Nirvah aims to promote sustainable packaging in the FMCG sector through raising awareness of cradle-to-cradle approaches and supporting a circular economy. The document outlines Nirvah's mission, team members, research findings from interviews, market sizing, and next steps to test solutions through an MVP experiment and explainer video.
The document discusses Nirvah, an organization aiming to promote sustainable packaging in the FMCG sector. It provides biographies of Rahul Dedhia and Yagya Gulati, the creative founders of Nirvah. It also details Nirvah's mission and team members' skills. Further, it outlines Nirvah's customer development process including primary research conducted through interviews and insights gathered. It presents Nirvah's hypothesis that the FMCG sector needs a centralized platform for sustainable packaging and certification. Finally, it discusses next steps around validating the hypothesis through additional research.
Nirvah W12 | MVP and Acquisition result and updates RahulDedhia5
Nirvah aims to promote sustainable packaging in the FMCG sector through raising awareness of cradle-to-cradle approaches and supporting a circular economy. It was founded by Yagya Gulati and Rahul Dedhia. Their hypothesis is that FMCG businesses need a way to easily compare sustainable packaging options, report CSR activities, and see their impact. They plan to test this through customer interviews and an early MVP on Instagram.
Nirvah W11 | Key metrics and acquisition plan RahulDedhia5
Nirvah aims to promote sustainable packaging in the FMCG sector through raising awareness of cradle-to-cradle approaches and supporting a circular economy. The document discusses Nirvah's mission and team, identifies problems such as the lack of cost-effective sustainable packaging options and awareness of alternatives, and proposes an online consulting service to address these issues by enabling comparison of sustainable materials and consultation services.
Nirvah aims to promote sustainable packaging in the FMCG sector through raising awareness and supporting a circular economy. Their mission is to facilitate businesses adopting sustainable practices without compromising on time and costs. They plan to provide resources on innovative materials, sustainability consultations, and help with CSR reporting. Based on interviews, they found that lack of motivation, high perceived costs of alternatives, and lack of community influence hamper sustainability adoption. Secondary research showed the market potential and growing consumer and regulatory support for sustainable packaging.
The document outlines the development of a startup called Nirvah that aims to promote sustainable packaging for household products. It details research conducted including interviews with industry professionals, the development of personas and customer hypotheses. It also explores potential business models and compares Nirvah to other companies in the sustainable packaging market. The founders plan to do additional primary and secondary research before finalizing their explainer video and validating their hypotheses with evidence.
Nirvah aims to empower and inspire youth to support a sustainable and eco-friendly society. It seeks to educate youth about the benefits of sustainable materials and supporting a circular economy. Research identified a lack of motivation, high costs of sustainable alternatives, and community influence as barriers. The hypothesis is that Generation Z has a need for a product that educates about sustainability and motivates environmentally-conscious purchasing. Next steps include further market research and developing an MVP.
Quicksand is a design and product innovation firm that offers product management services to startups. They take a multidisciplinary approach integrating business, design, technology and user insights. Their services include product roadmapping, design, user research, analytics and liaising with technology teams. They work with startups through different engagement models involving consultancy, reduced fees or equity depending on the startup's needs and potential. Quicksand's team has experience founding startups and working with companies like Google, IDEO, PATH and Cisco. They have experience in areas like new product development, user research, branding and analytics.
Co-Creation - Agile2013 - Raj Mudhar - A model for collaborative innovation o...Raj Mudhar
Raj Mudhar presented on co-creation and its benefits and challenges. Co-creation involves customers and stakeholders actively collaborating with organizations in the product development process. It allows for more innovative solutions and faster time to market compared to traditional producer-consumer models. However, co-creation also presents regulatory, intellectual property, cultural, and dispute resolution challenges that organizations must address. Mudhar outlined different co-creation models and discussed strategies for overcoming common pitfalls to co-creation.
The document discusses Nirvah, an organization aiming to promote sustainable packaging in the FMCG sector. It provides biographies of Rahul Dedhia and Yagya Gulati, the creative founders of Nirvah. It also details Nirvah's mission and team members' skills. Further, it outlines Nirvah's customer development process including primary research conducted through interviews and insights gathered. It presents Nirvah's hypothesis that the FMCG sector needs a centralized platform for sustainable packaging and certification. Finally, it discusses next steps around validating the hypothesis through additional research.
Nirvah W12 | MVP and Acquisition result and updates RahulDedhia5
Nirvah aims to promote sustainable packaging in the FMCG sector through raising awareness of cradle-to-cradle approaches and supporting a circular economy. It was founded by Yagya Gulati and Rahul Dedhia. Their hypothesis is that FMCG businesses need a way to easily compare sustainable packaging options, report CSR activities, and see their impact. They plan to test this through customer interviews and an early MVP on Instagram.
Nirvah W11 | Key metrics and acquisition plan RahulDedhia5
Nirvah aims to promote sustainable packaging in the FMCG sector through raising awareness of cradle-to-cradle approaches and supporting a circular economy. The document discusses Nirvah's mission and team, identifies problems such as the lack of cost-effective sustainable packaging options and awareness of alternatives, and proposes an online consulting service to address these issues by enabling comparison of sustainable materials and consultation services.
