The document discusses green marketing and consumer awareness of it. It begins with an introduction to green marketing and its 8 P's (product, price, place, promotion, publics, partnership, policy, purse strings). It then outlines the research methodology used, which was a survey of 30 consumers in Hyderabad about their green marketing awareness and attitudes. The results found that most consumers believe in green marketing, are aware of companies adopting it, feel regular marketing harms the environment, realize its importance, and are willing to pay more for green products. In conclusion, the survey showed consumers know about and support green marketing as a way towards sustainability.