A. About the company and the Sustainability Initiatives
Royal Dutch Shell PLC, which is more commonly known as Shell, founded in the year 1907, is a group of global energy and petrochemical companies employing more than 80,000 people in more than 70 countries. The organization was formed as a result of the merger of Royal Dutch Petroleum Company and Shell Transport and Trading Company Limited. The company is currently headquartered in The Hague, Netherlands, and Incorporated in England and Wales. Forbes Global 2000, in the year 2019, ranked Shell as the 9th largest company in the world, the largest company outside the PRC and the USA, as well as the largest energy company in the world. Shell also topped the ranking of Forbes Global 500 in the year 2013. Shell is a public limited company with its shares listed on Euronext Amsterdam, London Stock Exchange, New York Stock Exchange, and Philippine Stock Exchange. Its primary listing is on the London Stock Exchange and is a part of the FTSE 100 Index.
Shell has been engaged in vertical integration and is now present in every area of the O&G industry. Shell is actively engaged in the exploration, production, logistics, distribution, power generation, petrochemicals, and commerce. Shell has also ventured into renewable sources of energy such as hydrogen, wind, bio-fuel, and energy-kite.
Shell has divided its operations into different businesses:
Upstream: This organisation is engaged in the exploration and extraction of crude oil, natural gas, and natural gas liquids. Marketing and transporting of Oil and Gas are also done by this division.
Integrated Gas: This organisation is engaged in the management of LNG activities and the production of GTL fuels. It also includes the exploration for and the extraction of natural gas, and the operation and maintenance of the infrastructure that is necessary to make gas available in the market.
New Energies: This organisation is future-focused. It is engaged in the exploration of new opportunities and investment in commercially viable areas. Its main focus is on alternative sources of energy for transport such as hydrogen, bio-fuel, and electricity. Wind and solar energy are also areas of focus.
Downstream: This organisation is engaged in the creation of an integrated value chain that refines and trades crude oil and others into different products, which are then sold all around the globe. The products include petrol, diesel, aviation fuel, sulphur, heating oil, marine fuel, bio-fuel, lubricants, and bitumen. In addition to these, petrochemicals and oil sand activities are also managed by this organisation.
Projects and Technology: This organisation is engaged in managing the projects undertaken by the company to ensure its timely completion and innovation for new technologies. It provides technical assistance to other organisations as well.
A. About the company and the Sustainability Initiatives
Royal Dutch Shell PLC, which is more commonly known as Shell, founded in the year 1907, is a group of global energy and petrochemical companies employing more than 80,000 people in more than 70 countries. The organization was formed as a result of the merger of Royal Dutch Petroleum Company and Shell Transport and Trading Company Limited. The company is currently headquartered in The Hague, Netherlands, and Incorporated in England and Wales. Forbes Global 2000, in the year 2019, ranked Shell as the 9th largest company in the world, the largest company outside the PRC and the USA, as well as the largest energy company in the world. Shell also topped the ranking of Forbes Global 500 in the year 2013. Shell is a public limited company with its shares listed on Euronext Amsterdam, London Stock Exchange, New York Stock Exchange, and Philippine Stock Exchange. Its primary listing is on the London Stock Exchange and is a part of the FTSE 100 Index.
Shell has been engaged in vertical integration and is now present in every area of the O&G industry. Shell is actively engaged in the exploration, production, logistics, distribution, power generation, petrochemicals, and commerce. Shell has also ventured into renewable sources of energy such as hydrogen, wind, bio-fuel, and energy-kite.
Shell has divided its operations into different businesses:
Upstream: This organisation is engaged in the exploration and extraction of crude oil, natural gas, and natural gas liquids. Marketing and transporting of Oil and Gas are also done by this division.
Integrated Gas: This organisation is engaged in the management of LNG activities and the production of GTL fuels. It also includes the exploration for and the extraction of natural gas, and the operation and maintenance of the infrastructure that is necessary to make gas available in the market.
