Nirvah aims to promote sustainable packaging in the FMCG sector through raising awareness and supporting a circular economy. Their mission is to facilitate businesses adopting sustainable practices without compromising on time and costs. They plan to provide resources on innovative materials, sustainability consultations, and help with CSR reporting. Based on interviews, they found that lack of motivation, high perceived costs of alternatives, and lack of community influence hamper sustainability adoption. Secondary research showed the market potential and growing consumer and regulatory support for sustainable packaging.
Nirvah W12 | MVP and Acquisition result and updates RahulDedhia5
Nirvah aims to promote sustainable packaging in the FMCG sector through raising awareness of cradle-to-cradle approaches and supporting a circular economy. It was founded by Yagya Gulati and Rahul Dedhia. Their hypothesis is that FMCG businesses need a way to easily compare sustainable packaging options, report CSR activities, and see their impact. They plan to test this through customer interviews and an early MVP on Instagram.
The document discusses Nirvah, an organization aiming to promote sustainable packaging in the FMCG sector. It provides biographies of Rahul Dedhia and Yagya Gulati, the creative founders of Nirvah. It also details Nirvah's mission and team members' skills. Further, it outlines Nirvah's customer development process including primary research conducted through interviews and insights gathered. It presents Nirvah's hypothesis that the FMCG sector needs a centralized platform for sustainable packaging and certification. Finally, it discusses next steps around validating the hypothesis through additional research.
Nirvah aims to promote sustainable packaging in the FMCG sector through raising awareness of cradle-to-cradle approaches and supporting a circular economy. The document outlines Nirvah's mission, team members, research findings from interviews, market sizing, and next steps to test solutions through an MVP experiment and explainer video.
The document outlines the development of a startup called Nirvah that aims to promote sustainable packaging for household products. It details research conducted including interviews with industry professionals, the development of personas and customer hypotheses. It also explores potential business models and compares Nirvah to other companies in the sustainable packaging market. The founders plan to do additional primary and secondary research before finalizing their explainer video and validating their hypotheses with evidence.
Innovation imperative: A Battle For SurvivalSachin Bansal
The process of undertaking innovation and identifying it as the only potential tool towards shaping the businesses cannot be ignored.
It becomes the critical tool for the survival of the organisation in the arena of survival through competition.
Keeping a strict vigil in their strategic planning process to beat the competition.
Innovation is paramount to any business process irrespective of the organization currently being into business or individuals intending to start up.
Reach me at sb@creatingdemand.org
Mashak is my Final Graduation Project from Unitedworld Institute of Design. I worked under Please See, a boutique design company based in Mumbai. This project is based in packaging and branding design for Portside Cafe's new line of accessories.
Fronteer Strategy Presentation on Sustainability and Co-creationFronteer Strategy
The document discusses sustainability and co-creation. It introduces the concept of co-creation, which involves unlocking collective creativity to create relevant solutions. Co-creation can take several forms from involving crowds, communities, experts or partnerships. The benefits of co-creation are that it can lead to faster, better and cheaper results. It also allows for new partnerships and lasting competitive advantages. The document then provides examples of co-creation initiatives and a case study of Coca-Cola's approach to sustainability.
Nirvah W12 | MVP and Acquisition result and updates RahulDedhia5
Nirvah aims to promote sustainable packaging in the FMCG sector through raising awareness of cradle-to-cradle approaches and supporting a circular economy. It was founded by Yagya Gulati and Rahul Dedhia. Their hypothesis is that FMCG businesses need a way to easily compare sustainable packaging options, report CSR activities, and see their impact. They plan to test this through customer interviews and an early MVP on Instagram.
The document discusses Nirvah, an organization aiming to promote sustainable packaging in the FMCG sector. It provides biographies of Rahul Dedhia and Yagya Gulati, the creative founders of Nirvah. It also details Nirvah's mission and team members' skills. Further, it outlines Nirvah's customer development process including primary research conducted through interviews and insights gathered. It presents Nirvah's hypothesis that the FMCG sector needs a centralized platform for sustainable packaging and certification. Finally, it discusses next steps around validating the hypothesis through additional research.
Nirvah aims to promote sustainable packaging in the FMCG sector through raising awareness of cradle-to-cradle approaches and supporting a circular economy. The document outlines Nirvah's mission, team members, research findings from interviews, market sizing, and next steps to test solutions through an MVP experiment and explainer video.
The document outlines the development of a startup called Nirvah that aims to promote sustainable packaging for household products. It details research conducted including interviews with industry professionals, the development of personas and customer hypotheses. It also explores potential business models and compares Nirvah to other companies in the sustainable packaging market. The founders plan to do additional primary and secondary research before finalizing their explainer video and validating their hypotheses with evidence.
