The document summarizes the findings of a survey on business-to-business (B2B) commerce in Indonesia. Key findings include: - 65.4% of respondents were aware of e-commerce platforms for businesses, while 34.6% were not. - 57.3% had heard the term "B2B commerce" while 42.7% had not. - The most popular local B2B platforms were Bhinneka Bisnis (32.7%), Bizzy (23.4%), and Mbiz (15.9%). - Over half of respondents who had used B2B services used Bhinneka Bisnis, indicating it is the most familiar

1. AStudyof
B2BCommerceServices
inIndonesia2018
Mappingbusinesslandscapeand
opportunity
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https://dailysocial.id/report/post/a-study-of-b2b
-commerce-services-in-indonesia-2018

2. AStudyof
B2BCommerceServices
inIndonesia2018
GeneralUnderstanding
ofB2BCommerce
Mappingbusinesslandscapeand
opportunity
IncollaborationwithJakpatMobileSurvey
Platform,DailySocialconductedasurveyto
smartphoneuserinIndonesia.Weaskabout
his/herunderstandingofB2BCommerce,while
validatingwhatplatformsaremostpopular
amonggeneralrespondents.Atotalof2000
respondentsfrom variousregionsthroughout
IndonesiaIndonesiawereinvolvedinthissurvey,inthe
productiveagerange.
Thesurveyfindingsindicate65.40%oftotal
respondentsstatedthatthereisane-commerce
specificallyforbusinessconsumers,whilethe
remaining34.60%ofrespondentssaidthey
don'tknow.From theseresults,it’sknownthat
therearestillgroupsofpeoplewhoarestillnot
familiarwiththeexistenceofe-commercethat
movmovestomeetbusinessneeds.Respondentsare
familiarwiththee-commerceplatform,butfor
personalneeds,notforbusinessneeds-
especiallyutilizingthee-procurementplatform.
Asmanyas57.32%ofrespondentsstatedthat
theyhadheardandknew theterm B2B
E-commerce,whiletherestof42.68%saidnever
heardorknew.From thisresult,itisknownthat
althoughpeopleknow thatthereisan
e-commercethatisengagedinthebusiness
needssegment,theydon’trecognizetheactual
termterm forbuyingandsellingactivitythrough
marketplaceore-commerceplatform in
businesssegmentreferredasB2BCommerce.
Thereisaneedforeducationalandsocialization
activitiestointroducetheterm B2BCommerce
tothepublicsothatpeopleunderstandandare
alsoexpectedtousethisB2Bmarketplace
plplatform forbusinesstransactionsonthe
businesssegment.
34.60%
65.40%
yes
no
Percentageofrespondentswhoknow thee-commerce
platform specifictobusiness
Never
Ever
57.32%
42.68%
Percentageofrespondentswhohaveheardthe
term B2Bcommerce

3. AStudyof
B2BCommerceServices
inIndonesia2018
GeneralUnderstanding
ofB2BCommerce
Mappingbusinesslandscapeand
opportunity
ThesurveyfoundthatAlibabaisthemostpopularbusinesse-commerce.But,Alibabadoesnotyet
haveabusinessandoperationalbaseinIndonesia.Theassumptionwasthatrespondentsknew the
bignamefrom variousmedia.Meanwhile,themostpopularlocalB2BCommerceplatformsare
BhinnekaBisnis,Bizzy,andMbiz.
BhinneBhinnekaBisnisearnsthehighestscoremakingitthemostpopularB2Bplatform inIndonesia.A
totalof32.70%ofrespondentsadmittobefamiliarwithBhinnekaBusiness.ForBizzyplatform,
23.40%ofrespondentsadmittobefamiliarwiththeBizzyplatform.ThisfiguremakesBizzybecome
thesecondmostfamiliarplatform andpopularinIndonesiansociety.ThenthereistheMbizplatform
whichisthethirdmostpopularB2Bplatform inthecommunityinIndonesia.15.93%ofthesurvey
respondentssaidthey’refamiliarwiththeMbizplatform.Thelastoneis
Eprocurement-Indonesia.com platform 11.81%andSourcingIndonesia.com 7.32%oftotalsurvey
respondents.respondents.
ThelevelofpopularityofB2Bcommerceservicesbyrespondents
Alibaba.com (65.55%)
BhinnekaBisnis(bisnis.bhinneka.com (32.70%)
Ralali.com (26.75%)
Bizzy.co.id(26.75%)
MbizIndonesia(mbiz.co.id)(26.75%)
Tidaksatupun(12.58%)
Indiamart.com (12.35%)
Globalsources(11.81%)
Made-in-china.com (12.35%)
Eprocurement-Indonesia.com (8%)
SourcingIndonesia(12.35%)
klikMRO (6.48%)
Otheroption(0.08%)