New Energies: This organisation is future-focused. It is engaged in the exploration of new opportunities and investment in commercially viable areas. Its main focus is on alternative sources of energy for transport such as hydrogen, bio-fuel, and electricity. Wind and solar energy are also areas of focus.
Downstream: This organisation is engaged in the creation of an integrated value chain that refines and trades crude oil and others into different products, which are then sold all around the globe. The products include petrol, diesel, aviation fuel, sulphur, heating oil, marine fuel, bio-fuel, lubricants, and bitumen. In addition to these, petrochemicals and oil sand activities are also managed by this organisation.
Projects and Technology: This organisation is engaged in managing the projects undertaken by the company to ensure its timely completion and innovation for new technologies. It provides technical assistance to other organisations as well.
One of my basic 1st 7 SDG's model to connect next 3.4 billion create smart villages. last 25 yrs back visions for humanity, now 100 billionaires controlling next 3.4 billion poverty middle class and to make each village live based on Self Development Goals.
One of my basic 1st 7 SDG's model to connect next 3.4 billion create smart villages. last 25 yrs back visions for humanity, now 100 billionaires controlling next 3.4 billion poverty middle class and to make each village live based on Self Development Goals.
The purpose of this study is to describe the various initiatives introduced by the Indian companies namely HCL, LG India and Wipro InfoTech for promoting Green Marketing along with the reasons behind these companies adopted this great Initiative.
Green csr-conference-backgrounder -indian powersector.comShivansh Tyagi
he parliament passed the historic Companies Bill on 8th August 2013. The Rajya Sabha passed the bill which was earlier passed by Lok Sabha last year.
The new companies bill mandates large-sized corporations to spend 2% of their net profits on Corporate Social Responsibility (CSR) activities.
A large part of this potential fund can be channelized for sustainable development; Sustainable development forms one of the nine verticals which qualify under CSR.
The tone was set right a month ago;at the Green Energy CSR - “Evolving Thought Leadership on Green CSR Interventions” which was organised by an NGO : Sharp Developments.
Supported by the Ministry of New and Renewable Energy; Government of India the event emphasized the need of a proper institutional framework for the utilization of CSR funds both through corporate sector and Central Public Sector Enterprises.With a call to the industry to step up innovations and leverage the multiple investment opportunities being created by the government through the New Companies Bill-2012, the conference played a catalyst role in creating a common forum for Government, corporates, NGOs and funding agencies. Dedicated interactive panels were hub for knowledge exchange that widened the market insights on sustainable financing models, cutting-edge technologies and leading business practices. The conference witnessed 25 eminent speakers and more than 120 delegates from across the sector.
The Conference, while trying to identify boundaries of Green CSR – highlighted three verticals through which green CSR could be implemented. These are Renewable Energy based CSR interventions,Energy Efficiency and Renewable Energy Certificates. For more detailed coverage of the Conference, please log on to www.icfild.org
‘ Among the high points of the Conference was the launch of first of its kind comprehensive Report on the status and potential of Green CSR.IndianPowerSector.com in conjunction with Sharp developments launched an “Industry Handbook “during the event. The report titled “The Way Forward” covers the existing guidelines, amalgamation of CSR and Green Energy at various levels and recommendations suggesting a greener approach to be followed to fulfill CSR goals.
Shri. Alok Srivastava, Joint Secretary, MNRE was the Guest of Honour and in the session on Evolving Thought Leadership - Institutional Framework – Role of Government in promoting corporate social responsibility (CSR), addressed the audience by stressing on the linkage between both CSR and Renewables and remarked on the importance of Renewable energy based interventions as a win-win solution in CSR domain by being economically beneficial for the society as well as corporates.
The report provides and enlightening vision and a completely green approach for companies to fulfill their CSR mandate.
The parliament passed the historic Companies Bill on 8th August 2013. The Rajya Sabha passed the bill which was earlier passed by Lok Sabha last year.
The new companies bill mandates large-sized corporations to spend 2% of their net profits on Corporate Social Responsibility (CSR) activities.
A large part of this potential fund can be channelized for sustainable development; Sustainable development forms one of the nine verticals which qualify under CSR.