Innovation imperative: A Battle For SurvivalSachin Bansal
The process of undertaking innovation and identifying it as the only potential tool towards shaping the businesses cannot be ignored.
It becomes the critical tool for the survival of the organisation in the arena of survival through competition.
Keeping a strict vigil in their strategic planning process to beat the competition.
Innovation is paramount to any business process irrespective of the organization currently being into business or individuals intending to start up.
Reach me at sb@creatingdemand.org
Mashak is my Final Graduation Project from Unitedworld Institute of Design. I worked under Please See, a boutique design company based in Mumbai. This project is based in packaging and branding design for Portside Cafe's new line of accessories.
Fronteer Strategy Presentation on Sustainability and Co-creationFronteer Strategy
The document discusses sustainability and co-creation. It introduces the concept of co-creation, which involves unlocking collective creativity to create relevant solutions. Co-creation can take several forms from involving crowds, communities, experts or partnerships. The benefits of co-creation are that it can lead to faster, better and cheaper results. It also allows for new partnerships and lasting competitive advantages. The document then provides examples of co-creation initiatives and a case study of Coca-Cola's approach to sustainability.
Nirvah W11 | Key metrics and acquisition plan RahulDedhia5
Nirvah aims to promote sustainable packaging in the FMCG sector through raising awareness of cradle-to-cradle approaches and supporting a circular economy. The document discusses Nirvah's mission and team, identifies problems such as the lack of cost-effective sustainable packaging options and awareness of alternatives, and proposes an online consulting service to address these issues by enabling comparison of sustainable materials and consultation services.
Nirvah aims to empower and inspire youth to support a sustainable and eco-friendly society. It seeks to educate youth about the benefits of sustainable materials and supporting a circular economy. Research identified a lack of motivation, high costs of sustainable alternatives, and community influence as barriers. The hypothesis is that Generation Z has a need for a product that educates about sustainability and motivates environmentally-conscious purchasing. Next steps include further market research and developing an MVP.
Nirvah's mission is to empower and inspire youth to support a sustainable and eco-friendly society through raising awareness about sustainable materials and a circular economy. The document discusses identifying Generation Z students in India as the target market and conducting interviews to understand their needs, such as wanting a more engaging way to learn about sustainability topics. It analyzes the large and growing e-learning market in India, with the market for e-learning in schools in India expected to reach $54 million by 2024.
Customer Development and Market Sizing- Nirvah RahulDedhia5
Nirvah aims to empower and inspire youth to support sustainability through raising awareness of sustainable materials and circular economies. It was founded by Rahul Dedhia and Yagya Gulati to educate youth about sustainability issues through engaging learning experiences. Research identified a need for accessible and fun sustainability education among Generation Z, who currently learn about these topics mostly through schools and social media.
Todd Rudisill, Inc. is a landscaping and design company located in Greenville, South Carolina that provides services throughout the Upstate region and parts of Western North Carolina. The company values quality outdoor care and design with strong customer loyalty. It aims to offer a full range of landscaping, design, and lawn maintenance services for projects of any size. Currently, the company lacks a single identifiable face but is looking to expand its client base regionally through strategic growth and maintaining happy existing clients. Core competencies include innovative, environmentally-friendly products and services that differentiate the company from competitors. A key value chain activity was acquiring a rival company to expand territory and customers.
Todd Rudisill, Inc. is a landscaping and design company located in Greenville, South Carolina that provides services throughout the Upstate region and parts of Western North Carolina. The company values quality outdoor care and design with strong customer loyalty. It aims to offer a full range of landscaping, design, and lawn maintenance services for projects of any size. Currently, the company lacks a single identifiable face but is looking to expand its client base regionally through strategic growth and maintaining happy existing clients. Core competencies include innovative, environmentally-friendly products and services that differentiate the company from competitors. A key value chain activity was acquiring a rival company to expand territory and customers.
March Issue of Retail Today highlighting LoyaltyOne's participation in the 20...ABC India
Innovation in Relationship Marketing: March issue of Retail Today, highlights Caroline Papadatos, SVP International LoyaltyOne, participation in the 2013 Retail Leadership Summit held in Feb'13. Caroline is noted as both a moderator in the ‘Innovation in relationship marketing’ session, and as a workshop leader on the topic of ‘Turning customer footfalls into financial gains. It also includes a feature interview of Rathin Lahiri, CMO of LoyaltyOne India.
