to meet user needs and design for a better
tomorrow!
Creative Founder | Yagya Gulati | Rahul Dedhia

3. 3
HI,
I am designer born in India and made my
journey to San Francisco to hone my skills in
the emerging field of Interaction Design which
is a perfect amalgamation of tech and design.
The key element in all of my works is the story
behind expressing my desire to simplify
complex things and amplify the efficiency.
#Visual, Brand & Identity Design
#High fidelity Prototyping, Digital & Physical
#Design Thinking & System Mapping
#Collaboration
#Publication Design
Yagya Gulatiteam
members
Creative Founder | Yagya Gulati | Rahul Dedhia

4. 4
Nirvah’s mission is to promote and encourage
sustainable packaging to the retailers of house
hold products by raising awareness about a
cradle-to-cradle approach and helping them be a
part of the circular economy.
mission statement
Creative Founder | Yagya Gulati | Rahul Dedhia

5. interview participants
Operations Manager
Participant A
Business Owner
Participant B
EmailSocial Media || 35 minutes
Name/Age
Work
Channel
Creative Founder | Yagya Gulati | Rahul Dedhia
primary
research

6. interview learnings
price matters
too many
certification
bodies
service and
scale
Creative Founder | Yagya Gulati | Rahul Dedhia
primary
research

7. We believe that the household products
industry has a need for a centralized
platform through which they could pursue
sustainable packaging, manage certifications
and compare buying options.
7customer
development hypothesis
Creative Founder | Yagya Gulati | Rahul Dedhia

8. 8
How might
we promote
sustainable
packaging
for household
products?
current
molecule
Lack of awareness
about sustainable
packaging results in
less environmentally
conscious
purchases
Household Products
Manufacturing
Business owners
Solution
people
problem solution
Creative Founder | Yagya Gulati | Rahul Dedhia

9. 9customer
development
behaviors
Gives more importance to the profit over ethics
Uses plastic and polymers for packaging
Giving more importance to its appeal than its
material selection
needs and goals
A recognized certification for sustainable packaging
Being a green company and expanding operations
Providing low prices to customer without harming the
environment
people
Raj Kapoor
“How can use sustainable
packaging while cutting
costs?”
facts
Gen Y (35 Years Old)
New Delhi, India
Procurement & Packaging Manager
$ 100k+ / Year
provisional persona
Creative Founder | Yagya Gulati | Rahul Dedhia

10. 10
lean canvas
Creative Founder | Yagya Gulati | Rahul Dedhia

11. 11market type
and sizing our market
Segmented
by niche
Creative Founder | Yagya Gulati | Rahul Dedhia

12. 12market type
and sizing
Packaging for
all sectors
Globally
TAM
SAM
SOM Packaging for
Household Supplies
India
Packaging for
Household Supplies
Asia
market size?
Creative Founder | Yagya Gulati | Rahul Dedhia

13. 13comparative
research petal diagram
N I R V A H
10/13/20
Creative Founder | Yagya Gulati | Rahul Dedhia

14. 14
Structure
Relationship
Revenue Model
Delivery Channels
Hybrid (Online & In person)
Affiliate
TBD
B2B
Transactional
business and revenue structurebusiness
model
Creative Founder | Yagya Gulati | Rahul Dedhia

15. scope and other initiatives 15secondary
research
The green packaging market registered a value of
USD 237.74 billion in 2019 and is expected to be
313.93 billion in 2025 to register a CAGR of 5.7%
over the forecast period from 2020 to 2025.
Nestlé planned to spend as much as 2 billion Swiss francs (USD
2.1 billion) on shifting its packaging from virgin plastics to food-
grade recycled plastics and increasing the development of more
sustainable solutions.
According to new research by Trivium Packaging, nearly three-
fourths (74 percent) of consumers are willing to pay more for
sustainable packaging.
The report shows that almost 60 percent of consumers say they
are less likely to buy a product in harmful packaging.
In October 2019, Coca-Cola Western Europe and Coca-Cola
European Partners (CCEP) stepped up their ambitions for a
World Without Waste by accelerating their joint action plan to
collect, recycle, and reuse their packaging.
Creative Founder | Yagya Gulati | Rahul Dedhia

16. www.mordorintelligence.com/industry-reports/green-packaging-market
secondary
research

17. website
landing page

18. website
landing page

19. website
landing page

20. website
landing page

24. 24
moving forward
01
Need to do more primary and
secondary research to get
more insights into how
community affects an
individual’s behavior
research
Still in the process of finalizing
a direction, before we make
the explainer video.
explainer video
02
03
To test and validate our new
hypothesis with evidence.
validating hypothesis
research &
next steps
Creative Founder | Yagya Gulati | Rahul Dedhia

25. 25
appendix
0
Week 2Week
#
Type
Weekly check in time – Wednesday, 8:30 pm PDT (09:00 pm IST)
Week 3 Week 4 Week 5 Week 6
2023
NA InterviewsNAInterviewsInterviews
Week 7
-
Survey Sent
Creative Founder | Yagya Gulati | Rahul Dedhia

26. 26
references
https://www.recycling-magazine.com/2020/04/23/31232/
https://www.mordorintelligence.com/industry-reports/green-
packaging-market
https://smefutures.com/indias-sustainable-future-lies-in-green-
packaging/
Creative Founder | Yagya Gulati | Rahul Dedhia

27. 27
T H A N K Y O U!
Creative Founder | Yagya Gulati | Rahul Dedhia