The objective of the study is to use the traditional Maslow’s needs theory in developing measurement parameters to evaluate motivation levels of the employees of Ambuja Cement Ltd. Kolkata. The purpose of this research is to determine what parameters are in need of development to enhance the operational effectiveness and eventually maximize employees’ productivity by knowing their needs Thanks for reading Rahul Kumar 8051139888

1. 2012
MOTIVATIONAL
PARAMETER
AMBUA CEMENT LTD.
The objective of the study is to use the traditional Maslow’s needs
theory in developing measurement parameters to evaluate motivation
levels of the employees of Ambuja Cement Ltd. Kolkata. The purpose of
this research is to determine what parameters are in need of
development to enhance the operational effectiveness and eventually
maximize employees’ productivity by knowing their needs.
Rahul kumar
AMBUJA CEMENT LTD.
Page 1 of 27
Sunday, June 24, 2012

2. Background
This task will emphasize total self-development of the individual for improved
motivation and organization management. It builds on Maslow’s hierarchy of
needs theory to examine motivational levels for all levels of employees & staff
at this organization. The researchers studied these employee groups
quantitatively using a questionnaire. Using a holistic approach, this study
focused on 15 parameters from Maslow’s five essential needs—the physical,
safety, social, esteem, and self actualization levels. Considerable emphasis was
placed on the development of Maslow’s principle of ‘‘self-actualization.’’ This
difficult-to-grasp concept, as Maslow reported, is a prerequisite for enlightened
management. The researchers analyzed employees’ perceptions regarding the
fulfillment of need parameters and measured their perception of the
importance of those parameters
The application of the findings based on Maslow’s model directly benefits the
organizational studied in development programs. It also helps in increasing
morale of needed employees
According to Maslow, the desire to pursue the traits of self-actualization by the
‘‘superior man’’ is built on a hierarchy of other needs that emphasize the
essential elements to be satisfied. In the order of their priority, these needs are
(Maslow 1943):
1. Physical needs—air, water, food, sex, etc., which are basic and most
powerful.
2. Safety needs—assurance of survival and continuing satisfaction of basic
needs.
3. Social needs—relation to emotional and social grouping, loving, being loved,
and fellowship with others.
4. Esteem needs—by self and others, an individual having adequate self-esteem
being more capable, confident, and productive.
5. Self-actualization needs—this set includes the characteristics and conditions
for advancing self and humanity through elevating enjoy life more (including its
pains, sorrows, and troubles and get more out of it.
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3. Self
Actualiza
tion
Need
Self Esteem
Need
Social Need
Security Need
Basic Need
Scope and Objective
The objective of the present study is to use the traditional Maslow’s needs
theory in developing measurement parameters to evaluate motivation levels of
all employee of this organization. The purpose of this work is to determine what
parameters are in need of development to enhance the operational
effectiveness and eventually maximize employees’ productivity. The study plan
is to first determine need parameters pertaining to the customized model.
These parameters will then be evaluated using a questionnaire survey.
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4. The following employee motivation questionnaire is a
guide to help us to identify which motivation zappers are
influencing us or our employee.
Big Picture
PLEASE TICK IN BOX
1. I can sum up in a sentence the core
PROVIDED
values of my company
2. I know what is expected of my team
3. I know how my success is measured Point YES NO
4. I am proud to work for my company No.
5. I see a future for myself in this company 1
6. There is a clear and effective system of appraisal 2
and career development
3
7. I feel valued by my company
8. The company's internal image is consistent with
4
its external one. (When I see an advert for my 5
company it is consistent with my experience of 6
that company) 7
9. I know what this company's unique selling point 8
is. (I know what makes it different to the
competition)
9
10. I feel my job is understood by those in my 10
company
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5. Team Work
1. I enjoy coming to work partly because of the
PLEASE TICK IN
people. BOX PROVIDED
2. I get support and encouragement from my
team mates. Point YES NO
3. I do not have to compete unfairly with the No.
rest of the team 1
4. Information is shared freely within the team 2
5. I do not feel there are secrets in our team 3
6. I am proud to be a part of this department 4
7. I respect my boss 5
8. I am not threatened by my team mates. I 6
want them to be the best they can be. 7
9. I have the opportunity to develop new skills 8
10. Poor performance is not tolerated. No one 9
"gets away with" under-performing 10
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6. Time Wasters PLEASE TICK IN
1) The majority of my time (80% plus) is spent doing BOX PROVIDED
valuable work
2) I do not have to attend unnecessary meetings Point YES NO
3) Those meetings I do attend are well run and
No.
achieve agreed outcomes.
4) I usually finish work at a reasonable time. 1
5) Our computer systems work well. We are rarely 2
prevented from working by technological
breakdowns 3
6) We have clear systems for referring up. I can safely
ask someone above me if I am not sure of what to
4
do myself 5
7) Noise and other distractions are minimal
8) I can turn off my phone or divert to voicemail in
6
order to complete urgent or important tasks 7
9) I do not feel constrained by too many unnecessary
rules 8
10) My work environment is suited to the work I 9
have to do. I have the space and facilities to do my
10
job
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7. PLEASE TICK IN
Company Politics
BOX PROVIDED
1. I leave the office when my work is complete. I do not
feel compelled to stay just because others are still Point YES NO
there. No.