4. AStudyof
B2BCommerceServices
inIndonesia2018
Perceptionof
B2BCommerce
Mappingbusinesslandscapeand
opportunity
Thisstudyinvolvesthelatentvariablesofthe4Pmarketingmix(Product,Price,Place,Place).This
conceptisusedtogetinformationaboutuserperceptions.Theoperationaldefinitionofeachofthe
variablesusedwillbeexplainedasfollows:
Theproductiseverythingthatcanbeofferedtomeettheneedsanddesiresoftheuser.Inthis
study,theproductsofferedbyB2BbusinesspeoplearethefeaturesoftheB2Bplatform provided.
Includingthediversityofexistingvendorsontheplatform,andmore.
1.Product
Thepriceisanythingtodowithcost,whetherofpricecompliancewiththeproductoffered,the
varietyofprices,andtheaffordabilityofthepricewiththeproductbeingoffered.
2.Price
Theplaceisdefinedasaccesstoplatform services.Suchasmobileapps,officialwebsites,and
offlineofficesownedandprovidedbyeachB2Bplatform.
Q1:HaveyoueverusedB2BCommerceservices
tomeetyourofficeneeds?
3.Place
Thepromotionisamarketingtoolusedbybusinessestointroduceproductsandservicestousers.
Includingdiscounts,electronicmediainformation,andadvertisements.
From thesurveyknownas36.36%neveruse
B2B commerce.Whiletherestasmuchas
63.64%claimedtohaveneverusedB2B
commerce.
4.Promotion
1.TheUseofB2BCommerce
36.36%
Yes
63.64%
No
Percentageofrespondentswhohaveused
B2BCommerceservices
Q2:WhatistheB2Bcommerceserviceeverused
forbusinessneedsshopping?
Asmanyas56.87%claimedtohaveusedthe
BhinnekaBusinessplatform forbusiness
expenditureactivities.BhinnekaBusinessisthe
mostfamiliarplatform andusedbythe
respondentswhobecomeB2Bserviceusersfor
e-procurementactivities.
56.87%
bhinneka
33.24%
bizzy
9.89%
mbiz
ThepopularityofB2BCommerceservicesin
thecasestudyobjectaccordingtothe
respondents

5. AStudyof
B2BCommerceServices
inIndonesia2018
Perceptionof
B2BCommerce
Mappingbusinesslandscapeand
opportunity
2.PerceptionsaboutB2BCommerceProducts
Q3:ExperienceusingononeofB2BCommerceplatform relatedtoPRODUCTexcellence.Ofthe
total36.36%ofrespondentswhohaveusedB2Bplatform,hereisthepercentageofperception.
TheexperienceusingtheB2BCommerceusuallyusedrelatedtoPRODUCTquality
B2Bplatform makesthe
procurementprocesseasier
12.50%
47.25%
34.20%
2.75%
3.30%
10.44%
52.47%
32.42%
1.92%
2.75%
11.81%
56.59%
26.92%
1.65%
3.02%
9.48%
51.79%
33.65%
2.47%
2.61%
13.60%
29.81%
1.37%
2.61%
10.30%
56.75%
28.43%
2.34%
2.20%
9.07%
54.95%
31.18%
0.82%
3.98%
StronglyAgree
52.61%
ThevendorsofferedonB2B
platformsarenumerousand
veryvaried
TransactionsusingB2B
platform aresafelyguaranteed
B2Bplatform provides
Multi-Loginfeature
B2Bplatform provides
E-Invoice
B2Bplatform provides
Workflow OrderApproval
feature
B2Bplatform provides
pre-order
Agree Neutral Disagree StronglyDisagree

