SlideShare a Scribd company logo

Advertising Media Selection Factors in 40 Characters

•Download as PPTX, PDF•
•
R
RajThakuri

Slides of Advertising

Education
1 of 14
“Any paid form of non-personal presentation of goods, services or ideas for action, openly paid for by an identified sponsor.” –American Marketing Association Features of advertisement: 1. Mass communication 2. Persuasive 3. Paid form of communication 4. Identified sponsor 5. Non-personal presentation 6. Affective promotion
• It helps to introduce product and organization to the customers through the help of mass media. • It helps to build the image of the product of an organization in minds of the customers. • To educate the customers about the use of product in an affective manner. • To persuade the potential customer by providing detail information regarding the product. • To help middleman to perform their function in an affective manner. • To remind customers regarding availability of the product in the market.
Types of advertising • Product advertising • Service advertising • Local or retail advertising • Political advertising • Institutional advertising • Directory advertising • Direct-response advertising • Business-to-business advertising • Interactive advertising • Global advertising
1. Affordability allocation method Under this method, firm allocates resources for production and operation and determine the amount to be spend on advertisement and promotion. 2. Arbitrary allocation method Under this method the top level management decides the amount to be spend on advertisement by guessing rather than the information based on facts and figures. 3. Percentage of sales method Under this method, the appropriation is decided upon sales.
4. Competitive priority method Under this method, the total advertisement budget is set in terms of what amount the main competitors spent on advertisement. 5. Return on investment method Under this method, the amount spent on advertisement is viewed as long term investment that will give a firms return in a long run.
Advertising Media Selection Factors • Nature of product • Nature of potential market • Advertising objective • The availability of budget • Availability of media • Type of selling message • The distribution strategy
 Characteristics of target customers Type of media Product factor Overall advertising purpose
Advertising Media Selection Factors in 40 Characters
Advertising Media Selection Factors in 40 Characters
Advertising Media Selection Factors in 40 Characters
Advertising Media Selection Factors in 40 Characters
Advertising Media Selection Factors in 40 Characters
Advertising Media Selection Factors in 40 Characters

Recommended

Unit 5 global marketing
Unit 5 global marketingUnit 5 global marketing
Unit 5 global marketingprachimba
 
17-1 (what steps are required in developing an advertising program)
17-1 (what steps are required in developing an advertising program)17-1 (what steps are required in developing an advertising program)
17-1 (what steps are required in developing an advertising program)Sameer Mathur
 
Afiche
AficheAfiche
Afichealvaroandrezrodrigue
 
Marketing management for dummies b.v.raghunandan
Marketing management for dummies b.v.raghunandanMarketing management for dummies b.v.raghunandan
Marketing management for dummies b.v.raghunandanSVS College
 
Unit 5 emerging trends and issues in marketing
Unit 5 emerging trends and issues in marketingUnit 5 emerging trends and issues in marketing
Unit 5 emerging trends and issues in marketingprachimba
 
Unit 5 direct marketing
Unit 5 direct marketingUnit 5 direct marketing
Unit 5 direct marketingprachimba
 
The promotion mix
The promotion mixThe promotion mix
The promotion mixPundra University of Science & Technology
 
Promotion mix
Promotion mixPromotion mix
Promotion mixShankarSingh63
 

Recommended

Unit 5 global marketing
Unit 5 global marketingUnit 5 global marketing
Unit 5 global marketingprachimba
 
17-1 (what steps are required in developing an advertising program)
17-1 (what steps are required in developing an advertising program)17-1 (what steps are required in developing an advertising program)
17-1 (what steps are required in developing an advertising program)Sameer Mathur
 
Afiche
AficheAfiche
Afichealvaroandrezrodrigue
 
Marketing management for dummies b.v.raghunandan
Marketing management for dummies b.v.raghunandanMarketing management for dummies b.v.raghunandan
Marketing management for dummies b.v.raghunandanSVS College
 
Unit 5 emerging trends and issues in marketing
Unit 5 emerging trends and issues in marketingUnit 5 emerging trends and issues in marketing
Unit 5 emerging trends and issues in marketingprachimba
 
Unit 5 direct marketing
Unit 5 direct marketingUnit 5 direct marketing
Unit 5 direct marketingprachimba
 
