- Even for complex B2B sales that require interfacing with sales representatives, customers now conduct online research first, with 94% doing some research and 71% starting with generic web searches. - B2B prospects complete 57% of their purchase decision process online before engaging with a salesperson and do an average of 12 searches across multiple devices before visiting brand websites. - B2B e-commerce sales have grown tremendously, increasing over 91% from 2006-2013 to over $5 trillion, and are projected to double the size of the B2C online market by 2020 as digital space becomes critical for companies to engage prospects.