Nirvah aims to promote sustainable packaging in the FMCG sector through raising awareness and supporting a circular economy. Their mission is to facilitate businesses adopting sustainable practices without compromising on time and costs. They plan to provide resources on innovative materials, sustainability consultations, and help with CSR reporting. Based on interviews, they found that lack of motivation, high perceived costs of alternatives, and lack of community influence hamper sustainability adoption. Secondary research showed the market potential and growing consumer and regulatory support for sustainable packaging.
The document outlines the development of a startup called Nirvah that aims to promote sustainable packaging for household products. It details research conducted including interviews with industry professionals, the development of personas and customer hypotheses. It also explores potential business models and compares Nirvah to other companies in the sustainable packaging market. The founders plan to do additional primary and secondary research before finalizing their explainer video and validating their hypotheses with evidence.
Nirvah aims to empower and inspire youth to support a sustainable and eco-friendly society. It seeks to educate youth about the benefits of sustainable materials and supporting a circular economy. Research identified a lack of motivation, high costs of sustainable alternatives, and community influence as barriers. The hypothesis is that Generation Z has a need for a product that educates about sustainability and motivates environmentally-conscious purchasing. Next steps include further market research and developing an MVP.
Quicksand is a design and product innovation firm that offers product management services to startups. They take a multidisciplinary approach integrating business, design, technology and user insights. Their services include product roadmapping, design, user research, analytics and liaising with technology teams. They work with startups through different engagement models involving consultancy, reduced fees or equity depending on the startup's needs and potential. Quicksand's team has experience founding startups and working with companies like Google, IDEO, PATH and Cisco. They have experience in areas like new product development, user research, branding and analytics.
Co-Creation - Agile2013 - Raj Mudhar - A model for collaborative innovation o...Raj Mudhar
Raj Mudhar presented on co-creation and its benefits and challenges. Co-creation involves customers and stakeholders actively collaborating with organizations in the product development process. It allows for more innovative solutions and faster time to market compared to traditional producer-consumer models. However, co-creation also presents regulatory, intellectual property, cultural, and dispute resolution challenges that organizations must address. Mudhar outlined different co-creation models and discussed strategies for overcoming common pitfalls to co-creation.
OD is an effort, planned, organisation-wide, and managed from the top to increases organisation effectiveness and health through planned intervention in the organization’s process, using behavioral-science knowledge.
Mashak is my Final Graduation Project from Unitedworld Institute of Design. I worked under Please See, a boutique design company based in Mumbai. This project is based in packaging and branding design for Portside Cafe's new line of accessories.
Design thinking and rapid prototyping enable organizations to innovate like startups. Companies that invest in design outperform peers, but many companies are slow to adopt these practices. Business agility requires a holistic approach where principles are applied flexibly based on an organization's unique needs, with a focus on mindset change over rigid processes. Innovation depends on understanding problems through collaboration and experimentation.
Agile India 2018 Conference is Asia's Largest and Premier Conference on Business Agility, Design Innovation, Digital Transformation, Continuous Delivery, DevOps, Agile, Scrum, eXtreme Programming, Lean, Kanban, Enterprise Agile, Lean Startup, Research, and Patterns. Get to meet pioneers and expert practitioners from around the world on Agile Mindset, Scaling Agility, Lean Product Discovery, Continuous Delivery and DevOps. 4 - 11 March 2018 at Taj West End, Bangalore. More details: https://2018.agileindia.org
The document describes the design of a card-based toolkit to facilitate sustainable ideation. It notes that existing sustainability tools are often too specialized, complicated, or deployed too late. The proposed toolkit uses problem and prompt cards to stimulate lateral thinking during ideation. User testing found that the toolkit helped generate a more diverse set of concepts in less time compared to conventional brainstorming. The toolkit provides a framework for integrating sustainability into early-stage concept development.
Embed Design Thinking in Co-Design for Rapid Innovation of Design SolutionsHeath Keighran
This document summarizes a study that applied design thinking and co-design approaches to create a prototype system called Art Lab for an art community. Researchers conducted idea generation sessions to understand user needs and gather ideas. The most popular ideas were then selected and further developed in an "Idea Lab" through prototyping and user evaluations. The iterative process involved end users and resulted in agreed upon design solutions for Art Lab, including prototype screens for registration, user profiles, finding/booking events, and feedback. The study demonstrated how integrating users throughout ideation, prototyping and evaluation can produce effective human-centered design solutions.
This presentation describes the Product Management services offered by BOX Design + Research (an innovation firm based in India) to web + mobile technology startups.
Agile India 2018 Conference is Asia's Largest and Premier Conference on Business Agility, Design Innovation, Digital Transformation, Continuous Delivery, DevOps, Agile, Scrum, eXtreme Programming, Lean, Kanban, Enterprise Agile, Lean Startup, Research, and Patterns. Get to meet pioneers and expert practitioners from around the world on Agile Mindset, Scaling Agility, Lean Product Discovery, Continuous Delivery and DevOps. 4 - 11 March 2018 at Taj West End, Bangalore. More details: https://2018.agileindia.org
Cii Industrial Innovation Award Compendium 2017-18Innomantra
CII Industrial Innovation Awards were instituted in 2014 to identify and celebrate innovative Indian enterprises across industry segments and sectors. The Awards give an opportunity to companies to shine and be known nationally and internationally for their innovative products and services.
