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B2B e-commerce Survey Preview

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B2B e-commerce Survey Preview

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B2B e-commerce Survey Preview

  1. 1. AStudyof B2BCommerceServices inIndonesia2018 Mappingbusinesslandscapeand opportunity DOWNLOADHERE https://dailysocial.id/report/post/a-study-of-b2b -commerce-services-in-indonesia-2018
  2. 2. AStudyof B2BCommerceServices inIndonesia2018 GeneralUnderstanding ofB2BCommerce Mappingbusinesslandscapeand opportunity IncollaborationwithJakpatMobileSurvey Platform,DailySocialconductedasurveyto smartphoneuserinIndonesia.Weaskabout his/herunderstandingofB2BCommerce,while validatingwhatplatformsaremostpopular amonggeneralrespondents.Atotalof2000 respondentsfrom variousregionsthroughout IndonesiaIndonesiawereinvolvedinthissurvey,inthe productiveagerange. Thesurveyfindingsindicate65.40%oftotal respondentsstatedthatthereisane-commerce specificallyforbusinessconsumers,whilethe remaining34.60%ofrespondentssaidthey don'tknow.From theseresults,it’sknownthat therearestillgroupsofpeoplewhoarestillnot familiarwiththeexistenceofe-commercethat movmovestomeetbusinessneeds.Respondentsare familiarwiththee-commerceplatform,butfor personalneeds,notforbusinessneeds- especiallyutilizingthee-procurementplatform. Asmanyas57.32%ofrespondentsstatedthat theyhadheardandknew theterm B2B E-commerce,whiletherestof42.68%saidnever heardorknew.From thisresult,itisknownthat althoughpeopleknow thatthereisan e-commercethatisengagedinthebusiness needssegment,theydon’trecognizetheactual termterm forbuyingandsellingactivitythrough marketplaceore-commerceplatform in businesssegmentreferredasB2BCommerce. Thereisaneedforeducationalandsocialization activitiestointroducetheterm B2BCommerce tothepublicsothatpeopleunderstandandare alsoexpectedtousethisB2Bmarketplace plplatform forbusinesstransactionsonthe businesssegment. 34.60% 65.40% yes no Percentageofrespondentswhoknow thee-commerce platform specifictobusiness Never Ever 57.32% 42.68% Percentageofrespondentswhohaveheardthe term B2Bcommerce
  3. 3. AStudyof B2BCommerceServices inIndonesia2018 GeneralUnderstanding ofB2BCommerce Mappingbusinesslandscapeand opportunity ThesurveyfoundthatAlibabaisthemostpopularbusinesse-commerce.But,Alibabadoesnotyet haveabusinessandoperationalbaseinIndonesia.Theassumptionwasthatrespondentsknew the bignamefrom variousmedia.Meanwhile,themostpopularlocalB2BCommerceplatformsare BhinnekaBisnis,Bizzy,andMbiz. BhinneBhinnekaBisnisearnsthehighestscoremakingitthemostpopularB2Bplatform inIndonesia.A totalof32.70%ofrespondentsadmittobefamiliarwithBhinnekaBusiness.ForBizzyplatform, 23.40%ofrespondentsadmittobefamiliarwiththeBizzyplatform.ThisfiguremakesBizzybecome thesecondmostfamiliarplatform andpopularinIndonesiansociety.ThenthereistheMbizplatform whichisthethirdmostpopularB2Bplatform inthecommunityinIndonesia.15.93%ofthesurvey respondentssaidthey’refamiliarwiththeMbizplatform.Thelastoneis Eprocurement-Indonesia.com platform 11.81%andSourcingIndonesia.com 7.32%oftotalsurvey respondents.respondents. ThelevelofpopularityofB2Bcommerceservicesbyrespondents Alibaba.com (65.55%) BhinnekaBisnis(bisnis.bhinneka.com (32.70%) Ralali.com (26.75%) Bizzy.co.id(26.75%) MbizIndonesia(mbiz.co.id)(26.75%) Tidaksatupun(12.58%) Indiamart.com (12.35%) Globalsources(11.81%) Made-in-china.com (12.35%) Eprocurement-Indonesia.com (8%) SourcingIndonesia(12.35%) klikMRO (6.48%) Otheroption(0.08%)
  4. 4. AStudyof B2BCommerceServices inIndonesia2018 Perceptionof B2BCommerce Mappingbusinesslandscapeand opportunity Thisstudyinvolvesthelatentvariablesofthe4Pmarketingmix(Product,Price,Place,Place).This conceptisusedtogetinformationaboutuserperceptions.Theoperationaldefinitionofeachofthe variablesusedwillbeexplainedasfollows: Theproductiseverythingthatcanbeofferedtomeettheneedsanddesiresoftheuser.Inthis study,theproductsofferedbyB2BbusinesspeoplearethefeaturesoftheB2Bplatform provided. Includingthediversityofexistingvendorsontheplatform,andmore. 1.Product Thepriceisanythingtodowithcost,whetherofpricecompliancewiththeproductoffered,the varietyofprices,andtheaffordabilityofthepricewiththeproductbeingoffered. 2.Price Theplaceisdefinedasaccesstoplatform services.Suchasmobileapps,officialwebsites,and offlineofficesownedandprovidedbyeachB2Bplatform. Q1:HaveyoueverusedB2BCommerceservices tomeetyourofficeneeds? 3.Place Thepromotionisamarketingtoolusedbybusinessestointroduceproductsandservicestousers. Includingdiscounts,electronicmediainformation,andadvertisements. From thesurveyknownas36.36%neveruse B2B commerce.Whiletherestasmuchas 63.64%claimedtohaveneverusedB2B commerce. 4.Promotion 1.TheUseofB2BCommerce 36.36% Yes 63.64% No Percentageofrespondentswhohaveused B2BCommerceservices Q2:WhatistheB2Bcommerceserviceeverused forbusinessneedsshopping? Asmanyas56.87%claimedtohaveusedthe BhinnekaBusinessplatform forbusiness expenditureactivities.BhinnekaBusinessisthe mostfamiliarplatform andusedbythe respondentswhobecomeB2Bserviceusersfor e-procurementactivities. 56.87% bhinneka 33.24% bizzy 9.89% mbiz ThepopularityofB2BCommerceservicesin thecasestudyobjectaccordingtothe respondents