The document summarizes the state of sustainability reporting in India based on a study of 46 sustainability reports from Indian companies. It finds that while sustainability reporting has grown in India, most companies still report using the GRI's core option rather than the comprehensive option. However, some sectors like cement show a preference for the comprehensive option. Overall, Indian companies are still cautious about disclosing sustainability aspects. The document also discusses how the strategy and analysis section of sustainability reports is increasingly important to provide information on sustainability risks and opportunities to stakeholders.
The document summarizes the state of sustainability reporting in India based on a study of 46 sustainability reports from Indian companies. It finds that while sustainability reporting has grown in India, most companies still report using the GRI's core option rather than the comprehensive option. Certain sectors like cement show a preference for comprehensive reporting. Overall, companies are gradually improving disclosure but remain cautious. The document also discusses how reporting can help integrate sustainability into business strategy and decision-making when it includes material topics, risks, opportunities, and senior management commitment.
The document lists the group members submitting a report to Dr. Meena Vazirani. It then provides details about Procter & Gamble (P&G), including that it is ranked 5th on a survey of most respected companies and is the largest consumer products company by sales. It discusses P&G's consumer-driven supply network initiative to better match supply to actual consumer demand. Finally, it concludes that P&G focuses on sustainable improvements in products, operations, social responsibility and through engagement with employees and stakeholders.
India CSR Summit and Exhibition 2017-Pre-Event BrochureNGOBOX Asia
Businesses want to make an impact that would be noticed and talked about for decades. But deploying boardroom strategies on ground can only be achieved through rigorous attempts to understand and figuring out solutions for all the setbacks and by setting long term CSR goals.
At India CSR Summit & Exhibition 2017, we provide a much needed discussion, learning and co-learning platform for businesses, NGOs, social enterprises, advisory firms and government agencies. We are here to augment discussions on best practices, exchange of workable ideas, discovering impact driven solutions, building capacities and strengthening network.
Summer Internship Project MBA at Britannia Industry LimitedDalpat Parihar
this is a summer internship project done in the Britannia organization.
Topic
A study of managing FMCG brand awareness in a marketer point of view with special reference of Britannia biscuit.
This document provides an overview of a study on consumer behavior conducted at Big Bazaar. It includes an introduction to Big Bazaar as a leading Indian retail company. The study aimed to understand consumer buying behaviors and identify strategies to attract customers. A questionnaire was developed and surveys were conducted to collect data on consumer preferences, shopping habits, and factors influencing purchasing decisions. The results of the analysis provided insights into how Big Bazaar can better satisfy customer needs and improve customer retention.
Tata Motors made several changes to its CSR framework since the 2013 Companies Act in India. This included adopting tools to measure CSR program effectiveness and returns, partnering with social entrepreneurs, and collaborating locally. Tata Motors targets the most needy communities and places it can make the most difference. It uses SROI and other metrics like KPIs and SDGs to measure program impacts. For broader reach, Tata Motors works with existing organizations rather than starting its own programs. Internally, it improved governance through long-term planning, change management, and focusing on achieving more benefits from fewer resources.
Marketing Activities & Customer Response for HyperCity, Pune.
To find out Customer Buying Behavior.
To find out Customer Satisfaction with HyperCity.
To find out product availability in store by customers response.
To find out shopping experience in store.
Running head INNOVATION AND COMPETITIVE ADVANTAGE CHANGING ENVIR.docxcowinhelen
This document analyzes Procter & Gamble Company's (P&G) approach to innovation and competitive advantage. It discusses P&G's leadership philosophy which promotes a culture of innovation. P&G harnesses employee insights to develop new products that meet customer needs. The company also focuses on research and development to create sustainable competitive advantages. P&G pursues transformational and disruptive innovations to suit varying customer demands across different product categories.
Chapter 12 Services and Nonprofit Organization Marketing 2014Earlene McNair
The document discusses marketing of services and nonprofit organizations. It begins by explaining the importance of services to the economy and key differences between services and goods. It then describes the components of service quality and a gap model of quality. The document proceeds to discuss developing marketing mixes for services, relationship marketing, internal marketing, and global issues related to services marketing. It concludes by describing nonprofit organization marketing, including shared characteristics with services, marketing activities, and unique aspects of nonprofit marketing strategies.
Leadership requires collaborative innovation to drive companies forward. Innovation provides incremental value to customers at the same cost and is key to growth and survival. Collaboration and co-creation helps mitigate the risk of spending on products and services that do not provide value to customers. Influencing others is more important than authority, as those with influence who can help others will be trusted and followed. Global improvement and influence leads to sustainability.
