This survey analyzed Indonesian consumers' understanding and use of video-on-demand (VoD) services. The survey found that respondents have a clear understanding of what VoD is, associating it most with internet-delivered video that requires payment per view. YouTube dominated the free VoD space with over 90% of respondents using it. For paid VoD, HOOQ was the most used service at 29%, followed by Viu at 11%, while over 27% did not use any paid VoD services. The survey provides insights into consumer behavior regarding both free and paid VoD in Indonesia.

1. VIDEO ON
DEMAND
SURVEY 2017
COPYRIGHT © DAILYSOCIAL.ID

2. BACKGROUND
 It has been a year since Netflix attempted to enter the Indonesian market.
Local telcos & cable providers have also begun providing their own Internet-
based pay-per-view Video-on-Demand (VoD) services.
 This survey seeks to glimpse consumer response to VoD so far, not just
among pay-per-view VoD services but also in comparison to free-to-access
services such as YouTube.
 Survey conducted by DailySocial.id in cooperation with the Jakpat mobile
survey platform. Number of 1037 respondents sampled from population of
smartphone users throughout Indonesia.

3. DEMOGRAPHICS
0,78%
13,09%
40,93%
19,98%
16,68%
4,27%
2,91%
1,36%
< 16 16-19 20-25 26-29 30-35 36-39 40-45 > 45
* 1037 online survey respondents/2017
36.95%
63.05%
Gender
Age Range

4. SURVEY
FINDINGS

5. UNDERSTANDING
OF VOD
51,21%
31,52%
49,66%
17,36%
Video delivered through the Internet
Video that can be watched off of schedule by
viewer's choice
Video that needs to be paid per view
None of these things/don't know
What do you think is Video-on-Demand?
 In general we can confidently say our respondents know what VoD is.
 Our respondents mostly associate VoD with video delivered through the Internet (51.21%)
and with video that needs to be paid per view (49.66%)

6. PAID VOD
VS. FREE VOD
24.93% 24.35%48.30% 25.02%
4.85%
7.27% 6.60%21.05% 11.83%
While 23.96% of the respondents used
none of the VoD services listed above
Have you ever used any of the following paid VoD services?

7.  As is generally assumed, YouTube dominates the free-to-access VoD space, with 91.85% of
respondents having accessed the service.
 Second place is Emtek/KMK-owned Vidio, with 25.22% of respondents having used the service
 Vimeo, which has been officially blocked from access in Indonesia for some years, has 14.26%
 6.79% uses none of the VOD that’s listed above.
PAID VOD
VS. FREE VOD
Have you ever used any of the following free-to-access VoD services?
91.85% 18.33%25.22% 17.17% 14.26%

8. 9,41%
7,57%
29,39%
11,25%
0,78%
1,45%
1,45%
8,54%
2,52%
27,64%
Netflix
Iflix
HOOQ
Viu
Catchplay
Viki
Tribe
Google Play Movies
iTunes
None of them
Which ONE of the following paid VoD services do you use the most?
PAID VOD
VS. FREE VOD
• HOOQ is the top-viewed paid VoD
service here at 29.39%, followed by Viu
at 11.25%. Note that HOOQ & Viu both
are partnered with Indonesian cellular
provider Telkomsel.
• Meanwhile 27.64% of respondents
don’t use VoD at all.
• Netflix still has a presence here at
9.41%

10. For the full version of “Video
on Demand Survei 2017",
download it for free here.
COPYRIGHT ©2017 DAILYSOCIAL.ID