The promotion mix
The promotion mixThe promotion mix
The promotion mixPundra University of Science & Technology
 
Promotion mix
Promotion mixPromotion mix
Promotion mixShankarSingh63
 
What are the steps required in developing an advertising program
What are the steps required in developing an advertising programWhat are the steps required in developing an advertising program
What are the steps required in developing an advertising programSameer Mathur
 
Ad session4
Ad session4Ad session4
Ad session4renzmarketers
 
Promotional Mix
Promotional MixPromotional Mix
Promotional Mixpilgrry
 
Steps required in developing an advertising program
Steps required in developing an advertising programSteps required in developing an advertising program
Steps required in developing an advertising programSameer Mathur
 
What are the guidelines for effective brand building events and experiences?
What are the guidelines for effective brand building events and experiences?What are the guidelines for effective brand building events and experiences?
What are the guidelines for effective brand building events and experiences?Sameer Mathur
 
Advertising & salespromotion
Advertising & salespromotionAdvertising & salespromotion
Advertising & salespromotionVasantkumar Parakhiya
 
Public relations
Public relationsPublic relations
Public relationssimi
 
Mass Communication and Media Studies 15
Mass Communication and Media Studies 15Mass Communication and Media Studies 15
Mass Communication and Media Studies 15Sheikhnusu1
 
What are the steps required in developing an advertising program?
What are the steps required in developing an advertising program?What are the steps required in developing an advertising program?
What are the steps required in developing an advertising program?Sameer Mathur
 
Monitoring, Evaluation and Control of IMC
Monitoring, Evaluation and Control of IMCMonitoring, Evaluation and Control of IMC
Monitoring, Evaluation and Control of IMCAshish Awasthi
 
Tourism marketing for the 21st century
Tourism marketing for the 21st centuryTourism marketing for the 21st century
Tourism marketing for the 21st centuryDepartment of Education
 
Market promotion
Market promotionMarket promotion
Market promotionAsraful Islam Rayhan
 
Integrated Marketing Communications
Integrated Marketing CommunicationsIntegrated Marketing Communications
Integrated Marketing CommunicationsNijaz N
 
Social Marketing
Social Marketing Social Marketing
Social Marketing ayushhhhr
 
What is communication mix, how should it be set
What is communication mix, how should it be setWhat is communication mix, how should it be set
What is communication mix, how should it be setSameer Mathur
 
Managing Mass Communications, Five M’s of Marketing, Advertising
Managing Mass Communications, Five M’s of Marketing, AdvertisingManaging Mass Communications, Five M’s of Marketing, Advertising
Managing Mass Communications, Five M’s of Marketing, AdvertisingAnshuman Singh
 
Introduction to IMC
Introduction to IMCIntroduction to IMC
Introduction to IMCPrashant Kumar Gupta
 
16-3 (what are the major steps in developing effective communications)
16-3 (what are the major steps in developing effective communications)16-3 (what are the major steps in developing effective communications)
16-3 (what are the major steps in developing effective communications)Nikunj Katkoria
 
Chapter18 - Managing Mass Communications
Chapter18 - Managing Mass CommunicationsChapter18 - Managing Mass Communications
Chapter18 - Managing Mass CommunicationsMARY JACQUELINE MONES, CPA, MBA
 
Promotion
PromotionPromotion
PromotionPrasoon Agarwal
 
Promotion and pricing strategies
Promotion and pricing strategiesPromotion and pricing strategies
Promotion and pricing strategiesMehul Rasadiya
 
Marketing mix
Marketing mixMarketing mix
Marketing mixStudsPlanet.com
 

More Related Content

What's hot

What are the steps required in developing an advertising program
What are the steps required in developing an advertising programWhat are the steps required in developing an advertising program
What are the steps required in developing an advertising programSameer Mathur
 
Promotional Mix
Promotional MixPromotional Mix
Promotional Mixpilgrry
 
Steps required in developing an advertising program
Steps required in developing an advertising programSteps required in developing an advertising program
Steps required in developing an advertising programSameer Mathur
 
What are the guidelines for effective brand building events and experiences?
What are the guidelines for effective brand building events and experiences?What are the guidelines for effective brand building events and experiences?
What are the guidelines for effective brand building events and experiences?Sameer Mathur
 