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To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Nirvah W11 | Key metrics and acquisition plan RahulDedhia5
Nirvah aims to promote sustainable packaging in the FMCG sector through raising awareness of cradle-to-cradle approaches and supporting a circular economy. The document discusses Nirvah's mission and team, identifies problems such as the lack of cost-effective sustainable packaging options and awareness of alternatives, and proposes an online consulting service to address these issues by enabling comparison of sustainable materials and consultation services.
Nirvah aims to empower and inspire youth to support a sustainable and eco-friendly society. It seeks to educate youth about the benefits of sustainable materials and supporting a circular economy. Research identified a lack of motivation, high costs of sustainable alternatives, and community influence as barriers. The hypothesis is that Generation Z has a need for a product that educates about sustainability and motivates environmentally-conscious purchasing. Next steps include further market research and developing an MVP.
Nirvah's mission is to empower and inspire youth to support a sustainable and eco-friendly society through raising awareness about sustainable materials and a circular economy. The document discusses identifying Generation Z students in India as the target market and conducting interviews to understand their needs, such as wanting a more engaging way to learn about sustainability topics. It analyzes the large and growing e-learning market in India, with the market for e-learning in schools in India expected to reach $54 million by 2024.
Customer Development and Market Sizing- Nirvah RahulDedhia5
Nirvah aims to empower and inspire youth to support sustainability through raising awareness of sustainable materials and circular economies. It was founded by Rahul Dedhia and Yagya Gulati to educate youth about sustainability issues through engaging learning experiences. Research identified a need for accessible and fun sustainability education among Generation Z, who currently learn about these topics mostly through schools and social media.
Todd Rudisill, Inc. is a landscaping and design company located in Greenville, South Carolina that provides services throughout the Upstate region and parts of Western North Carolina. The company values quality outdoor care and design with strong customer loyalty. It aims to offer a full range of landscaping, design, and lawn maintenance services for projects of any size. Currently, the company lacks a single identifiable face but is looking to expand its client base regionally through strategic growth and maintaining happy existing clients. Core competencies include innovative, environmentally-friendly products and services that differentiate the company from competitors. A key value chain activity was acquiring a rival company to expand territory and customers.
Todd Rudisill, Inc. is a landscaping and design company located in Greenville, South Carolina that provides services throughout the Upstate region and parts of Western North Carolina. The company values quality outdoor care and design with strong customer loyalty. It aims to offer a full range of landscaping, design, and lawn maintenance services for projects of any size. Currently, the company lacks a single identifiable face but is looking to expand its client base regionally through strategic growth and maintaining happy existing clients. Core competencies include innovative, environmentally-friendly products and services that differentiate the company from competitors. A key value chain activity was acquiring a rival company to expand territory and customers.
March Issue of Retail Today highlighting LoyaltyOne's participation in the 20...ABC India
Innovation in Relationship Marketing: March issue of Retail Today, highlights Caroline Papadatos, SVP International LoyaltyOne, participation in the 2013 Retail Leadership Summit held in Feb'13. Caroline is noted as both a moderator in the ‘Innovation in relationship marketing’ session, and as a workshop leader on the topic of ‘Turning customer footfalls into financial gains. It also includes a feature interview of Rathin Lahiri, CMO of LoyaltyOne India.
The document summarizes the state of sustainability reporting in India based on a study of 46 sustainability reports from Indian companies. It finds that while sustainability reporting has grown in India, most companies still report using the GRI's core option rather than the comprehensive option. However, some sectors like cement show a preference for the comprehensive option. Overall, Indian companies are still cautious about disclosing sustainability aspects. The document also discusses how the strategy and analysis section of sustainability reports is increasingly important to provide information on sustainability risks and opportunities to stakeholders.
The document summarizes the state of sustainability reporting in India based on a study of 46 sustainability reports from Indian companies. It finds that while sustainability reporting has grown in India, most companies still report using the GRI's core option rather than the comprehensive option. Certain sectors like cement show a preference for comprehensive reporting. Overall, companies are gradually improving disclosure but remain cautious. The document also discusses how reporting can help integrate sustainability into business strategy and decision-making when it includes material topics, risks, opportunities, and senior management commitment.
The document lists the group members submitting a report to Dr. Meena Vazirani. It then provides details about Procter & Gamble (P&G), including that it is ranked 5th on a survey of most respected companies and is the largest consumer products company by sales. It discusses P&G's consumer-driven supply network initiative to better match supply to actual consumer demand. Finally, it concludes that P&G focuses on sustainable improvements in products, operations, social responsibility and through engagement with employees and stakeholders.
India CSR Summit and Exhibition 2017-Pre-Event BrochureNGOBOX Asia
Businesses want to make an impact that would be noticed and talked about for decades. But deploying boardroom strategies on ground can only be achieved through rigorous attempts to understand and figuring out solutions for all the setbacks and by setting long term CSR goals.
