Marketing Marketing mix Market promotion The aim & 0bjective of market promotion Elements of market promotion The Rapid Growth of Sales Promotion Direct marketing “Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.” Also known as the 4 “P”s, the marketing mix consists of: Product Price Promotion Placement/Distribution Market promotion is refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue

3. Presentation on market promotion
Presented by-
1. Asraful Islam Rayhan
2. Susmita Mistri Jui
3. Imran Hossain
4. Shorrowar Azam
Dept. of Pharmacy
JESSORE UNIVERSITY OF SCIENCE & TECHNOLOGY

4. Outlines….
• Marketing
• Marketing mix
• Market promotion
• The aim & 0bjective of market
promotion
• Elements of market promotion
• The Rapid Growth of Sales Promotion
• Direct marketing
• Reference

6. Marketing
“Marketing is the process of planning and
executing the conception, pricing, promotion
and distribution of ideas, goods and services
to create exchanges that satisfy individual
and organizational goals.”

8. Also known as the 4 “P”s, the marketing mix consists
of:
• Product
• Price
• Promotion
• Placement/Distribution
Marketing mix

11. Product
Product is defined as a goods, a service, an idea , or any
combination of these.
Considerations—brand name, packaging, labeling, trademark,
warranties.

13. Price
Price is the quantity of payment or compensation given
by one party to another in return for one unit of goods
or services.

14. Placement/Distribution

15. Placement/Distribution
• For consumer products , there are 2 possibilities:
--Direct (product sold by producer to consumer).
Includes direct sales via the Internet.
--Indirect (product sold by producer to intermediary,
who then sells to consumer).

17. Market promotion

18. Market promotion is refers to any type of
marketing communication used to inform or
persuade target audiences of the relative
merits of a product, service, brand or issue.

19. The aim & 0bjective of market
promotion

21. Elements of market promotion

22. Consists of 4 elements known as the Promotional Mix:
--Advertising (print, TV, radio, internet)
--Public Relations (press releases)
--Sales Promotion (contests, rebates)
--Personal Selling (face-to-face, sales rep.)

23. 1.Advertising
Advertising is an audio or visual form of
marketing communication that employs an
openly sponsored, non-personal message to
promote or sell a product, service or idea.

25. Advertising
• Advantage
- Reaches many people at relatively low cost per person
• Disadvantage
- Difficult to measure effectiveness, and can be very expensive
depending on the medium

26. 2.Public relations

27. Public relations can be defined as the practice of
managing communication between an organization
and its publics.

29. Public relation
• Advantage
-Credibility, resulting word-of-mouth, low or no-cost,
may effectively combat negative perceptions or events.
• Disadvantage
- May be difficult to control

30. 3.Sales promotion

31. Sales promotion uses both media and non-media marketing
communications for a pre-determined, limited time to increase
consumer demand, stimulate market demand or improve product
availability. Examples include contests, coupons, freebies, point of
purchase displays, premiums, prizes, product samples, and rebates.

33. Sales promotion Technique

34. SALES PROMOTION
• Advantage
-to increase sales.
-Used irregularly to smooth demand
-Rewards the sale of company’s products
• Limitations:
-Can lose effectiveness if overused, easily copied, public
becoming increasingly cynical about whether they are being offered
real value.

35. 4.Personal selling

36. Personal selling is where businesses use people (the "sales
force") to sell the product after meeting face-to-face with
the customer. The sellers promote the product through
their attitude, appearance and specialist product
knowledge.

38. Personal selling technique

39. Personal selling
• Advantage
-greater influence than advertising
• Limitations:
-Expensive
- limited reach
- -labour intensive
- -time-consuming
- -lack of uniformity.

40. Direct marketing
The business of selling products or services directly
to the public, e.g. by mail order or telephone selling,
rather than through retailers.

41. Direct marketing Technique

42. The Rapid Growth of Sales Promotion
 Several factors have contributed to the rapid growth
of sales promotion, particularly in consumer markets.
First, inside the company, product managers face greater
pressures to increase current sales, and they view promotion as an
effective short-run sales tool.

43. • Third, advertising efficiency has declined because of rising costs,
media clutter, and legal restraints. Finally, consumers have become
more deal oriented.
Second, externally, the company faces more competition, and
competing brands are less differentiated. Increasingly, competitors
are using sales promotion to help differentiate their offers.

44. Reference
• https://www.google.com/search?q=personal+selling&oq=Personal+selling&aqs
=chrome.0.0l6.637j0j9&sourceid=chrome&ie=UTF-8
• https://www.google.com/search?q=Elements+of+market+promotion&oq=Elem
ents+of+market+promotion&aqs=chrome..69i57j0.569j0j4&sourceid=chrome&i
e=UTF-8
• https://www.google.com/search?q=Direct+marketing&oq=Direct+marketing&a
qs=chrome..69i57j0l5.1086j0j7&sourceid=chrome&ie=UTF-8
• https://www.google.com/search?q=market&oq=market&aqs=chrome..69i57j69
i59l2j69i60j35i39j69i60.6165j0j7&sourceid=chrome&ie=UTF-8
• https://www.google.com/search?q=market&oq=market&aqs=chrome..69i57j69
i59l2j69i60j35i39j69i60.6165j0j7&sourceid=chrome&ie=UTF-8
• https://www.google.com/search?q=market&source=lnms&tbm=isch&sa=X&ved
=0ahUKEwik5v-x5dDaAhUF3o8KHSb0C5EQ_AUICigB
• www.slideshare.com
• www.wikipidea.com