The document summarizes the results of a mobile app user experience survey conducted in Indonesia in 2018. The survey found that the most common options for registering or logging into apps were using email (35.71%), Google SSO (33.51%), and Facebook SSO (30.21%). The majority of respondents agreed that email verification was important for security. Most users preferred to learn about app functionality through embedded user guidelines. The preferred language for apps was Bahasa Indonesia. Portrait orientation was generally preferred for reading and productivity apps, while landscape was preferred for games. Search boxes and menus were common ways for users to find information within apps, while chat and help pages were preferred over calls for contacting customer service.

1. MOBILEAPPUX
Copyright©2018
SURVEY2018
DOWNLOADHERE
https://dailysocial.id/report/post
/mobile-app-user-experience-survey-2018

2. PART1
REGISTRATION
“Whenyousignupforanapp,whichoptionisoftenused?”
SignUp
withEmail
Login
usingGoogle
(SSO)
Login
usingFacebook
(SSO)
Other
Option
Login
usingLinkedIn
(SSO)
Login
usingTwitter
(SSO)
35.71%
33.51%
30.21%
0.29%
0.14% 0.14%
MOBILE APP UX SURVEY 2018
Thesurveywasinitiatedbyaskinga
questionaboutpreferenceonregistering
toaservice,usuallythroughanapp.
Threetop-choicesdominatedtheanswer.
Whileuserswerecomfortableonusing
conventionalmethod,usingpersonal
emailtosignup,it’srevealedSingle
Sign-On(SSO),ordirectlyloginwithout
signingupwithGoogleandFacebook,
werealsopreferred.
MoMostsmartphonesinIndonesiaare
Android-based,hencethefamiliaritywith
Googleaccount.
Inthecontrary,Facebookisthemost
popularsocialmediaplatform in
Indonesia.
TThesethreechoicescombinedwere
makingmorethan99%ofrespondent’s
answer.It’sexpectedthateveryserviceto
provideallthesethreemethods(orat
leasttwoofthem)whenenticingits
platform toIndonesianconsumers.

3. PART2
EMAILVERIFICATION
MOBILE APP UX SURVEY 2018
Thesecondquestionisrelatedtoemail
verification.Forsecuritypurposesand
legitimacy,someapplicationsrequire
userstoverifyviaemail.Thisstep
certainlymakesregistrationprocesstakes
additionaltime.
Interestingly,almostallrespondentsagree
emailverificationismandatorywhen
registeringinanapplication.Althoughit
takeslongerprocess,thesecurity
providedisconsideredveryimportant.
Important.Verificationis
importantforsecurity
purposes.
Notimportant.Verification
makeslongersignup
process
95.22%
4.78%
Important NotImportant
FIGURE4 EM AIL VERIFICATIO N

4. PART3
APPFUNCTIONALITY
MOBILE APP UX SURVEY 2018
Understandingtheappfunctionalityis
alsoonesubjectbeingaskedto
respondents.It’stofindoutwhichmethod
isbestsuitedtoIndonesia’sconsumers.
Utilizationofuserguidelines(textand
image)embeddedinappisstill
consideredtobeeffective.It’sexpected
thattheappcreatortodisplay
explanatoryandeasy-to-understand
instructiononusingtheapp.
However,ideallywithagoodworkflow,
first-timeusershouldrequirelittletimeto
doself-experimenttounderstandthe
wholefunctionalities.
APP FUNCTIO NALITYFIGURE5
PERCENTAGE
46.89%
Readinguser
guidelines/tutorials
PERCENTAGE
25.86%
SelfTrying
PERCENTAGE
14.58%
Finding
onGoogle
PERCENTAGE
9.03%
Watchingvideo
tutorialonYouTube
PERCENTAGE
3.59%
Watchingvideo
tutorialonApplication
PERCENTAGE
0.05%
OtherOption
“How doyoufindinformationaboutanapp'sfunctionality?”

5. PART4
LANGUAGE
MOBILE APP UX SURVEY 2018
Languageisacomplicatedsubjectfor
appcreator.Duallanguagesupport(both
Englishandlocallanguage)isexpected,
butitalsomeansdoubleefforts.It’s
understoodthatmostlocalcreatorsare
stillreluctantonprovidingBahasa
Indonesiaoptionforlanguage.
Basedonrespondent’sanswer,it’s
acknowledgedthatavailabilityinBahasa
Indonesiaisactuallypreferredbymajority
ofrespondents.
LANGUAGEFIGURE5
PERCENTAGE
77.05%
77.06% 22.9% 0.05%
BahasaIndonesia
PERCENTAGE
22.90%
English
PERCENTAGE
0.05%
OtherOption

6. PART5
SCREENORIENTATION
MOBILE APP UX SURVEY 2018
Generally,applicationsrunninginfulllayer
modearedesignedintwooptions,
horizontalandvertical.Thefollowing
answersinform usthescreenorientation
preferencewhenaccessingsomekindsof
apps.
Portraitorientationispreferredwhen
consumerisreadingandusing
productivityapp,whilelandscape
orientationisfavoredwhenplayinggame.
SCREEN O RIENTATIO NFIGURE6
ReadingApps(News,Blog,
Book,etc)
ProductivityApps(Word
Processor,Email,Note,etc)
37.48%
62.52%
Landscape Potrait
GameApps
79.11%
20.89%
Landscape Potrait
30.69%
69.31%
Landscape Potrait

7. PART6
SEARCHING
MOBILE APP UX SURVEY 2018
Whenusinganapp,usersometimes
requiretofindaspecificpieceof
information,whichisnotexplicitlylistedin
thepage.Oneexampleistosearchfora
bookbasedonauthor’sname.
Usingsearchboxisanorm,howeverusing
menu(e.ghamburgerordropdownmenu)
isalsofavored.
Furthermore,whenconsumerisinneed
forcertainservicesorfunctionality,
communicatingthisissuewithCustomer
Servicesisapopularoption.
Surprisinglycalloptiononcontacting
CustomerServiceistheleastlikeable
medium.
ChatandFAQ/HelpPageisthepreferred
approach.Hence,itsupportsthecurrent
trendofchatbotutilityforcustomer
service.
UsingSearchbox
UsingMenu
56.60%
31.02%
Exploring
12.28%
OtherOption
0.10%
SEARCHING TO O LSFIGURE7
“Whatdoyoudoifyouwanttofindinformation?”
CustomerServicesviaChat
ReadingFAQ orHelpPage
31.98%
31.60%
CustomerServicesviaEmail
27.87%
CustomerServicesviaPhone
7.60%
OtherOption
0.95%
HELP TO O LSFIGURE8
“Ifyoufindanydifficulty,whichmedium ispreferredtoaskforhelp?”

8. MOBILE APP UX SURVEY 2018
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9. MOBILE APP UX SURVEY 2018
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