At India CSR Summit & Exhibition 2017, we provide a much needed discussion, learning and co-learning platform for businesses, NGOs, social enterprises, advisory firms and government agencies. We are here to augment discussions on best practices, exchange of workable ideas, discovering impact driven solutions, building capacities and strengthening network.
Summer Internship Project MBA at Britannia Industry LimitedDalpat Parihar
this is a summer internship project done in the Britannia organization.
Topic
A study of managing FMCG brand awareness in a marketer point of view with special reference of Britannia biscuit.
This document provides an overview of a study on consumer behavior conducted at Big Bazaar. It includes an introduction to Big Bazaar as a leading Indian retail company. The study aimed to understand consumer buying behaviors and identify strategies to attract customers. A questionnaire was developed and surveys were conducted to collect data on consumer preferences, shopping habits, and factors influencing purchasing decisions. The results of the analysis provided insights into how Big Bazaar can better satisfy customer needs and improve customer retention.
Tata Motors made several changes to its CSR framework since the 2013 Companies Act in India. This included adopting tools to measure CSR program effectiveness and returns, partnering with social entrepreneurs, and collaborating locally. Tata Motors targets the most needy communities and places it can make the most difference. It uses SROI and other metrics like KPIs and SDGs to measure program impacts. For broader reach, Tata Motors works with existing organizations rather than starting its own programs. Internally, it improved governance through long-term planning, change management, and focusing on achieving more benefits from fewer resources.
Marketing Activities & Customer Response for HyperCity, Pune.
To find out Customer Buying Behavior.
To find out Customer Satisfaction with HyperCity.
To find out product availability in store by customers response.
To find out shopping experience in store.
Running head INNOVATION AND COMPETITIVE ADVANTAGE CHANGING ENVIR.docxcowinhelen
This document analyzes Procter & Gamble Company's (P&G) approach to innovation and competitive advantage. It discusses P&G's leadership philosophy which promotes a culture of innovation. P&G harnesses employee insights to develop new products that meet customer needs. The company also focuses on research and development to create sustainable competitive advantages. P&G pursues transformational and disruptive innovations to suit varying customer demands across different product categories.
Chapter 12 Services and Nonprofit Organization Marketing 2014Earlene McNair
The document discusses marketing of services and nonprofit organizations. It begins by explaining the importance of services to the economy and key differences between services and goods. It then describes the components of service quality and a gap model of quality. The document proceeds to discuss developing marketing mixes for services, relationship marketing, internal marketing, and global issues related to services marketing. It concludes by describing nonprofit organization marketing, including shared characteristics with services, marketing activities, and unique aspects of nonprofit marketing strategies.
Leadership requires collaborative innovation to drive companies forward. Innovation provides incremental value to customers at the same cost and is key to growth and survival. Collaboration and co-creation helps mitigate the risk of spending on products and services that do not provide value to customers. Influencing others is more important than authority, as those with influence who can help others will be trusted and followed. Global improvement and influence leads to sustainability.
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Nirvah W10 | Validating and Refining
1. n i r v a h
Rahul Dedhia | Yagya Gulati
November 14, 2020Be A Part Of The Revolution!
2. 2
Nirvah’s mission is to promote and encourage
sustainable packaging in the FMCG sector
by raising awareness about a cradle-to-cradle
approach and help support a circular
economy.
mission statement
Creative Founder | Yagya Gulati | Rahul Dedhia
4. 4
How might we
facilitate
businesses to
adopt sustainable
packaging
practices in the
FMCG sector?
current
molecule
Adopting and
implementing
sustainable practises
isn’t cost & time
effective
Packaging
companies
for FMCG’s
Online Consulting
Service
people
problem solution
Creative Founder | Yagya Gulati | Rahul Dedhia
5. 1. Fast moving consumer goods (FMCG) is the fourth largest sector in the
Indian economy.
2. India on track to be the third largest consumer market, $6 trillion by 2030
3. Sustainability is becoming a priority across all sectors. Spending patterns for
the youth more social impact driven
4. Indian govt. is mandating companies to adopt sustainable practices to meet
UN’s SDG’s
5. MNC’s are paving the way for India to incorporate sustainable practices in
businesses
6. Out of the top 42 FMCG businesses operating in India, only 23 have
sustainability reports, all of which regard sustainable packaging as a key issue
in their supply chain.
5market
opportunity why now?