The tone was set right a month ago;at the Green Energy CSR - “Evolving Thought Leadership on Green CSR Interventions” which was organised by an NGO : Sharp Developments.
Supported by the Ministry of New and Renewable Energy; Government of India the event emphasized the need of a proper institutional framework for the utilization of CSR funds both through corporate sector and Central Public Sector Enterprises.With a call to the industry to step up innovations and leverage the multiple investment opportunities being created by the government through the New Companies Bill-2012, the conference played a catalyst role in creating a common forum for Government, corporates, NGOs and funding agencies. Dedicated interactive panels were hub for knowledge exchange that widened the market insights on sustainable financing models, cutting-edge technologies and leading business practices. The conference witnessed 25 eminent speakers and more than 120 delegates from across the sector.
The Conference, while trying to identify boundaries of Green CSR – highlighted three verticals through which green CSR could be implemented. These are Renewable Energy based CSR interventions,Energy Efficiency and Renewable Energy Certificates. For more detailed coverage of the Conference, please log on to www.icfild.org
‘ Among the high points of the Conference was the launch of first of its kind comprehensive Report on the status and potential of Green CSR.IndianPowerSector.com in conjunction with Sharp developments launched an “Industry Handbook “during the event. The report titled “The Way Forward” covers the existing guidelines, amalgamation of CSR and Green Energy at various levels and recommendations suggesting a greener approach to be followed to fulfill CSR goals.
Shri. Alok Srivastava, Joint Secretary, MNRE was the Guest of Honour and in the session on Evolving Thought Leadership - Institutional Framework – Role of Government in promoting corporate social responsibility (CSR), addressed the audience by stressing on the linkage between both CSR and Renewables and remarked on the importance of Renewable energy based interventions as a win-win solution in CSR domain by being economically beneficial for the society as well as corporates.
The report provides and enlightening vision and a completely green approach for companies to fulfill their CSR mandate.
“Green Harvest” is a startup company founded by some university students. This company creates organic hair & skin care product. This company was founded 1st January 2017. The company initially
started with developing products like Organic Face wash, Body wash, Organic Hair oil and Herbal soap.
With increase in buying capability, raising concerns for health safety, growing consumer awareness
about the hazards caused by synthetic chemicals and increasing green consciousness the demand for
organic cosmetics is on rise. This company will target similar women who are conscious about their skin
health and believe in looking good naturally. The primary marketing objective is to capture
approximately 10% of organic cosmetics market in Bangladesh within the next 5 years, increasing the
company’s annual sale to nearly 20 million
In this situation, I look out for food crops and agro farms. I have taken the initiative to raise cows, goats and cultivate some amount of vegetables on a small scale using advanced technology. My business company name is NTC. NTC's Full Mining Natural Trust Company. My goal: I want to do business with faith without harming nature. I am constantly trying to build this small business organization into a bigger one. I hope that this small organization of mine will be able to provide employment to some people. In Sha Allah.
10 Alltime great principles for Effective Communication by manpreet singh dig...Manpreet Singh Chhabra
Communication is a problem for over 76% of the population in the world.
The presentation is the solution for that problem.
10 Alltime great principles for Effective Communication by manpreet singh digital.
10 Timeless Quotes that will make u a better advertiset by manpreet singh Dig...Manpreet Singh Chhabra
Here is the collection of 10 of the most great quotes by advertising gurus that should be known to every advertiser to become great by Manpreet singh digital
New retail store Concept, tea store chain By Manpreet singh DigitalManpreet Singh Chhabra
Retail and most importantly food retail is the future of india. Are you planning to open a retail chain of tea shops?
this documents contain all the concepts of retail management which are applicable in food retailling. this is a complete business plan for opening mordern tea store chain By manpreet singh digital
for PP Visit http://www.slideshare.net/ManpreetsinghChhabra/new-retail-store-concept
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Marketing Plan for Greenduniya by manpreet singh digital
1. “If we do not protect our environment,
My Grandchild will Scratch your
Grandchild’s Eye for a glass of
water….”GURDEEP SINGH ANAND
When you are green, you are growing.