  5. 5. AStudyof B2BCommerceServices inIndonesia2018 Perceptionof B2BCommerce Mappingbusinesslandscapeand opportunity 2.PerceptionsaboutB2BCommerceProducts Q3:ExperienceusingononeofB2BCommerceplatform relatedtoPRODUCTexcellence.Ofthe total36.36%ofrespondentswhohaveusedB2Bplatform,hereisthepercentageofperception. TheexperienceusingtheB2BCommerceusuallyusedrelatedtoPRODUCTquality B2Bplatform makesthe procurementprocesseasier 12.50% 47.25% 34.20% 2.75% 3.30% 10.44% 52.47% 32.42% 1.92% 2.75% 11.81% 56.59% 26.92% 1.65% 3.02% 9.48% 51.79% 33.65% 2.47% 2.61% 13.60% 29.81% 1.37% 2.61% 10.30% 56.75% 28.43% 2.34% 2.20% 9.07% 54.95% 31.18% 0.82% 3.98% StronglyAgree 52.61% ThevendorsofferedonB2B platformsarenumerousand veryvaried TransactionsusingB2B platform aresafelyguaranteed B2Bplatform provides Multi-Loginfeature B2Bplatform provides E-Invoice B2Bplatform provides Workflow OrderApproval feature B2Bplatform provides pre-order Agree Neutral Disagree StronglyDisagree
  6. 6. AStudyof B2BCommerceServices inIndonesia2018 Perceptionof B2BCommerce Mappingbusinesslandscapeand opportunity 12.36% 49.45% 33.58% 2.75% 2.06% 11.81% 35.58% 4.81% 2.75% 11.54% 57.83% 26.37% 1.51% 2.75% 45.05% Thepricesofproductsoffered onB2Bplatformsaredirectly accessible Thepricesofproductsoffered onB2Bplatformsarerelatively cheap Thepricesofproductsoffered onB2Bplatformsarein accordancewithproduct descriptions RespondentagreedthattheproductvariantofferedbyB2Bcommercemadetheprocurement easier,buttheaveragepercentagewhovoteforAGREEisontherangeof50%.Itindicatestheuse ofB2Bcommercefeaturesandmainprocessesisyettoreachitsoptimum capacity,including procurement,corporateproduct,workflow-approval,ande-invoice. Q4:TheexperienceofusingoneoftheselectedB2Bcommerceplatformsinassociationwith PRICE. 3.PerceptionofPriceandPromotion StronglyAgree Agree Neutral Disagree StronglyDisagree Transparencyandpricingdetailsarevaluedalmostbyhalfofthetotalrespondents.Coupledwith thepercentageofproductconformityquestionswithdescriptions.Thecorporatepriceoffered,if boughtinlargequantities,isalsoconsideredtobelessexpensive.
  7. 7. AStudyof B2BCommerceServices inIndonesia2018 Perceptionof B2BCommerce Mappingbusinesslandscapeand opportunity 13.05% 47.12% 31.46% 6.32% 2.06% 14.42% 30.08% 3.57% 1.65% 18.13% 48.35% 29.07% 2.34% 1.51% 50.27% B2Bplatform oftenprovide discounts Lotsofinformationrelatedto B2Bplatform Easyaccesstotheelectronic mediaadvertising (internet/television)relatedto B2Bplatform StronglyAgree Agree Neutral Disagree StronglyDisagree Approximatelyhalfofthetotalrespondentsconsideredthatthepromoprovidedwassufficient (48.35%).InformationaboutB2Bcommerceisalsoconsideredaccessibleby50.27%of respondents,throughtheinternet. Q5:TheexperienceofusinganyoftheselectB2BCommerceplatformsinassociationwiththe benefitsofPROMOTION.
  8. 8. AStudyof B2BCommerceServices inIndonesia2018 Perceptionof B2BCommerce Mappingbusinesslandscapeand opportunity 14.84% 46.84% 33.10% 3.43% 1.70% 16.35% 22.66% 1.10% 1.65% 15.11% 55.10% 26.61% 2.06% 2.06% 58.24% B2Bplatform providingmobile apps B2Bplatform havingawebsite B2Bplatform havinganoffline office StronglyAgree Agree Neutral Disagree StronglyDisagree Accessthroughmobiledevices(eithermobilewebornativeapps)becomesquitecrucial.53.16%of therespondentsstatedthisneedsrelatedtotheplatform.Asimilarpercentageisalsoconveyedon thereliabilityofthewebsitefortransactionneeds.Anotherone,at49.45%,expectanofflineoutlet tosupportprocurementneeds. Q6:ExperienceusingtheB2BCommerceplatform inassociationwithbenefitsofACCESS. 4.PerceptionofAccesstoPlatform
  9. 9. AStudyof B2BCommerceServices inIndonesia2018 Mappingbusinesslandscapeand opportunity Formoreinformation, download"AStudyofB2BCommerceServicesInIndonesia" forfree Clickheretodownload https://dailysocial.id/report/post/a-study-of-b2b -commerce-services-in-indonesia-2018

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