2. I feel we are all treated fairly. I do not see or
1
experience favoritism.
3. I feel acknowledged publicly for my successes. 2
4. Any constructive criticism is given in private.
3
5. There are no clear "factions" in our company.
6. I always feel I can express my opinion without fear of 4
being marginalized or losing favors.
7. I feel I can talk openly about my future and ambitions.
5
8. While I may be "loyal" I do not feel obligated to my 6
employers. I have not been "bought" by a large salary,
7
extra benefits or any other career advantages.
9. My feelings and opinions are often asked for and 8
listened to, no matter what my position in the company
9
hierarchy.
10. I am not afraid to make mistakes. I am encouraged to 10
learn from my experiences but they are not held against me
later on.
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8. Score:
35-40
There is very little to zap your motivation. If you are still
feeling de-motivated it may be time to move on or perhaps
the company needs to introduce more incentives for staff.
25-35
There are some obvious "motivation zappers" present in your
workplace. With your team leader or a group of other
employees, consider ways to reduce the impact of these.
0-25
Motivation is probably low in your workplace. Much could be
done to improve your working environment. The good news
is that some simple changes could make a huge difference.
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9. 2nd round
QUESTIONNAIRE:
BASIC NEEDS:
Q.1.The salary increments given to employees who do their jobs very
well motivates them.
a) Strongly agree
b) Agree
c) Neither agree nor disagree
d) Disagree
e) Strongly disagree
Q.2. Financial incentives motivates me more than non financial
incentives.
a) Strongly agree
b) Agree
c) Neither agree nor disagree
d) Disagree
e) Strongly disagree
Q.3. I am satisfied with the salary I draw at present.
a) Strongly agree
b) Agree
c) Neither agree nor disagree
d) Disagree
e) Strongly disagree
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10. Q.4. I am satisfied with the lunch break, rest breaks and
leaves given in the organization.
a) Strongly agree
b) Agree
c) Neither agree nor disagree
d) Disagree
e) Strongly disagree
SAFETY
Q.5.Good physical working conditions are provided in the
organization.
a) Strongly agree
b) Agree
c) Neither agree nor disagree
d) Disagree
e) Strongly disagree
Q.6.The employees in the organization feel secured in their job.
a) Strongly agree
b) Agree
c) Neither agree nor disagree
d) Disagree
e) Strongly disagree
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11. Q.7.The retirement benefits available are sufficient.
a) Strongly agree
b) Agree
c) Neither agree nor disagree
d) Disagree
e) Strongly disagree
Q.8.The medical benefits provided in the organization are
satisfactory.
a) Strongly agree
b) Agree
c) Neither agree nor disagree
d) Disagree
e) Strongly disagree
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12. SELF-ESTEEM:
Q.9.Visibility with top management is important to me.
a) Strongly agree
b) Agree
c) Neither agree nor disagree
d) Disagree
e) Strongly disagree
Q.10. I feel that my superior always recognizes the work done by me.
a) Strongly agree
b) Agree
c) Neither agree nor disagree
d) Disagree
e) Strongly disagree
Q.11.I feels that the job I do gives me a good status.
a) Strongly agree
b) Agree
c) Neither agree nor disagree
d) Disagree
e) Strongly disagree
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13. Q.12. I am satisfied with the responsibility and role that I
have in my work
a) Strongly agree
b) Agree
c) Neither agree nor disagree
d) Disagree
e) Strongly disagree
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14. AFILIATION:
Q.13.The quality of the relationships in the informal workgroup is
quite important to me.
a) Strongly agree
b) Agree
c) Neither agree nor disagree
d) Disagree
e) Strongly disagree
Q.14. I am satisfied with the support from the HR department.
a) Strongly agree
b) Agree
c) Neither agrees nor disagrees
d) Disagree
e) Strongly disagree
Q.15.In this organization there is fair amount of team spirit.
a) Strongly agree
b) Agree
c) Neither agree nor disagree
d) Disagree
e) Strongly disagree
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15. Q.16.I feel more motivated while participating in activities done here
like T & D programs, official meets, sports and function.
a) Strongly agree
b) Agree
c) Neither agree nor disagree
d) Disagree
e) Strongly disagree
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16. SELF ACTUALIZATION:
Q.17.I wants to be the best at my own job.
a) Strongly agree
b) Agree
c) Neither agree nor disagree
d) Disagree
e) Strongly disagree
Q.18.I generally likes to schedule my own work and to make job-
related decisions with a minimum of supervision.
a) Strongly agree
b) Agree
c) Neither agree nor disagree
d) Disagree
e) Strongly disagree
Q.19 I find opportunities for advancement in this organization.
a) Strongly agree
b) Agree
c) Neither agrees nor disagrees
d) Disagree
e) Strongly disagree
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17. Q.20.My aim is self-knowledge and enlightenment. The
most important thing to me is realizing my ultimate
personal potential.
a) Strongly agree
b) Agree
c) Neither agrees nor disagrees
d) Disagree
e) Strongly disagree
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