When you are ripe, you rot…RAY KROC
2. Universal Business School
Project title: Marketing plan for a new product launch
Presented to: Prof. Bibhas Basumatary
Presented by: Marketing group 1
Members : 1. Manpreet Singh
2. Anurag Bisen
3. Chayya Devi Singh
4. Aseem Dubey
5. Omkar Phatak
6. Ajay Puranik
Company Name : MaaaOc Ltd.
Product : www.Greenduniya.com
Logo :
greener everything from today
3. CONTENT
Part 1: Cover Page
Part 2: Contents
Part 3: Executive Summary.
Part 4: Introduction to Company.
Vision.
Mission.
Organization Structure
Part 5: Product Description.
Part 6: Scope
Part 7: Situation Analysis.
Industry Analysis
A. Porter Five Forces.
B. PEST Analysis.
Product Analysis
A. SWOT Analysis
B. Market Size.
C. Market Share of competitors.
Part 8: Marketing Mix(4 P’s).
Part 9: STP
Part 10: Value Chain And Ansoff Matrix
Part 11: Financial Analysis with estimated 5 years Cashflow.
Part 12: Consumer Behavior.
Part 13: Citation.
4. EXECUTIVE SUMMARY
The report explains the marketing Plan for the launch of a web portal
for green products and consultancies. This product is launched by
MaaaOc Ltd. (Manpreet, Anurag ,Aseem ,Ajay, Omkar, Chayya) . Portal
will act as middle men between the producers who do not have
enough capital to bring their products to market & the customers who
actually requires those products. Business is supported by renewable
sources of energy dept., a body of govt. of India.
In the very beginning we have explained the mission & vision of
the company. The product will be launched, following same vision &
mission. Product will be launched in the market with great
promotional & advertisement strategies.
The report examines that the product will be launched all over
India with E-Business focusing mainly on Urban Population and
Consulting Business focusing on both rural and urban sector.
Segmentation is followed by marketing mix, Situation Analysis, Deep
product and market analysis of renewable energy sector. For this
purpose we have conducted SWOT analysis of the product to see its
Strength, Weakness, Opportunity and Threats. PEST analysis and effect
of Porter’s five forces are also included.
Finally, it is accompanied by Budget and financial Analysis
5. Introduction to the MaaaOc Ltd.
Vision Statement: For a betterment of tomorrow,
everything should be green from today.
Mission statement:
Our mission is to save the earth by providing our customers, all green
Solutions for a better tomorrow. We deliver specifically developed
solutions, which promise success for their project. Our mission is to
help society adopt environmental practices that are sustainable as
well as profitable.
We achieve our mission by setting stringent criteria, providing
technical assistance, and publicly recognizing and promoting Green
Businesses with a seal that enables customers to shop in keeping with
their values.
MaaaOc ltd. In India
MaaaOc ltd. will commence their business in India from 1st
April
2014. With the company office at a small room in Bhopal, Madhya
Pradesh.
6. INTRODUCTION TO GREENDUNIYA
PRODUCT DESCRIPTION
Our business is divided in 2 parts:
A. E-Commerce.
B. Consultancy Services.
With the view of green everything our E-Commerce website will act
as a market space for all the green products. There are many products
available in very small parts of our country for which, either the
customers don’t have awareness or the producers do not have enough
money to bring their products in the market.
For example, one of the partner of our company recently visited
Darjeeling, where he founded an old man selling an Ayurveda
medicine for diabetes patients for a merely Rs.200/- later on our
partner founded the medicine to be very effective .Similarly, there are
so many people like the old man who have these products but people
don’t know about them.
Our Company will provide platform for these kinds of products.
Also all the green products available in the market will be listed on our
website thereby providing each and every individual in this country ,
an access to these beautiful gifts of nature .And how we are going to
do this is included in “the Business Strategy” in the coming pages.
7. Green consulting is a phrase used to describe a range of consulting
services that are aimed at helping businesses become more
ecologically friendly, or "green." Green consulting is a relatively new
field, and its popularity is increasing quickly as more businesses see
greening their business practices as a route to attracting new
customers or retaining old customers. Greening a business can also in
some cases help businesses to earn financial credits for being
ecologically sustainable.