Public relations
Public relationsPublic relations
Public relationssimi
 
Mass Communication and Media Studies 15
Mass Communication and Media Studies 15Mass Communication and Media Studies 15
Mass Communication and Media Studies 15Sheikhnusu1
 
What are the steps required in developing an advertising program?
What are the steps required in developing an advertising program?What are the steps required in developing an advertising program?
What are the steps required in developing an advertising program?Sameer Mathur
 
Monitoring, Evaluation and Control of IMC
Monitoring, Evaluation and Control of IMCMonitoring, Evaluation and Control of IMC
Monitoring, Evaluation and Control of IMCAshish Awasthi
 
Integrated Marketing Communications
Integrated Marketing CommunicationsIntegrated Marketing Communications
Integrated Marketing CommunicationsNijaz N
 
Social Marketing
Social Marketing Social Marketing
Social Marketing ayushhhhr
 
What is communication mix, how should it be set
What is communication mix, how should it be setWhat is communication mix, how should it be set
What is communication mix, how should it be setSameer Mathur
 
Managing Mass Communications, Five M’s of Marketing, Advertising
Managing Mass Communications, Five M’s of Marketing, AdvertisingManaging Mass Communications, Five M’s of Marketing, Advertising
Managing Mass Communications, Five M’s of Marketing, AdvertisingAnshuman Singh
 
16-3 (what are the major steps in developing effective communications)
16-3 (what are the major steps in developing effective communications)16-3 (what are the major steps in developing effective communications)
16-3 (what are the major steps in developing effective communications)Nikunj Katkoria
 

What's hot (20)

What are the steps required in developing an advertising program
What are the steps required in developing an advertising programWhat are the steps required in developing an advertising program
What are the steps required in developing an advertising program
 
Ad session4
Ad session4Ad session4
Ad session4
 
Promotional Mix
Promotional MixPromotional Mix
Promotional Mix
 
Steps required in developing an advertising program
Steps required in developing an advertising programSteps required in developing an advertising program
Steps required in developing an advertising program
 
What are the guidelines for effective brand building events and experiences?
What are the guidelines for effective brand building events and experiences?What are the guidelines for effective brand building events and experiences?
What are the guidelines for effective brand building events and experiences?
 
Advertising & salespromotion
Advertising & salespromotionAdvertising & salespromotion
Advertising & salespromotion
 
Public relations
Public relationsPublic relations
Public relations
 
Mass Communication and Media Studies 15
Mass Communication and Media Studies 15Mass Communication and Media Studies 15
Mass Communication and Media Studies 15
 
What are the steps required in developing an advertising program?
What are the steps required in developing an advertising program?What are the steps required in developing an advertising program?
What are the steps required in developing an advertising program?
 
Monitoring, Evaluation and Control of IMC
Monitoring, Evaluation and Control of IMCMonitoring, Evaluation and Control of IMC
Monitoring, Evaluation and Control of IMC
 
Tourism marketing for the 21st century
Tourism marketing for the 21st centuryTourism marketing for the 21st century
Tourism marketing for the 21st century
 
Market promotion
Market promotionMarket promotion
Market promotion
 
Integrated Marketing Communications
Integrated Marketing CommunicationsIntegrated Marketing Communications
Integrated Marketing Communications
 
Social Marketing
Social Marketing Social Marketing
Social Marketing
 
What is communication mix, how should it be set
What is communication mix, how should it be setWhat is communication mix, how should it be set
What is communication mix, how should it be set
 
Managing Mass Communications, Five M’s of Marketing, Advertising
Managing Mass Communications, Five M’s of Marketing, AdvertisingManaging Mass Communications, Five M’s of Marketing, Advertising
Managing Mass Communications, Five M’s of Marketing, Advertising
 
Introduction to IMC
Introduction to IMCIntroduction to IMC
Introduction to IMC
 
16-3 (what are the major steps in developing effective communications)
16-3 (what are the major steps in developing effective communications)16-3 (what are the major steps in developing effective communications)
16-3 (what are the major steps in developing effective communications)
 
Chapter18 - Managing Mass Communications
Chapter18 - Managing Mass CommunicationsChapter18 - Managing Mass Communications
Chapter18 - Managing Mass Communications
 