Dark Agile inhibits business agility. The document discusses dark agile, which is the antithesis of agile values and principles resulting in an inability to align the agile ecosystem. It introduces nine focus areas to overcome dark agile, including hyper-performing teams, team motivation, emotional intelligence, optimized flow, innovation, and product discovery/delivery synchronization. The document also provides examples of agile transformations at IBM and an insurance company that implemented agile development centers.
The document discusses the challenges of digital transformation for finance organizations and leadership. It notes that 90% of CEOs believe their companies face disruptive changes due to digital technologies. It also discusses how organizations respond to pressure to innovate, looking at impacts at the individual, team, leadership, and organizational levels. Key levers for change are typically actions by leaders. HR also faces challenges in supporting digital transformation and may need to reinvent processes to build skills for digital leaders.
Why every company needs a Chief Consumer OfficerNatalie Mas
Have you ever heard of the Chief Consumer Officer, the new board member every company should get in the near future? In the new paper of our Head of Consumer Consulting Boards Tom De Ruyck, you'll discover five steps to become a consumer-centric thinking company, where the Chief Consumer Officer plays a central role.
Why Every Company Needs a Chief Consumer OfficerTom De Ruyck
1) The document discusses how companies can become more "consumer-centric" by structurally collaborating with consumers at all stages of decision-making. It emphasizes starting small with pilot projects to demonstrate value and build support before implementing more wide-ranging collaborations.
2) Successful pilot projects that involve confronting employees with consumer insights can help build understanding of consumer collaboration and establish a more consumer-centric culture.
3) Creating a chief consumer officer role can help lead the transformation to an outside-in, consumer-driven culture and ensure collaboration efforts are coordinated across departments.
Fronteer Strategy Presentation on Sustainability and Co-creationFronteer Strategy
The document discusses sustainability and co-creation. It introduces the concept of co-creation, which involves unlocking collective creativity to create relevant solutions. Co-creation can take several forms from involving crowds, communities, experts or partnerships. The benefits of co-creation are that it can lead to faster, better and cheaper results. It also allows for new partnerships and lasting competitive advantages. The document then provides examples of co-creation initiatives and a case study of Coca-Cola's approach to sustainability.
Crowdsourcing involves using an open call to a crowd of people either internal or external to an organization to provide ideas, solutions or support. It can be a viable research methodology when looking for expertise from diverse sources with limited funds or time. Examples show how companies like Dell, Quirky, Threadless, and Fiat have successfully used crowdsourcing for product development, idea generation, and research. Best practices include choosing the right crowd and incentive, monitoring content, keeping questions clear and simple, and providing follow up on crowd contributions.
The document provides guidance on building winning products. It discusses the importance of product management and defining the right product to solve customer problems. It emphasizes the need to understand users through user personas in order to build products that meet user needs and achieve product-market fit. The key aspects outlined for building winning products are defining the right product through jobs-to-be-done framework, understanding the right people through user research and personas, and bringing the right product and understanding of users together.
Nirvah's mission is to empower and inspire youth to support a sustainable and eco-friendly society through raising awareness about sustainable materials and a circular economy. The document discusses identifying Generation Z students in India as the target market and conducting interviews to understand their needs, such as wanting a more engaging way to learn about sustainability topics. It analyzes the large and growing e-learning market in India, with the market for e-learning in schools in India expected to reach $54 million by 2024.
Customer Development and Market Sizing- Nirvah RahulDedhia5
Nirvah aims to empower and inspire youth to support sustainability through raising awareness of sustainable materials and circular economies. It was founded by Rahul Dedhia and Yagya Gulati to educate youth about sustainability issues through engaging learning experiences. Research identified a need for accessible and fun sustainability education among Generation Z, who currently learn about these topics mostly through schools and social media.
Nirvah is a startup founded by Rahul Dedhia and Yagya Gulati that aims to empower and inspire youth to create a more sustainable society. It wants to bring more awareness about sustainable materials and support a circular economy. The documents discuss brainstorming ideas around sustainability, youth empowerment and mental health. It outlines next steps such as conducting surveys, interviews and research to understand current issues and identify key problems to focus on.
This document discusses research into educating youth about sustainable products and materials. It outlines insights from interviews with individuals about their lack of motivation, perception of sustainability as expensive, and influence of community on behavior. The hypothesis is that generation z has a need for a product to educate and motivate more environmentally conscious purchasing. Next steps include further research into markets and developing an MVP.
OD is an effort, planned, organisation-wide, and managed from the top to increases organisation effectiveness and health through planned intervention in the organization’s process, using behavioral-science knowledge.
Mashak is my Final Graduation Project from Unitedworld Institute of Design. I worked under Please See, a boutique design company based in Mumbai. This project is based in packaging and branding design for Portside Cafe's new line of accessories.
Design thinking and rapid prototyping enable organizations to innovate like startups. Companies that invest in design outperform peers, but many companies are slow to adopt these practices. Business agility requires a holistic approach where principles are applied flexibly based on an organization's unique needs, with a focus on mindset change over rigid processes. Innovation depends on understanding problems through collaboration and experimentation.