Our Consultancy services will provide the solutions to do
everything in a green way. There will be solutions of all the questions
ranging from, how to clean your toilet? To how to manufacture a Car?
The consultancy services will be provided to each and every individual
at a very reasonable price. Thereby giving access of the consultancy
service to individuals, to farmers, to small industries , to large
industries and to Corporates etc.
How illiterate people will have access to our services will be
explained in “the Business Strategies”
SLOGAN
“greener everything from today”
8. Organisation structure
Greenduniya.Com
E-Commerce Consultancy Services
Products &
Distribution
Manager
Marketing Manager
Renewable Energy
Sector
CDM & Carbon
Advisory Sector
Energy Efficiency
Ecommerce will be done by Chayya , Anurag & Ajay
Consultancy will be managed by Aseem, Omkar & Manpreet
9. SCOPE
Some Facts
According to the November 2009 issue of “Business Today” size
of green products in India is $56 bn. Which is increasing every
year by approximately 14%.
120 green products and technologies were displayed in green
building congress held in Hyderabad last year.
74 million people in India have access to internet (30% increase
over March 2012) of which more than 60% shops online.
GREEN PRODUCTS AND MARKET CONCERN
Concern about the environmental issue is growing among
people as the effects of environmental depletion and resource
exploitation are dramatically becoming visible and an object of media
interest. A well-informed public opinion recognizes the priority of the
environmental issue and people are domestic with some
environmentally friendly behaviors. Companies started offering “green
products” to this base of consumers worried about the environment.
These products traditionally offer an additional benefit to the
consumer, called “greenness”, and charge a premium price. Thereby
providing us and opportunity to enter this unexplored market as we
are providing these green products at a very reasonable price.
In the last two decades, Green products have been protagonists
of a continuous growth in sales and popularity. Although the situation
is very specific according to each industry, they reached a considerable
market share in several industries and their sales are often growing at
a rate of more than 10% per year.
10. Soul of India lies in Villages but the irony is that more than 70%
of villages receive electricity for not more than 2 hours daily(Average).
The situation even worsens in the summer seasons.
A study concludes that, to light up Indian villages a whopping
94.51 billion Kwh(units) of electricity is required. The average per
capita consumption of electricity in India is 778.63 Kwh.
Many states are moving towards power generation through
solar , wind and other renewable sources of energy. In the city of Surat
in Gujarat , it is mandatory to have solar water heater installed in your
home. According to recent norms of government of India no Building
will approved if solar water heater is not installed.
11. SITUATION ANALYSIS
Industry analysis
Porter’s Five Forces of Competitive Position
Competitive Rivalry
4 green retailers and 1 green
consultancy.
Industry size is huge and
people prefer to buy more
green products.
Being only company to offer
green products & consultancy
give us competitive
advantages.
Supplier Power
Supplier power is
low as there are
many suppliers
for green
products.
Switching cost is
not very high.
Threat of Substitute
Products
In general, it is easy to sell
in the internet, so, there
are threats of substitute
products
Other E-Commerce sites.
Buyer Power
Buyers have lot of
choices
Buyers are large in
number.
A product change
cost is low and
frequency is high.
Product & service
is importance as it
deals with
sustainable
New Market Entrants.
Easy to enter but difficult to
sustain.
Requires extensive knowledge
of services to be provided.
High initial investment required
12. PEST Analysis
POLITICAL
Government has passed legislation which requires further
reductions of CO2, HC and NC emissions for vehicles until 2015.
New Political forces, which are against tax reductions, may be
elected in the next year’s elections.
Import restriction has increased in 2013.
Government is increasing its funding to ‘Specific’ industry.
Government is easing regulations for employment.
Increasing tensions between our Government and our major
export partner’s government.
ECONOMICAL
iGDP will grow by 3.4% in 2014.
Availability of credit for business will slightly grow or remain
unchanged in 2014. The same applies for the cost of credit in
the 1 half of the year.