Promotion
PromotionPromotion
Promotion
 

Similar to Advertising Media Selection Factors in 40 Characters

Promotion and pricing strategies
Promotion and pricing strategiesPromotion and pricing strategies
Promotion and pricing strategiesMehul Rasadiya
 
Promotion ans Pricing
Promotion ans PricingPromotion ans Pricing
Promotion ans PricingNakul Bajaj
 
Marketing communication strategy
Marketing communication strategyMarketing communication strategy
Marketing communication strategyYodhia Antariksa
 
Integrated marketing communication CH-3.pptx
Integrated marketing communication CH-3.pptxIntegrated marketing communication CH-3.pptx
Integrated marketing communication CH-3.pptxabdulmalikmushag
 
ch14 PROMOTION AND PRICING in marketing management
ch14 PROMOTION AND PRICING in marketing managementch14 PROMOTION AND PRICING in marketing management
ch14 PROMOTION AND PRICING in marketing managementmadelguarin4
 
Promotion in Marketing Edupreneurship.pptx
Promotion in Marketing Edupreneurship.pptxPromotion in Marketing Edupreneurship.pptx
Promotion in Marketing Edupreneurship.pptxabdulhamidalyFKIP
 
UNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.ppt
UNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.pptUNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.ppt
UNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.pptetebarkhmichale
 
Promotion in Marketing Mata kuliah Edupreneurship
Promotion in Marketing Mata kuliah EdupreneurshipPromotion in Marketing Mata kuliah Edupreneurship
Promotion in Marketing Mata kuliah EdupreneurshipabdulhamidalyFKIP
 
Marketing communication
Marketing communicationMarketing communication
Marketing communicationJasbir Singh
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communicationPrakash Joshi
 
SESI 6 - STRATEGI PROMOSI YANG BERETIKA.pptx
SESI 6 - STRATEGI PROMOSI YANG BERETIKA.pptxSESI 6 - STRATEGI PROMOSI YANG BERETIKA.pptx
SESI 6 - STRATEGI PROMOSI YANG BERETIKA.pptxAprihatiningrum Hidayati
 
CHAPTER 04 The IMC Planning Process.pptx
CHAPTER 04 The IMC Planning Process.pptxCHAPTER 04 The IMC Planning Process.pptx
CHAPTER 04 The IMC Planning Process.pptxSadmanMuntasir
 
Designing and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsDesigning and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsChoudhry Asad
 
Principles of Marketing Continuation-of-Chapter-1.pptx
Principles of Marketing Continuation-of-Chapter-1.pptxPrinciples of Marketing Continuation-of-Chapter-1.pptx
Principles of Marketing Continuation-of-Chapter-1.pptxsesconnicole
 

Similar to Advertising Media Selection Factors in 40 Characters (20)

Promotion and pricing strategies
Promotion and pricing strategiesPromotion and pricing strategies
Promotion and pricing strategies
 
Marketing mix
Marketing mixMarketing mix
Marketing mix
 
Promotion ans Pricing
Promotion ans PricingPromotion ans Pricing
Promotion ans Pricing
 
Marketing communication strategy
Marketing communication strategyMarketing communication strategy
Marketing communication strategy
 
Integrated marketing communication CH-3.pptx
Integrated marketing communication CH-3.pptxIntegrated marketing communication CH-3.pptx
Integrated marketing communication CH-3.pptx
 
ch14 PROMOTION AND PRICING in marketing management
ch14 PROMOTION AND PRICING in marketing managementch14 PROMOTION AND PRICING in marketing management
ch14 PROMOTION AND PRICING in marketing management
 
Imc
ImcImc
Imc
 
Imc
ImcImc
Imc
 
Promotion in Marketing Edupreneurship.pptx
Promotion in Marketing Edupreneurship.pptxPromotion in Marketing Edupreneurship.pptx
Promotion in Marketing Edupreneurship.pptx
 
UNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.ppt
UNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.pptUNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.ppt
UNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.ppt
 
