Amazon's success stems from integrating information flow with physical delivery quality and speed. To maintain this, Amazon is committed to decreasing costs and increasing profits through supply chain management. Poor SCM can cause quality, availability, and resource issues. Running out of stock from unmonitored sales velocity or unaccounted seasons negatively impacts sales. Incorrect pricing or descriptions damage reputation. Amazon addresses these issues through supplier partnerships, optimized processes, sales monitoring, inventory alerts, and technology investments.