Agile India 2018 Conference is Asia's Largest and Premier Conference on Business Agility, Design Innovation, Digital Transformation, Continuous Delivery, DevOps, Agile, Scrum, eXtreme Programming, Lean, Kanban, Enterprise Agile, Lean Startup, Research, and Patterns. Get to meet pioneers and expert practitioners from around the world on Agile Mindset, Scaling Agility, Lean Product Discovery, Continuous Delivery and DevOps. 4 - 11 March 2018 at Taj West End, Bangalore. More details: https://2018.agileindia.org
The document describes the design of a card-based toolkit to facilitate sustainable ideation. It notes that existing sustainability tools are often too specialized, complicated, or deployed too late. The proposed toolkit uses problem and prompt cards to stimulate lateral thinking during ideation. User testing found that the toolkit helped generate a more diverse set of concepts in less time compared to conventional brainstorming. The toolkit provides a framework for integrating sustainability into early-stage concept development.
Embed Design Thinking in Co-Design for Rapid Innovation of Design SolutionsHeath Keighran
This document summarizes a study that applied design thinking and co-design approaches to create a prototype system called Art Lab for an art community. Researchers conducted idea generation sessions to understand user needs and gather ideas. The most popular ideas were then selected and further developed in an "Idea Lab" through prototyping and user evaluations. The iterative process involved end users and resulted in agreed upon design solutions for Art Lab, including prototype screens for registration, user profiles, finding/booking events, and feedback. The study demonstrated how integrating users throughout ideation, prototyping and evaluation can produce effective human-centered design solutions.
This presentation describes the Product Management services offered by BOX Design + Research (an innovation firm based in India) to web + mobile technology startups.
Agile India 2018 Conference is Asia's Largest and Premier Conference on Business Agility, Design Innovation, Digital Transformation, Continuous Delivery, DevOps, Agile, Scrum, eXtreme Programming, Lean, Kanban, Enterprise Agile, Lean Startup, Research, and Patterns. Get to meet pioneers and expert practitioners from around the world on Agile Mindset, Scaling Agility, Lean Product Discovery, Continuous Delivery and DevOps. 4 - 11 March 2018 at Taj West End, Bangalore. More details: https://2018.agileindia.org
Cii Industrial Innovation Award Compendium 2017-18Innomantra
CII Industrial Innovation Awards were instituted in 2014 to identify and celebrate innovative Indian enterprises across industry segments and sectors. The Awards give an opportunity to companies to shine and be known nationally and internationally for their innovative products and services.
Dark Agile inhibits business agility. The document discusses dark agile, which is the antithesis of agile values and principles resulting in an inability to align the agile ecosystem. It introduces nine focus areas to overcome dark agile, including hyper-performing teams, team motivation, emotional intelligence, optimized flow, innovation, and product discovery/delivery synchronization. The document also provides examples of agile transformations at IBM and an insurance company that implemented agile development centers.
The document discusses the challenges of digital transformation for finance organizations and leadership. It notes that 90% of CEOs believe their companies face disruptive changes due to digital technologies. It also discusses how organizations respond to pressure to innovate, looking at impacts at the individual, team, leadership, and organizational levels. Key levers for change are typically actions by leaders. HR also faces challenges in supporting digital transformation and may need to reinvent processes to build skills for digital leaders.
Why every company needs a Chief Consumer OfficerNatalie Mas
Have you ever heard of the Chief Consumer Officer, the new board member every company should get in the near future? In the new paper of our Head of Consumer Consulting Boards Tom De Ruyck, you'll discover five steps to become a consumer-centric thinking company, where the Chief Consumer Officer plays a central role.
Why Every Company Needs a Chief Consumer OfficerTom De Ruyck
1) The document discusses how companies can become more "consumer-centric" by structurally collaborating with consumers at all stages of decision-making. It emphasizes starting small with pilot projects to demonstrate value and build support before implementing more wide-ranging collaborations.
2) Successful pilot projects that involve confronting employees with consumer insights can help build understanding of consumer collaboration and establish a more consumer-centric culture.
3) Creating a chief consumer officer role can help lead the transformation to an outside-in, consumer-driven culture and ensure collaboration efforts are coordinated across departments.
Fronteer Strategy Presentation on Sustainability and Co-creationFronteer Strategy
The document discusses sustainability and co-creation. It introduces the concept of co-creation, which involves unlocking collective creativity to create relevant solutions. Co-creation can take several forms from involving crowds, communities, experts or partnerships. The benefits of co-creation are that it can lead to faster, better and cheaper results. It also allows for new partnerships and lasting competitive advantages. The document then provides examples of co-creation initiatives and a case study of Coca-Cola's approach to sustainability.
Crowdsourcing involves using an open call to a crowd of people either internal or external to an organization to provide ideas, solutions or support. It can be a viable research methodology when looking for expertise from diverse sources with limited funds or time. Examples show how companies like Dell, Quirky, Threadless, and Fiat have successfully used crowdsourcing for product development, idea generation, and research. Best practices include choosing the right crowd and incentive, monitoring content, keeping questions clear and simple, and providing follow up on crowd contributions.
The document provides guidance on building winning products. It discusses the importance of product management and defining the right product to solve customer problems. It emphasizes the need to understand users through user personas in order to build products that meet user needs and achieve product-market fit. The key aspects outlined for building winning products are defining the right product through jobs-to-be-done framework, understanding the right people through user research and personas, and bringing the right product and understanding of users together.
Nirvah's mission is to empower and inspire youth to support a sustainable and eco-friendly society through raising awareness about sustainable materials and a circular economy. The document discusses identifying Generation Z students in India as the target market and conducting interviews to understand their needs, such as wanting a more engaging way to learn about sustainability topics. It analyzes the large and growing e-learning market in India, with the market for e-learning in schools in India expected to reach $54 million by 2024.