3. PROMOTION.pdf
3. PROMOTION.pdf3. PROMOTION.pdf
3. PROMOTION.pdf
 
Promotion in Marketing Mata kuliah Edupreneurship
Promotion in Marketing Mata kuliah EdupreneurshipPromotion in Marketing Mata kuliah Edupreneurship
Promotion in Marketing Mata kuliah Edupreneurship
 
Promotion Management
Promotion ManagementPromotion Management
Promotion Management
 
Marketing communication
Marketing communicationMarketing communication
Marketing communication
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communication
 
SESI 6 - STRATEGI PROMOSI YANG BERETIKA.pptx
SESI 6 - STRATEGI PROMOSI YANG BERETIKA.pptxSESI 6 - STRATEGI PROMOSI YANG BERETIKA.pptx
SESI 6 - STRATEGI PROMOSI YANG BERETIKA.pptx
 
CHAPTER 04 The IMC Planning Process.pptx
CHAPTER 04 The IMC Planning Process.pptxCHAPTER 04 The IMC Planning Process.pptx
CHAPTER 04 The IMC Planning Process.pptx
 
Chapter One.pptx
Chapter One.pptxChapter One.pptx
Chapter One.pptx
 
Designing and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsDesigning and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing Communications
 
Principles of Marketing Continuation-of-Chapter-1.pptx
Principles of Marketing Continuation-of-Chapter-1.pptxPrinciples of Marketing Continuation-of-Chapter-1.pptx
Principles of Marketing Continuation-of-Chapter-1.pptx
 

More from RajThakuri

Share Market.pptx
Share Market.pptxShare Market.pptx
Share Market.pptxRajThakuri
 
Statistical table
Statistical tableStatistical table
Statistical tableRajThakuri
 
All Computer shortcuts for beginners....
All Computer shortcuts for beginners....All Computer shortcuts for beginners....
All Computer shortcuts for beginners....RajThakuri
 
Pdf. learn html.....html_course_(basic___advance_)_for_7_days
Pdf. learn html.....html_course_(basic___advance_)_for_7_daysPdf. learn html.....html_course_(basic___advance_)_for_7_days
Pdf. learn html.....html_course_(basic___advance_)_for_7_daysRajThakuri
 
Programming language
Programming languageProgramming language
Programming languageRajThakuri
 
Operating system
Operating systemOperating system
Operating systemRajThakuri
 
Output devices
Output devicesOutput devices
Output devicesRajThakuri
 
Computer memory & Memory Storage Devices.
Computer memory & Memory Storage Devices.Computer memory & Memory Storage Devices.
Computer memory & Memory Storage Devices.RajThakuri
 
Artificial inteligence
Artificial inteligenceArtificial inteligence
Artificial inteligenceRajThakuri
 
Testing of hypotheses
Testing of hypothesesTesting of hypotheses
Testing of hypothesesRajThakuri
 
Formulas to measure_central_tendency_(mean,_median,_mode)
Formulas to measure_central_tendency_(mean,_median,_mode)Formulas to measure_central_tendency_(mean,_median,_mode)
Formulas to measure_central_tendency_(mean,_median,_mode)RajThakuri
 
Leadership, its styles_&_leadership_theories...
Leadership, its styles_&_leadership_theories...Leadership, its styles_&_leadership_theories...
Leadership, its styles_&_leadership_theories...RajThakuri
 
Role of managerial_economics_in_business_decision_making
Role of managerial_economics_in_business_decision_makingRole of managerial_economics_in_business_decision_making
Role of managerial_economics_in_business_decision_makingRajThakuri
 
Approaches of organizational_behavior
Approaches of organizational_behaviorApproaches of organizational_behavior
Approaches of organizational_behaviorRajThakuri
 
Vivo v17 pro Review
Vivo v17 pro ReviewVivo v17 pro Review
Vivo v17 pro ReviewRajThakuri
 

More from RajThakuri (20)

Share Market.pptx
Share Market.pptxShare Market.pptx
Share Market.pptx
 
Statistical table
Statistical tableStatistical table
Statistical table
 
All Computer shortcuts for beginners....
All Computer shortcuts for beginners....All Computer shortcuts for beginners....
All Computer shortcuts for beginners....
 