6. AStudyof
B2BCommerceServices
inIndonesia2018
Perceptionof
B2BCommerce
Mappingbusinesslandscapeand
opportunity
12.36%
49.45%
33.58%
2.75%
2.06%
11.81%
35.58%
4.81%
2.75%
11.54%
57.83%
26.37%
1.51%
2.75%
45.05%
Thepricesofproductsoffered
onB2Bplatformsaredirectly
accessible
Thepricesofproductsoffered
onB2Bplatformsarerelatively
cheap
Thepricesofproductsoffered
onB2Bplatformsarein
accordancewithproduct
descriptions
RespondentagreedthattheproductvariantofferedbyB2Bcommercemadetheprocurement
easier,buttheaveragepercentagewhovoteforAGREEisontherangeof50%.Itindicatestheuse
ofB2Bcommercefeaturesandmainprocessesisyettoreachitsoptimum capacity,including
procurement,corporateproduct,workflow-approval,ande-invoice.
Q4:TheexperienceofusingoneoftheselectedB2Bcommerceplatformsinassociationwith
PRICE.
3.PerceptionofPriceandPromotion
StronglyAgree Agree Neutral Disagree StronglyDisagree
Transparencyandpricingdetailsarevaluedalmostbyhalfofthetotalrespondents.Coupledwith
thepercentageofproductconformityquestionswithdescriptions.Thecorporatepriceoffered,if
boughtinlargequantities,isalsoconsideredtobelessexpensive.

7. AStudyof
B2BCommerceServices
inIndonesia2018
Perceptionof
B2BCommerce
Mappingbusinesslandscapeand
opportunity
13.05%
47.12%
31.46%
6.32%
2.06%
14.42%
30.08%
3.57%
1.65%
18.13%
48.35%
29.07%
2.34%
1.51%
50.27%
B2Bplatform oftenprovide
discounts
Lotsofinformationrelatedto
B2Bplatform
Easyaccesstotheelectronic
mediaadvertising
(internet/television)relatedto
B2Bplatform
StronglyAgree Agree Neutral Disagree StronglyDisagree
Approximatelyhalfofthetotalrespondentsconsideredthatthepromoprovidedwassufficient
(48.35%).InformationaboutB2Bcommerceisalsoconsideredaccessibleby50.27%of
respondents,throughtheinternet.
Q5:TheexperienceofusinganyoftheselectB2BCommerceplatformsinassociationwiththe
benefitsofPROMOTION.

8. AStudyof
B2BCommerceServices
inIndonesia2018
Perceptionof
B2BCommerce
Mappingbusinesslandscapeand
opportunity
14.84%
46.84%
33.10%
3.43%
1.70%
16.35%
22.66%
1.10%
1.65%
15.11%
55.10%
26.61%
2.06%
2.06%
58.24%
B2Bplatform providingmobile
apps
B2Bplatform havingawebsite
B2Bplatform havinganoffline
office
StronglyAgree Agree Neutral Disagree StronglyDisagree
Accessthroughmobiledevices(eithermobilewebornativeapps)becomesquitecrucial.53.16%of
therespondentsstatedthisneedsrelatedtotheplatform.Asimilarpercentageisalsoconveyedon
thereliabilityofthewebsitefortransactionneeds.Anotherone,at49.45%,expectanofflineoutlet
tosupportprocurementneeds.
Q6:ExperienceusingtheB2BCommerceplatform inassociationwithbenefitsofACCESS.
4.PerceptionofAccesstoPlatform

9. AStudyof
B2BCommerceServices
inIndonesia2018
Mappingbusinesslandscapeand
opportunity
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-commerce-services-in-indonesia-2018