Customer Development and Market Sizing- Nirvah RahulDedhia5
Nirvah aims to empower and inspire youth to support sustainability through raising awareness of sustainable materials and circular economies. It was founded by Rahul Dedhia and Yagya Gulati to educate youth about sustainability issues through engaging learning experiences. Research identified a need for accessible and fun sustainability education among Generation Z, who currently learn about these topics mostly through schools and social media.
Nirvah is a startup founded by Rahul Dedhia and Yagya Gulati that aims to empower and inspire youth to create a more sustainable society. It wants to bring more awareness about sustainable materials and support a circular economy. The documents discuss brainstorming ideas around sustainability, youth empowerment and mental health. It outlines next steps such as conducting surveys, interviews and research to understand current issues and identify key problems to focus on.
This document discusses research into educating youth about sustainable products and materials. It outlines insights from interviews with individuals about their lack of motivation, perception of sustainability as expensive, and influence of community on behavior. The hypothesis is that generation z has a need for a product to educate and motivate more environmentally conscious purchasing. Next steps include further research into markets and developing an MVP.
The Digital Innovators' Guide: How Services Companies Launch Successful Digit...Highland
Nearly 70% of companies are in the services business, including professional and business services, education, health, hospitality, and nonprofits. These organizations increasingly need to create digital products, to extend their core business with a scalable offering and consistent revenue stream. Often these leaders seek out a technical firm to build the software. But building software is the easy part.
The Highland team has helped services companies launch over 260 digital products over the last 20 years. We’ll lay out our step by step process for how services companies—who have never created a digital product before--can go from idea to launch, all backed up by on on-going research with hundreds of digital product leaders.
You’ll learn:
- The seven steps—besides building software—in creating a successful digital product for the first time.
- How to get accurate, early insight to shape your product idea.
- How to avoid the mistake over 40% of new digital startups make.
Define Before Diving: An intro to Product StrategyAnna Youngs
Watch webinar here: https://youtu.be/RbpGjNh9Mj0
Defining your product and what you expect from it can be as important as creating the product itself. It is what allows a company to align their strategic vision with short-term and long-terms results, allowing companies to reach their users and market in a more direct and clear way, instead of producing a product whose strategy is too general and ambiguous.
Lydia and Anna, Product Design Managers at Novoda, gave a talk at Codurance on the essential concepts of product strategy and the steps to a product definition, the key phases and importance of design thinking and the innovation value it adds plus research methods and tools to analyse the obtained information. We also learn about the huge value of clear communication and good practices when working with the rest of the team.
This talk provides an enriching and useful insight for companies and stakeholders looking for a more effective way of making their vision a reality and wanting to know more about the components of a good product strategy.
Digital or In-Person? How to Choose the Best Research Approach for the Best R...digsiteinsights
Is digital qualitative the new gold standard? Does in-person research give you the best quality results? Join Digsite CEO Monika Wingate for a discussion of when and how digital research can yield an improvement. Using case studies in brand/concept development, product development and web optimization, we will highlight how to choose and use the appropriate method.
March Issue of Retail Today highlighting LoyaltyOne's participation in the 20...ABC India
Innovation in Relationship Marketing: March issue of Retail Today, highlights Caroline Papadatos, SVP International LoyaltyOne, participation in the 2013 Retail Leadership Summit held in Feb'13. Caroline is noted as both a moderator in the ‘Innovation in relationship marketing’ session, and as a workshop leader on the topic of ‘Turning customer footfalls into financial gains. It also includes a feature interview of Rathin Lahiri, CMO of LoyaltyOne India.
Empowering and engaging through co-creation webinarJane Vita
Through collaboration with customers, employees, and other stakeholders, co-creation involves developing products and services. As consumer roles and expectations have changed, with people having more information access and a global view, the value of services is no longer company-centric but based on individual-centered co-creation between consumers and companies. Service design is a way to break down silos between different parts of an organization and enhance customer participation to improve services and identify new opportunities through techniques like journey mapping, prototyping, and developing scenarios.
The document discusses lean product development. It begins by stating that while tools and processes are important, product ownership is the key to success. It then defines product development and discusses how a lean approach can help address challenges like long development times. Next, it examines the role and responsibilities of a product owner, including the importance of leadership, ownership and championing. It provides examples of entrepreneurial system designers and discusses tools that can be used by product owners. The document emphasizes that empowering the right product owner is critical to ensuring success.
The document provides guidance on product management topics from experienced product leaders. It discusses what a product manager's role is, how to define user personas and conduct user research, the importance of metrics and experimentation, product scoping and specifications, storytelling skills, product-led growth, career growth, retention, building MVPs, and frameworks for product management. Contributors include VP roles from companies like Zeta and xto10x sharing their expertise on topics like defining the PM role, market research, metrics, and retention strategies.
The course was about how to implement user centered design in organizations. It was part of the Master degree program in Business with orientation in User Centered Design. Laurea University of Applied Sciences.
Agile marketing may take different forms across various applications; still, any organization can adopt the practice. Here are six critical components to making that happen. Case study included.
How do you know you're ready for a Design Sprint?Highland
For leaders who want their teams to embrace human-centered approaches and collaborate in new ways, Sprints are a fantastic way to start.