Creative Founder | Yagya Gulati | Rahul Dedhia
6. interview participants
Gift Packaging
Ahmedabad, India
Participant 16, Kushal
NGO, Delhi, India
Participant 17, Raghav
Phone CallPhone Call
Name
Work
Channel
Creative Founder | Yagya Gulati | Rahul Dedhia
primary
research
7. interview learnings
price is king
time and cost
effective
service and
scale
Creative Founder | Yagya Gulati | Rahul Dedhia
primary
research
bottom-line is
important
functionality
and durability
need to meet
client needs
willing to pay a
premium for local
& sustainable
prefers buying
products with
eco-labels
feel good
factor
CSR activities
decision making at
the point of
purchase
applying for
certifications
8. We believe that the FMCG industry has a
need for a product which enables businesses
to compare buying options, report CSR
activities and highlights contributions
towards a sustainable approach.
8customer
development hypothesis
Creative Founder | Yagya Gulati | Rahul Dedhia
“There is no way to look at all the different options available in the market side by side.”
“It would be great if we had access to a library of some sorts, breaking down costs and benefits of using
sustainable alternatives”
9. We believe that the FMCG industry has a
need for a product which enables businesses
to compare buying options, report CSR
activities and highlights contributions
towards a sustainable approach.
9customer
development hypothesis
Creative Founder | Yagya Gulati | Rahul Dedhia
“Section 135 makes CSR reporting compulsory for companies making a certain turnover by donating 2% of
total earnings. This may be how you capitalize the market by promoting social impact, getting value on
investment as well as helping brands improve their image”
10. We believe that the FMCG industry has a
need for a product which enables businesses
to compare buying options, report CSR
activities and highlights contributions
towards a sustainable approach.
10customer
development hypothesis
Creative Founder | Yagya Gulati | Rahul Dedhia
“Sustainable reporting is becoming a necessity for companies as multinational corporates require certain
standards, certifications and reporting in order to do business or export products”
11. 11
90%
evidence
66%
42%
of our interviewees agreed that procurement of
innovative materials wasn’t time & cost effective
of our interviewees stated that the ability to compare
pricing and getting quotes real time is absent
of our interviewees were interested in conducting
a sustainable audit
of our interviewees agreed that sustainable packaging
is a new trend with surging demand100%
Creative Founder | Yagya Gulati | Rahul Dedhia
testing hypothesis
12. 12customer
development
behaviors
Gives more importance to the appeal and profit
than social impact
Uses plastic/polymers packaging in most products
Follows a set in stone business model
Opts for easily procured materials
needs and goals
Efficient way(time and cost) to procure sustainable
materials
Awareness about the innovative alternatives(functional)
Providing low prices to customer without harming the
environment
Required to report CSR activities by law
people
Raj Kapoor
“How can use sustainable
packaging while cutting
costs?”
facts
Gen Y (35 Years Old)
New Delhi, India
Packaging Distributor
$ 100k+ / Year
provisional persona
Creative Founder | Yagya Gulati | Rahul Dedhia
13. 13market type
and sizing our market
Segmented
by niche
Creative Founder | Yagya Gulati | Rahul Dedhia
14. 14market type
and sizing
FMCG Packaging
India
USD 50.5 billion in 2018
with CAGR of 26.7%
TAM
SAM
SOM 10% market share in
Sustainable Packaging
for FMCG’s
India
USD 40 million
Sustainable Packaging
for FMCG’s
India
USD 400 million by 2024
with CAGR of 7%
market size? | updated
Creative Founder | Yagya Gulati | Rahul Dedhia
11/13/20
16. 16unique value proposition
01
Strategize and help
businesses adopt
sustainable practices
Help companies procure
innovative materials without
compromising on time and
cost
02
03
Help companies be
transparent about CSR
activities and increase market
share
business
model
Creative Founder | Yagya Gulati | Rahul Dedhia
17. key features
Creative Founder | Yagya Gulati | Rahul Dedhia
solution
Resources Catalogue
Browse, compare, order innovative sustainable materials,
pre procured making it cost and time efficient.
Sustainability Consultation
Consult with Nirvah’s experts to strategize and change
current business practices to be more sustainable
CSR reporting
Connect with NGO’s to produce products with
marginalized communities and report/market CSR
activities
01
02
03
use
use
use
19. early mvp experiment
Creative Founder | Yagya Gulati | Rahul Dedhia
Insta Page and Ads
Making an Instagram page to connect with competitors and early adopters to
drive traffic to our page and increase presence in the market.
Link Tracking/Wix Analytics
Monitoring and analyzing how many people open the link through online ads.
Letter of Intent
Build relationships with local companies to get them onboard and commit to being
the first beta testers
20. 20early mvp
Insta ads | waiting on to the results
Creative Founder | Yagya Gulati | Rahul Dedhia
Be A Part
Of The
Revolution!
