This document discusses green marketing. It begins by defining green marketing as marketing products that are presumed to be environmentally safe or that benefit the environment. It then outlines the features and benefits of green marketing, such as producing eco-friendly products and contributing to environmental sustainability and reduction of greenhouse gases. The document also discusses why companies adopt green marketing strategies, including opportunities, social responsibility, and cost reduction. It provides examples of green marketing campaigns from companies like Kansai Nerolac, Wipro, and Tata Group. It concludes by noting that green marketing is still emerging and requires further research to fully realize its potential.

2. CONTENT
• What is Green Marketing ???
• Features and Benefits Of Green Marketing
• Why Green Marketing
• Green Aspects in Services
• Green Marketing Mix.
• Examples
• Conclusion
• Reference
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3. What is Green Marketing ???
◦ Green Marketing is the marketing of products that are presumed to be
environmentally safe.
◦ -American Marketing Association
◦ Green Marketing implies the marketing products that benefits the
environment.
◦ -Oxford Dictionary of Business & Management
◦ Green Marketing is the marketing of products that are presumed to be
environmentally preferable to others. Thus green marketing
incorporates a broad range of activities, including product modification,
changes to the production process, sustainable packaging, as well as
modifying advertising.

4. GREEN MARKETING
PRESENTED BY - AYAN MONDAL

5. Features and Benefits Of Green Marketing
 Green Marketing helps to produce eco-friendly products.
 Green products focuses on wastage minimization and proper resource planning.
 Green Marketing helps in sustainability of environment.
 Green Marketing is also contributing for reduction of various green house gases in the environment.
 Encourages the marketers to develop energy-efficient products.
 Encourages the concept of ‘Sustainability’.
 Helps save money in the long run.
 Helps companies to develop innovative products.
 Gives them competitive advantage and favorable image among consumers.
 The employees and consumers feel proud to be associated with and environmentally responsible
company.

6. WHY GREEN MARKETING ???
 Opportunities or competitive advantage.
 Corporate social responsibilities(CSR).
 Government pressure.
 Competitive pressure.
 Cost or profit issues.
 Satisfy human needs.
 Opportunity for growth.
 Social responsibility.
 Cost reduction.

7. • Green Aspects In Services
 Financial Services
• Use of air conditioners with high star-rating and CFL lighting to reduce power consumption.
• Use of electronic printing media, etc.
 Transportation Services
• Heavy investment to avoid use of diesel.
• Using public transport and electric vehicles for rent, etc.
 Medical Services
• Integration of all services under one roof.
• Donation camps and rural areas visit, etc.
 Educational Institutions
• Use of electronic media to avoid paper and other stationary.
• Discourage the use of personal vehicles and maintain greenery in the campus, etc.
 Retail Services
• Discourage plastic bags and wax paper printing.
• Help raise funds for needy and promote green products, etc.

8. Green Marketing Mix.
 Product :
A product should offer ecological products which not harm the
environment but
should protect it.
 Price :
Prices for such products are little higher as compared to other products.
 Place :
A distribution logistics is of crucial importance ; main focus is on ecological
packaging. Green products should be marketed to local a well as national
markets.
 Promotion :
A communication with the market should put stress on environmental

9. EXAMPLES
 Lead Free Paints From Kansai Nerolac :-
Kansain Nerolac has worked on removing hazardous
heavy metals from their paints.
 Wipro’s Green Machines :-
Wipro Info Tech was India’s first company to launch environment
friendly computer peripherals.
Wipro has launched a new range of desktops and laptops called
Wipro Greenware, thus reducing e-
waste in the environment.
 TATA Group Of Companies :-
Tata Motors Ltd. Has developed their showroom by using green
items and elements in its
design. It show eco-friendly atmosphere that attracts people
towards itself.
 IDEA-(Use mobile , Save Paper) :-
IDEA cellular is on a mission to paint the city green and also

10. Conclusion
 Green Marketing should not neglect the economic aspect of marketing.
 Green Marketing is still in its infancy and a lot of research is to be done on green
marketing to fully explore its potential.
 The focus should be on giving back whatever we have taken away from this planet.
 It is time for manufacturers and marketers to become more responsible and
accountable for their actions and devise ways to ensure sustainable growth.
 Green Marketing is still in its infancy.
 Green Products require Renewable & Recycle products that are more expensive.
 Adoption of Green Marketing may not be profitable sometimes in short-run, but those
who first movers, will have competitive edge over the others ion long-run.

11. REFERENCES
 Slideshare a Scribd Company. “Green Marketing.” A writing by Sachin Jain. Power Point 2010. October
28th 2010.
https://www.slideshare.net/f098/green-marketing-5596884
 Slideshare a Scribd Company. “Green Marketing.” A writing by Nandan Kishor. Power Point 2010.
February 08th 2012.
https://www.slideshare.net/yashvermasgnr/green-marketing-11490773
 Slideshare a Scribd Company. “Green Marketing.” A writing by Pranav Khullar. Power Point 2010. April
16th 2014.
https://www.slideshare.net/pkhullar3/green-marketing-33612210

12. THANK YOU
THANK YOU