Join Highland’s CX Practice Director David Whited and Lead Experience Designer Amrita Kulkarni as they share how Research Sprints and Design Sprints make Design Thinking—a reliable methodology to address complex, ambiguous problems—accessible in a way they have never been before. David and Amrita will introduce the purpose and philosophy of Sprints, talk through the differences between Research and Design Sprints, and what kind of issues, problems, or opportunities are the right fit for each.
We’ll be joined by Jennifer Severns, CXO, and Jennifer O’Brien, Innovation and Insights Manager, from the American Marketing Association, who will share how their organization has used Sprints to catalyze a culture of Design Thinking at the AMA. They will reflect on the realities of introducing Sprints and Design Thinking into an established organization, sharing advice for helping others think and work in new ways.
Attendees will learn:
- How are Research Sprints different from Design Sprints
- When is the right time or moment to conduct a Sprint
- What it takes for Sprints to be successful
- How to amplify Sprint outcomes for change in your organization
Digital Product Management Overview - Dubai Digital & Tech at AstrolabsAngela Govila
Are you interested creating products that your customers can’t stop talking about? Well this talk is for you! Angela Govila is a seasoned product management executive with leadership experience from Fortune 50 companies. She provided an interactive and engaging session in Dubai that covered these slides. You can find the videos on her youtube channel: https://www.youtube.com/channel/UCxyk2cEjkeAbM25RtoC-ygg?
Building and Sustaining a Product MindsetAgileNetwork
This document discusses building and sustaining a product mindset. It defines a product mindset as focusing on understanding user needs and crafting solutions to address those needs. Key aspects of building a product mindset include prioritizing based on viability, having agile governance and funding models, and focusing on time to value over time to market. Factors that support a product mindset are management buy-in, a modern architecture, and an agile delivery model, while factors that impede it include siloed organizations and a risk-averse culture. The document provides tips for nurturing a product mindset such as assessing culture, building awareness through training, enabling user empathy, and embedding a culture of continuous improvement and innovation
Summer Internship Project MBA at Britannia Industry LimitedDalpat Parihar
this is a summer internship project done in the Britannia organization.
Topic
A study of managing FMCG brand awareness in a marketer point of view with special reference of Britannia biscuit.
This document summarizes a presentation on evidence-based entrepreneurship from the Gopalakrishna Deshpande Centre for Innovation and Entrepreneurship (GDC). It discusses how GDC helps startups through its incubator program, providing examples of past projects. One project aimed to create a portable operating room but initially lacked customer validation. After interviewing stakeholders, the team pivoted to designing an affordable isolation room for burn treatment patients, a problem affecting many in India. The presentation emphasizes the importance of customer development and validation over assumptions in the lean startup process.
Tendencias de Investigación de Mercado para el 2014 - GRITFuturo Labs
Mentions (126)
The report summarizes key findings from a survey of research professionals on industry trends in 2013-2014. Major drivers of change included shrinking budgets, rapid technology changes, and client demands for innovation. In response, both clients and suppliers are exploring new methodologies, technologies, sample resources and doing more with the same resources. The future of research is seen shifting towards online communities, mobile surveys, big data analytics and social media. The top choices for specialization of future research agencies were seen as online, mobile and big data. The report also highlights the 50 most innovative companies as perceived by respondents, led by Millward Brown, Vision Critical, Nielsen and GFK.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Best practices for project execution and deliveryCLIVE MINCHIN
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Nirvah W9 | MVP Launch
1. n i r v a h
Rahul Dedhia | Yagya Gulati
November 10, 2020Be A Part Of The Revolution!
2. 2
Nirvah’s mission is to promote and encourage
sustainable packaging in the FMCG sector
by raising awareness about a cradle-to-cradle
approach and help them support a circular
economy.
mission statement
Creative Founder | Yagya Gulati | Rahul Dedhia
4. 4
How might we
facilitate
businesses to
adopt sustainable
packaging
practices in the
FMCG sector?
current
molecule
Lack of awareness
about sustainable
packaging results in
less environmentally
conscious purchases
Packaging
companies
for FMCG’s
Online Consulting
Service
people
problem solution
Creative Founder | Yagya Gulati | Rahul Dedhia
5. interview participants
Business Owner
Ahmedabad, India
Participant 12, Tarana
Environmental Activist
Ahmedabad, India
Participant 13, Moksha
LinkedInInstagram
Name
Work
Channel
Creative Founder | Yagya Gulati | Rahul Dedhia
primary
research
6. interview participants
Procurement Manager,
Maharashtra, India
Participant 14, Ajay
Product Designer,
Delhi, India
Participant 15, Jacob
ZoomZoom
Name
Work
Channel
Creative Founder | Yagya Gulati | Rahul Dedhia
primary
research
7. interview learnings
price is king
time and cost
effective
service and
scale
Creative Founder | Yagya Gulati | Rahul Dedhia
primary
research
9. interview learnings
willing to pay a
premium for local
& sustainable
prefers buying
products with
eco-labels
feel good
factor
Creative Founder | Yagya Gulati | Rahul Dedhia
primary
research
10. We believe that the FMCG industry has a
need for a platform through which they
could pursue sustainable packaging, compare
buying options and be mindful of their
carbon footprint.