Unemployment is expected to decrease by 5.6% in the year
2014.
Wages will rise by 11% in 2014. Metal & Oil Prices will increase
by 3.84% and Oil (Diesel= 1.2% & petrol = 6.5%) respectively in
2014.
SOCIO-CULTURAL
Positive Attitude towards products
13. Large & Dynamic consuming Classes buying through internet is
$90 Billion is expected to grow.
Immigration is increasing
Increasing attitude towards job with shorter working hours.
Swadeshi thinking
People change their eating habits and now tend to eat healthier
food.
TECHNOLOGICAL
New machinery that could reduce cost of Production costs by
20% in development. Requirement of green norms in every
industry.
Countries major companies announced its plan to expand their
internet infrastructure.
“New” Technologies like 6- sense and Li-Fi will be introduced in
the market.
Product analysis
SWOT Analysis
Strengths:
Only company in the world providing green products and green
consultancy
Product pricing lowest compared to competitors.
Distribution channel
Tieups with Suntek Solar products & Windsystems U.K.
14. Weakness:
Constant knowledge required for green solutions
Need moderately high amount of working capital
Consumer awareness
Low penetration in Rural market which is one of the major
target of our product
Opportunities:
Policies and laws mandating application of green solutions
within various sectors.
Changing consumer behavior for green solutions and products.
Technological innovations
Opportunity for partnerships wing companies like Suntek solar
services & wind systems U.K.
Government providing subsidies for green businesses & tax
exemptions too.
State Bank of India providing loans at a rate as low as 5% for
businesses for social welfare
Threats:
Change in PESTLE environment
Consumers reluctance for adopting green products.
Continuous requirement of knowledge updation for providing
unique solutions for consultancy services
High initial capital requirement for wind & solar energy systems
15. Market size
According to the November 2009 issue of “Business Today” size
of green products in India is $56 bn. Which is increasing every
year by approximately 14%.
74 million people in India have access to internet (30% increase
over March 2012) of which more than 60% shops online.
India's e-commerce market was worth about $2.5 billion in
2009, it went up to $6.3 billion in 2011 and to $14 billion in
2012. CAGR vis-à-vis a global growth rate of 8–10%.
Market Share
Note :- eco India provide only eco-tourism and green tokari is only for
food products
Market share in consultancy : There is only one green consultancy firm
in India and that too provides ideas for green buildings.
E- commerce
green the gap
green n good
green tokari
eco india
26%
26%
5%
43%
16. Marketing Mix
PRODUCT MIX
Bath & Beauty:
Face Care.
Body Care.
Hair Care.
Bath.
Baby & Kids:
Baby clothing
Baby Oil
Baby Accessories.
Toys & Books.
Mommy Clothing.
Fashion:
Women Clothing
Men Clothing.
Kids Infant Clothing.
Health:
Organic & Ayurvedic
Remedies
Health Supplements
Food & Beverages:
Organic Beverages.
Organic Food.
Home:
Home Décor.
Laundry.
Bed.
Solar Product:
Jar Bulbs.
17. SERVICES
Renewalable Sources of Energy
A.Solar Energy:
Solar heater
Solar Cooker
Solar water Pumps
Solar Fans
Solar Inverter
B.Wind Energy
Windmill installations
C.Other renewable sources
Small hydro Powerplant
Bagasse Co-generation
Biomass
Waste to Energy conversion
D.Carbon Advisory Services
Consultancies provided to manufacturing companies to reduce their
carbon emission which seriously enhances the greenhouse effect. We
even provide low carbon emission ratings & points to industries.
Consultancy provided to automobile manufacturers to suggest them
ideas to reduce the emission from their products.
18. Initially, major target will be areas where solar Power, solar electricity
& windmills are important. So the major products required will be the
following three products :-
Suntek solar inverters
Voltage output: 650 va
Power output : 150 watt solarpanel
With solar LMLA (Low maintenance lead acid battery) of 100
ampere hour charge.
Money recoverable in 2 years
Suntek Solar Water heater
An average person require 25-30 litres of water per day.