Resources Catalogue
Browse, compare, order innovative sustainable
materials, pre procured making it cost and time efficient.
CSR reporting
Connect with NGO’s to produce products with
marginalized communities and report/market CSR
activities
Sustainability Consultation
Consult with Nirvah’s experts to strategize and change
current business practices to be more sustainable
A small step in the
right direction is all
that matters.
21. 21
moving forward
01
Getting more people to
validate our problem
and test our mvp.
interviews
Finalized the direction,
solution and have started
working on the video.
explainer video
02
03
Getting more people to
validate our problem and test
our mvp.
interviews
research &
next steps
Creative Founder | Yagya Gulati | Rahul Dedhia
22. 22
appendix
0
Week 2Week
#
Type
Weekly check in time – Wednesday, 8:30 pm PDT (09:00 pm IST)
Week 3 Week 4 Week 5 Week 6
2023
NA InterviewsNAInterviewsInterviews
Week 7
6
Interviews
Creative Founder | Yagya Gulati | Rahul Dedhia
Week 8 Week 9
4
Interviews
Worked on
explainer
video
+
Key Uses
Brainstorm
+
MVP launch
Week 10
Validating
the
problem
+
Early MVP
experiment
23. 23
T H A N K Y O U!
Creative Founder | Yagya Gulati | Rahul Dedhia
24. We believe that the FMCG industry has a
need for a product which enables businesses
to compare buying options, report CSR
activities and highlights contributions
towards a sustainable approach.
24customer
development hypothesis
Creative Founder | Yagya Gulati | Rahul Dedhia
25. 25
participants | recruitment
Creative Founder | Yagya Gulati | Rahul Dedhia
Jindal Global Law School,
Sonipat, Delhi
Gautam, 23
Ahmedabad International School,
Ahmedabad, India
Param, 17
Executive Director Emeritus, Board
President, Bay Area Green Tours
(Sustainability in Action)
Marissa, 45
Social Media || 17 mins Former employer || SaturdayNeighbor || 22 mins
Name/Age
Work/School
Channel
appendix
26. 26
participants | recruitment
Creative Founder | Yagya Gulati | Rahul Dedhia
Founder of JPM,
a manufacturing unit for
household stuff
Pranav, 25
Runs an NGO for kids in
government schools of India
Arush, 26
Social Media || 20 minsCommon Friends || 30 mins
Name/Age
Work/School
Channel
appendix
36. 36
identifying patterns
lack of awareness lack of motivation
community lack of responsibility
ethics vs price
users
community habits
lack of information
misc.
appendix
37. 37
insight 1
Creative Founder | Yagya Gulati | Rahul Dedhia
lack of motivation/
incentives creates
irresponsibility
“even if I want to, I skip it.”
“I don’t have time to look at what
material is my product made up
of.”
appendix
38. 38
insight 2
Creative Founder | Yagya Gulati | Rahul Dedhia
“I feel most of the sustainable
alternatives are overly priced just
because of the tag. Look at Apple,
the more they talk about it, the
more expensive they get.
perception of
sustainable
alternatives being
expensive and
unaffordable
appendix
39. 39
insight 3
Creative Founder | Yagya Gulati | Rahul Dedhia
“Lack of responsibility to dispose
of the material or purchase no one
really talks about it in my society
and I so never gave it a thought
either. Brand names do matter,
and many of them do have
unsustainable means. enable
materials from social media pages
such as sustainable living and
green matters”
influence of community
on personal behavior
appendix
40. why is this important? 40secondary
research
“ The potential for packaging to have a negative impact on
the world environment is enormous. Therefore, there is a
huge responsibility on the makers and users of packaging
to ensure they 'design out' any potential negative impact
of their products. ”
https://www.ebrocolor.com/sustainable-packaging-report.html
Creative Founder | Yagya Gulati | Rahul Dedhia
41. why now? 41secondary
research
“Sustainable packaging is
no longer a nice-to-have.
It’s a must-have for any
brands looking to future
proof their operations
against the rising tide of
consumer scrutiny.”
Creative Founder | Yagya Gulati | Rahul Dedhia
The trend toward sustainable packaging, rooted
in a larger environmentalist movement, has been
gaining traction for quite some time.
Companies are now having to operate in a
new environment which is increasingly
empowering the voice of the consumer
48. scope and other initiatives 48secondary
research
The green packaging market registered a value of
USD 237.74 billion in 2019 and is expected to be
313.93 billion in 2025 to register a CAGR of 5.7%
over the forecast period from 2020 to 2025.