10customer
development hypothesis
Creative Founder | Yagya Gulati | Rahul Dedhia
11. 11
testing hypothesis
90%
evidence
66%
42%
of our interviewees agreed that procurement of
innovative materials wasn’t time & cost effective
of our interviewees stated that the ability to compare
pricing and getting quotes real time is absent
of our interviewees were interested in conducting a
sustainable audit
of our interviewees agreed that sustainable packaging is
a new trend with surging demand100%
Creative Founder | Yagya Gulati | Rahul Dedhia
12. 12customer
development
behaviors
Gives more importance to the appeal and profit
than social impact
Uses plastic/polymers packaging in most products
Follows a set in stone business model
Opts for easily procured materials
needs and goals
Efficient way(time and cost) to procure sustainable
materials
Awareness about the innovative alternatives(functional)
Providing low prices to customer without harming the
environment
Wants to foster innovation within the product line
people
Raj Kapoor
“How can use sustainable
packaging while cutting
costs?”
facts
Gen Y (35 Years Old)
New Delhi, India
Packaging Distributor
$ 100k+ / Year
provisional persona
Creative Founder | Yagya Gulati | Rahul Dedhia
13. 13market type
and sizing our market
Segmented
by niche
Creative Founder | Yagya Gulati | Rahul Dedhia
14. 14market type
and sizing
FMCG Packaging
Globally
USD 711.56 billion in 2019
with CAGR of 4.6%
TAM
SAM
SOM 7% market share in
FMCG Packaging
India
USD 3.535 billion
FMCG Packaging
India
USD 50.5 billion in 2018
with CAGR of 26.7%
market size? | updated
Creative Founder | Yagya Gulati | Rahul Dedhia
11/08/20
16. 16
Creative Founder | Yagya Gulati | Rahul Dedhia
market fit
lean canvas
Problem
Existing alternatives
Unique Value Proposition
Unfair Advantage
Channels
Customer Segments
Early Adopters
Revenue Streams
Lack of
ecolabels
Numerous certifications
Traditional
practices
Social
Impact
Expand
customer
base
One stop for
certifications
Improves
brand
image
Accountability
Online
Marketing
Word of
mouth
Endorsement by
environmental
agencies
E-
Commerce
Big Tech Retailers FMGC’s
Packaging
Distributors
E-Com
Startups
FMCG manufacturers
Online
Marketing
Affiliate/
Referrals
Consulting
LEED BCorp BSI Prisq
SGS FactoCert DQS
Greenlab
el
Affordability v/s eco-
consciousness
Govt.
initiative
Built
relations
Help businesses with
an easy transition to
sustainable practices.
Providing packaging solutions
as well as consulting
Help companies future proof
their products.
Increase in customer loyalty
by being a part of the
revolution.
Packmile Sphera
Advertising
Packagin
g Expos
Amazon
PFS Labels on existing
packaging
11/10/20
Google ads
LinkedIn
outreach
17. key uses
Creative Founder | Yagya Gulati | Rahul Dedhia
solution
Resources Catalogue
Browse, compare, order innovative sustainable materials,
pre procured making it cost and time efficient.
Sustainability Consultation
Consult with Nirvah’s experts to strategize and design a
business that is sustainable and supports a circular economy.
Self Audit
Carry out your business’ carbon footprint analysis and
learn ways to minimize emissions.
01
02
03
19. 19
key statisticssecondary
research
2 in 3 consumers think brands that make a
public promise to be sustainable are more
trustworthy.
At a global level, we’ve seen the number of
consumers who say they would be willing to
pay more for sustainable/eco-friendly products
grow from 49% in 2011 to 57% in 2018.
61% of consumers say they’re likely to
switch from their current brand to that
which is more environmentally friendly.
Affordability is more important for
consumers aged 55-64 than it is for
consumers aged 16-24.
24. early mvp experiment
Creative Founder | Yagya Gulati | Rahul Dedhia
Insta Page
Making an Instagram page to connect with competitors and early adopters to
drive traffic to our page and increase presence in the market.
Clickable Prototype
Making a low-fidelity clickable prototype and user testing all the key features.
Link Tracking/Wix Analytics
Monitoring and analyzing how many people open the link through online ads.
25. 25
moving forward
01
Brainstormed ideas for
MVP experiment and
made a few drafts
ready to get tested.
mvp experiment
Finalized the direction,
solution and have started
working on the video.
explainer video
02
03
Last round of interviews to get
some last minutes insights from
people not only from the
direct target audience but
also from the indirect.
interviews
research &
next steps
Creative Founder | Yagya Gulati | Rahul Dedhia
26. 26
appendix
0
Week 2Week
#
Type
Weekly check in time – Wednesday, 8:30 pm PDT (09:00 pm IST)
Week 3 Week 4 Week 5 Week 6
2023
NA InterviewsNAInterviewsInterviews
Week 7
6
Interviews
Creative Founder | Yagya Gulati | Rahul Dedhia
Week 8 Week 9
3
Interviews
Worked on
explainer
video
+
Key Uses
Brainstorm
+
MVP
launch
27. 27
T H A N K Y O U!