A water heater with a capacity of 125LPD
5 year warranty
No maintenance
100% Safe
Money recoverable in 5 years
Will heat water at almost 330 days out of 365 days a year
Wind systems U.K. windmills
1KW capacity microwind systems
Can be installed on roof tops in rural as well as urban areas.
No maintenance
Money recoverable in less than 3 years
Note: Solar water heater will be required majorly in the areas where
installations of the same is mandatory according to norms of govt. of
India.
Windmills will be installed in the villages where electricity is very rare.
There are future plans for ecofriendly packaging also.
19. Price Mix
Though the market is still undiscovered by big players, also the existing
firms in the business are not considerably big, we will follow a mix of
Market penetration and Predatory pricing strategies to wipe out the
the existing players. (still the margins will not be deliberately low so as
to meet the norms of Competition commission of India)
Profit Margins:
Ecommerce
Product Range Industry Average Ours
F.M.C.G.(except food) 8-11% 5-7%
Organic food 6-8% 5%
Beverages 4% 3%
Apparels 30% 12.5%
Fragrances 40% 20%
Health products 17-20% 5%
Baby products 12-15% 10%
(Above all is Primary Data from Karjat, Thane, Vashi, Bhopal & Indore
Markets & Through some green websites like greenngood.com etc)
Consultancy
Project Price Industry average Ours
Rs. 0-5 lacs - 1%
Rs. 5-30 lacs - 0.8%
Rs. 30lacs + - 1.2%
( - indicates no player in the market)
Our Highlighted products
20. a. Suntek solar inverter
For Us
Dealer price for us 7,500( after discount of achieving target of selling
100 inverters in 1 year)
Downpayment 2500 Rs., 270Rs/month EMIs for 40 months
For Customers
One time buy price is Rs. 8990; (market price is 9990 Rs.)
Or EMIs of Rs. 300/month for 46 months (maintenance done by us)
b. Suntek solar water heater
Dealer price for us 12,000( after all discounts, target 50 units /year)
DownPayment 4000 rs., 350 rs. EMIs for 60 months
For Customers
One time buy price Rs. 12499.;(market price 14000 Rs.)
Or EMIs of Rs. 400/month for 66 months (maintenance done by us)
21. Promotion Mix
Theatre Ads showcasing our Website.
Creating mobile apps for different platforms showcasing our
product, & twitter, facebook & whatsapp Advertisements
Tie-ups with publishing house for printing our ads on back page
or FrontPage. Guerrilla marketing on women magazines, sport
magazines & automobile magazines
Organizing marathons and quiz competitions in schools, colleges
and corporates.
Award Functions for Green companies
Carbon credit points will be given to green industries & best will
be awarded
Customer loyalty programs on website
Going to the villages, educating each and every individuals &
telling the USPs of our products
Go green plays in schools & colleges
Direct marketing through door to door selling for water heaters
& windmills
Tv ads on Doordarshan & Star news , Radio ads on Vividh bharti,
FM gold & my FM
Place Mix
As our product is a web base product we will be having a web space
on internet for selling of our product.
For consultancy too, we will be providing solutions all over India
through website only.
For Direct marketing of products like renewable sources of energy,
Village to village travel will be done.
23. Targets
Our main targets for ecommerce will be tee-youth segment of 17-35
years and businessmen & house buyers of 26-45 years age
For Consultancy services, our Target will mainly be village areas where
electricity is rare, cities where govt. has issued norms for solar energy
etc.
Positioning
GREEN
THE GAPGREEN N
GOOD
LEAD
CONSULTANCY
HIGH
PRICE
GREEN EVOLUTION
ECO
INDIA
LESS
CHOICES
GREEN
DUNIYA
MORE
CHOICES
LOW
PRICE
25. ANSOFF MATRIX
NOTE :- WE ARE ENTERING IN THE EXISTING MARKET AS EXISTING
PRODUCT SO WE ARE IN MARKET PENETRATION
ANSOFF
MATRIX
Existing
Market
New
market
Existing
Product
Market
Penetration
Market
Development
New
Product
Product
Development
Diversification
26. FINANCIAL ANALYSIS
Loan = 8.5 lacs. @6% p.a. with monotorium period of 2
years and Re-payment period of 5 Year(2+5 yrs.)