Pdf. learn html.....html_course_(basic___advance_)_for_7_days
Pdf. learn html.....html_course_(basic___advance_)_for_7_daysPdf. learn html.....html_course_(basic___advance_)_for_7_days
Pdf. learn html.....html_course_(basic___advance_)_for_7_days
 
Programming language
Programming languageProgramming language
Programming language
 
Networking
NetworkingNetworking
Networking
 
Software
SoftwareSoftware
Software
 
Operating system
Operating systemOperating system
Operating system
 
Number system
Number systemNumber system
Number system
 
Output devices
Output devicesOutput devices
Output devices
 
Input devices
Input devicesInput devices
Input devices
 
Internet
InternetInternet
Internet
 
Computer memory & Memory Storage Devices.
Computer memory & Memory Storage Devices.Computer memory & Memory Storage Devices.
Computer memory & Memory Storage Devices.
 
Artificial inteligence
Artificial inteligenceArtificial inteligence
Artificial inteligence
 
Testing of hypotheses
Testing of hypothesesTesting of hypotheses
Testing of hypotheses
 
Formulas to measure_central_tendency_(mean,_median,_mode)
Formulas to measure_central_tendency_(mean,_median,_mode)Formulas to measure_central_tendency_(mean,_median,_mode)
Formulas to measure_central_tendency_(mean,_median,_mode)
 
Leadership, its styles_&_leadership_theories...
Leadership, its styles_&_leadership_theories...Leadership, its styles_&_leadership_theories...
Leadership, its styles_&_leadership_theories...
 
Role of managerial_economics_in_business_decision_making
Role of managerial_economics_in_business_decision_makingRole of managerial_economics_in_business_decision_making
Role of managerial_economics_in_business_decision_making
 
Approaches of organizational_behavior
Approaches of organizational_behaviorApproaches of organizational_behavior
Approaches of organizational_behavior
 
Vivo v17 pro Review
Vivo v17 pro ReviewVivo v17 pro Review
Vivo v17 pro Review
 

Recently uploaded

Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpinRaunakKeshri1
 
Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...
Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...
Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...RKavithamani
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introductionMaksud Ahmed
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphThiyagu K
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxiammrhaywood
 
Separation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesSeparation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesFatimaKhan178732
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdfQucHHunhnh
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104misteraugie
 
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdfssuser54595a
 
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991RKavithamani
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactdawncurless
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeThiyagu K
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfJayanti Pande
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Sapana Sha
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Educationpboyjonauth
 

Recently uploaded (20)

Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpin
 
Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...
Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...
Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
 
Separation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesSeparation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and Actinides
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
 
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptxINDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Education
 
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdfTataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
 

Advertising Media Selection Factors in 40 Characters

  • 1.
  • 2. “Any paid form of non-personal presentation of goods, services or ideas for action, openly paid for by an identified sponsor.” –American Marketing Association Features of advertisement: 1. Mass communication 2. Persuasive 3. Paid form of communication 4. Identified sponsor 5. Non-personal presentation 6. Affective promotion
  • 3. • It helps to introduce product and organization to the customers through the help of mass media. • It helps to build the image of the product of an organization in minds of the customers. • To educate the customers about the use of product in an affective manner. • To persuade the potential customer by providing detail information regarding the product. • To help middleman to perform their function in an affective manner. • To remind customers regarding availability of the product in the market.
  • 4. Types of advertising • Product advertising • Service advertising • Local or retail advertising • Political advertising • Institutional advertising • Directory advertising • Direct-response advertising • Business-to-business advertising • Interactive advertising • Global advertising
  • 5. 1. Affordability allocation method Under this method, firm allocates resources for production and operation and determine the amount to be spend on advertisement and promotion. 2. Arbitrary allocation method Under this method the top level management decides the amount to be spend on advertisement by guessing rather than the information based on facts and figures. 3. Percentage of sales method Under this method, the appropriation is decided upon sales.
  • 6. 4. Competitive priority method Under this method, the total advertisement budget is set in terms of what amount the main competitors spent on advertisement. 5. Return on investment method Under this method, the amount spent on advertisement is viewed as long term investment that will give a firms return in a long run.
  • 7. Advertising Media Selection Factors • Nature of product • Nature of potential market • Advertising objective • The availability of budget • Availability of media • Type of selling message • The distribution strategy
  • 8.  Characteristics of target customers Type of media Product factor Overall advertising purpose