Creative Founder | Yagya Gulati | Rahul Dedhia
28. 28
participants | recruitment
Creative Founder | Yagya Gulati | Rahul Dedhia
Jindal Global Law School,
Sonipat, Delhi
Gautam, 23
Ahmedabad International School,
Ahmedabad, India
Param, 17
Executive Director Emeritus, Board
President, Bay Area Green Tours
(Sustainability in Action)
Marissa, 45
Social Media || 17 mins Former employer || SaturdayNeighbor || 22 mins
Name/Age
Work/School
Channel
appendix
29. 29
participants | recruitment
Creative Founder | Yagya Gulati | Rahul Dedhia
Founder of JPM,
a manufacturing unit for
household stuff
Pranav, 25
Runs an NGO for kids in
government schools of India
Arush, 26
Social Media || 20 minsCommon Friends || 30 mins
Name/Age
Work/School
Channel
appendix
37. 37
identifying patterns
lack of awareness lack of motivation
community lack of responsibility
ethics vs price
users
community habits
lack of information
misc.
appendix
38. 38
insight 1
Creative Founder | Yagya Gulati | Rahul Dedhia
lack of motivation/
incentives creates
irresponsibility
“even if I want to, I skip it.”
“I don’t have time to look at what
material is my product made up
of.”
appendix
39. 39
insight 2
Creative Founder | Yagya Gulati | Rahul Dedhia
“I feel most of the sustainable
alternatives are overly priced just
because of the tag. Look at Apple,
the more they talk about it, the
more expensive they get.
perception of
sustainable
alternatives being
expensive and
unaffordable
appendix
40. 40
insight 3
Creative Founder | Yagya Gulati | Rahul Dedhia
“Lack of responsibility to dispose
of the material or purchase no one
really talks about it in my society
and I so never gave it a thought
either. Brand names do matter,
and many of them do have
unsustainable means. enable
materials from social media pages
such as sustainable living and
green matters”
influence of community
on personal behavior
appendix
41. why is this important? 41secondary
research
“ The potential for packaging to have a negative impact on
the world environment is enormous. Therefore, there is a
huge responsibility on the makers and users of packaging
to ensure they 'design out' any potential negative impact
of their products. ”
https://www.ebrocolor.com/sustainable-packaging-report.html
Creative Founder | Yagya Gulati | Rahul Dedhia
42. why now? 42secondary
research
“Sustainable packaging is
no longer a nice-to-have.
It’s a must-have for any
brands looking to future
proof their operations
against the rising tide of
consumer scrutiny.”
Creative Founder | Yagya Gulati | Rahul Dedhia
The trend toward sustainable packaging, rooted
in a larger environmentalist movement, has been
gaining traction for quite some time.
Companies are now having to operate in a
new environment which is increasingly
empowering the voice of the consumer
49. scope and other initiatives 49secondary
research
The green packaging market registered a value of
USD 237.74 billion in 2019 and is expected to be
313.93 billion in 2025 to register a CAGR of 5.7%
over the forecast period from 2020 to 2025.
Nestlé planned to spend as much as 2 billion Swiss francs (USD
2.1 billion) on shifting its packaging from virgin plastics to food-
grade recycled plastics and increasing the development of more
sustainable solutions.
According to new research by Trivium Packaging, nearly three-
fourths (74 percent) of consumers are willing to pay more for
sustainable packaging.
In October 2019, Coca-Cola Western Europe and Coca-Cola
European Partners (CCEP) stepped up their ambitions for a
World Without Waste by accelerating their joint action plan to
collect, recycle, and reuse their packaging.
The report shows that almost 60 percent of consumers say they
are less likely to buy a product in harmful packaging.
Creative Founder | Yagya Gulati | Rahul Dedhia
51. 51market type
and sizing
FMCG Packaging
Globally
USD 711.56 billion in 2019
with CAGR of 4.6%
TAM
SAM
SOM 20% market share in
FMCG Packaging
India
USD 10.5 billion
FMCG Packaging
India
USD 50.5 billion in 2018
with CAGR of 26.7%
market size? | updated
Creative Founder | Yagya Gulati | Rahul Dedhia
10/29/20
52. 52
Packaging for
all sectors
Globally
TAM
SAM
SOM Packaging for
Household Supplies
India
Packaging for
Household Supplies
Asia
market size? | previous
Creative Founder | Yagya Gulati | Rahul Dedhia
10/13/20
appendix
53. 53
Creative Founder | Yagya Gulati | Rahul Dedhia
market fit
lean canvas
Problem
Existing alternatives
Unique Value Proposition
Unfair Advantage
Channels
Customer Segments
Early Adopters
Revenue Streams
Lack of
ecolabels
Numerous certifications
Traditional
practices
Social
Impact
Expand
customer
base
One stop for
certifications
Improves
brand
image
Accountability
Online
Marketing
Insta, FB,
Google
ads.
Word of
mouth
Endorsement by
environmental
agencies
E-
Commerce
Big Tech Retailers FMGC’s
Packaging
Distributors
E-Com
Startups
FMCG manufacturers
Online
Marketing
Brokerage
Usage
Fees
LEED BCorp Fairtrade EcoMark
GreenSeal FactoCert DQS EasySnap
Affordability v/s eco-
consciousness
Govt.
initiative
Built
relations
Help businesses with
an easy transition to
sustainable practices.
Potential platform for
businesses to acquire
customers.
Help companies future proof
their products.
Increase in customer loyalty.
Be part of the revolution.
ConsulTivo Sphera
AdvertisingExpo’s
Amazon
PFS Labels on existing
packaging
10/29/20