Nestlé planned to spend as much as 2 billion Swiss francs (USD
2.1 billion) on shifting its packaging from virgin plastics to food-
grade recycled plastics and increasing the development of more
sustainable solutions.
According to new research by Trivium Packaging, nearly three-
fourths (74 percent) of consumers are willing to pay more for
sustainable packaging.
In October 2019, Coca-Cola Western Europe and Coca-Cola
European Partners (CCEP) stepped up their ambitions for a
World Without Waste by accelerating their joint action plan to
collect, recycle, and reuse their packaging.
The report shows that almost 60 percent of consumers say they
are less likely to buy a product in harmful packaging.
Creative Founder | Yagya Gulati | Rahul Dedhia
50. 50
key statisticssecondary
research
2 in 3 consumers think brands that make a
public promise to be sustainable are more
trustworthy.
At a global level, we’ve seen the number of
consumers who say they would be willing to
pay more for sustainable/eco-friendly products
grow from 49% in 2011 to 57% in 2018.
61% of consumers say they’re likely to
switch from their current brand to that
which is more environmentally friendly.
Affordability is more important for
consumers aged 55-64 than it is for
consumers aged 16-24.
51. 51market type
and sizing
FMCG Packaging
Globally
USD 711.56 billion in 2019
with CAGR of 4.6%
TAM
SAM
SOM 20% market share in
FMCG Packaging
India
USD 10.5 billion
FMCG Packaging
India
USD 50.5 billion in 2018
with CAGR of 26.7%
market size? | updated
Creative Founder | Yagya Gulati | Rahul Dedhia
10/29/20
52. 52
Packaging for
all sectors
Globally
TAM
SAM
SOM Packaging for
Household Supplies
India
Packaging for
Household Supplies
Asia
market size? | previous
Creative Founder | Yagya Gulati | Rahul Dedhia
10/13/20
appendix
53. 53market type
and sizing
FMCG Packaging
Globally
USD 711.56 billion in 2019
with CAGR of 4.6%
TAM
SAM
SOM 7% market share in
FMCG Packaging
India
USD 3.535 billion
FMCG Packaging
India
USD 50.5 billion in 2018
with CAGR of 26.7%
market size? | updated
Creative Founder | Yagya Gulati | Rahul Dedhia
11/08/20
55. 55
Creative Founder | Yagya Gulati | Rahul Dedhia
market fit
lean canvas
Problem
Existing alternatives
Unique Value Proposition
Unfair Advantage
Channels
Customer Segments
Early Adopters
Revenue Streams
Lack of
ecolabels
Numerous certifications
Traditional
practices
Social
Impact
Expand
customer
base
One stop for
certifications
Improves
brand
image
Accountability
Online
Marketing
Insta, FB,
Google
ads.
Word of
mouth
Endorsement by
environmental
agencies
E-
Commerce
Big Tech Retailers FMGC’s
Packaging
Distributors
E-Com
Startups
FMCG manufacturers
Online
Marketing
Brokerage
Usage
Fees
LEED BCorp Fairtrade EcoMark
GreenSeal FactoCert DQS EasySnap
Affordability v/s eco-
consciousness
Govt.
initiative
Built
relations
Help businesses with
an easy transition to
sustainable practices.
Potential platform for
businesses to acquire
customers.
Help companies future proof
their products.
Increase in customer loyalty.
Be part of the revolution.
ConsulTivo Sphera
AdvertisingExpo’s
Amazon
PFS Labels on existing
packaging
10/29/20
56. 56
Creative Founder | Yagya Gulati | Rahul Dedhia
market fit
lean canvas
Problem
Existing alternatives
Unique Value Proposition
Unfair Advantage
Channels
Customer Segments
Early Adopters
Revenue Streams
Lower
profit
margins
Numerous certifications
Traditional
practices
Social
Impact
Expand
customer
base
One stop for
certifications
Improves
brand
image
Accountability
Online
Marketing
Word of
mouth
Endorsement by
environmental
agencies
E-
Commerce
RetailersFMGC’s
Packaging
Distributors
E-Com
Startups
FMCG manufacturers
Online
Marketing
Affiliate/
Referrals
Consulting
LEED BCorp BSI Prisq
SGS FactoCert DQS
Greenlab
el
Affordability v/s eco-
consciousness
Time v/s
cost
Built
relations
Strategize and help businesses
adopt sustainable practices
Market expansion through
certifications
Helping companies be
transparent about CSR
Packmile Sphera
Advertising
Packagin
g Expos
Amazon
PFS Labels on existing
packaging
11/13/20
Google ads
LinkedIn
outreach