Equity from owners= 5 lacs.
For meeting above requirements, the Debt Service
Coverage Ratio should be maintained below 2.2%
Expected Revenues for 5 years is 14 lacs, 19 lacs, 27
lacs,35 lacs and 45 lacs respectively.
Fixed Assets of 3 Lacs with depreciation of 30% p.a. as per
WDV (Written Down Value) method.
Advertising Budget for 5 years respectively are 8 lacs,
12 lacs,16 lacs,15 lacs and 13 lacs.
Working Capital required will be 6 lacs and 8 lacs for first
2 years and then 25% of revenue generated for next 3
years.
Working Capital finance by bank is 60%.
Other Operative charge will be 2 lacs, 3 lacs, 6 lacs, 9 lacs
and 15 lacs for the respective years(Approximate
estimation)
Company Registration fees Rs.3750/-, Copyright for Name
and Logo are Rs.4000/-
Website registration charge with 5 GB data backup, and
high speed server are approx. Rs.10000/-
Opportunity Cost(Room for office can be give on rent) are
approx.. Rs.12000/-p.a.
Investment : Rs.50000 deposit with 7 major clients for 5
years accounts to total of Rs.3.5 lacs
10% of all will be the safety margin in case of emergency.
27. ESTIMATED CASHFLOW FOR 5 YEARS.
Particulars Year 1 Year 2 Year 3 Year 4 Year 5
Depreciation (90000) (63000) (44100) (30870) (21600)
Adverting Exp. (8 Lacs) (12 Lacs) (16 Lacs) (15 Lacs) (13 Lacs)
Written off Preliminary
Exp.
(5,000) (5,000) (5,000) (5,000) 0
Interest (51000) (51000) (51000) (40800) (30600)
Other operative
expenses
(2 Lacs) (3 Lacs) (6 Lacs) (9 Lacs) (15 Lacs)
Salaries (1 Lacs) (2 Lacs) (3.5 Lacs) (5 Lacs) (6 Lacs)
Revenue generated 14 Lacs 19 Lacs 27 Lacs 35 Lacs 45 Lacs
PBT 1.59 Lacs 2.81 Lacs 49900 5.23 Lacs 10.48 Lacs
Tax 0 (8100) 0 (34600) 1.54 Lacs
PAT 1.59 Lacs 2.73 Lacs 49900 4.88 Lacs 8.94 Lacs
Add: Dep. & Non-Cash 95000 68000 46100 35870 21600
Working Capital req. (6 Lacs) (8 Lacs) (11 Lacs) (14 Lacs) (18 Lacs)
WCBB 4 Lacs 5 Lacs 7 Lacs 8.5 Lacs 11 Lacs
Total Operating CF 54000 41000 (3.04 Lacs) (26130) 2.16 Lacs
Total Expected Cashflow from all activities (including investing and
finance) for 5 Years shows that breakeven point will be achieved
somewhere between 5th
to 6th
year.Hence business is Profitable.
Further consumer Analysis based on Secondary data is on next page.
28. Consumer Behaviour
Factor 20th
century 21st
century
Emphasis On “environmental”
problems
On the underlying
problems with our
social, economic,
technical or legal
systems
Geographic focus On local problems (e.g.
pollution)
On global issues (e.g.
global warming)
Identity Closely link to other
anti-establishment
causes
A separate movement
embraced by many
elements of “the
establishment”
Source of support An intellectual elite, and
those at the fringes of
the society
A broad base
Basis of campaigns Used forecasts of
exponential growth to
predict future
environmental
problems (e.g. limits to
growth)
Uses evidence of
current environmental
degradation (e.g. the
hole in the ozone layer)
Attitude to business Business is the problem.
Generally adversial
Business seen as part of
the solution. More
partnership formed.
Attitude to growth Desire for zero growth Desire for sustainable
growth